RAB Member Benefits: 800-232-3131

RAB.com is best viewed with latest version of IE, Safari, Chrome or Firefox.



Radio Sales Today Search Results: Event Marketing
It Looks To Be a Record-Breaking Summer For Concerts
This is setting up to be the busiest year for concerts since the go-go 90s. There's a lot of new, young bands and live music is trending with consumers again.

Stadium tours are back in vogue; music festivals are hotter than ever, with new ones, both small and large, popping up everywhere. And new technology is changing the concert-going experience with high-tech marketing tactics.

(Source: The Wall Street Journal, by John Jurgensen and Hannah Karp, 05/09/14) ...
Read More

When It’s OK, Even Brilliant, To Charge For Event Attendance
Bravo channel did it. LEGO does it. GoGoSqueeze and Life is Good are doing it.

(Source: EventMarketer.com, by Rachel Kirkpatrick, 02/13/14) ...
Read More

Archived RST issues containing the keyword: Event Marketing

Date Headlines

Still didn't find what you're looking for? Try searching by category and keyword. Click the drop-down list below, select a topic and click search.