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Radio Sales Today Search Results: Senior Market
Concept of 'Aging in Place' Offers Many Business Opportunities
"Aging in Place" is a phrase that's being used often these days when discussing the living arrangements of older Americans. Many Baby Boomers and Seniors would understandably prefer to remain in their homes as long as possible.

A number of industries -- such as new home construction, remodeling, financial services, health services and technology -- are in a position to capitalize on this trend.

(Source: Engage: Boomers, by Gordon Plutsky, 07/15/14) ...
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Meet Today’s Millennials, Moms and New Retirees
An interesting new study by Ipsos Understanding takes an in-depth look at three distinct generational consumer segments -- Millennials, Moms and Seniors.

For example, Millennials are the social and always-connected generation. Moms in the new economy choose price over convenience. And Seniors are living a far different life than their parents.

(Source: The Center for Media Research, by Jack Loechner, 06/10/14) ...
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Archived RST issues containing the keyword: Senior Market

Date Headlines
07/18/2014 Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up | The Most Accountable Advertising Medium is Digital, Or Is It? | Marketers' Posts and Tweets Falling Short  
07/17/2014 Redesigned Radio Sales Today Will Debut on Monday | Consumer Electronics Industry Revenues Projected to Reach All-Time High in 2014 | Hotels Profiting From Unprecedented Demand 
07/16/2014 Black Auto Dealer Groups' Sales Increase 11% in 2013 | Concept of 'Aging in Place' Offers Many Business Opportunities | New Report Highlights the Importance of Affluent Shoppers 
07/15/2014 Parents Spending More on Kids This Summer | Bob Pittman and Dan Mason to Headline 2014 Radio Show Super Session | Updated Sales and Prospecting Tools Now Available on RAB.com 
07/14/2014 Sponsorship Category: Office Supply Retail | Back-to-School is Cause Marketing Season for Target | Brands, Stores Loving the Growth in FSI Redemption 
07/11/2014 Get Better Results for Your Advertisers Targeting Men | Nielsen Dampens Enthusiasm for Mobile TV Ratings | Radio, Mobile Phone and Recording Industry Execs to Discuss Hybrid Radio at 2014 Radio Show 
07/10/2014 Wal-Mart Maintains Position as Largest U.S. Retailer; Amazon Breaks Into Top 10 | Auto Insurance Satisfaction Reaches All-Time High | Consumers Call For a More Personalized Grocery Shopping Experience 
07/09/2014 Auto Industry Looking Forward to a Big Second Half of 2014 | Study Shows Which Dealers Are Best at Closing the Deal | Service Shops Hustling to Keep Up With Rising Demand  

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