Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up
According to Nielsen's most recent TV study, summarized by Marketing Charts, Americans aged 18-24 watched a weekly average of a little less than 22 hours of traditional TV during Q1 2014. That was a 95-minute drop-off from Q1 2013, which in turn had been down by 80 minutes from the year before.
(Source: The Center for Media Research, by Jack Loechner, 07/17/14) ... Read More
Nielsen Dampens Enthusiasm for Mobile TV Ratings
Nielsen will begin tracking viewing of TV programs on smartphones with the start of the fall broadcast season. However, Cheryl Idell, EVP of U.S. Media at Nielsen, told Adweek to not expect dramatic changes in ratings.
(Source: Adweek, by T.L. Stanley, 07/09/14) ... Read More
TVB Claims Local TV Metric Equals National Ratings Metric
Pushing for TV advertisers to include paying for local time-shifted TV viewing, TV advertising trade group TVB now says a local TV metric with time-shifted TV viewing is nearly comparable to a national ratings metric. That includes three days of time-shifting -- a metric that TV advertisers agree to use in their deals.
(Source: Media Daily News, by Wayne Friedman, 03/17/14) ... Read More
Archived RST issues containing the keyword: Television
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