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Radio Sales Today Search Results: Television
Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up
According to Nielsen's most recent TV study, summarized by Marketing Charts, Americans aged 18-24 watched a weekly average of a little less than 22 hours of traditional TV during Q1 2014. That was a 95-minute drop-off from Q1 2013, which in turn had been down by 80 minutes from the year before.

(Source: The Center for Media Research, by Jack Loechner, 07/17/14) ...
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Nielsen Dampens Enthusiasm for Mobile TV Ratings
Nielsen will begin tracking viewing of TV programs on smartphones with the start of the fall broadcast season. However, Cheryl Idell, EVP of U.S. Media at Nielsen, told Adweek to not expect dramatic changes in ratings.

(Source: Adweek, by T.L. Stanley, 07/09/14) ...
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TVB Claims Local TV Metric Equals National Ratings Metric
Pushing for TV advertisers to include paying for local time-shifted TV viewing, TV advertising trade group TVB now says a local TV metric with time-shifted TV viewing is nearly comparable to a national ratings metric. That includes three days of time-shifting -- a metric that TV advertisers agree to use in their deals.

(Source: Media Daily News, by Wayne Friedman, 03/17/14) ...
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Archived RST issues containing the keyword: Television

Date Headlines
07/18/2014 Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up | The Most Accountable Advertising Medium is Digital, Or Is It? | Marketers' Posts and Tweets Falling Short  
07/17/2014 Redesigned Radio Sales Today Will Debut on Monday | Consumer Electronics Industry Revenues Projected to Reach All-Time High in 2014 | Hotels Profiting From Unprecedented Demand 
07/16/2014 Black Auto Dealer Groups' Sales Increase 11% in 2013 | Concept of 'Aging in Place' Offers Many Business Opportunities | New Report Highlights the Importance of Affluent Shoppers 
07/15/2014 Parents Spending More on Kids This Summer | Bob Pittman and Dan Mason to Headline 2014 Radio Show Super Session | Updated Sales and Prospecting Tools Now Available on RAB.com 
07/14/2014 Sponsorship Category: Office Supply Retail | Back-to-School is Cause Marketing Season for Target | Brands, Stores Loving the Growth in FSI Redemption 

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