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Radio Sales Today Search Results: Cause-Related Marketing
Back-to-School is Cause Marketing Season for Target
Target is using a cause marketing campaign to kick off this year's back-to-school initiative. For each Up & Up brand item purchased, Target will donate another Up & Up item.

(Source: Advertising Age, by Natalie Zmuda, 07/09/14) ...
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Nivea Sun Wins Grand Prix at Cannes Lions Festival For Kid-Tracking App
A print advertisement that turns into a bracelet for children to wear so that parents can monitor them on their smartphones. That's the campaign that won Nivea the Grand Prix in the Mobile category at the Cannes Lions Festival.

(Source: MediaPost Agency Daily, by Larissa Faw, 06/19/14) ...
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Need a Job? Fifth Third Bank is Using Their Own Ads to Help You
The best way to keep their customers from defaulting on their mortgages is to help keep their customers employed. So says Fifth Third Bank who is using real job seekers in a new advertising campaign to help people find a job via the client's reemployment program.

(Source: MediaPost Agency Daily, by Larissa Faw, 06/12/14) ...
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Five Ideas for Integrating Mobile into Your Cause Marketing Efforts
The collaboration between nonprofits and brands to promote social good and exchange of ideas is never-ending and ever-expanding.

And with every new technological development comes new ways of reaching consumers and bringing brands on board to "do well while doing good."

(Source: MGive.com, by Angela Whaley, 06/05/14) ...
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New Report Shows World’s Largest Companies Increasing Their Giving
One exciting part of the results from the Giving in Numbers Brief found that 52 percent of companies that boosted their giving by more than 10 percent reported a median increase in revenues of 11 percent.

The survey also found that the increase in giving was driven in part by a rise in non-cash gifts, including product, pro bono, and other in-kind contributions; and that education -- including both K-12 and higher education -- was the most popular issue area, followed by health and social services.

(Source: Philanthropy News Digest, 05/21/14) ...
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Rite Aid Re-Rocks Its Skin Tour
Rite Aid is sponsoring the Skin Cancer Foundation's Road to Healthy Skin Tour for the 7th time. The tour uses a 38-foot RV as a vehicle for skin cancer awareness, and aims to educate the public about cancer prevention.

(Source: Marketing Daily, by Sarah Mahoney, 05/28/14) ...
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The 2014 Walgreens Way to Well Health Tour Kicks Off
Now through December, Walgreens and the National Urban League will provide free health tests, assessments, education and consulting services as part of a $100 million initiative to improve the everyday health of Americans nationwide.

The initiative also is dedicated to providing accessible, affordable resources for prevention and early detection of chronic diseases like heart disease, cancer and diabetes.

(Source: Drug Store News, by Michael Johnsen, 05/02/14) ...
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Is Corporate America Losing Interest in Being Pink?
For the first time in 20 years, corporate cause efforts directed towards the breast cancer issue appear to be fading.

You wouldn't know it from all the pink you see in retail stores every October, but in 2013, there were fewer breast cancer cause marketing programs in the market than in previous years.

(Source: PRWeek.com, by Alison DaSilva, Cone Communications, 11/05/2013) ...
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SodaStream Targets Ocean Pollution, With Light Touch
SodaStream is taking on a serious subject with a fun, tongue-in-cheek style. The "Great Pacific Garbage Patch," a collection of mostly plastic waste that is twice the size of Texas, is the target.

Oh, and they want to sell a lot of SodaStream machines, too.

(Source: Marketing Daily, by Karlene Lukovitz, 04/09/14) ...
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Green Giant Campaign Gets Moms’ Attention By Helping Fight Bullying
As part of Bullying Prevention Month last October, Green Giant created a full-scale cause program around bullying prevention to differentiate its Green Giant frozen vegetables brand among moms.

(Source: Cone, Inc., 04/03/14) ...
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Tops to Give Learning Gardens to Local Schools
Elementary schools in the service area of Tops Markets -- including 159 full-service supermarkets -- are getting the chance to win a learning garden installation for their school from a partnership between Tops, Dole Fruit Bowls, and Captain Planet Foundation.

(Source: Progressive Grocer, 03/25/14) ...
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Wendy's Puts Greater Focus on Adoption Cause
Wendy's is putting its longtime support of adoption front and center with a national integrated campaign, an adoption feature on its website, a new microsite, and fundraising promotions.

(Source: PRNewswire.com, 03/20/14) ...
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Del Monte Foods, Partnership for a Healthier America Team Up In The Fight Against Childhood Obesity
Del Monte Foods has joined the Partnership for a Healthier America with a five-year commitment to help increase fruit and vegetable consumption among children.

(Source: Cause Marketing Forum, 03/14/2014) ...
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The UPS Store and Marine Toys for Tots Foundation Give the Gift of Reading
Last December, The UPS Store launched a social media campaign using a voting app and Facebook and Twitter that invited fans and followers to vote for their favorite Scholastic Classic Book title.

(Source: CafeGive.com, by Sandra Morris, 12/16/13) ...
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Supermarket Cause Campaigns Bring in Big Bucks
Grocers' efforts to raise funds and awareness supporting health-related causes have generated millions of dollars in donations and given their customers a chance to support cause programs in their local communities.

(Source: Progressive Grocer, by Bridget Goldschmidt, 03/01/14) ...
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Using Video to Make Your Cause Marketing Show, Not Tell
The vast majority of marketers are focused on the creation of custom content as an integral piece of their overall marketing strategy. And with consumers interacting with video at twice the rate of other digital content, compelling videos are top of mind for all marketers.

(Source: Cause Marketing Forum, by Anne Erhard, 03/04/14) ...
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Archived RST issues containing the keyword: Cause-Related Marketing

Date Headlines
07/18/2014 Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up | The Most Accountable Advertising Medium is Digital, Or Is It? | Marketers' Posts and Tweets Falling Short  
07/17/2014 Redesigned Radio Sales Today Will Debut on Monday | Consumer Electronics Industry Revenues Projected to Reach All-Time High in 2014 | Hotels Profiting From Unprecedented Demand 
07/16/2014 Black Auto Dealer Groups' Sales Increase 11% in 2013 | Concept of 'Aging in Place' Offers Many Business Opportunities | New Report Highlights the Importance of Affluent Shoppers 
07/15/2014 Parents Spending More on Kids This Summer | Bob Pittman and Dan Mason to Headline 2014 Radio Show Super Session | Updated Sales and Prospecting Tools Now Available on RAB.com 
07/14/2014 Sponsorship Category: Office Supply Retail | Back-to-School is Cause Marketing Season for Target | Brands, Stores Loving the Growth in FSI Redemption 
07/11/2014 Get Better Results for Your Advertisers Targeting Men | Nielsen Dampens Enthusiasm for Mobile TV Ratings | Radio, Mobile Phone and Recording Industry Execs to Discuss Hybrid Radio at 2014 Radio Show 
07/10/2014 Wal-Mart Maintains Position as Largest U.S. Retailer; Amazon Breaks Into Top 10 | Auto Insurance Satisfaction Reaches All-Time High | Consumers Call For a More Personalized Grocery Shopping Experience 
07/09/2014 Auto Industry Looking Forward to a Big Second Half of 2014 | Study Shows Which Dealers Are Best at Closing the Deal | Service Shops Hustling to Keep Up With Rising Demand  
07/08/2014 RV Sales on Track for Best Year Since 2007 | Indulgent Offerings Continue to be Fast-Food Staples | Study: Children Influence Home-Buying Decisions 
07/07/2014 Back-to-School? But We Just Left! | Martha Stewart Takes On Triscuit Recipe Contest | Chicago's Pitchfork Music Festival Makes New Sponsorship Deals 
07/03/2014 June Auto Sales Defy Predictions Once Again | Who's Drinking What, And Where | Survey: Listeners Really Like Radio Personalities 
07/02/2014 Census Report Provides Latest Age, Diversity Information | Many Pre-Retirees Are Planning a Career Move | Messages Relating to Family, Cultural Identity Resonate with Hispanic Consumers  
07/01/2014 New Study Ranks the Different Types of Audio Consumers | Some States More Expensive Than Others for Car Repairs | Premium Product Shoppers Driving Growth of Pet Market 
06/30/2014 Cracker Jack Wants to Break Out of the Ballpark | Millennials the Future For Fast-Growing Tea Market | Small-Town Retail Returning To Main Street  
06/27/2014 Social Media Doesn't Affect Most Users' Purchase Decisions | Major Ad Agency Unhappy with Programmatic Buying, Pulling Out | Hyper-Local Data: Programmatic Game-Changer, And Not Just For Mobile 
06/26/2014 Where Does America Like to Fill Up? | Diners Are Expecting More From Limited-Service Restaurants | Sales Jump 9% for Major Appliance Retailers in 2013 
06/25/2014 Sales of Luxury Cars Continue to Surge | Influence of Auto Shows on Purchase Decisions Increasing Again | Lincoln, GMC Brands Rank Highest in Customer Satisfaction 
06/24/2014 Many Homeowners Favor Remodeling, As Opposed to Moving | Carrier Financing Programs Boost Sales of Higher-End Smartphones | Shopping Centers Have the Opportunity to Become Community Centers  
06/23/2014 Panasonic Signs a Multi-Year Deal With NASCAR’s Jeff Gordon | Nivea Sun Wins Grand Prix at Cannes Lions Festival For Kid-Tracking App | Quirky Peeps Expand to Quirky Holidays 
06/20/2014 Majority of CMOs Believe Digital is Changing Marketing, But Are Not Ready for the Shift | Disconnect Between ROI Perception and Reality | Increase Digital Revenue Selling Branding 
06/19/2014 Smaller Restaurant Chains See Gains in Customer Satisfaction | Porsche, Jaguar, Lexus, Hyundai Rank Highest in Power Initial Quality Study | Younger Generations Far More Open to Branchless and Alternative Banks 
06/18/2014 Meet Today’s Millennials, Moms and New Retirees | Movie Business Recognizes the Importance of the Hispanic Audience | Boomers, Seniors Represent 'Golden Opportunity' for CPG Spending 
06/17/2014 Diamonds Are a Jeweler's Best Friend | Technology Offerings Increasingly Important to Restaurant Customers | Independent Bookstores Experiencing a Revival 
06/16/2014 Honda Launches YouTube Music Channel 'Honda Stage' | Millennials Require Some Quid Pro Quo for Charitable Giving | Need a Job? Fifth Third Bank is Using Their Own Ads to Help You 
06/13/2014 Financial Ad Category Open to Social Media Advertising | Connected Dash Means Advertising Is Coming Along for the Ride | Most Effective Digital Media: Social and Native 
06/12/2014 Back-to-School Ads: Earlier Each Year | Consumers Warming Up to Smartphone Upgrade Plans | Radio Creatives Encouraged to Submit Ideas for New Creative Edge Challenge 
06/11/2014 Crossovers Lead the Way in May | Large Market-Share Shifts Appear to Be Over, At Least for Now | Shoppers Visiting Fewer Dealerships During the Car-Buying Process 
06/10/2014 Price Drives Customers to Home Improvement Retailers; Staff/Service Keep Them There | More Women Are Riding Motorcycles, and Harley Wants to Cash In | Summer Has Become a Good Time for Health Club Promotions 
06/09/2014 Five Ideas for Integrating Mobile into Your Cause Marketing Efforts | Children's Charities Get United, JetBlue Support | Keurig Uses Sponsorship for Demonstrations and New Sales, Distribution  

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