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GfK To Marketers: Enjoy Loyalty While You Can
Keywords: Automotive
A recent automotive brand study gave Kia first place in brand loyalty. But another firm, global marketing company GfK Automotive, has its own 10-year examination of brand loyalty, and its results are far different. It's not so much about which auto brand enjoys the most loyal owners as it is about the relevance of brand loyalty generally. |
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Getting a Bigger Share of the Political Advertising Pie
How can you grab a bigger piece of the political ad dollar pie, which is expected to generate $5.5 billion in spending for 2012?
By attending this timely webinar, where you'll learn the keys to developing a successful sales strategy in this all-important category for radio. Topics will include an examination of the political landscape in general, an explanation of political advertising (including unit rate structures), and how to sell radio's strengths and those of your particular stations.
Join political experts Anne-Marie Petrie of CBS Radio and Patrick McGee of Katz Radio Group, along with RAB's Sheila Kirby for this important presentation on Wednesday, November 16, at 3 PM (Central). For registration information, click here.
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Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
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Custom Accessories, Parts are Big Business
Keywords: Auto Parts Stores | Automotive
Style-conscious car and truck buyers are willing to pay a premium to personalize their vehicles, spending $1,000 to $3,500 a year on accessories after the initial sale.
That's money being left on the table at automobile dealerships. |
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Daily Sales Tip: The Most Profitable Sale
In any business there is one type of sale that brings the most profit. There is one single sales activity that can make the most difference in the profitability of your company. Not taking advantage of this all-important sales opportunity will cost you thousands of dollars.
That sale is called the "upsell" or "add-on" sale. The reason this type of sale is so profitable is because you have already invested the cost of acquiring and administering your client.
Therefore, anything that is added to the "ticket" is extremely profitable. The marketing cost, the labor cost, the administration cost (i.e., the overhead), has already been realized. This makes the add-on sale the most profitable sale you can make.
Source: Sales trainer/coach Howard Partridge
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