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Radio Sales Today Search Results: Promotions
Martha Stewart Takes On Triscuit Recipe Contest
Martha Stewart and the Triscuit brand snacks have partnered on a summer recipe contest; the grand prize is a trip to New York City to meet Stewart.

There are four recipe challenges, and the entrant who receives the most votes for her or his recipe will win the grand prize, which includes a trip to New York for the winner plus three guests, a gift package including Triscuits and various Martha Stewart-branded cooking items, plus a meet-and-greet with Stewart for the winner and one guest.

(Source: Marketing Daily, by Karlene Lukovitz, 06/30/14) ...
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Quirky Peeps Expand to Quirky Holidays
Peeps are the undisputed candy champions of Easter and place highly each year in the competitive Christmas candies sales boom. But they are not satisfied.

(Source: The New York Times, by Andrew Adam Newman, 06/19/14) ...
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Big Beverage Summer Promotions
As the summer heats up and the 4th of July draws near, beverage companies -- both alcoholic and non-alcoholic -- kick off sweepstakes and promotions using new, temporary packaging to capture consumer attention.

(Source: CSP Daily News, 05/15/14) ...
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Pepsi Readies Summer Launch of Sodas With 'Real Sugar'
PepsiCo is set to launch three new Pepsi cola products that are marketed and packaged as being "made with real sugar." The beverages, to be released this summer, will come in regular, vanilla and wild cherry flavors and are labeled with the nostalgic PepsiCo logo.

(Source: BevNet.com, by Ray Latif, 04/08/14) ...
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Baskin-Robbins Helps Franchises With New Campaign, New Products, New Options
Custom ice cream cakes, online ordering, and a social media sweepstakes tie-in with "The Amazing Spider-Man 2," hitting U.S. theaters on May 3, is just part of the plan for the ice cream brand to help its franchisees grow sales and profits.

(Source: Marketing Daily, by Karlene Lukovitz, 04/02/14) ...
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Wendy's Puts Greater Focus on Adoption Cause
Wendy's is putting its longtime support of adoption front and center with a national integrated campaign, an adoption feature on its website, a new microsite, and fundraising promotions.

(Source: PRNewswire.com, 03/20/14) ...
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The Power of 'Month Of' Healthcare Marketing Promotions
Companies are always looking for a good cause to which they can tie their brand. And in the healthcare marketing arena alone, the calendar is rife with commemoration months, from May's National Women's Check-Up Day to Movember's grow-a-mustache for testicular cancer awareness.

(Source: Marketing: Health (MediaPost), by John Jarmul, 03/12/14) ...
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Archived RST issues containing the keyword: Promotions

Date Headlines
07/18/2014 Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up | The Most Accountable Advertising Medium is Digital, Or Is It? | Marketers' Posts and Tweets Falling Short  
07/17/2014 Redesigned Radio Sales Today Will Debut on Monday | Consumer Electronics Industry Revenues Projected to Reach All-Time High in 2014 | Hotels Profiting From Unprecedented Demand 
07/16/2014 Black Auto Dealer Groups' Sales Increase 11% in 2013 | Concept of 'Aging in Place' Offers Many Business Opportunities | New Report Highlights the Importance of Affluent Shoppers 
07/15/2014 Parents Spending More on Kids This Summer | Bob Pittman and Dan Mason to Headline 2014 Radio Show Super Session | Updated Sales and Prospecting Tools Now Available on RAB.com 
07/14/2014 Sponsorship Category: Office Supply Retail | Back-to-School is Cause Marketing Season for Target | Brands, Stores Loving the Growth in FSI Redemption 
07/11/2014 Get Better Results for Your Advertisers Targeting Men | Nielsen Dampens Enthusiasm for Mobile TV Ratings | Radio, Mobile Phone and Recording Industry Execs to Discuss Hybrid Radio at 2014 Radio Show 
07/10/2014 Wal-Mart Maintains Position as Largest U.S. Retailer; Amazon Breaks Into Top 10 | Auto Insurance Satisfaction Reaches All-Time High | Consumers Call For a More Personalized Grocery Shopping Experience 
07/09/2014 Auto Industry Looking Forward to a Big Second Half of 2014 | Study Shows Which Dealers Are Best at Closing the Deal | Service Shops Hustling to Keep Up With Rising Demand  
07/08/2014 RV Sales on Track for Best Year Since 2007 | Indulgent Offerings Continue to be Fast-Food Staples | Study: Children Influence Home-Buying Decisions 
07/07/2014 Back-to-School? But We Just Left! | Martha Stewart Takes On Triscuit Recipe Contest | Chicago's Pitchfork Music Festival Makes New Sponsorship Deals 
07/03/2014 June Auto Sales Defy Predictions Once Again | Who's Drinking What, And Where | Survey: Listeners Really Like Radio Personalities 
07/02/2014 Census Report Provides Latest Age, Diversity Information | Many Pre-Retirees Are Planning a Career Move | Messages Relating to Family, Cultural Identity Resonate with Hispanic Consumers  
07/01/2014 New Study Ranks the Different Types of Audio Consumers | Some States More Expensive Than Others for Car Repairs | Premium Product Shoppers Driving Growth of Pet Market 
06/30/2014 Cracker Jack Wants to Break Out of the Ballpark | Millennials the Future For Fast-Growing Tea Market | Small-Town Retail Returning To Main Street  
06/27/2014 Social Media Doesn't Affect Most Users' Purchase Decisions | Major Ad Agency Unhappy with Programmatic Buying, Pulling Out | Hyper-Local Data: Programmatic Game-Changer, And Not Just For Mobile 
06/26/2014 Where Does America Like to Fill Up? | Diners Are Expecting More From Limited-Service Restaurants | Sales Jump 9% for Major Appliance Retailers in 2013 
06/25/2014 Sales of Luxury Cars Continue to Surge | Influence of Auto Shows on Purchase Decisions Increasing Again | Lincoln, GMC Brands Rank Highest in Customer Satisfaction 
06/24/2014 Many Homeowners Favor Remodeling, As Opposed to Moving | Carrier Financing Programs Boost Sales of Higher-End Smartphones | Shopping Centers Have the Opportunity to Become Community Centers  
06/23/2014 Panasonic Signs a Multi-Year Deal With NASCAR’s Jeff Gordon | Nivea Sun Wins Grand Prix at Cannes Lions Festival For Kid-Tracking App | Quirky Peeps Expand to Quirky Holidays 
06/20/2014 Majority of CMOs Believe Digital is Changing Marketing, But Are Not Ready for the Shift | Disconnect Between ROI Perception and Reality | Increase Digital Revenue Selling Branding 
06/19/2014 Smaller Restaurant Chains See Gains in Customer Satisfaction | Porsche, Jaguar, Lexus, Hyundai Rank Highest in Power Initial Quality Study | Younger Generations Far More Open to Branchless and Alternative Banks 
06/18/2014 Meet Today’s Millennials, Moms and New Retirees | Movie Business Recognizes the Importance of the Hispanic Audience | Boomers, Seniors Represent 'Golden Opportunity' for CPG Spending 
06/17/2014 Diamonds Are a Jeweler's Best Friend | Technology Offerings Increasingly Important to Restaurant Customers | Independent Bookstores Experiencing a Revival 
06/16/2014 Honda Launches YouTube Music Channel 'Honda Stage' | Millennials Require Some Quid Pro Quo for Charitable Giving | Need a Job? Fifth Third Bank is Using Their Own Ads to Help You 
06/13/2014 Financial Ad Category Open to Social Media Advertising | Connected Dash Means Advertising Is Coming Along for the Ride | Most Effective Digital Media: Social and Native 
06/12/2014 Back-to-School Ads: Earlier Each Year | Consumers Warming Up to Smartphone Upgrade Plans | Radio Creatives Encouraged to Submit Ideas for New Creative Edge Challenge 
06/11/2014 Crossovers Lead the Way in May | Large Market-Share Shifts Appear to Be Over, At Least for Now | Shoppers Visiting Fewer Dealerships During the Car-Buying Process 
06/10/2014 Price Drives Customers to Home Improvement Retailers; Staff/Service Keep Them There | More Women Are Riding Motorcycles, and Harley Wants to Cash In | Summer Has Become a Good Time for Health Club Promotions 
06/09/2014 Five Ideas for Integrating Mobile into Your Cause Marketing Efforts | Children's Charities Get United, JetBlue Support | Keurig Uses Sponsorship for Demonstrations and New Sales, Distribution  
06/06/2014 Branding is Nice, but Advertisers Prefer Driving Sales | Contextual and Customized Advertising Yields Better Results | Advertisers Park Digital Dollars and Wait For Consumers to Catch Up Online 

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