There are four recipe challenges, and the entrant who receives the most votes for her or his recipe will win the grand prize, which includes a trip to New York for the winner plus three guests, a gift package including Triscuits and various Martha Stewart-branded cooking items, plus a meet-and-greet with Stewart for the winner and one guest.
(Source: Marketing Daily, by Karlene Lukovitz, 06/30/14)
... Read More
Quirky Peeps Expand to Quirky Holidays
Peeps are the undisputed candy champions of Easter and place highly each year in the competitive Christmas candies sales boom. But they are not satisfied.
(Source: The New York Times, by Andrew Adam Newman, 06/19/14) ... Read More
Big Beverage Summer Promotions
As the summer heats up and the 4th of July draws near, beverage companies -- both alcoholic and non-alcoholic -- kick off sweepstakes and promotions using new, temporary packaging to capture consumer attention.
Pepsi Readies Summer Launch of Sodas With 'Real Sugar'
PepsiCo is set to launch three new Pepsi cola products that are marketed and packaged as being "made with real sugar." The beverages, to be released this summer, will come in regular, vanilla and wild cherry flavors and are labeled with the nostalgic PepsiCo logo.
(Source: BevNet.com, by Ray Latif, 04/08/14) ... Read More
(Source: Marketing Daily, by Karlene Lukovitz, 04/02/14) ... Read More
Wendy's Puts Greater Focus on Adoption Cause
Wendy's is putting its longtime support of adoption front and center with a national integrated campaign, an adoption feature on its website, a new microsite, and fundraising promotions.
The Power of 'Month Of' Healthcare Marketing Promotions
Companies are always looking for a good cause to which they can tie their brand. And in the healthcare marketing arena alone, the calendar is rife with commemoration months, from May's National Women's Check-Up Day to Movember's grow-a-mustache for testicular cancer awareness.
(Source: Marketing: Health (MediaPost), by John Jarmul, 03/12/14) ... Read More
Archived RST issues containing the keyword: Promotions
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