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Radio Sales Today Search Results: Sponsorship Sales
Sponsorship Category: Office Supply Retail
Office Depot and Staples are neck-and-neck in sponsorship competition. Office Depot sponsors 52 percent of properties that have a sponsor in the office supply retailer category; Staples is a close second at 43 percent.

The two companies largely focus on two property sectors: sports and causes. Sports represent 62 percent of total deals in the category, while causes represent 23 percent, according to IEG Research.

(Source: IEG Sponsorship Report, 06/23/14) ...
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Chicago's Pitchfork Music Festival Makes New Sponsorship Deals
The July 18-20 Pitchfork Music Festival has secured new deals with Jim Beam, Beats Music, Chipotle and Topman, a men's clothing retailer.

(Source: IEG Sponsorship Report, 06/30/14) ...
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Millennials the Future For Fast-Growing Tea Market
Say good-bye to the image of little old ladies drinking tea. Millennial moms and their kids are the way forward for the tea industry, according to Tea and Ready-to-Drink Tea in the U.S.: Retail and Foodservice, 5th Edition.

(Source: Marketing Daily, by Tanya Gazdik Irwin, 06/26/14) ...
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Panasonic Signs a Multi-Year Deal With NASCAR’s Jeff Gordon
"It is an excellent time to extend our relationship from behind the scenes to the car on the track," says Rance Poehler, president, Panasonic System Communications Company of North America.

Panasonic is seeking to "leverage the partnership to promote technology solutions and products..." including cameras, electronic displays, televisions, digital signage, Toughbook computers and projection units. The deal covers the 2014, 2015 and 2016 Nascar seasons.

(Source: NYSportsJournalism.com, by Barry Janoff, 06/17/14) ...
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Honda Launches YouTube Music Channel 'Honda Stage'
Honda is launching what it calls a "360-degree, multi-platform music program" in an attempt to reach Millennials they believe are tuning out TV, radio and print ads.

Honda would have the rights to take video from live stage performances, in-studio performances and interviews from Honda-branded venues and make them available on their own YouTube channel.

(Source: Advertising Age, by Michael McCarthy, 06/11/14) ...
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Keurig Uses Sponsorship for Demonstrations and New Sales, Distribution
Single-serve coffee company Keurig Green Mountain, Inc. is broadening its sponsorship portfolio; signing and seeking ties in fashion, entertainment and other categories at both the national and local level.

(Source: IEG Sponsorship Report, 06/02/14) ...
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IEG Releases Top Sponsorship Report
This downloadable report is IEG's annual look at who spends the most on sponsorship, identifies the most active companies and categories, and how much they allocate to partnerships.

(Source: IEG, 05/28/14) ...
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Effective Sponsorship Proposals: The Primary Proposal
IEG SR recommends that properties use two proposals in the sponsorship sales process: the proposal brief and the primary proposal. One is short and sweet with one clear goal: to secure a meeting or telephone call with a prospect.

The other contains significantly more information, but both documents share a similar format: the opportunity, tailored benefits, customized promotional overlays and fee.

(Source: IEG Sponsorship Report, 04/14/14) ...
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Marketers Go Where the Millennials Are: Summer Music Festivals
More than $1.34 billion will be spent by brands sponsoring music venues, festivals and tours this year, but not all of the spending is going to title or traditional sponsorship elements.

Some brands are putting their spending into tailored experiences outside festival grounds; others are offering mobile apps that send users push notifications from brands as they walk near sponsors' tents.

(Source: AdAge.com, by Michael Sebastian, 04/16/14) ...
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Retail Bank Sponsorship: 8 Blistering Hot Buttons
Banks are looking for more than just awareness and hospitality opportunities in their sponsorship options.

Eight hot buttons are driving the retail bank category in what they buy and how they activate sponsorships.

(Source: IEG, 04/07/14)

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Survey Says Sponsors Want More Tangible Results, New Benefits and Services
The IEG's 14th annual IEG/Performance Research Sponsorship Decision-Makers Survey shows new trends and changes in the status quo for sponsorship decision-makers. Biggest news: Sponsors are prioritizing connections to personalities and talent associated with properties, as well as access to sponsored organizations' databases and mailing lists.

(Source: IEG, 04/04/14) ...
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Audio Streaming Providers Let the Brands Play On
How can brands extend the life of a music sponsorship after an event and continue to engage and activate consumers? The answer seems to be through audio streaming channels.

(Source: Cardenas Marketing Network, by Christian Banach, 02/17/14) ...
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#Hashtags; Don’t Just Lie There, Do Something!
What to do with the ubiquitous #hashtag? Use them to leverage engagement and revenue at your events. This slideshow gives 12 creative ways to use hashtags effectively at your events.

(Source: BizBash.com, by Alesandra Dubin, 01/27/14) ...
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5 Emerging Sponsorship Categories for 2014

IEG SR highlights five categories that are expected to expand sponsorship activity in 2014, recent deals in each category, and hot button goals and objectives. Electronic Cigarettes, Online Gambling, Beauty Brands, Usage-Based Auto Insurance, and Cruise Lines are facing increased competition, burgeoning new markets, or are searching for new venues to increase exposure to new consumer aurediences.

(Source: IEG Sponsorship Report, 01/13/2014)
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Archived RST issues containing the keyword: Sponsorship Sales

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