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Hubbard Radio Chair Ginny Morris to Receive National Radio Award
Ginny Hubbard Morris, chair of Hubbard Radio LLC, will receive the National Radio Award during the Radio Show Luncheon, Friday, September 20.
The luncheon will take place during the 2013 Radio Show, jointly produced by the National Association of Broadcasters and Radio Advertising Bureau, September 18-20 in Orlando. ...
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Ad Council Pushes Digital Delivery with New Site
The Ad Council launched its new digital platform for delivery of public service announcements this week, providing one-stop shopping for spots across a range of media.
The new PSA Central site will help the council more effectively deliver content for its 50 national campaigns representing a billion and a half dollars in donated time and space, the council says. ...
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Auto Radio Ads Have Greatest Influence Closest to Purchase
Radio Advertising Bureau Launches New Study Initiative for Members
Radio plays a dominant role, whether people are considering a vehicle purchase, or spending time in a vehicle.
And the closer listeners get to purchasing or leasing a vehicle, the more important a part radio advertising plays. Radio is also a top "must-have" for automotive buyers of every age. ...
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BMI Scholarship Applications Now Open for 'Rising Through the Ranks' Sessions
The Radio Advertising Bureau (RAB), BMI, and Mentoring and Inspiring Women in Radio Group (MIW) are now accepting scholarship applications for the sixth annual "Rising Through the Ranks" women's radio management sessions.
This two-day training seminar, dedicated to the support and advancement of women in radio sales, will be held August 21-22, 2013, at the BMI Offices in Nashville, Tennessee. ...
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What Stations Are Doing: Cape Cod Broadcasting Helps Dispose of Drugs
Last September, Americans turned in 244 tons of prescription drugs at over 5,200 sites operated by the DEA and its thousands of state and local law enforcement partners.
In five previous events, DEA took in over two million pounds of pills. In Massachusetts, Cape Cod Broadcasting has launched an awareness campaign to prevent pill abuse and theft by educating listeners about the proper disposal of potentially dangerous expired, unused, and unwanted prescription drugs. ...
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He's Ford’s Man for Apps
Julius Marchwicki is all about the apps.
As global product manager for Ford Sync AppLink, he's at the center of what automakers are doing to entice young people into buying cars. Bigger engines don't do the trick anymore, according to experts in that world; so Marchwicki works with companies like Pandora, Stitcher and Clear Channel to deliver in-vehicle connectivity to infotainment sources. ...
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Radio Is Healthy, On-Air and Online
The Radio and Internet Newsletter held the RAIN Summit West early this week in Las Vegas. The one-day conference preceded the opening of the NAB Show and focused on audio delivered on-air, online, and on-mobile. ...
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Weekly Online Radio Audience Reaches an Estimated 86 Million Nationally
Latest Arbitron/Edison Research Study Also Highlights AM/FM Radio's Role as a Shopping Influence, In-Car Companion and Source of New Music Discovery
One in three Americans aged 12 and older now listen to all forms of online radio on a weekly basis according to the new national survey from Arbitron Inc. and Edison Research, The Infinite Dial 2013: Navigating Digital Platforms. ...
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Slight Gain in Share for Local Digital Radio Ad Spend
Local Digital Radio Ad Spend Increases, Outpacing Local Digital Growth in 2012
Digital radio occupies a small piece of the digital ad spending pie, but as Internet radio takes off, more dollars will go to the format.
According to an industry-wide survey of more than 6,200 local online operations from Borrell Associates, U.S. local radio digital ad spending grew 22% to reach $370.7 million in 2012. That is more than three times the pace of local radio digital ad growth in 2011, and slightly faster than total local digital advertising's 21.4% growth in 2012. ...
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Just the Facts, Please
The following commentary by Katz Marketing Solutions President Bob McCurdy appeared in the March 19 edition of Marketing Daily.
I recently returned from the 4As (American Association of Advertising Agencies) conference in New Orleans, where a number of speakers referenced the importance of storytelling in advertising and uttered that magic word "agnostic," as it pertains to choice of medium.
This is music to our ears -- as there are few, if any, media that can match radio's intimate storytelling capabilities, and in a perfect world, agnostic media professionals create effective, bias-free media plans. ...
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Radio Adds More Than 1.6 Million Weekly Listeners
RADAR March 2013 Report Also Highlights Radio's Diverse Audience and Effectiveness of New Platforms
Arbitron Inc.'s March 2013 RADAR® 116 National Radio Listening Report shows radio's audience increased year over year, adding more than 1.6 million weekly listeners. Radio now reaches 242.8 million listeners on an average weekly basis. ...
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What Stations Are Doing: 1 Station + 2 Days = $1 Million for Children’s Hospital
Listeners opened up their wallets to the tune of $1 million during Jackie and Bender's One Big Kiss for Seattle Children’s Hospital Radiothon.
In its 12-year history, the annual radiothon staged by CHR "106.1 KISS-FM" KBKS has raised over $11.5 million to fund projects and programs that advance the hospital's mission to prevent, treat and eliminate pediatric disease. ...
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RAB Bolsters Membership Group with the Addition of Brooke Trissel as SVP
As part of the Radio Advertising Bureau's mission to serve its members, the RAB has announced Brooke Trissel's appointment as Senior Vice President, Membership.
Trissel, who reports to Erica Farber, President and CEO, Radio Advertising Bureau, will partner with the RAB's Membership team to enhance and communicate the organization's core membership benefits to existing and new members. She will be based in the RAB's Dallas office. ...
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New Report Says Radio Turning Corner in Digital Sales, Growing Share
Radio gained digital share in 2012, and it looks like many stations are building on that momentum in 2013, according to a report issued by Borrell Associates on behalf of the Radio Advertising Bureau.
Moreover, there appears to be significant profit in local digital sales operations, the report states. ...
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Best Practice: Leveraging Media Partners to Secure New Sponsors
In Addition to Accessing Media Support, Properties Can Leverage Media Partners to Secure New Sponsors
Properties prospecting for new sponsors frequently overlook one valuable source: media partners.
With advertisers placing more focus on marketing platforms that extend beyond a printed page or radio spot, newspapers, radio stations and other media companies are increasingly looking for one-on-one marketing inventory that can be bundled into advertising packages. ...
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ESPN is Now Targeting You Via Online Radio
New Technology Looks to Fill 'Huge Hole' in the Radio Industry
As part of a companywide effort to up its digital ad game, ESPN is looking to innovate in an area often shunned by tech advancements: radio.
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New Research Shows That Consumers' Unaided Recall of 'Big Game' TV Ads is Low
Despite Creative Executions, Sight, Sound and Motion Distract from Advertisers’ Messages -- In Contrast to Radio's Ability to Communicate More Direct and Personal Messaging
Despite unprecedented hype around television ads that ran during this year's Big Game, many viewers said they didn't watch them -- and even when they did, consumer recall of brands advertising during the game was uniformly low, according to a research study conducted by Nielsen Entertainment for the Radio Advertising Bureau. ...
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Radio Mercury Awards Announces Final Round Judging Panel
Entry Deadline Extended to April 8
The final round judging panel for the 22nd Annual Radio Mercury Awards has been announced. This year's panel of top-level agency creative leaders represents radio's primary advertising categories including automotive, communications, packaged goods, restaurants and retail. ...
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RAB to Present Six Strategic Sales and Marketing Sessions at 2013 NAB Show
The Radio Advertising Bureau will present six revenue-oriented sales and marketing sessions at this year's NAB Show, to be held in Las Vegas April 6-11.
The six sessions, led by the RAB Professional Development team, feature an array of radio sales and marketing executives who will share their insights on increasing radio revenue in today's vast media landscape. ...
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Inside Radio Readers' Survey: Off-Air Revenue Adds Up for Many Stations
Four out of five broadcasters say their station or cluster booked revenue last year from off-air events, such as concerts, bridal shows and job fairs.
Nearly four-in-ten (39%) readers responding to Inside Radio's year-end survey said their station received 1-3% of revenue from NTR and another 23% credited events for 4-6% of revenue. Other stations did even better: 11% said 7-10% of revenue came from NTR while 5% said more than 10% of their station's billings came from off-air events. ...
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In 2013, Radio Will See Yet More Changes
One of the biggest stories in radio in 2013 broke at the end of 2012. Last month, Nielsen announced it was acquiring Arbitron in a $1.26 billion deal that shocked the media community. Now media buyers are wondering what the deal will mean for radio ratings, which have long been measured by Arbitron.
The opportunity to improve on the portable people meter already in place could be on the table in 2013. Media buyers say they'd also like to see traditional radio offer more creative, original platforms for advertising as it competes for ad dollars with the likes of Pandora and satellite radio. Sales reps need to do a better job of selling not just their station but the medium as a whole, which continues to remain relevant despite the rise of so many other new media options.
Nancy Haynes, principal at Collins Haynes & Lully in Charlotte, N.C., talks to Media Life about radio's big trends for 2013, what developments stood out in 2012, and why radio remains an important part of the media mix. ...
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Sprint Customers to Enjoy Local FM Radio on Smartphones
Sprint on Tuesday announced a preliminary arrangement with representatives of the American radio industry that will enable Sprint customers to listen to local FM radio stations from a broad spectrum of radio companies and aggregators on select Android and Windows smartphones during the next three years. FM radio could be delivered through the NextRadio tuner application or other radio apps or services. ...
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Consumer Electronics Show and Innovation's Impact On Radio
RAB Will Be Covering the Consumer Electronics Show in Las Vegas Next Week
 In an AdWeek interview, Gary Shapiro, president and CEO of the Consumer Electronics Association, says this year will be the biggest show ever.
Two areas that will be hot according to Shapiro are car technology and mobile, both potentially affecting the way consumers use radio. ...
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What Stations Are Doing: Radio Rides Powerball Madness
Tons of radio stations jumped on the Powerball lottery frenzy that swept the country and who could blame them? With a half-billion bucks up for grabs, interest was high and many stations and shows took advantage of an event that was dominating much of the national conversation. ...
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What Stations Are Doing: WMAL/Washington Fisher House Radiothon
Kudos to the entire crew at WMAL/Washington, as the Cumulus Media-owned News/Talker's recently-held 9th annual Fisher House Radiothon resulted in over $290,000 in donations to the charity that builds comfort homes for the families of wounded warriors recovering at V.A. hospitals and other military medical facilities across the country. ...
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WTOP App Hybridizes With Mobile Web
When serious storms hit Washington, D.C., this summer, WTOP realized the power of the app.
"It happened on a Friday night, and everybody's power went out," said John Meyer, director of digital media at the news radio station. "People couldn't go to their computers and they may or may not have radios, but everyone had their phones. It was really a wakeup for us because this was the first event where we were really positioned to have a product that could solve people's need for information. ...
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What Stations Are Doing: Entercom is a 'Ray Of Hope' in Denver
Entercom's KOSI-FM in Denver will be asking listeners to tune in to "Light the House" on Tuesday between 6am and 6pm. KOSI listeners can become a "Ray of Hope" to families staying at The Ronald McDonald House and children receiving treatment at the Rocky Mountain Hospital for Children through pledges and donations at the 5th Annual "Light the House Radiothon." ...
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Helping Those Affected by Hurricane Sandy
In response to the devastation wrought by Hurricane Sandy, the Ad Council has launched a campaign, including radio PSAs, to encourage Americans to make financial contributions to organizations conducting relief operations. ...
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What Stations Are Doing: DJ Living in a Kennel at Animal Shelter for a Week
Kevin Miller is in the dog house -- only he's not in trouble.
Miller, a DJ with News Talk 580 KIDO-AM in Boise, Idaho, has been on a week-long stay inside a human-sized kennel at the Canyon County Animal Shelter. He is living there to help increase adoptions and help the shelter compete in the 3rd annual ASPCA Rachael Ray $100K Challenge. ...
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When Disaster Strikes, Radio Provides an All-Important Lifeline
Hurricane Sandy is Latest Example of Medium's Dedication to Its Audience
With Hurricane Sandy bearing down on the Eastern seaboard on Monday, radio stations throughout the region were ready to provide the customary extra-mile level of emergency information and public service broadcasting that listeners have come to rely on in times of disaster.
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Resolution to No-Urban-Dictates and No-Hispanic-Dictates
The Radio Show recently featured sessions on dozens of topics, including "Getting True Revenue Value from Your Urban and Hispanic Audiences."
Several presenters shared tips that stations can put to use. Sherman Kizart, Managing Director of Kizart Media Partners, answered questions specifically about NUDs and what stations can do if uncovering these practices in this 3:27 video. ...
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CBS Radio Case Study: Visit Bermuda!
Integrated media campaigns generate happy clients and more revenue for stations. CBS Radio, Greater Media, Alpha Broadcasting and other companies shared examples of successful integrated campaigns at the recent Radio Show in Dallas.
Sue McNamara, Senior Vice President, Sales, CBS Radio outlined the details of a campaign they developed and executed for Bermuda in this six-minute video. ...
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Winners of 2012 Radio Mercury Awards Honored
JWT San Juan Wins Best of Show
Winners of the 2012 Radio Mercury Awards were announced last night during the 21st annual awards reception at the Highline Ballroom, as part of the 2012 Advertising Week Conference in New York.
This year's Best of Show Award was presented to JWT San Juan for their campaign, "The Most Popular Song," for client Banco Popular de Puerto Rico by JWT San Juan/Medianet, marking the first time a Spanish Language spot and/or campaign has won Best of Show. ...
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Create Win-Win for Sales and Programming
Successful integrated marketing requires customization to achieve the advertiser's objectives. How do you bring programming and sales together to develop and execute these campaigns?
Speaking at last week's Radio Show produced by RAB and NAB, John Dimick, SVP of Programming and Operations at Lincoln Financial Media, shared thoughts during one of the many panel presentations. This 10-minute video will help you create win-win relationships to achieve station and advertiser goals. ...
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New Study Shows AM/FM Radio is the Strongest Pre-Shopping Medium
According to Arbitron Report, Radio Holds Considerable Advantage over Satellite Radio and Internet Audio Streaming
AM/FM radio delivers the largest reach during the time periods immediately prior to peak shopping hours, it continues to dominate the audio entertainment landscape, and out-delivers web, social networking or mobile usage during the average day among Adults age 25 to 54.
These are the most notable findings of a study commissioned by Arbitron and presented at last week's Radio Show, hosted by the National Association of Broadcasters and the Radio Advertising Bureau in Dallas. ...
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comScore, Arbitron Team For '5-Platform' Audience Measurement Service
Online research giant comScore is teaming with the radio industry's Arbitron Inc. to launch what they claim to be the "first-ever five-platform" audience measurement service simultaneously tracking video, audio and display content across radio, TV, PCs, smartphones and tablet computers.
The new service will provide persons-level data by integrating the array of audience measurement services offered by both companies, including comScore's census and panel-based PC, mobile and TV set-top systems, with Arbitron's portable people meter technology. ...
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Lowest Unit Charge Season Has Begun
This past Friday signaled the start of Lowest Unit Charge Season, the 60-day period before the November 6th, 2012 general election.
During this time (which also occurs in the 45 days before a primary election), broadcast stations may charge no more than their lowest rate for each particular class of ad time purchased for a "use" by a legally qualified candidate. ...
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Radio Cited as Car Safety Feature
Allstate Insurance Company has named Sioux Falls, SD, as the city with the safest drivers -- a result it has a vested interest in, since that means it has less damage to cover there. The insurer says that an important habit of a safe driver is listening to local broadcast radio. ...
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What Stations Are Doing: KFI 'Cash Mob' Helps Local Business
While recent news stories have reported on "Flash Mobs" swooping in to vandalize stores and businesses, KFI/Los Angeles morning host Bill Handel's listeners staged a "Cash Mob" last week that put over $9,000 in the cash register of a local, independently-owned toy store. ...
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Aggregators Help Radio Reach Online Audiences
For the radio industry, there may be no better symbol for the challenges of adapting to the digital age than two candy-colored mobile apps.
The apps, iHeartRadio and TuneIn, are aggregators -- conduits for thousands of online radio streams. With a few taps on a smartphone, a listener can dart among a pop station in New York, gospel in Atlanta and talk almost anywhere. ...
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Leading Talk Show Hosts to Address Hot-Button Issues at 2012 Radio Show
Super Session Features Hosts Alan Colmes, Andy Dean, Geraldo Rivera and Jill Schlesinger
Four leading radio talk show hosts will headline a Super Session entitled "The Great Debate and How to Sell It" at the 2012 Radio Show in Dallas. The two-part Super Session, sponsored by Istook Live!, will take place Thursday, September 20 at the Hilton Anatole. ...
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Tom Joyner to Keynote Radio Show Luncheon
Nationally syndicated radio host Tom Joyner will be the featured speaker at the Radio Show Luncheon, scheduled for Friday, September 21.
The luncheon, sponsored by Katz Media Group, will take place during the 2012 Radio Show, jointly produced by the National Association of Broadcasters and the Radio Advertising Bureau, September 19-21 in Dallas. ...
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What Stations Are Doing: Parenting Expo
South Central Media's WJXB in Knoxville creates integrated marketing opportunities for advertisers that include on-air and digital advertising, promotions, and experiential events. One of the successful events for this "At Work Station" is the B97.5 Parenting Expo. ...
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What Stations Are Doing: KIRO-FM Takes a Road Trip for Fisher House and Fans
KIRO-FM/Seattle recently wrapped up a three-day Road Tour, making stops in three Washington cities -- Tacoma, Everett and Bellevue.
PD Larry Gifford reports, "We took all of our show hosts, producers, anchors and news staffers on the road for two-hour events showcasing our staff as a whole and in small panels telling stories about KIRO, how they do their shows, and all the fun, crazy memories they've collected in their careers." ...
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Marketron and the Radio Advertising Bureau Launch Strategic Industry Partnership
Marketron Mediascape Integrates with RAB Account Manager to Bridge Business Operations and Account Management
Marketron, the leading provider of business software solutions and services for the media industry, on Tuesday announced its partnership with the Radio Advertising Bureau.
The companies have integrated RAB Account Manager with the Marketron Mediascape Platform. This integration enables RAB Account Manager customers to connect with any Marketron traffic and billing solution.
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2012 Radio Show Leadership Breakfast Will Explore the Industry's Future
The Radio Advertising Bureau and the National Association of Broadcasters have announced the panelists for a 2012 Radio Show event titled "Leadership Breakfast: Preserving Radio's Value in a Changing World," presented by Pillsbury Winthrop Shaw Pittman LLP.
The event will be held Thursday, September 20, 7:30-9:15 a.m. at the Hilton Anatole Dallas with a full breakfast provided courtesy of Media Services Group. ...
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Nominations Now Being Accepted for 'Radio's Rising Stars'
The Radio Advertising Bureau and Radio Ink Magazine are teaming up to identify radio's next generation of leaders.
Nominations are now being accepted for "Radio's Rising Stars," which will recognize 40 of the best and brightest men and women aged 35 or under working within the radio industry today. ...
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CBS Radio President and CEO Dan Mason to Receive National Radio Award
Dan Mason, president and chief executive officer of CBS Radio, will receive the National Radio Award during the Radio Show Luncheon, sponsored by Katz Media Group and held Friday, September 21.
The luncheon will take place during the 2012 Radio Show, jointly produced by the National Association of Broadcasters and Radio Advertising Bureau, September 19-21 in Dallas. ...
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Radio Show Super Session to Feature Money Management Expert Dave Ramsey
Dave Ramsey, personal money-management expert and popular national radio personality, will lead a Super Session titled "Succeeding in this Economic Environment" during the 2012 Radio Show, to be held September 19-21 at the Hilton Anatole in Dallas.
Ramsey's session is scheduled for Thursday, September 20, at 9:30 a.m. The session will cover actions that Radio stations can take to succeed in the current economic climate. ...
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Radio Mercury Awards Announces Final Round Judging Panel
Group Represents Diverse Creative and Advertising Mix
The final round judging panel has been announced for the 21st Annual Radio Mercury Awards, which will be presented during a much-anticipated ceremony in New York City on October 2.
This year's group of top-level agency creative leaders represents radio's foremost advertising categories including Automotive, Communications, Restaurants, TV/Networks/Cable and Financial Services. ...
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Radio Advertising Bureau Presents Why Radio Microsite
Comprehensive New Research and Marketing Resource Available for Download
The Radio Advertising Bureau has launched a new, highly interactive website designed to explore the unique value of radio in all its forms.
Building upon RAB's previous Radio Marketing Guide, Why Radio is a new microsite that will serve as the radio advertising and research hub for not only radio sellers, but advertising agencies and marketers. ...
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Is Mobile Ruining Radio?
Moderating a session at the NAB Show, Cory Smith, Director of ESPN Digital Partnerships, asked the questions: "Is mobile ruining radio? Is mobile cannibalizing radio?"
He said every time they add a new distribution channel for ESPN's Mike and Mike Show their ratings go up. Martin Kristiseter, VP Mobile Solutions at Marketron, said stations make money with mobile by "activating" their sales forces. ...
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NC Digital 'Town Square' Gets Lift From Radio
The one-year-old story of Chapelboro (http://chapelboro.com/), the sister website to Chapel Hill, N.C.'s WCHL-AM, begins most dramatically by skipping to the end: This site nets 25% of the company's overall revenue.
The path by which it got there was cut by a combination of location (at the periphery of the Raleigh-Durham DMA, the city tends to get shorted on coverage), innovation and a boost from radio's microphone. ...
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RAB Member Benefits Inbox: An Introduction to Cold Calling
The RAB Member Benefits team receives hundreds of requests for information each week. From time to time, Radio Sales Today will feature one of the most frequently-asked questions and corresponding Member Benefits answer.
Q: I am new to Radio sales and cold calling is all new to me. How can I get more comfortable with cold calling and how can I get a better ROI on my calls? ...
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Clear Channel Media and Entertainment and Ad Council Address Childhood Obesity
Clear Channel Media and Entertainment is partnering with the Ad Council to launch Healthy Habits, a new public service campaign designed to address the growing concern of childhood obesity in America, and to promote WeCan! -- Ways to Enhance Children's Activity & Nutrition -- a nationwide education program from the National Institutes of Health. ...
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Benchmarking: Local Radio Stations' Online Revenues
There is a new analysis from Arbitron/Borrell focusing on online revenues generated by local radio stations. This is the first year that the two companies have cooperated on a special radio report, although Borrell has been surveying local online spending for a decade.
According to this survey, radio's online ad revenue has grown from $18M in 2002 to $303.7M in 2011. This represents 2.4% of radio's gross revenue in 2011, says Borrell. ...
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WSM, Ernest Tubb Record Shop Celebrate 65-Year Advertising Partnership
The year was 1947. Harry Truman was President of the United States, Jackie Robinson played his first game for the Brooklyn Dodgers, test pilot Chuck Yeager broke the sound barrier, and a new house sold for less than $7,000.
The year 1947 -- May 3 to be exact -- also marked the opening of the Ernest Tubb Record Shop in Nashville, and the beginning of a unique business relationship that will celebrate a milestone anniversary today. ...
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Online Registration Kicks Off Preparations for the 2012 Radio Show
Registration is now available online for the 2012 Radio Show, jointly produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB).
Held at the Hilton Anatole in Dallas September 19-21, the Radio Show will offer a comprehensive conference program featuring industry leaders and an extensive exhibition showcasing the latest technologies that are shaping Radio's future. ...
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5th Annual 'Rising Through the Ranks' Program Set for August 29-30
Scholarship Applications Now Being Accepted for Noted Workshop Dedicated to the Advancement of Women in Radio Sales Management
The Radio Advertising Bureau, BMI, and Mentoring and Inspiring Women in Radio Group (MIW) will present the fifth annual "Rising Through the Ranks" seminar, August 29-30, at the BMI offices in Nashville, TN.
As in years past, BMI will offer 25 scholarships for the 2012 program. These scholarships cover the cost of the training course and are designed to foster and educate emerging female radio sellers and managers within the industry. ...
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FCC Proposes Allowing Public Radio to Use 1% of Airtime to Raise Cash for Charities
Public service is part of the DNA of broadcasters and often that's done with on-air campaigns. But public radio stations have long been limited in their ability to conduct radiothons and air pitches for charities.
The FCC is proposing to loosen its rules to help public stations do more to help charities, churches, schools, and other non-profits raise money for worthy causes. ...
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Local Online Radio Looks Strong in 2012
According to the first edition of its quarterly Investing In Radio Market Report, BIAKelsey reports over-the-air local radio station revenues in 2011 reached $14.1 billion, a 0.4% increase from the year before. Radio's online revenues increased 15.1% in 2011, reaching $439 million. ...
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NAB Show Full of Ideas to Sell More Radio
The NAB Show this week was an exciting place to be. There was energy and a positive mood among broadcasters and exhibitors. Not only were there thousands of exhibitors filling the Las Vegas Convention Center, and celebrities like Donny Osmond, Bob Uecker and Betty White, but the information sessions presented ideas radio broadcasters could take home and immediately use to generate more revenue.
One of the sessions produced by RAB included a discussion of integrated media and advertising. In this 3-minute video, Julie Lane, Senior VP/Director of Katz Marketing Solutions, the division within Katz that creates integrated marketing solutions for advertisers, gave an example of how T-Mobile successfully used radio's integrated media capabilities. ...
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Radio Remains at Core of Consumers' Media Habits
Arbitron and Edison Research have released their 20th joint study called The Infinite Dial 2012: Navigating Digital Platforms. The complete study is available from either company's website (www.arbitron.com, www.edisonresearch.com).
RAB's research team dug deep into the data. Two of the most interesting findings: Those individuals who are heavy Internet users are also above-average radio users, and consumers' time with digital media is not coming totally from traditional media...total time with media is increasing. ...
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Radio Sales Today Unveils Its New Look
Welcome to the new -- and we hope you'll agree improved -- version of Radio Sales Today. In addition to giving the publication an updated look, we're introducing some new features that should make RST more responsive and attuned to your needs as a radio sales and management professional.
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RAB Names Erica Farber President and CEO
Jeff Haley Embarking on a New Venture
Erica Farber has been named the new President and Chief Executive Officer of the Radio Advertising Bureau, it was announced on Tuesday by Scott Herman, Chairman of the RAB Board and Executive Vice President, Operations, CBS RADIO.
Farber, most recently Executive Vice President of the organization, will assume the RAB leadership post on April 16. ...
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ILM Focuses on Ideas to Drive Local Advertising
BIA/Kelsey's conference this week in Boston highlighted many aspects of Interactive Local Media. The presenters and audience included thought leaders from traditional and digital media.
Most of the traditional media present were from newspaper and Yellow Pages, but the majority of attendees were from digital. Few from radio attended, yet there was a lot to learn. ...
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Radio -- Deserving of More Attention?
Mike Bloxham is executive director, marketing for the Media Behavior Institute, the home of USA TouchPoints. The following commentary piece appeared in the March 28 issue of Media Daily News.
I've written before about my view that no medium innately "deserves" any particular share of ad spend based on the amount of time people spend with it. Nor should the simple matter of audience size be the sole determinant that drives budget allocation. ...
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Introducing 'The Pitch,' an Exciting New Benefit for RAB Members
Today marks the debut of the Radio Advertising Bureau's newest member benefit -- "The Pitch." Created by Tammy Greenberg, Senior Vice President of Business Development for the RAB, "The Pitch" is a monthly email communication that will provide strategic, relevant product category leads to local radio salespeople and managers based on national and regional advertising activity. ...
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What's 'Reality' When Calculating Online Ad Numbers for Local TV and Radio?
In the past 12 months, local radio and television stations have made significant strides to bolster their online activities, and it is generating noticeable revenues.
As will be detailed in BIA/Kelsey's upcoming "Investing In Television" and "Investing In Radio" publications, in 2011 local television stations saw a 19.0 percent increase in their online revenues to $536 million for total industry online revenues, while local radio stations saw a 15.1 percent increase to $439 million for total industry online revenues. ...
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Radio Connects with Voters According to Arbitron Study
Political advertising is a boon to radio broadcasters -- and it's a wise investment for political campaigns, too, judging by the results of a new Arbitron study of political ads and radio audiences conducted from fall 2010-fall 2011 using data from Scarborough Research's "SA+" database.
According to the study, which covered 208,274 individuals, radio excels at reaching voters with specific political affiliations. ...
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RAB Launches New Certified Radio and Integrated Marketing Consultant Professional Development Program
The Radio Advertising Bureau (RAB) has launched the new Certified Radio and Integrated Marketing Consultant (CRMCi). This newly designed program of online classes beginning this week will teach today’s radio sellers how to effectively communicate radio’s broad and multi-platform assets to help drive revenue growth at the station level.
This new professional development training course was built upon the heritage of the Certified Radio Marketing Consultant (CRMC) program, originally created to educate radio sales executives. CRMCi builds upon that course to go one step further by training sellers to become integrated marketing consultants to their advertising clients regardless of market size. ...
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RAB to Present Five Strategic Sales and Marketing Sessions at 2012 NAB Show
The Radio Advertising Bureau will present five revenue-oriented sales and marketing sessions at this year's NAB Show, to be held in Las Vegas April 14-19.
The five sessions, led by the RAB Professional Development group, feature an array of advertising and digital leaders who will share their insights into today's media industry. ...
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What Stations Are Doing: KFNS, Five Guys Burgers Hold Fundraiser
Roxie Schopp, 3, and her newborn brother, Walker, 3 months, developed nearly fatal medical conditions at nearly the exact same time. So Big League Broadcasting's KFNS-AM The Fan St. Louis and Five Guys Burgers joined "Team Roxie," a growing group of people rallying behind the Schopp family of Creve Coeur, Missouri. ...
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Digital Radio Overcomes Major Ad Hurdle
In a move that will make it easier for agencies to plan, buy, and perhaps most importantly, process new and emerging digital radio advertising platforms, Madison Avenue now has a standard format for coding HD and streaming radio stations it its media-buying systems.
The breakthrough, announced on Wednesday by Donovan Data Systems, resolves a key impediment for the rapidly-growing digital radio segment, which forced many agencies to develop their own ad-hoc approaches, or bypass the medium altogether. ...
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What Stations Are Doing: Winging It In Philly
It was a world record-breaking performance at the 20th annual WIP/Philadelphia "Wing Bowl" as Takeru Kobayashi -- who longtime Philly Sports reporter Joseph Santoliquito called "the competitive eating version of Babe Ruth, Michael Jordon, Wayne Gretzky and Joe Montana wrapped into one" -- wolfed down 337 hot chicken wings in 30 minutes in front of a sold out and "bizarre" crowd at Philly's Wells Fargo Center. ...
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How Social Media Changed ESPN Audio
Social and mobile technologies aren't just important for guerilla marketing campaigns and grassroots outreach. They're also changing how the world's biggest broadcast media companies do business.
Mashable recently spoke with top executives and personalities from the sports behemoth, ESPN. The interviews reveal how the evolution of digital impacts the original mass broadcast medium -- what is traditionally thought of as "radio." ...
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Madonna's 'Luvin' All the Radio and TV Exposure
In this age of social media, can TV and radio exposure still boost music sales?
It sure can, if your TV exposure comes during the Super Bowl halftime, and your radio exposure comes from a massive push by giant station owner Clear Channel. ...
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Radio Mercury Awards Announces Campbell Ewald's Bill Ludwig as 2012 Chief Judge
Call for Entries Officially Open for 21st Annual Competition
The Radio Mercury Awards are looking to make waves as part of this year's 21st annual event. Entries are now being accepted for creative work that pushes the limits in audio advertising, with Bill Ludwig, Chairman and Chief Executive Officer of Campbell Ewald, serving as the 2012 Chief Judge. ...
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What Stations Are Doing: Putting a Number on Radio's Giving
Cox Media Group (CMG) Louisville says it has resolved in 2012 to support the local community even more with its new "Friends & Neighbors" program. The $300,000 in-kind initiative will support and publicize community organizations and agencies committed to the betterment of Louisville, KY, and Southern Indiana. ...
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What Stations Are Doing: Wings Over Vegas
Three years ago, CBS Radio/Las Vegas took a page out of sister outlet WIP/Philadelphia's playbook and launched their own Wing Bowl, the infamous eating competition that has turned into a major annual event that draws thousands in the City of Brotherly Love. ...
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What CES Means to Radio Salespeople and Managers
There has been plenty of coverage of the 2012 International CES. The new product announcements, celebrity appearances, and awards for "Best in the World" at the Consumer Electronics Show captured the attention of consumers.
There were three important aspects salespeople and managers can learn from the recent Show. ...
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How to Package Traditional Media to New-Age Marketers
Maybe They Could Borrow Some Sizzle from Silicon Valley
Antony Young, CEO of Mindshare North America, a WPP media strategy and investment agency, contributed this timely, radio-specific article to Wednesday's online edition of Ad Age Mediaworks.
In my last article for Ad Age, I wrote about how new-media companies were successfully employing very traditional media tactics to gain a larger share of ad spending.
I thought I'd flip that on its head this week, as the tech, media and marketing worlds converge at the Consumer Electronics Show in Las Vegas. ...
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Most Listeners Stay with Radio Stations During Commercial Breaks
Radio delivers more than 93 percent of its lead-in audience during the average commercial break, according to a new study of radio ratings data and commercial occurrence data conducted by Arbitron, Media Monitors and Coleman Insights.
What Happens When the Spots Come On: 2011 Edition is a comprehensive update of a landmark 2006 study on the radio audience behavior during commercial breaks. Both studies took advantage of the increased precision of passive electronic measurement, both for radio audiences and for commercial occurrences. ...
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Radio's 2012 Outlook: Solid Growth
Unlike most other media, radio advertising continued its steady pace of growth throughout 2011, with national and new media sales especially strong to end the year.
The forecast for 2012 is fairly rosy as well. ...
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Study Highlights Radio and Web Relationship
New analysis from The Media Audit's National Radio Format report highlighting radio's relationship with all things Internet suggests there are significant opportunities for generating revenue in the constantly changing digital era.
According to the analysis, 17.6% of U.S. adults have visited a local radio station website in the past month. The latest figure represents more than 25.5 million unique monthly website visitors across The Media Audit's 80 measured U.S. cities. ...
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The Secret Behind the Long Union of Allstate, Burnett
Like in Most Marriages, There's Sometimes Mayhem, but a Lot Can Be Learned From This 54-Year Relationship
Midway through an important meeting before the launch of a big campaign, Allstate Senior VP-Marketing Lisa Cochrane turned to the dozen or so people in the room and asked, "Does everybody here besides me know 'Safety Dance'?"
Her creative agency, Leo Burnett, had just shown her an ad featuring the hit song from the '80s. But it was foreign to Ms. Cochrane, and she wondered if viewers would be just as lost. ...
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What Stations Are Doing: Entravision Raises $2 Million For CMN
Children's Miracle Network Hospitals and Entravision say a record $2,001,050 was raised for 24 member hospitals during the fourth annual network-wide radiothon.
The theme for this year's Radiothon, "Un Million Para Los Niños" (One Million for the Children), was far exceeded by Entravision's leading Spanish-language radio stations, including the José, Super Estrella, El Gato, La Tricolor, Que Pasa 99.5 and Maria formats, and almost doubled last year's record-setting total of $1.2 million. ...
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Radio Is Killin' It With Mobile
While brand marketers and ad agencies are scrambling to figure out how to use mobile advertising, some of the best success stories can be found in the unlikeliest of places -- radio. Radio is often incorrectly thought of as an "old" form of media that doesn't lead the charge in innovation.
The truth is radio has been incorporating mobile into its traditional advertising model for quite some time, leveraging this new medium to more effectively engage advertisers with listeners. ...
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What Stations Are Doing: Watermark Raises Big Money For Medical Center
A big congratulations to everyone at WSUL and WVOS in upstate New York. Recently, Watermark Communications General Manager Helena Manzione presented a $60,000 check to the Catskill Regional Medical Center. That amount represents 100% of the proceeds pledged and collected from last year's 2011 WSUL/WVOS Annual Heart-A-Thon that took place February 26. ...
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Getting in Tune with Millennials and Radio
"Video Killed the Radio Star" wasn't just a New Wave hit; the song accurately predicted a day when MTV would eat radio's lunch and drink its milkshake.
Today, MTV's programming has largely migrated to reality and scripted-ish content. But radio has a litany of new foes, including the iPod, YouTube, satellite radio, and streaming-music sites like Pandora and Spotify. It's true that competitors' on-demand programming and limited (or no) commercial interruptions create new and disruptive challenges for the medium. But radio survived the MTV juggernaut, and it's doing its level best to prove the modern-day Cassandras wrong, as well. ...
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Study Highlights the Power of Radio
According to a study by Ipsos OTX MediaCT in partnership with Katz Marketing Solutions, people who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity and advocacy. ...
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AM/FM Radio Ranks as the Leading Tool for Music Discovery
Music business association NARM and leading market research company The NPD Group recently released findings of a joint study that examined the ways consumers discover new music.
The report indicates that while music discovery is still vital to the industry, it applies differently to various consumer groups, and it has changed significantly since the organizations last studied the topic in 2007, as television and social media and other digital services have emerged as major influencers. ...
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What Stations Are Doing: Toyota, Entravision Partner for Free Concert
The concert will be in the LA area and celebrate the new 2012 Toyota Camry: The "Camry for a Better Commute" concert features top artists Julieta Venegas and Latin pop group Belanova. The event takes place at the Event Deck at L.A. Live on 11/22 from 5:00 p.m. to 8:00 p.m.
In addition, Entravision and Toyota will offer LA area residents free bus transportation to and from the event from four select locations around the metro area. ...
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RAB's Jeff Haley Looks at Radio's Current Landscape
The following interview with RAB President/CEO Jeff Haley appeared in a recent issue of AllAccess.com.
As point man for the Radio Advertising Bureau, Jeff Haley is leading the charge to optimize radio ad revenue -- not the easiest of duties, what with the nation's slow climb out of a deep recession, new competition for the ad dollar and radio's somewhat unhip perception among the advertising community. Nevertheless, Haley has overseen an aggressive strategy to combat those obstacles and help radio's sales force attract clients through a variety of platforms. Here's how he sees the current environment and the RAB's place in it. ...
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RAB Consolidates Membership, Professional Development and Services
Erica Farber Joins as EVP; Ron Ruth to Shift Into Consulting Role; Sheila Kirby Joins CBS RADIO as SVP, Sales Training and Development
The Radio Advertising Bureau has announced a consolidation of its Membership, Professional Development and Services units into one group under the leadership of respected and influential radio executive Erica Farber, Executive Vice President, beginning January 1, 2012. ...
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A Billion Dollar Market for Internet Radio in Ten Years
SNL Kagan and Senior Analyst Robin Flynn have produced a 2011 report on the Economics of Internet Music and Radio that's very comprehensive and insightful. Using existing data points from RAB's quarterly revenue reports, publicly available financials on Pandora, and research from Triton Digital and Arbitron on audience, SNL Kagan provides an excellent summary of the marketplace and its players, both online only and radio broadcasters. ...
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Radio to Daze the Net
Commercial radio was once synonymous with consolidation, cost-cutting, ads that go on forever and the same old playlists.
But fast-forward to today, and a number of private-equity players are making bets that radio is ripe for transformation, thanks to the growth of the mobile and huge interest in digital music platforms. ...
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Pump 'N Pak Packs Them In
Heavy Schedule of Radio Ads, Live Remote Contribute to Event's Success
Despite having a stronger September than last year, the 20-year-old Schoon's Pump 'N Pak store at Maine Avenue in Brookings, S.D., had seen better days, especially compared to its five-year-old sister store 10 blocks away -- where promotions are usually held. But Pump 'N Pak held its first-ever vendor-assisted customer appreciation day at the first store in late September. ...
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Roo Gives a Voice to Kangaroo Express
Roo, The Pantry's Kangaroo Express mascot, is hitting the big time. The character, who is usually "seen" in shaded profile on store signs, will play a bigger role in the chain's promotional efforts and give voice to the Kangaroo Express brand, said Dave Henninger, vice president of marketing services.
An all-new radio campaign featuring Roo launched this fall and he'll play a larger role on the retailer's website, Facebook and Twitter communications moving forward. ...
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What Stations Are Doing: Good Radio Doing Good
With a reported 1 in 4 children and 1 in 5 adults in the Bay Area at risk of hunger, KGO/San Francisco and Bay Area Food Banks recently joined forces for the first annual "KGO Fights Hunger Day Radiothon" to raise awareness and much-needed funds to help alleviate hunger in the Bay Area. ...
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Winners of 2011 Radio Mercury Awards Recognized
Winners for the 2011 Radio Mercury Awards were announced Tuesday evening during the 20th annual awards reception at the Sentry Center, as part of the 2011 Advertising Week Conference in New York. This year's Best of Show Award was bestowed upon EURO RSCG for the spot "Coffee" for Dos Equis. ...
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Major Marketers Tell Radio What They Need
They Want Help Building on Broader Campaigns, Not More Fragmentation
What are top radio advertisers seeking from their media partners? Better help building on broader campaigns and more ethnic insights, for starters. Marketing chiefs from Sears Holding Corp. and McDonald's appeared at the Radio Advertising Bureau and National Association of Broadcasters' Radio Show in Chicago recently to share insights into how radio can play a bigger role in their marketing mix. ...
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Radio a Major Part of Ram Truck Hispanic Effort
Chrysler Group LLC is calling its new Hispanic-focused campaign its most comprehensive to date.
The effort -- which includes TV, radio, print, newspapers and digital media -- will run in the top 15 Hispanic markets in both Spanish and English beginning this week.
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A Numerical Look at the iHeartRadio Music Festival
The iHeartRadio Music Festival loaded in and out at MGM's Grand Garden Arena on September 23 and 24, helping Clear Channel launch a new website and application that drives listeners to radio stations operated by...Clear Channel.
Taking the stage over the two-night festival were: the Black Eyed Peas; Jay-Z; Coldplay; Alicia Keys; Carrie Underwood; Bruno Mars; Kelly Clarkson; Jane's Addiction; Lady Gaga; Jennifer Lopez; Steven Tyler with Sting, Jeff Beck and Randy Jackson; Kenny Chesney; Nicki Minaj; Rascal Flatts; David Guetta with Usher; Nicole Scherzinger; DJ Pauly D; and Sublime with Rome. Whew. ...
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Emmis Stations Raise Over $25K for Fire Victims
Emmis Austin Radio led a six-station, daylong donation drive on Wednesday, September 7, for the victims of the Central Texas Wildfires. The drive resulted in $25,314 raised for the Red Cross of Central Texas and three truckloads of much needed supplies for the Catholic Diocese Charities of Central Texas. ...
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What Stations Are Doing: Radio Plays Candy Man
Clear Channel Radio's latest giveaway is sweet, quite literally. As part of a coordinated effort to hand out nine million pieces of free chocolate samples through the fall, Mars Chocolate is partnering with Clear Channel to give away free Mars Chocolate throughout the month of September. ...
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Special 9/11 Tribute Piece Available to Radio Stations
Sunday marks the 10th anniversary of the 9/11 terrorist attacks on America. And as a way for radio stations to honor this day of remembrance, Robert Tomarkin of the media services company CreativeCom has made available a special tribute that can be included in commemorative programming. ...
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Radio DJ in the Catskills Offered a Lifeline During the Storm
In these days of smartphones and social media, a small-town radio D.J. like Big Jay Fink may seem like an improbable source of emergency information.
But as the banks gave way and the power went down across wide swaths of the Catskill Mountains during Tropical Storm Irene, Mr. Fink served as a lifeline for thousands of people who were cut off from just about all forms of communication and information. ...
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Entravision: Dual TV/Radio Ad Campaigns Up Reach
Results from a TV-radio station test indicate that jointly selling radio and TV advertising together in simultaneous campaigns can increase audience reach -- and deliver near prime-time viewership levels -- all with the help of a single-source measuring system. ...
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High-Tech Product, Low-Tech Pitch
Zero-percent financing on a new car. A mattress sale blowout. Storewide discounts at the local hardware. These are the types of pitches that people expect to hear on the radio. Not commercials for the Barracuda Load Balancer, which sounds vaguely automotive but is actually software related to managing Web site traffic.
Information technology products, like e-mail archivers and Web site security software, are increasingly being promoted on the radio -- not just in major cities but also in smallish ones like Redding, Calif., or Bend, Ore. ...
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What Stations Are Doing: Entercom Campaign To Support Navy SEAL Families
Entercom is partnering with the Navy SEAL Foundation to help families who have lost loved ones in Afghanistan. A companywide campaign across 23 markets and 111 stations has been started with a goal of helping the families of the SEALS who die in combat. SEAL Team Six is the elite of the elite when it comes to our military. ...
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What Stations Are Doing: Greater Media Gives Back To Community Big Time
These are the kinds of stories we could, and will, write about every day. Greater Media in Philadelphia hosted a very cool community event that highlights another one of radio's unmatchable positive attributes.
The Greater Media team hosted a "Day of Greater Good" in the local community with more than 90 employees volunteering at the Cradles to Crayons "Giving Factory." ...
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Sears' Eddie Combs to Keynote Radio Show's Advertiser Luncheon
Eddie Combs, Vice President and Chief Marketing Officer for Sears Holdings Corporation's Home Appliances, will keynote the Advertiser Luncheon at this year's Radio Show, to be held September 14-16 in Chicago. The Radio Show is produced by the Radio Advertising Bureau and National Association of Broadcasters. ...
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Coca-Cola's Futuristic Soda Fountain to Get 2012 Ad Push
Radio to Play a Key Role in New Campaign
Coca-Cola Freestyle has been generating buzz, sales boosts and foot traffic since tests for the futuristic machine were first launched three years ago. Now, as the next-generation soda fountain reaches a critical mass -- it will be in 80 markets by year's end -- execs are readying Freestyle's first marketing campaign. ...
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El Pollo Loco: 'Feel the Mexcellence!'
El Pollo Loco recently unveiled a new multimedia campaign focusing on the chain's "made by hand" menu in an ongoing push to reinvigorate sales.
The "Feel the Mexcellence!" initiative includes television and radio ads, as well as social media components and in-store signage. The campaign was developed by Los Angeles-based agency goodness Mfg., which was hired in February to develop a new marketing strategy for the 412-unit quick-service chain. ...
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For Comedy, Perhaps a New Era on Radio
Comedy may be returning to radio.
Over the last six months a handful of radio stations in cities like Kansas City, Tucson and Riverside, Calif., have been experimenting with new all-comedy formats, as has Pandora, the online radio service.
Early results are promising. ...
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What Stations Are Doing: Christmas in July Becomes Rallying Cry for Food Drive
For "Fresh 102.5" KEZK in St. Louis, Christmas in July is the cornerstone for an annual food drive to replenish supplies during a time of the year when donating canned goods to help feed the city's hungry isn't usually top of mind. The CBS Radio AC concludes a month-long Christmas in July campaign to collect canned goods for the St. Louis food bank. ...
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Elvis Duran to Host NAB Marconi Radio Awards Dinner & Show
The National Association of Broadcasters announced on Wednesday that the 2011 NAB Marconi Radio Awards Dinner & Show will be hosted by nationally syndicated radio host Elvis Duran. The event will take place September 15 at the 2011 Radio Show at the Hyatt Regency in Chicago, Illinois. ...
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Correction: RST 7-13 Radio Audience Numbers Clarified
An article in Wednesday's Radio Sales Today incorrectly quoted a recent Arbitron press release regarding radio audiences, based on the organization's RADAR 109 -- June 2011 report. The article in Media Daily News labeled its figures as representing all of radio, when in fact they were for network audiences only. The following is the correct information for total Radio listening: ...
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Clear Channel Adds Pandora-Like Functions to IHeartRadio App
Radio Giant to Promote App With Two-Day Concert in Las Vegas
The latest round in the Clear Channel-vs.-Pandora battle will play out this fall, when Clear Channel's streaming-radio app and website IHeartRadio introduces Pandora-like functions amid a promotional burst including a high-profile music festival.
The new version of IHeartRadio will debut on Sept. 23, the first day of the IHeartRadio Music Festival at the MGM Grand in Las Vegas, a two-day concert that will include Lady Gaga, Coldplay, Steven Tyler, Kenny Chesney, Jennifer Lopez, Alicia Keys, Carrie Underwood and Bruno Mars. ...
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7-Eleven Utilizing Radio in Summer Promotion
7-Eleven Inc. is making some big moves this summer to bring its Slurpee beverages to more customers, through a new business partnership, a movie promotion and a good-deeds reward initiative, the company reported. ...
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What Stations Are Doing: Imus Ranch To Host Tuesday's Children
Citadel Media syndicated talker Don Imus and his wife Deirdre will host a group of kids from Tuesday's Children -- a non-profit family organization that has made a long-term commitment to every individual impacted by the events of September 11, 2001 -- for a week at the Imus Ranch in New Mexico. ...
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New Study Highlights Radio's Positive Impact on Its Audience
Medium's Influence on Listeners' Happiness, Energy Levels Enhances the Effectiveness of Radio Advertising
Does radio make its listeners happier and more energetic, which in turn, results in a more receptive advertising audience? According to a new study commissioned by the Radio Advertising Bureau of the United Kingdom, the answer is a resounding "yes." ...
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Talk Radio's Michael Smerconish to Keynote Radio Show Luncheon
Nationally syndicated talk radio host Michael Smerconish will be the featured speaker at the Radio Show Luncheon, held Friday, September 16. The luncheon, sponsored by Katz Media Group, will take place during the 2011 Radio Show, jointly produced by the National Association of Broadcasters and Radio Advertising Bureau, September 14-16 in Chicago. ...
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Handy Advice When Disaster Strikes
What Media People Can Expect When Markets Are Disrupted
If there's one thing that defines this spring across America, it's what seems to be an unending series of natural disasters, from floods to tornadoes to most recently fires.
And for media people, all those natural disasters come with the territory, so to speak. As their hearts are going out to families whose lives are being uprooted, they're also working to adjust schedules and advise clients when the disaster strikes a market where those clients are active. ...
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Radio Ads Help Promote Goodwill Donation Drive
Gap Inc. is the latest partner in Goodwill Industries' Donate Movement, a drive aimed at creating jobs and environmental awareness.
People who brought clothing donations into their local Gap store through May 29 earned a 30% discount on purchases that day, including both regularly priced and sale merchandise. Gap also supplied volunteers for Goodwill's volunteer initiatives in communities nationwide, Lauren Lawson-Zilai, a spokesperson for Goodwill, told Marketing Daily.
To market the program, Gap ran radio ads in select markets, she said, in addition to using grassroots efforts and social media. ...
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Personal DJ: Last.fm Streams Into Radio.com Player
The CBS Interactive Music Group wants consumers to be their own online DJs. To supply inventory, it has integrated Last.fm technology into its Radio.com player, letting listeners access Last.fm's library. The global music service offers more than 4.5 million artists and nearly 12 million songs.
It also provides access to any of CBS Radio's 130 stations. ...
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What Stations Are Doing: KSFO/San Francisco
Kudos to the crew at KSFO/San Francisco as the Citadel Broadcasting conservative talker's recent Radiothon to benefit The Fisher House Foundation shattered all expectations, raising over $135,000 in donations. ...
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The New Media Mix
Things are changing in the high-tech world of "New Media," and there's a good reason why. Pepsi lost its #2 ranking in the cola wars last year. Many are blaming its reliance on "New Media" for "likes," warm fuzzy feelings and "the buzz" created around the Refresh Project.
John Sicher, the editor/publisher of Beverage Digest, was quoted as saying that in addition to Refresh, the company needs "more product-oriented advertising and marketing. I think that the 2010 results are probably a wake-up call for Pepsi." ...
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WIBC Team Wins at the Brickyard
Before the cars hit the track for this year's Indianapolis 500, 10 media teams competed on the Thursday before the race in a competition to prove that even reporters can turn a lug-nut. Emmis Communications' WIBC-FM Indianapolis emerged victorious. ...
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Internet Radio Audience Gives Marketers More Targeting Opportunities
Radio is now an interactive medium, engaging millions of consumers online and via mobile devices every week. Thanks to saturation levels of broadband and Internet access, consumers' tastes in music, news, talk and entertainment can be satisfied by a plethora of radio stations and streams on all manner of devices.
eMarketer estimates 37.5% of US Internet users ages 12 and up will listen to Internet radio -- including online streaming of terrestrial broadcasts and online-only radio stations -- or podcasts at least weekly this year. ...
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Online Radio's Big Frontier: The Automobile
Study Finds That 14 Percent of Listeners Already Stream
People have been streaming radio on their computers for years, with sites such as Pandora, LastFM, AOL Radio and more drawing millions of subscribers for hundreds of stations. The next frontier for streaming radio is in cars, and in fact it's a frontier that a surprising number of people have already traversed. ...
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Sav-Mor Promotes Its Small-Town Spirit
Armed with the positioning line, "It's Time To Get Better," Sav-Mor Drug Stores continues to emphasize the big difference between its network of franchised locations and the corporate mentality of the chain operations.
To that end, its most recent radio and television campaign positioned the pharmacies against the large national chains. ...
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What Stations Are Doing: 22 Years And Counting
For the 22nd consecutive year, WABC/New York morning man and Citadel Media syndicated talker, Don Imus, held his annual Radiothon to benefit the Imus Ranch for Kids With Cancer, the Tomorrows Children's Fund and the CJ Foundation For SIDS (Sudden Infant Death Syndrome). ...
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RAB, BMI and MIW To Present the Fourth Annual 'Rising Through the Ranks' Seminar
Popular Workshop is Dedicated to the Support and Advancement of Women in Radio Sales Management
The Radio Advertising Bureau, BMI and Mentoring and Inspiring Women in Radio Group will continue to enhance women's knowledge and expertise in Radio sales management with the fourth annual "Rising Through The Ranks" course. This two-day training seminar dedicated to the support and advancement of women in Radio sales management will be held August 30-31, 2011, at the BMI Offices in Nashville. ...
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What Stations Are Doing: Limbaugh's Cure-A-Thon Sets New Records
Rush Limbaugh's 21st annual Leukemia and Lymphoma Cure-A-Thon -- which kicked off during his daily national radio show -- has surpassed last year's record-breaking total of $3.1 million, with more donations continuing to be counted. The event kicked off with a bang, thanks to a $500,000 donation from "El Rushbo" and his wife, Kathryn, to "get the ball rolling." ...
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What Stations Are Doing: Motorcycle Tour
WKLT in Traverse City, MI, has shared another money-making idea. According to Charlie Ferguson, General Manager, they are again selling their "Summer of Rock Motorcycle Tour," a webpage listing bars in Northern Michigan that have a designated "Biker Night" each week. The webpage will be online from May through September. ...
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Arbitron, Marketron Unveil New Radio Tracking, Planning Tools
As the radio business struggles to win back billions in ad spending, some of the key factors in getting advertisers to sign will be ease and accountability in terms of planning, buying, reporting and analyzing radio ads. Some of the major players in the radio business are introducing new Web-based platforms for tracking and analyzing radio spending and planning new radio ad campaigns. ...
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Attitude Drinks Teams With CBS Boston Radio to Launch Multi-Media Marketing Campaign
Attitude Drinks, an innovative beverage brand development company, announced last week that its Phase III Recovery Drink will be further promoted to the New England market with the help of 98.5 The Sports Hub (www.cbsbostonsports.com). Through a promotional partnership with CBS Radio Boston, Phase III will be promoted on 98.5 The Sports Hub which is the flagship station of the New England Patriots, Boston Bruins, and the New England Revolution. ...
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What Happened In Vegas
The NAB Show in Las Vegas this week offered several presentations on how to grow radio's digital revenue. Here are highlights from just a few of the sessions. ...
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Explore the New 2010 U.S. Census Page on RAB.com
Much has been written in recent weeks about the much-anticipated results of the 2010 U.S. Census, and how the demographics of America are undergoing a rapid change.
To provide Radio Advertising Bureau members with a handy reference guide for the 2010 statistical survey, a special 2010 U.S. Census section has been added to RAB.com. ...
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What Stations Are Doing: Online Directories with a New Sales Twist
Online Directories can generate impressive revenue over the course of a year, but the revenue may not be significant enough to warrant a salesperson's monthly attention when spread over 12 months.
Charlie Ferguson, General Manager of WKLT in Traverse City, MI, has found a way to sell directories and reward salespeople fairly for their efforts. ...
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How Daylight Savings Affects Media Usage
Television Viewing Goes Down, But Other Media -- Including Radio -- Benefit
For most people, daylight savings time is a minor annoyance that causes them to miss an hour of sleep every spring. But for smart media people, it should be a consideration when planning spring campaigns. The extra hour of daylight gained has a major impact on people's lives, allowing them to stay outside later as the days grow longer, and that in turn has a major impact on their media consumption. ...
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Entries for 2011 Radio Mercury Awards Now Being Accepted
Competition Will Celebrate Its 20th Anniversary This Year
The Radio Mercury Awards will celebrate its 20th anniversary this year. In honor of the momentous occasion, the $100,000 Grand Prize is now $100,000 Best of Show with all finalists in all categories eligible to win the top award. A new Radio Campaign prize will also be presented. The competition is officially open for submissions into Radio's richest awards program. ...
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What Stations Are Doing: The Power of Radio -- A Radiothon to Fight Violent Crime
Social media and the Internet have given law enforcement agencies new intelligence gathering tools to use in fighting crime. But with the new year off to an especially violent start in Washington -- 14 murders in the first few days of January -- Prince George's County Police turned to the original social media to help discover important information about crime. ...
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Why Allstate Wants Creatives to Give Radio Another Look
Car Insurer Gathers Its Top Agencies for Lessons on a Medium That Reaches Plenty of Drivers
Is the next big idea in advertising as close as your radio dial? OK, that might be overstating it, but Lisa Cochrane thinks the long-forgotten medium needs some new attention. ...
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Utility Company Using Radio to Target Customers
Having successfully convinced Philadelphia-area consumers to change to energy-efficient light bulbs and appliances in a campaign last year, PECO, the area's electric utility and a division of Exelon Corp., is now going after even bigger targets: air conditioners and furnaces. ...
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Are Apps the Great Hope for Radio?
It was the slug line of the year 2010: "There's an app for that." As the rising penetration of smartphones increases, businesses of all types are scrambling to roll out their own apps.
That includes radio stations, and some are exceedingly optimistic about what apps might do for listenership. ...
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What Stations Are Doing: Cookie Wars Hit KOA-Denver
Clear Channel Radio's Mile High City News/Talker is once again ground zero in a "war" over which of the station's drive-time teams can amass the largest cache of Girl Scout Cookies to ship to America's military men and women serving overseas. ...
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What Stations Are Doing: 'Where Puke Meets the Pavement'
That's how CBS Radio's Philly Sports/Talker WIP describes the station's annual "Wing Bowl" event. The 19th annual edition of a bona fide Philadelphia tradition went down as 20,000 listeners packed Philly's Wells Fargo Center for an event that has become part eating contest/part mid-winter mardi gras. ...
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Low-Power FM Radio to Gain Space on the Dial
When John Freeman turned on his car radio one recent day and tuned to KOCZ, the voice he heard was a 2-year-old girl's.
It belonged to Nyla Belton, the daughter of the afternoon D.J., Craig Belton. She's better known on the air as "D.J. Scribble" and sometimes speaks up between songs.
Mr. Freeman, the station's executive director, chuckled and pointed to the radio. "That's what's special about low-power FM," he said. ...
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Arbitron, Marketron Enhance Web Sales For Radio Ads
Online platforms for media buying and planning got a boost last week. Arbitron and Marketron are integrating two of their main products -- Arbitron's Tapscan Web, an online sales proposal and analysis system, and Marketron's Exchange, which handles media transactions, to create a fully automated, Web-based sales and traffic platform for radio advertising. ...
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Agency Survey Shows 'Rebirth' of Buyers' Interest in Radio
A survey of advertising agency buying teams finds fewer are cutting radio budgets, and client interest in the medium is growing. STRATA executives say the top three media -- television, Internet and radio -- also appear to be the breakout hits of the advertising recovery. ...
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What Stations Are Doing: TargetSpot Launches Audio Ads on Radio
TargetSpot Inc., the nation's largest digital audio advertising network, announced it would begin selling in-stream audio ads for CBS RADIO stations available on the Radio.com, AOL Radio, and Yahoo! Music mobile applications. In addition, TargetSpot will deliver audio ads to CBS RADIO stations available on the Radio.com iPad mobile application. ...
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Contests: On-Air and Online
As pricing for banner ads declines, online contests are increasing in value. And who could do contests better than radio stations? Matt Coen of Second Street Media (www.secondstreetmedia.com) shows us in this video (2:51) how stations can make money selling online contests. ...
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Sheila F. Kirby Joins the RAB as SVP, Professional Development
The Radio Advertising Bureau (RAB) has announced a structural change of its training division – consolidation of all previous training and educational member services into one practice under the leadership of respected radio sales executive Sheila F. Kirby, SVP, Professional Development beginning February 1, 2011. ...
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Supermarkets Made Radio's Registers Ring in 2010
The radio industry has long been the medium that reaches consumers closest to purchase. In today's fast-paced world, it's become a big advantage to reach supermarket's key female customer. Radio has become the go-to place for grocery stores, spending more on radio advertising than television stations or newspapers. ...
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Holiday Campaign Special: WMAL/Washington's Fisher House Radiothon
In the nation's capitol, WMAL/Washington's annual Fisher House Radiothon raised more than $95,000 in donations during a recent 13-hour broadcast to benefit the organization that provides housing and support for the families of America's military personnel being treated at VA hospitals across America. ...
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Radio Gains More Than 3 Million Listeners
Arbitron Inc.'s RADAR 107 National Radio Listening Report, which was released yesterday, shows an increase of 3.3 million radio listeners age twelve and older per week, versus the December 2009 report. The number of persons twelve and older listening to radio each week now reaches an estimated 239.8 million -- 93.2 percent of all Americans twelve and older. ...
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Turning Data Into Dollars
Stations with a robust database of loyal listeners are selling e-mail blasts for big bucks. Ruth Presslaff, President of Presslaff Interactive Revenue (www.presslaff.com), tells us in this video (2:13) how to generate the most revenue from this digital platform. ...
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Digging Into the Edison Youth Study
A follow-up to Edison Research's landmark 2000 study on the media habits of 12-24 year olds reveals that America's youth are still very much in tune with Radio, despite living in a gadget-filled world where media is increasingly pulled and not pushed. While challenged by a proliferation of alternative media choices, Radio continues to play an important role in the lives of the 12-24 population. ...
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Legacy Campaign Takes on Secondhand Smoke
The Legacy Foundation is confronting the issue of secondhand smoke as a workplace hazard with a campaign tied to Lung Cancer Awareness Month.
The campaign, via Boston-based Arnold Worldwide, which also did Legacy's "Truth" campaign, spotlights the pulmonary hazards of working in the restaurant and bar industries. It does so with ironic ads that apply clichés about quitting smoking with the exigencies of work. The new spots -- three print and two radio -- reiterate how many workers who need a job simply have no choice in the matter. ...
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Toyota 'Hearts' Radio
Toyota's trying something new with radio. The Torrance, Calif.-based automaker has signed with Clear Channel Radio's iheartradio to channel content to Toyota vehicles beginning next year. This is the first partnership Toyota is announcing for mobile application integration. ...
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What Stations Are Doing: Half-Million Raised for Fisher House
A special on-air takeover across Clear Channel stations on Veteran's Day to raise awareness for Fisher House raised more than $515,000. Air personalities urged listeners to donate funds via text message, online or by phone. The Fisher House Foundation builds "comfort homes" for families of wounded service members receiving specialized medical care. ...
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RAB Introduces Certified Radio Sales Manager Course
Innovative Online Training Program Focuses on the Critical Skills Needed by Today's Managers
The Radio Advertising Bureau has launched the Certified Radio Sales Manager Course (CRSM), an online application and platform that offers training and further develops the skill sets of sales managers. This application provides RAB member stations the tools to help new and existing sales managers handle key issues. ...
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Streaming Commercials: Radio's Digital Money Maker
Audio/video accounts for one out of every three digital dollars radio is earning according to Borrell Associates. Most of that A/V revenue is generated from stations selling streaming commercials. Watch Zackary Lewis, CEO of streaming vendor, Liquid Compass, in this video as he shares tips to help you make more from your streaming. ...
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WGN's Dean Richards Hosts Breast Cancer Special
Dean Richards hosted the 14th annual edition of his award-winning breast cancer program Sunday, Oct. 31, on WGN-AM Chicago. The live, three-hour town hall meeting examined where we are in the fight against breast cancer featuring some of the nation's leading medical experts, moving survivor stories, resources for cancer patients, and special guests Melissa Etheridge and Dr. Mehmet Oz. ...
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Radio and the Internet: Radio Sees Continued Growth in Website Visits
According to The Media Audit's National Radio Format Report, 17.7% of U.S. adults have visited a radio station's website in the past month, a figure that has grown by 38% in only three years. In 2006, only 12.8% had visited a radio website in the past month. The latest figure represents more than 25 million monthly unique website visitors across The Media Audit's 80 measured markets. ...
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Radio Project Looks to Make It 'Model' Medium
A Radio industry project to get more granular and timely data into advertisers' media-mix models might become a reality by year's end.
The project -- announced last December by Arbitron, Dial-Global, Premiere Radio Networks and Westwood One -- was created to better represent the medium as one that would deliver a return on investment. The project is being shepherded by Sequent Partners. ...
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Some Answers to Questions About Radio
Andrew Hampp covers Radio, Cable TV and Out-of-Home advertising for Advertising Age. As part of AdAge's Media Marketing Guide 2010, he addresses some frequently-asked questions about Radio.
Who listens to radio these days, anyway? Doesn't everyone use their iPods and iPhones to hear music?
Believe it or not, radio's audience is still growing, with more than 239 million persons ages 12 or older interacting with the medium at least once a week, according to Arbitron's new RADAR 106 report. That's four million more than radio's weekly audience in 2009, a sign that the oldest broadcast medium is still finding new listeners. ...
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Radio Included in Current TIAA-CREF Campaign
TIAA-CREF is launching an integrated marketing campaign, urging clients and potential clients to "Become Your Future You."
The company, which is a financial services provider to the academic, government and non-profit fields, is seeking to "fight the inertia" surrounding retirement savings by asking viewers to imagine their futures. ...
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Smartphones: A Consumer Essential and the Next Frontier for Radio Broadcasters
At the Radio Show on Thursday, Arbitron and Jacobs Media unveiled an ethnographic study exploring the impact that smartphones are making on Americans' everyday behaviors and their use of traditional media. And, most importantly for Radio -- the first electronic medium -- the study also highlights the unique position that Radio is in to capitalize on the new mobile movement. ...
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What Firehouse Subs Learned
Radio Ad Campaign Pays Immediate -- and Ongoing --Dividends
A recent case study published by The New York Times chronicled the advertising woes of Firehouse Subs, a fast-food chain that experienced sinking sales in the depths of the recession.
The article recounted how the chain stopped collecting its 2-percent-of-sales fee for local advertising and gave the money back to franchisees in the hope that they would do their own marketing. But the local effort fizzled and sales continued to drop, prompting Firehouse to change course and hire a new ad agency to develop a series of Radio spots. ...
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2010 Radio Show To Feature Christiane Amanpour Interview
Christiane Amanpour, anchor of ABC News' "This Week with Christiane Amanpour," will conduct a newsmaker interview in an intimate Q&A session on Friday during the Radio Luncheon at the 2010 Radio Show, produced by the Radio Advertising Bureau and National Association of Broadcasters. ...
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