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St. Louis Heads List of America's Top Pro Baseball Markets
A soon-to-be released national report by The Media Audit reveals that St. Louis is the top market for regular followers of professional baseball.
According to the study, 77% of the St. Louis metro population regularly follows pro baseball on radio or TV, a figure that is 60% higher when compared to the general population. Among all U.S. adults, 48% regularly follow the sport, a figure that represents more than 71.6 million baseball fans. ...
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Five Trends from 2012 That Media Should Replicate in 2013
In the world of online promotions, 2012 has been the year of expansion and integration. Everywhere we looked, we saw increased flexibility and synthesis. Deals evolved into richly varied deals stores, contests migrated from desktop websites to Facebook and mobile devices, and year-long promotions calendars were created to keep track of it all.
It was an exciting and flourishing year, and bodes well for the continuing maturation and growth of online promotions in 2013. ...
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PepsiCo, A-B InBev Strengthen Ties With Joint In-Store Marketing Program
In "National Big Bet," Deal Marks First Time Bud Light, Brand Pepsi Will Be Promoted Together
The bond between PepsiCo and Anheuser-Busch InBev is about to get tighter. The two marketing giants will team up on joint promotions and in-store marketing that will for the first time plug Bud Light and Pepsi together.
The promotions, which are getting heavy play leading up to the Super Bowl, come after the two companies had previously touted snacks such as Doritos alongside beer brands. ...
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Meijer Supports Literacy Programs
Midwest retailer Meijer is supporting United Way literacy programs across the Midwest through a new partnership with Better World Books.
The promotion allows customers to drop off unwanted used books in drop boxes stationed at 164 Meijer parking lots.
Collected books will then be sold online, with a portion of each sale going to local United Way agencies. ...
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PopCap, ADA Look To Prevent 'Zombie Mouth'
Halloween is a time of zombies (and perhaps some plants). As such, PopCap Games, maker of the popular game "Plants Vs. Zombies," is teaming up with the American Dental Association to help cut down on tooth decay (and perhaps general postmortem decay) around the candy-filled holiday. ...
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Halloween Stores: Here One Day and Gone the Next
Like spirits in the night, they appear out of nowhere and just as quickly disappear, spending only a brief time among the living.
But fear not. They're Halloween stores, those costume and make-up shops that pop up around the state and then, almost unnoticed, disappear before the trick-or-treat candy is all eaten.
And they are welcome guests to strip malls with vacancies. ...
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Moo'n in June
Promotions Available to Help Retailers Leverage National Dairy Month
Grocers gearing up for National Dairy Month need look no further than their local, regional and national dairy industry groups for a host of programs designed to boost sales and promote the healthful profile of milk, cheese, yogurt and other dairy foods.
From coast to coast, dairy processors and their trade organizations are poised to work closely with their retailer partners on how to get shoppers revved up for June's month-long celebration. ...
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Pepsi Announces Global Partnership with the Estate of Michael Jackson
Michael's Iconic Image to Be Featured on One Billion Pepsi Cans in More than 20 Countries; China is First Market to Launch
Pepsi has announced an exclusive global partnership with the Estate of Michael Jackson as part of its new "Live for Now" campaign, which Pepsi fans around the world will experience in a variety of ways including an engaging retail campaign featuring one billion special edition Michael Jackson Bad 25 Pepsi cans, iconic music, epic live events and opportunities for fans to access special edition merchandise. ...
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Jersey Mike's Partners with U.S. Women's National Soccer Captain
Jersey Mike's Subs is teaming up with Christie Rampone, captain of the U.S. Women's National Soccer Team and Jersey Shore native, to create an instructional soccer video series for children that will be available on Jersey Mike's website starting May 1.
Rampone, the first spokesperson in the company's 56-year history, also will appear in a multi-tiered marketing program. ...
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Volkswagen Uses Music to Promote New Beetle
German Auto Import Uses Music to Promote Redesigned Beetle; Signs Title of Sea Otter Classic to Reach Cycling Enthusiasts
With a portfolio largely comprised of pro sports teams and endurance events, Volkswagen of America, Inc. is setting its sights on another type of property: music. ...
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Corona Supports Cancer Research with Promo
Crown Imports' Corona Extra and Corona Light are teaming up to support The V Foundation for Cancer Research in raising money to find a cure for cancer.
From March 5 through April 3, the "Find a Cure" donation campaign will invite consumers to make charitable contributions at participating bars, restaurants and store locations, or by visiting the donation page at www.jimmyv.org/findacure. The V Foundation awards 100% of its proceeds towards cancer research. ...
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Restaurants Plan Promotions for 'Dine Out For No Kid Hungry'
Share Our Strength is celebrating the fifth anniversary of its "Dine Out For No Kid Hungry" program in 2012.
Last year 5,560 restaurants raised in excess of $2.2 million for the program -- a figure the hunger organization hopes to beat during this year's event, which takes place Sept. 16-22. ...
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The Importance of Sponsor Cross-Promotions
Properties Can Add Value by Facilitating Cross-Promotional Opportunities Among Their Corporate Partners
While marketers have long touted the benefits of sponsor cross-promotions, many rightsholders still fall short in facilitating cross-marketing opportunities among their corporate partners.
And with budget-challenged companies continuing to scrutinize every marketing expenditure, the need for cross-promotions has never been greater. ...
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Beauty Buyers: More Samples and Social, Please
When it comes to buying beauty products, women are increasingly skeptical, and want more free samples, social interaction and peer reviews, according to a new report from Total Beauty Media Group, a Santa Monica, Calif.-based digital publisher, which owns such sites as TotalBeauty.com, BeautyRiot.com, LimeLife.com and ModernMan.com. ...
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Dr Pepper is Giving Away $1 Million in Tuition Money
Dr Pepper will give away more than $1 million in tuition money as part of the Dr Pepper Million Dollar Tuition Giveaway. Dr Pepper fans can submit videos online at DrPepper.com to explain why they deserve tuition money for a chance to compete to win various prize levels, including one of five $100,000 grand prize scholarships. ...
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Cadillac Racing To Bring Foodies, Cars Together
It's about the experience. Cadillac, which has staked out a performance positioning and upped its commitment to racing, is getting consumers into its vehicles with several simultaneous programs that involve culinary elements, racetracks, golfing -- and of course, test drives. ...
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Frito-Lay Thanks Fans for Record 'Likes' After NYC Live Event
A highly integrated Facebook promotion run for a few days last month by Frito-Lay was very productive in drawing likes to the brand's Facebook page: 1.5 million new likes in the space of 24 hours on April 11, reportedly a new standard, according to Guinness World Records. And as a thank-you, on April 29 Frito-Lay offered those fans a Facebook thank-you, in the form of a digital coupon for a free $4 bag of chips. ...
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Fruit Marketers Go Bananas For Partnerships
Rightsholders Should Track Sales Trends to Identify Categories That Need Marketing Help
Declining consumption of bananas is promoting new sponsorship and promotional activity from the major marketers of the tropical fruit.
Dole Fresh Fruit Co. recently signed an estimated seven-figure tie with Six Flags Entertainment Corp., while Chiquita Brands Int'l, Inc. has a tie-in with the recently released Rio, the 3D-animated children's movie from Twentieth Century Fox. ...
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Belvedere Vodka Partners With R&B Star Usher
Singer to Help Premium Brand Kick Off Cause Campaign
Ciroc has Diddy. Now Belvedere has Usher.
The R&B star will be the face of the vodka brand's new social-cause campaign that will donate half of all profits from a new special-edition bottle to fight HIV/AIDS in Africa. ...
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Super Bowl 2011: Maximizing Yardage During the Pre-Game Drive Period
While economic woes linger on for many Americans, football season is a perfectly affordable antidote, offering great in-home entertainment with friends and family, the opportunity to try satisfying recipes, and (maybe) an excuse to splurge on some cool new digital hardware.
Hovering like a beacon at the culmination of the season is the Super Bowl, the single biggest party event of the year. ...
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Marketers Discover Trucks Can Deliver More Than Food
When the Heavenly Mountain Resort in Lake Tahoe, Nev., wanted to promote its ski passes this season, it bypassed the usual advertising media like billboards, radio and print ads and instead chose a truck filled with snow cones driven by two improv actors to publicize its message.
For Heavenly, the idea to distribute snow cones from a truck was simple: "We're going to give you a little bit of the mountain," said Michael Chamberlin, the executive vice president and director of client services at BBDO San Francisco, which created the campaign for the resort. ...
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Idea to Steal: Thank-You Cards
The element of surprise and delight is simply that --surprise and delight. When a brand hands a customer something completely unexpected it shows that customer's loyalty is appreciated. Read about California Pizza Kitchen's promotion. ...
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McD's McRib Leads Return of Classic Promos
Big Chains Bring Back Familiar Limited-Time Offers and Taglines
What's old is new again in the restaurant industry, judging by the recent slate of familiar limited-time offers and promotions being offered by some of the nation's largest brands.
This week marked the debut of two big restaurant encores -- McDonald's McRib sandwich and Little Caesars' "Pizza! Pizza!" tagline -- even as several other U.S. chains also took the opportunity to revisit their roots. ...
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