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Radio Sales Today Search Results: Radio
Redesigned Radio Sales Today Will Debut on Monday
This coming Monday, July 21, you will quickly notice that Radio Sales Today is sporting an entirely new look, one which we feel will greatly enhance the overall functionality and enjoyment of RAB's daily newsletter.

The redesigned Radio Sales Today will be more visually appealing, but more importantly, it will include content from an expanded list of sources that will continue to keep you abreast of the latest trends in a wider variety of sales and marketing categories.

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Bob Pittman and Dan Mason to Headline 2014 Radio Show Super Session
The Radio Show, the largest annual event for the radio industry, has announced that Clear Channel Chairman and CEO Bob Pittman and CBS Radio CEO and President Dan Mason will headline the 2014 Radio Show Super Session titled "From the Control Room to the Board Room," to be held September 11 at 9:15 a.m.

The Radio Show, produced by the Radio Advertising Bureau and the National Association of Broadcasters, is scheduled for September 10-12 in Indianapolis.

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Updated Sales and Prospecting Tools Now Available on RAB.com
Get a head start on meeting Q2 revenue goals with just-released updates of sales and prospecting tools from RAB, which are available to members only.

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Radio, Mobile Phone and Recording Industry Execs to Discuss Hybrid Radio at 2014 Radio Show
Hybrid radio is poised to become a critical component of radio stations' overall digital strategy. To address this topic, the 2014 Radio Show will feature a Super Session presented by NAB Labs titled "Hybrid Radio -- What's In It for You?," to be held September 11 at 11:00 a.m. ...
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Survey: Listeners Really Like Radio Personalities
Does the human touch add to the enjoyment of listening to the radio? According to the findings of a new survey by Mark Kassof & Co., the answer is a resounding "yes!"

The online study of more than 900 adults asked participants how announcers, personalities or personality teams affect their interest and enjoyment of the medium. The results revealed that a clear-cut majority think these personalities make radio better, with almost half of the respondents stating that they make radio a lot better.

(Source: Mark Kassof & Co., 07/01/14) ...
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New Study Ranks the Different Types of Audio Consumers
According to Nielsen's Audio Today report, more than 244 million Americans (aged 12+) listen to radio each week, equaling nearly 92 percent of the U.S. population.

Along with the extensive reach of radio, today's audio landscape offers a large variety of options for listeners to enjoy, enabling content creators and advertisers to engage an audience in ways that didn't exist just a few years ago.

(Source: Nielsen, 06/25/14)

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Disconnect Between ROI Perception and Reality
You may have already studied the information in a Nielsen Catalina Solutions study from March this year. The reality is advertisers in the CPG category achieved over $6 of incremental sales for every $1 spend on radio. Other advertiser categories found even better ROI. (See RST 03/27/14 article here.)

(Source: Chain Store Age, by Dan Berthiaume, 06/16/14) ...
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Radio Creatives Encouraged to Submit Ideas for New Creative Edge Challenge
Winners of the Contest Will Be Featured on a Special Panel at the 2014 Radio Show

The 2014 Radio Show has launched a new initiative called the Creative Edge Panelist Challenge. Through the contest, three panelists will be selected for the Radio Show session titled "It Starts at the Top: Reinvigorating Station Creativity." ...
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2014 Radio Mercury Awards Recipients Honored at Annual Event
Wieden+Kennedy Wins Best of Show; GEICO Awarded Marketer of the Year

Winners for the 2014 Radio Mercury Awards were announced Wednesday evening during the 23rd annual awards reception at le Poisson Rouge in New York. This year's $50,000 Best of Show award was given to Wieden+Kennedy for their spot, "MomSong" for Old Spice.

"MomSong was the clear choice and the most engaging spot we heard," noted Matt Eastwood, worldwide chief creative officer, JWT and this year's chief judge. "All of this year's winners deserve to be recognized for their inspiring and exceptionally creative spots and campaigns."

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BIA/Kelsey Says Mobile Will Match Radio Revenue in 5 Years
Radio's Opportunity is to Add Digital

Jed Williams, VP Consulting and Senior Analyst at BIA/Kelsey, presented statistics and suggestions for increasing revenue during this week's RAB webinar. His projections are that online -- including social media -- will grow 13.6% over the next 5 years, while traditional media will grow at 0.1%.

Digital growth includes traditional media's digital revenue as well as revenue of pureplays. Williams says the opportunity for radio to grow revenue is through digital.

(Source: John Potter, SVP/Professional Development, RAB) ...
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Bloomberg TV: More Radio Listeners Than Ever
(Video, 2:48) Bloomberg TV reports on why radio has survived and radio's resilience in fending off audio competition over the decades. The story uses statistics showing radio is listened to more than ever and remains strong.

Reporter Christina Alesci interviewed Clear Channel's Bob Pittman who pointed out the value of professionally programmed radio stations.

(Source: Bloomberg TV, by Cristina Alesci, 05/13/14) ...
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Radio is Still the One
In a research report released this month from ClearVoice Research on music streaming services, AM/FM radio dominates all audio media.

Two out of three U.S. consumers (67%) listen to AM/FM radio on a daily basis. Only one out of three (31%) listen to streaming services.

(Source: ClearVoice Research, 05/07/14) ...
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2014 Radio Mercury Award Finalists Announced
DDB NY and Clear Channel Media + Entertainment Lead the Pack

A total of 157 radio spots and campaigns have made it to the finals of the 2014 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations and students.

DDB NY and Clear Channel Media + Entertainment lead this year's entries throughout multiple categories. Publicis Kaplan Thaler and The Richards Group closely follow with multiple nominations. The Radio Marketer of the Year will be awarded to GEICO at the June 4 awards event. ...
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NextRadio App Grows Rapidly
This week, Gary Shapiro, President and CEO of the Consumer Electronics Association, reversed his criticism of FM receivers in mobile phones. He had been critical of radio's efforts of requiring mobile phones to enable the FM chip, but after getting a demonstration of the NextRadio app his comments have turned favorable.

Jeff Smulyan, Chairman, President and CEO of Emmis Communications, the company responsible for developing NextRadio, gave the demo to Shapiro at the Canadian Music Week convention in Toronto. Smulyan has been an enthusiastic promoter of enabling FM chips, saying it will increase radio listening opportunities.

(Source: John Potter, SVP/Professional Development, RAB) ...
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Seven Tips for Better Commercial Copywriting
One of the most well received sessions at the NAB Show this year was presented by Jill Belloma, Creative Director at the Creative Services Group, Clear Channel Media + Entertainment's in-house group. The title was "Creative Radio Commercial Productions and Imaging."

In the presentation, Belloma shared seven techniques to writing better radio copy, including several audio examples.

(Source: John Potter, SVP/Professional Development, RAB) ...
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2014 Political Advertising Handbook for Radio Professionals Now Available
Political Calendar with 2014 LUC Dates Also on RAB Website

With the 2014 midterm elections drawing closer, political advertising continues to represent a tremendous potential source of revenue for the Radio industry.

To help guide you through the frequently confusing rules and regulations of the political arena, the Radio Advertising Bureau's revised 2014 Political Advertising Handbook for Radio Sales and Management is now available on RAB.com in the Political Advertising area under the Research tab. ...
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7th Annual 'Rising Through the Ranks' Course Now Accepting Applications
Highly-Successful Program is Dedicated to the Support and Advancement of Women in Radio Sales Management

Radio Advertising Bureau (RAB), Broadcast Music, Inc. (BMI), and the Mentoring and Inspiring Women in Radio Group (MIW) will present the seventh annual "Rising Through the Ranks" Seminar, August 27-28, at the BMI Nashville headquarters in Tennessee.

As in years past, BMI will offer 20 scholarships for this year's program. These scholarships cover the cost of the professional development course, which is designed to foster and educate emerging female radio sellers and managers within broadcast radio. ...
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What Stations Are Doing: Time to Roll the Dice on Social
At the NAB Show, Vince Benedetto, President and CEO of Bold Gold Media Group, shared two ideas to drive radio stations' social sites during a rapid-fire idea exchange.

He told about how one of his stations in Scranton, PA partnered with a local casino. The station, "105 The River," WWRR, built a broadcast studio in the high-traffic location and called it "Studio of the Stars at Mohegan Sun Casino." He says 12,000 people walk by his studio each day.

(Source: John Potter, SVP/Professional Development, RAB) ...
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BIA/Kelsey Research Says the Internet Radio Revolution Has Arrived
The Internet radio revolution has been brewing for some time. In the Executive Summary of a recent research report, BIA/Kelsey says streaming audio has gone mainstream for audiences and advertisers.

This revolution is foundational, meaning that new business models are forming around new audience behaviors supported by technology advances.

(Source: BIA/Kelsey, 04/21/14) ...
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Jacobs Media Releases Techsurvey10, Radio at the Digital Tipping Point
This year's Techsurvey from Jacobs Media, a Detroit-based media research and consulting firm, shows that Radio is on both sides of the digital tipping point. While 95% still tune in daily, fewer respondents listen for a minimum of an hour on a typical day.

(Source: RAB staff from Jacobs Media news release, 04/07/14) ...
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The 3-Rs to Sell More Streaming Audio
This week's Radio and Internet Newsletter (RAIN) Summit in Las Vegas featured experts speaking on a variety of digital topics. Jeff Wender, SVP/Digital at Nielsen, spoke on using digital audio measurement to increase digital advertising revenues.

(Source: John Potter, SVP/Professional Development, RAB) ...
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Marketron to Give Radio Broadcasters a Piece of the Programmatic Pie, Taps Jelli
Marketron, a broadcast radio advertising software provider, recently announced it has partnered with Jelli, a programmatic ad platform for radio. Marketron will integrate Jelli's ad server into its Mediascape platform.

As a result of the integration, Marketron clients will be able to use Mediascape to sell radio inventory programmatically.

(Source: RTM Daily, by Tyler Loechner, 04/03/14) ...
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Morning Daypart Fuels Growth in Hispanic Radio Listening
Hispanics have the highest propensity to listen to the radio of any ethnic group, according to the latest Nielsen Audio Today report. And Nielsen's March 2014 RADAR study shows that the Hispanic radio audience has increased by more than a half-million listeners over the past year.

(Source: Nielsen, 03/19/2014) ...
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Hottest Ad Categories in 2014
In a panel presentation at the NAB Show in Las Vegas this week, experts in three important categories detailed what is happening now, what to expect in the near future, and tips to sell more Healthcare, Automotive and Political advertising.

(Source: John Potter, SVP/Professional Development, RAB) ...
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News & Notes from the NAB Show
John Potter, SVP/Professional Development for the Radio Advertising Bureau, is among the many RAB staffers who are attending the NAB Show in Las Vegas this week. Here are a few of his observations from some of the opening sessions.

(Source: John Potter, SVP/Professional Development, RAB) ...
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iHeartRadio Enjoys Rapid Growth
iHeartRadio is now second to only Pandora for streaming audio. From May, 2012, iHeart grew from 10 to 40 million users in just 18 months. The integration of 800 radio stations, customizable music, concerts, and now music awards make this a unique brand.

(Source: Bloomberg Businessweek, by Eric Chemi, 03/26/14) ...
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Radio Plays Key Role in Obamacare's Enrollment Drive
As part of the all-out registration push during the final days for enrollment in Obamacare, a number of different strategies, spokespersons -- and media -- were utilized. But the one medium that was relied on most often, and proved most effective, was radio.

Various members of the Obama administration, along with a host of athletes, actors, musicians and other celebrities, pitched the Affordable Care Act on more than 400 radio stations nationwide as the deadline drew near, capitalizing on the traditionally strong bond that radio has with its listeners.

(Source: Yahoo News, by Olivier Knox, 04/01/14) ...
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Radio Engages a Large Audience Quickly
Ezra Kucharz, CBS Local Digital Media's President, wrote an Op Ed earlier this week pointing out the power of radio, even as an advertising medium for online audio services.

When advertisers, including dot-com music services, need to make an impact radio is the answer. Local radio stations have brand credibility and engender trust.

(Source: Hypebot.com, by Ezra Kucharz, 03/24/14) ...
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Radio Advertising Bureau Launches Enhanced Co-op Directory
The Radio Advertising Bureau has re-launched the widely used and successful RAB Co-op Directory after a full overhaul of all of its services.

The new directory now has over 9,000 freshly updated listings available to assist with co-op sales strategies for RAB members across the country. ...
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Radio Generates Highest ROI Results in New Report
Radio's ability to deliver an impressive return on investment for its advertisers is highlighted in a new study from Nielsen Catalina Solutions.

(Source: Advertising Age, 03/25/14) ...
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Hard to Separate Advertising from Entertainment
Radio is the master of integrating paid advertising into content. When a radio personality delivers weather, sports, or entertainment news, the audience is attentive. When the same personality delivers a commercial, the audience remains attentive. The commercial becomes part of the content.

(Source: Adweek, by Sam Thielman, 03/17/14) ...
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Broadcast Brands; Digital Harvests
David Matathia, Director, Marketing Communications for Hyundai Motor America, spoke with us at the RAB. He was joined by Hyundai's media agency Executive Vice President, Managing Director, Fred Sattler of Initiative US. They shared their thinking of how each medium works for Hyundai and how a mix of media allows one to support another. ...
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