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Radio Sales Today Search Results: Cause-Related Marketing
Back-to-School is Cause Marketing Season for Target
Target is using a cause marketing campaign to kick off this year's back-to-school initiative. For each Up & Up brand item purchased, Target will donate another Up & Up item.

(Source: Advertising Age, by Natalie Zmuda, 07/09/14) ...
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Nivea Sun Wins Grand Prix at Cannes Lions Festival For Kid-Tracking App
A print advertisement that turns into a bracelet for children to wear so that parents can monitor them on their smartphones. That's the campaign that won Nivea the Grand Prix in the Mobile category at the Cannes Lions Festival.

(Source: MediaPost Agency Daily, by Larissa Faw, 06/19/14) ...
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Need a Job? Fifth Third Bank is Using Their Own Ads to Help You
The best way to keep their customers from defaulting on their mortgages is to help keep their customers employed. So says Fifth Third Bank who is using real job seekers in a new advertising campaign to help people find a job via the client's reemployment program.

(Source: MediaPost Agency Daily, by Larissa Faw, 06/12/14) ...
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Five Ideas for Integrating Mobile into Your Cause Marketing Efforts
The collaboration between nonprofits and brands to promote social good and exchange of ideas is never-ending and ever-expanding.

And with every new technological development comes new ways of reaching consumers and bringing brands on board to "do well while doing good."

(Source: MGive.com, by Angela Whaley, 06/05/14) ...
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New Report Shows World’s Largest Companies Increasing Their Giving
One exciting part of the results from the Giving in Numbers Brief found that 52 percent of companies that boosted their giving by more than 10 percent reported a median increase in revenues of 11 percent.

The survey also found that the increase in giving was driven in part by a rise in non-cash gifts, including product, pro bono, and other in-kind contributions; and that education -- including both K-12 and higher education -- was the most popular issue area, followed by health and social services.

(Source: Philanthropy News Digest, 05/21/14) ...
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Rite Aid Re-Rocks Its Skin Tour
Rite Aid is sponsoring the Skin Cancer Foundation's Road to Healthy Skin Tour for the 7th time. The tour uses a 38-foot RV as a vehicle for skin cancer awareness, and aims to educate the public about cancer prevention.

(Source: Marketing Daily, by Sarah Mahoney, 05/28/14) ...
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The 2014 Walgreens Way to Well Health Tour Kicks Off
Now through December, Walgreens and the National Urban League will provide free health tests, assessments, education and consulting services as part of a $100 million initiative to improve the everyday health of Americans nationwide.

The initiative also is dedicated to providing accessible, affordable resources for prevention and early detection of chronic diseases like heart disease, cancer and diabetes.

(Source: Drug Store News, by Michael Johnsen, 05/02/14) ...
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Is Corporate America Losing Interest in Being Pink?
For the first time in 20 years, corporate cause efforts directed towards the breast cancer issue appear to be fading.

You wouldn't know it from all the pink you see in retail stores every October, but in 2013, there were fewer breast cancer cause marketing programs in the market than in previous years.

(Source: PRWeek.com, by Alison DaSilva, Cone Communications, 11/05/2013) ...
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SodaStream Targets Ocean Pollution, With Light Touch
SodaStream is taking on a serious subject with a fun, tongue-in-cheek style. The "Great Pacific Garbage Patch," a collection of mostly plastic waste that is twice the size of Texas, is the target.

Oh, and they want to sell a lot of SodaStream machines, too.

(Source: Marketing Daily, by Karlene Lukovitz, 04/09/14) ...
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Green Giant Campaign Gets Moms’ Attention By Helping Fight Bullying
As part of Bullying Prevention Month last October, Green Giant created a full-scale cause program around bullying prevention to differentiate its Green Giant frozen vegetables brand among moms.

(Source: Cone, Inc., 04/03/14) ...
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Tops to Give Learning Gardens to Local Schools
Elementary schools in the service area of Tops Markets -- including 159 full-service supermarkets -- are getting the chance to win a learning garden installation for their school from a partnership between Tops, Dole Fruit Bowls, and Captain Planet Foundation.

(Source: Progressive Grocer, 03/25/14) ...
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Wendy's Puts Greater Focus on Adoption Cause
Wendy's is putting its longtime support of adoption front and center with a national integrated campaign, an adoption feature on its website, a new microsite, and fundraising promotions.

(Source: PRNewswire.com, 03/20/14) ...
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Del Monte Foods, Partnership for a Healthier America Team Up In The Fight Against Childhood Obesity
Del Monte Foods has joined the Partnership for a Healthier America with a five-year commitment to help increase fruit and vegetable consumption among children.

(Source: Cause Marketing Forum, 03/14/2014) ...
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The UPS Store and Marine Toys for Tots Foundation Give the Gift of Reading
Last December, The UPS Store launched a social media campaign using a voting app and Facebook and Twitter that invited fans and followers to vote for their favorite Scholastic Classic Book title.

(Source: CafeGive.com, by Sandra Morris, 12/16/13) ...
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Supermarket Cause Campaigns Bring in Big Bucks
Grocers' efforts to raise funds and awareness supporting health-related causes have generated millions of dollars in donations and given their customers a chance to support cause programs in their local communities.

(Source: Progressive Grocer, by Bridget Goldschmidt, 03/01/14) ...
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Using Video to Make Your Cause Marketing Show, Not Tell
The vast majority of marketers are focused on the creation of custom content as an integral piece of their overall marketing strategy. And with consumers interacting with video at twice the rate of other digital content, compelling videos are top of mind for all marketers.

(Source: Cause Marketing Forum, by Anne Erhard, 03/04/14) ...
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