RAB Member Benefits: 800-232-3131

RAB.com is best viewed with latest version of IE, Safari, Chrome or Firefox.

Home

Research


 
Radio Sales Today Search Results: Cause-Related Marketing
SodaStream Targets Ocean Pollution, With Light Touch
SodaStream is taking on a serious subject with a fun, tongue-in-cheek style. The "Great Pacific Garbage Patch," a collection of mostly plastic waste that is twice the size of Texas, is the target.

Oh, and they want to sell a lot of SodaStream machines, too.

(Source: Marketing Daily, by Karlene Lukovitz, 04/09/14) ...
Read More

Green Giant Campaign Gets Moms’ Attention By Helping Fight Bullying
As part of Bullying Prevention Month last October, Green Giant created a full-scale cause program around bullying prevention to differentiate its Green Giant frozen vegetables brand among moms.

(Source: Cone, Inc., 04/03/14) ...
Read More

Tops to Give Learning Gardens to Local Schools
Elementary schools in the service area of Tops Markets -- including 159 full-service supermarkets -- are getting the chance to win a learning garden installation for their school from a partnership between Tops, Dole Fruit Bowls, and Captain Planet Foundation.

(Source: Progressive Grocer, 03/25/14) ...
Read More

Wendy's Puts Greater Focus on Adoption Cause
Wendy's is putting its longtime support of adoption front and center with a national integrated campaign, an adoption feature on its website, a new microsite, and fundraising promotions.

(Source: PRNewswire.com, 03/20/14) ...
Read More

Del Monte Foods, Partnership for a Healthier America Team Up In The Fight Against Childhood Obesity
Del Monte Foods has joined the Partnership for a Healthier America with a five-year commitment to help increase fruit and vegetable consumption among children.

(Source: Cause Marketing Forum, 03/14/2014) ...
Read More

The UPS Store and Marine Toys for Tots Foundation Give the Gift of Reading
Last December, The UPS Store launched a social media campaign using a voting app and Facebook and Twitter that invited fans and followers to vote for their favorite Scholastic Classic Book title.

(Source: CafeGive.com, by Sandra Morris, 12/16/13) ...
Read More

Supermarket Cause Campaigns Bring in Big Bucks
Grocers' efforts to raise funds and awareness supporting health-related causes have generated millions of dollars in donations and given their customers a chance to support cause programs in their local communities.

(Source: Progressive Grocer, by Bridget Goldschmidt, 03/01/14) ...
Read More

Using Video to Make Your Cause Marketing Show, Not Tell
The vast majority of marketers are focused on the creation of custom content as an integral piece of their overall marketing strategy. And with consumers interacting with video at twice the rate of other digital content, compelling videos are top of mind for all marketers.

(Source: Cause Marketing Forum, by Anne Erhard, 03/04/14) ...
Read More

Archived RST issues containing the keyword: Cause-Related Marketing

Date Headlines
04/16/14 Vehicle Sales for March: Better Than Originally Thought | Honda, Mercedes, Ford Collect KBB Awards | Cadillac, Buick Lead Customer Service Rankings in J.D. Power Study 
04/15/14 Fine-Dining Restaurants Riding Three-Year Growth Streak | Survey Predicts a Drop in Prom Spending This Year Consumers Voice Their Reasons for Switching Supermarkets 
04/14/14 Retail Bank Sponsorship: 8 Blistering Hot Buttons | 7UP Goes After Millennials/Hispanics Via EDM Event Sponsorships | SodaStream Targets Ocean Pollution, With Light Touch 
04/11/14 The 3-Rs to Sell More Streaming Audio | Marketron to Give Radio Broadcasters a Piece of the Programmatic Pie, Taps Jelli | If A Tree Falls in the Woods 
04/10/14 Women Starting More Than 1,200 New Businesses Per Day | Morning Daypart Fuels Growth in Hispanic Radio Listening | High-End Fashion Retailers Are Increasingly Targeting Men 
04/09/14 Hottest Ad Categories in 2014 | In-Store Transactions Lift Overall Convenience Store Sales in 2013 | Harley Ready to Unveil Its New, Smaller Bike  
04/08/14 News & Notes from the NAB Show | Number of Americans Planning to Move Predicted to Grow This Year | Consumers Increasing Their Use of Mobile Banking Services 
04/07/14 Survey Says Sponsors Want More Tangible Results, New Benefits and Services | Green Giant Campaign Gets Moms’ Attention By Helping Fight Bullying | Baskin-Robbins Helps Franchises With New Campaign, New Products, New Options  
04/04/14 Audio Benefits From 'Viewability' Metric | Radio and Local Media Apps: 23% of Local App Downloads Favor Radio | iHeartRadio Enjoys Rapid Growth 
04/03/14 March Auto Sales Beat Projections as Buyers Return to Showrooms | Hispanic Consumers Favor Japanese Vehicle Brands | Ram Outsells Silverado to Claim No. 2 Spot Among Pickups  
04/02/14 Radio Plays Key Role in Obamacare's Enrollment Drive | Shopping Centers Undergoing a Transformation | Highlighting the Benefits of the Local Hardware Store  
04/01/14 Restaurants Eye the Potential of Variable Menu Pricing | 'Buy Local' Campaigns Continue to Grow | New Baseball Season Means New Sales Opportunities  
03/31/14 RAB’s Exciting, NEW Co-op Directory | Tops to Give Learning Gardens to Local Schools | Audio Streaming Providers Let the Brands Play On 
03/28/14 Radio Engages a Large Audience Quickly | One-Third of Online Ads Are Bogus | Brands Look to Online Video Ads, Push TV Aside 
03/27/14 Radio Advertising Bureau Launches Enhanced Co-op Directory | Radio Generates Highest ROI Results in New Report | Survey Indicates 48% of Adults Likely to Buy a Cellphone in 2014 
03/26/14 Sales Growth Slows for Largest Restaurant Chains in 2013 | Americans Spent a Record $56 Billion on Pets in 2013 | Hotel Construction Picking Up Speed 
03/25/14 Light-Vehicle Sales Strengthening in March | Retailers Taking Advantage of Drop in Solar Energy Prices | More Vacationers Using the Services of Travel Agents 
03/24/14 Wendy's Puts Greater Focus on Adoption Cause | Del Monte Foods, Partnership for a Healthier America Team Up In The Fight Against Childhood Obesity | The UPS Store and Marine Toys for Tots Foundation Give the Gift of Reading 
03/21/14 Hard to Separate Advertising from Entertainment | DR Brand Marketers Favor Twitter for Local Campaigns | TVB Claims Local TV Metric Equals National Ratings Metric 
03/20/14  
03/19/14 Crossovers, Trucks Continue to Outsell Cars | Report Ranks Least Expensive Vehicles to Insure, And Which States Have Lowest Rates | Popularity of In-Vehicle Technology Increases 
03/18/14 American Consumers Combine Goals of Saving and Spending | Air Conditioning, Heating Industry Poised for Another Good Year | Golf Industry Hoping for an Early-Spring Tee Time 
03/17/14 The Power of 'Month Of' Healthcare Marketing Promotions | Supermarket Cause Campaigns Bring in Big Bucks | #Hashtags; Don’t Just Lie There, Do Something!  
03/14/14 Broadcast Brands; Digital Harvests | Having CRM is of No Value, Using CRM is the Answer | Brands Favor Social Media for Local Promotions 
03/13/14 Increased Competition Hasn't Resulted in Lower Wireless Bills | Beer Alternatives Are a Hit With Consumers | How Can Garden Centers Enhance Their Appeal? 
03/12/14 Millennials Re-Shaping the Face of Retail | Hispanics Like Shopping at 'Interesting' Stores | Study Looks At 'No Nonsense' Attitudes Among Women 
03/11/14 133 Million Adults Will Celebrate St. Patrick's Day This Year | Lent Prompts Spike in Restaurant Seafood Sales | Consumer Group Finds Problems With Tax Preparation Business 
03/10/14 A Bacon Scent Alarm Clock? Oscar Mayer Is Making It Real | Using Video to Make Your Cause Marketing Show, Not Tell | When It’s OK, Even Brilliant, To Charge For Event Attendance 
03/07/14 Conference Highlights New Ideas, New Opportunities | Digital Agencies Grow Incremental Revenue | Millennials vs. Perennials 
03/06/14 Chilly Weather Stalls February Vehicle Sales | Car Buyers Research More, Visit Showrooms Less | Auto Dealers’ Profits Up 
03/05/14 Retailers Adjusting to the ‘New’ Consumer | Approval Scores for Independent Wireless Stores Improving | Fast Casual Restaurants Embracing the Idea of Co-Branding 
03/04/14 Radio Advertising Bureau RST for March 4 

Still didn't find what you're looking for? Try searching by category and keyword. Click the drop-down list below, select a topic and click search.