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U.S. Stores Shrink, Get Make-Overs to Boost Sales
Keywords: Discount Stores | Drug Stores
U.S. stores have an identity crisis. The big ones want to be smaller, the small ones are getting bigger and all of them want to sell more food.
For years, U.S. retailers could simply build more stores, the larger the better, near new developments to spur sales growth. These days, as suburban communities have lost their luster and more people stay in or near cities, that formula needs a make-over. |
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Sales Management: Problem Solving Simplified
Problems? At a broadcast property? Perish the thought! Well, as hard as it is to believe, there are SOME stations that have problems.
Join RAB's Sheila Kirby for this lively webinar, and learn strategies and tactics to slay the "problem dragon." You'll understand different problem types and how they differ, step-by-step ideas for solving problems, and why having no problems is truly overrated.
This webinar will be offered twice this week -- today at 3 PM (Central), and again on Thursday at 10 AM (Central). For registration details, click here. |
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Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
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Smartphones Now Reach 62% of Young Adults 25-to-34
Keywords: Cellular Phones
Smartphone penetration in the U.S. has not reached that psychologically significant tipping point of 50% quite yet, but among young adults, the needle passed the midway mark long ago.
Nielsen's latest quarterly report on the mobile landscape shows that 62% of U.S. cell phone owners ages 25 to 34 have a phone with an advanced operating system. |
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Daily Sales Tip: Overdeliver on Promises
There's an old saying that experience isn't defined by what happens, but rather what happens next.
In sales, most customers don't remember minor service issues nearly as well as they remember how a company (or salesperson) resolved those issues.
Customer-focused salespeople go above and beyond to provide a solution that not only meets but exceeds buyers' expectations.
Sometimes the solution is as simple as offering a small incentive, like a free upgrade. Other times it means weighing what would be most valuable to the prospect in terms of repairing the damage.
One great way to start: Ask customers how they'd like to see the situation resolved, then partner with them to create a win-win.
Source: Sales trainer/author Stephan Schiffman
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