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Radio Sales Today Search Results: Senior Market
Concept of 'Aging in Place' Offers Many Business Opportunities
"Aging in Place" is a phrase that's being used often these days when discussing the living arrangements of older Americans. Many Baby Boomers and Seniors would understandably prefer to remain in their homes as long as possible.

A number of industries -- such as new home construction, remodeling, financial services, health services and technology -- are in a position to capitalize on this trend.

(Source: Engage: Boomers, by Gordon Plutsky, 07/15/14) ...
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Meet Today’s Millennials, Moms and New Retirees
An interesting new study by Ipsos Understanding takes an in-depth look at three distinct generational consumer segments -- Millennials, Moms and Seniors.

For example, Millennials are the social and always-connected generation. Moms in the new economy choose price over convenience. And Seniors are living a far different life than their parents.

(Source: The Center for Media Research, by Jack Loechner, 06/10/14) ...
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