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Radio Sales Today Search Results: Movie Theaters
Movie Business Recognizes the Importance of the Hispanic Audience
A panel of experts at the recent Produced By Conference in Los Angeles were in agreement regarding the potential of the Hispanic movie-going audience: They mean business.

"Hispanics are far and away the most important consumer at our cinemas," said John Fithian, CEO of the National Association of Theatre Owners. Statistics presented during the discussion show that Hispanics are more likely to attend movies in general, and are also more likely to see a film on opening weekend.

(Source: The Wrap, by Lucas Shaw, 06/08/14) ...
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