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Radio Sales Today Search Results: Radio
Jacobs Media Releases Techsurvey10, Radio at the Digital Tipping Point
This year's Techsurvey from Jacobs Media, a Detroit-based media research and consulting firm, shows that Radio is on both sides of the digital tipping point. While 95% still tune in daily, fewer respondents listen for a minimum of an hour on a typical day.

(Source: RAB staff from Jacobs Media news release, 04/07/14) ...
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The 3-Rs to Sell More Streaming Audio
This week's Radio and Internet Newsletter (RAIN) Summit in Las Vegas featured experts speaking on a variety of digital topics. Jeff Wender, SVP/Digital at Nielsen, spoke on using digital audio measurement to increase digital advertising revenues.

(Source: John Potter, SVP/Professional Development, RAB) ...
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Marketron to Give Radio Broadcasters a Piece of the Programmatic Pie, Taps Jelli
Marketron, a broadcast radio advertising software provider, recently announced it has partnered with Jelli, a programmatic ad platform for radio. Marketron will integrate Jelli's ad server into its Mediascape platform.

As a result of the integration, Marketron clients will be able to use Mediascape to sell radio inventory programmatically.

(Source: RTM Daily, by Tyler Loechner, 04/03/14) ...
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Morning Daypart Fuels Growth in Hispanic Radio Listening
Hispanics have the highest propensity to listen to the radio of any ethnic group, according to the latest Nielsen Audio Today report. And Nielsen's March 2014 RADAR study shows that the Hispanic radio audience has increased by more than a half-million listeners over the past year.

(Source: Nielsen, 03/19/2014) ...
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Hottest Ad Categories in 2014
In a panel presentation at the NAB Show in Las Vegas this week, experts in three important categories detailed what is happening now, what to expect in the near future, and tips to sell more Healthcare, Automotive and Political advertising.

(Source: John Potter, SVP/Professional Development, RAB) ...
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News & Notes from the NAB Show
John Potter, SVP/Professional Development for the Radio Advertising Bureau, is among the many RAB staffers who are attending the NAB Show in Las Vegas this week. Here are a few of his observations from some of the opening sessions.

(Source: John Potter, SVP/Professional Development, RAB) ...
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iHeartRadio Enjoys Rapid Growth
iHeartRadio is now second to only Pandora for streaming audio. From May, 2012, iHeart grew from 10 to 40 million users in just 18 months. The integration of 800 radio stations, customizable music, concerts, and now music awards make this a unique brand.

(Source: Bloomberg Businessweek, by Eric Chemi, 03/26/14) ...
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Radio Plays Key Role in Obamacare's Enrollment Drive
As part of the all-out registration push during the final days for enrollment in Obamacare, a number of different strategies, spokespersons -- and media -- were utilized. But the one medium that was relied on most often, and proved most effective, was radio.

Various members of the Obama administration, along with a host of athletes, actors, musicians and other celebrities, pitched the Affordable Care Act on more than 400 radio stations nationwide as the deadline drew near, capitalizing on the traditionally strong bond that radio has with its listeners.

(Source: Yahoo News, by Olivier Knox, 04/01/14) ...
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Radio Engages a Large Audience Quickly
Ezra Kucharz, CBS Local Digital Media's President, wrote an Op Ed earlier this week pointing out the power of radio, even as an advertising medium for online audio services.

When advertisers, including dot-com music services, need to make an impact radio is the answer. Local radio stations have brand credibility and engender trust.

(Source: Hypebot.com, by Ezra Kucharz, 03/24/14) ...
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Radio Advertising Bureau Launches Enhanced Co-op Directory
The Radio Advertising Bureau has re-launched the widely used and successful RAB Co-op Directory after a full overhaul of all of its services.

The new directory now has over 9,000 freshly updated listings available to assist with co-op sales strategies for RAB members across the country. ...
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Radio Generates Highest ROI Results in New Report
Radio's ability to deliver an impressive return on investment for its advertisers is highlighted in a new study from Nielsen Catalina Solutions.

(Source: Advertising Age, 03/25/14) ...
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Hard to Separate Advertising from Entertainment
Radio is the master of integrating paid advertising into content. When a radio personality delivers weather, sports, or entertainment news, the audience is attentive. When the same personality delivers a commercial, the audience remains attentive. The commercial becomes part of the content.

(Source: Adweek, by Sam Thielman, 03/17/14) ...
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Broadcast Brands; Digital Harvests
David Matathia, Director, Marketing Communications for Hyundai Motor America, spoke with us at the RAB. He was joined by Hyundai's media agency Executive Vice President, Managing Director, Fred Sattler of Initiative US. They shared their thinking of how each medium works for Hyundai and how a mix of media allows one to support another. ...
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Archived RST issues containing the keyword: Radio

Date Headlines
04/18/14 Jacobs Media Releases Techsurvey10, Radio at the Digital Tipping Point | 1 in 4 Marketers Using Programmatic Marketing | The Power of a Digital Database  
04/17/14 Study Suggests That Frequent Shoppers Aren't Necessarily Loyal Ones | More Dentists Utilizing Advancements in Technology | AHAM Report: It Pays to Buy New Appliances 
04/16/14 Vehicle Sales for March: Better Than Originally Thought | Honda, Mercedes, Ford Collect KBB Awards | Cadillac, Buick Lead Customer Service Rankings in J.D. Power Study 
04/15/14 Fine-Dining Restaurants Riding Three-Year Growth Streak | Survey Predicts a Drop in Prom Spending This Year Consumers Voice Their Reasons for Switching Supermarkets 
04/14/14 Retail Bank Sponsorship: 8 Blistering Hot Buttons | 7UP Goes After Millennials/Hispanics Via EDM Event Sponsorships | SodaStream Targets Ocean Pollution, With Light Touch 
04/11/14 The 3-Rs to Sell More Streaming Audio | Marketron to Give Radio Broadcasters a Piece of the Programmatic Pie, Taps Jelli | If A Tree Falls in the Woods 
04/10/14 Women Starting More Than 1,200 New Businesses Per Day | Morning Daypart Fuels Growth in Hispanic Radio Listening | High-End Fashion Retailers Are Increasingly Targeting Men 
04/09/14 Hottest Ad Categories in 2014 | In-Store Transactions Lift Overall Convenience Store Sales in 2013 | Harley Ready to Unveil Its New, Smaller Bike  
04/08/14 News & Notes from the NAB Show | Number of Americans Planning to Move Predicted to Grow This Year | Consumers Increasing Their Use of Mobile Banking Services 
04/07/14 Survey Says Sponsors Want More Tangible Results, New Benefits and Services | Green Giant Campaign Gets Moms’ Attention By Helping Fight Bullying | Baskin-Robbins Helps Franchises With New Campaign, New Products, New Options  
04/04/14 Audio Benefits From 'Viewability' Metric | Radio and Local Media Apps: 23% of Local App Downloads Favor Radio | iHeartRadio Enjoys Rapid Growth 
04/03/14 March Auto Sales Beat Projections as Buyers Return to Showrooms | Hispanic Consumers Favor Japanese Vehicle Brands | Ram Outsells Silverado to Claim No. 2 Spot Among Pickups  
04/02/14 Radio Plays Key Role in Obamacare's Enrollment Drive | Shopping Centers Undergoing a Transformation | Highlighting the Benefits of the Local Hardware Store  
04/01/14 Restaurants Eye the Potential of Variable Menu Pricing | 'Buy Local' Campaigns Continue to Grow | New Baseball Season Means New Sales Opportunities  
03/31/14 RAB’s Exciting, NEW Co-op Directory | Tops to Give Learning Gardens to Local Schools | Audio Streaming Providers Let the Brands Play On 
03/28/14 Radio Engages a Large Audience Quickly | One-Third of Online Ads Are Bogus | Brands Look to Online Video Ads, Push TV Aside 
03/27/14 Radio Advertising Bureau Launches Enhanced Co-op Directory | Radio Generates Highest ROI Results in New Report | Survey Indicates 48% of Adults Likely to Buy a Cellphone in 2014 
03/26/14 Sales Growth Slows for Largest Restaurant Chains in 2013 | Americans Spent a Record $56 Billion on Pets in 2013 | Hotel Construction Picking Up Speed 
03/25/14 Light-Vehicle Sales Strengthening in March | Retailers Taking Advantage of Drop in Solar Energy Prices | More Vacationers Using the Services of Travel Agents 
03/24/14 Wendy's Puts Greater Focus on Adoption Cause | Del Monte Foods, Partnership for a Healthier America Team Up In The Fight Against Childhood Obesity | The UPS Store and Marine Toys for Tots Foundation Give the Gift of Reading 
03/21/14 Hard to Separate Advertising from Entertainment | DR Brand Marketers Favor Twitter for Local Campaigns | TVB Claims Local TV Metric Equals National Ratings Metric 
03/20/14  
03/19/14 Crossovers, Trucks Continue to Outsell Cars | Report Ranks Least Expensive Vehicles to Insure, And Which States Have Lowest Rates | Popularity of In-Vehicle Technology Increases 
03/18/14 American Consumers Combine Goals of Saving and Spending | Air Conditioning, Heating Industry Poised for Another Good Year | Golf Industry Hoping for an Early-Spring Tee Time 
03/17/14 The Power of 'Month Of' Healthcare Marketing Promotions | Supermarket Cause Campaigns Bring in Big Bucks | #Hashtags; Don’t Just Lie There, Do Something!  
03/14/14 Broadcast Brands; Digital Harvests | Having CRM is of No Value, Using CRM is the Answer | Brands Favor Social Media for Local Promotions 
03/13/14 Increased Competition Hasn't Resulted in Lower Wireless Bills | Beer Alternatives Are a Hit With Consumers | How Can Garden Centers Enhance Their Appeal? 
03/12/14 Millennials Re-Shaping the Face of Retail | Hispanics Like Shopping at 'Interesting' Stores | Study Looks At 'No Nonsense' Attitudes Among Women 
03/11/14 133 Million Adults Will Celebrate St. Patrick's Day This Year | Lent Prompts Spike in Restaurant Seafood Sales | Consumer Group Finds Problems With Tax Preparation Business 
03/10/14 A Bacon Scent Alarm Clock? Oscar Mayer Is Making It Real | Using Video to Make Your Cause Marketing Show, Not Tell | When It’s OK, Even Brilliant, To Charge For Event Attendance 
03/07/14 Conference Highlights New Ideas, New Opportunities | Digital Agencies Grow Incremental Revenue | Millennials vs. Perennials 
03/06/14 Chilly Weather Stalls February Vehicle Sales | Car Buyers Research More, Visit Showrooms Less | Auto Dealers’ Profits Up 
03/05/14 Retailers Adjusting to the ‘New’ Consumer | Approval Scores for Independent Wireless Stores Improving | Fast Casual Restaurants Embracing the Idea of Co-Branding 
03/04/14 Radio Advertising Bureau RST for March 4 

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