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Radio Sales Today Search Results: Cause-Related Marketing

Boston Accent: Brands Should Speak, But Softly
As Boston residents settled back into their daily routines, a handful of marketers were already way out in front in terms of speaking to consumers about the recent dark events.

But while John Hancock, Ahold, Adidas and Rue La La may have gotten there first, other brands should follow, Craig Bida, EVP of Cone Communications, told Marketing Daily. ...
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Cause Marketing Opportunity: St. Jude Children’s Hospital Two-Day Community Event
In 1989, Randy Owen of St. Jude Children's Research Hospital called on country music stations to support Danny Thomas' dream of putting an end to childhood cancer.

Since then, country radio stations have boosted both awareness and support of St. Jude Children's Research Hospital across the U.S. Other formats soon joined in, representing markets large and small. ...
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	Millennials Spur Capitalism with a Conscience At a handful of Panera locations, down-and-out folks pay only what they can afford. Nordstrom recently opened a test store where all profits go to charity. Starbucks has three coffee shops where a big chunk of the money made helps the needy. This isn't capitalism gone wacko. It's capitalism with a conscience. ... Read More

	Music Stars Partner in ConAgra Anti-Hunger Drive This year, ConAgra's "Child Hunger Ends Here" drive is being supported by performers Tori Kelly, Carly Rae Jepsen, Amber Riley and Cody Simpson. The ConAgra program, now in its fourth year, seeks to donate up to 3 million meals ($1 equals eight meals) to Feeding America for distribution at local food banks in 2013. ... Read More

	Engage: Teens -- Winning Over Skeptics With Cause Marketing There's a lot of noise in the marketing airwaves these days about doing good. Non-profits want to build strong connections with consumers. And more brands than ever seem to be aligning themselves with a cause or building good deeds right into their businesses. But what do teens think about all this cause marketing? ... Read More

Selling Products by Selling Shared Values
The purpose of marketing is to sell products, but there is also a new way, known as purpose, or purpose-based, marketing, to do it.

Purpose marketing, also called pro-social marketing, advertising for good and conscious capitalism, woos consumers with information about the values, behavior and beliefs of the companies that sell the products. ...
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Bank of America Banks on Cause Marketing
Financial Services Giant Uses Cause Marketing to Engage Consumers, Drive Branch Traffic and Support CSR Initiative

Once the scapegoat for excessive spending, Bank of America Corp. has emerged from the U.S. financial crisis with a streamlined sponsorship portfolio and a national cause-related marketing program.

The focus of the CRM program: military veterans. ...
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Marketers Celebrate 10 Years Of 'Go Red'
As millions of women slip into something red, brand marketers are celebrating the 10th anniversary of the "Go Red" program, as the public-health message about women's heart disease moves to the next level.

"We are at a shift from generating widespread awareness to driving behavior change," Craig Bida, EVP of Cone Communications, which has worked on the program with the American Heart Association since its inception, tells Marketing Daily. ...
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	Pedigree Enlists Miranda Lambert for Project Grammy award-winner Miranda Lambert is teaming with Pedigree to launch a search for the next communities to benefit from an initiative that supplies participating shelters with all of their core dog food needs for free. ... Read More

Bulletproof Energy Teams With Fisher House to Aid Veterans
Bulletproof Brands, Inc., the maker of Bulletproof Energy Drinks, has announced a partnership with Fisher House Foundation.

Bulletproof Energy Drinks is now the only energy drink to adorn the Fisher House Foundation logo on the side of the can. Their mission of 5 cents from every can sold remains the same, but the 5 cents per can will now go directly to Fisher House Foundation. ...
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	5-hour ENERGY Donation Exceeds Expectations Due to the popularity of Pink Lemonade flavor 5-hour ENERGY and the support of 5-hour ENERGY fans, Living Essentials, LLC ("Living Essentials") is proud to announce that it is able to donate $387,531.20 to the Avon Foundation for Women Breast Cancer Crusade to fund breast cancer research and access to quality health care. ... Read More

	PetSmart Goes to Pinterest to Save Homeless Pets PetSmart is combining people's love for their pets with a Pinterest promotion and store events in a cause-related campaign to help save homeless pets. This marks one of PetSmart's early initiatives on Pinterest. It began Dec. 1 with a goal to reach 1,000 pinned photos by the time the initiative wrapped Dec. 16. ... Read More

Cynicism Toward Charities is On the Rise
Maybe shoppers will be inspired by Hanes' National Sock Drive, a partnership with the Salvation Army that will put socks on the feet of 500,000 homeless people. Perhaps they will post and repost sweet greeting cards drawn by children with cancer, part of Northwestern Mutual's "Unstoppable Happiness" effort. Or they may fall for Target's adorable stuffed Bullseye, who is wearing a kitten-covered sweater this year to generate donations for St. Jude Children's Research Hospital, or mail a letter to Santa at Macy's to raise cash for the Make A Wish Foundation.

Then again, maybe they won't. ...
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'Conscientious Consumption' Survives Recession
Tyler Merrick thought his timing couldn't have been worse. He launched Project 7 -- a company aimed at devoting some of its profits to charity -- in the fall of 2008, just as the world financial system was unraveling.

He had left a safe job in his family's pet-food business in Texas to start his own company in Orange County, Calif. He had just turned 30, and he was scared. ...
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BISSELL Puts Out Call for Pet-Loving Pinners to Help Raise $50,000 for Shelter Pets
Pinterest*-Based Initiative Will Culminate in Grants to Animal Shelters Across the U.S.

BISSELL Homecare Inc., a longstanding advocate for pets and adoption, announces the launch of an online fundraising campaign to support homeless dogs and cats across America. The campaign, Pinning for Pets, kicks off during a month known for giving thanks and invites Americans to create virtual pinboards to help the BISSELL Pet Foundation raise $50,000 for shelter animals in need. ...
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Study: Consumers Ever Fussier About CSR
Whether it's The Body Shop's "Beauty with Heart" positioning, Timberland planting trees, or Starbucks hawking its Fair Trade brew, companies are spending more money than ever convincing customers of their corporate social responsibility.

A new study from Cone Communications shows that consumers are paying close attention to these messages, and are eager to buy brands they perceive as socially responsible, even if they're still fuzzy on what CSR actually means. ...
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	Blinded By Pink, Consumers Are Cause Skeptics When it comes to pink ribbons and cancer awareness, it looks like consumers are increasingly suspicious: A new study from Cone Communications reports that an astounding 77% of people believe companies' interest in cause-related efforts is "solely for corporate gain." And only 26% think that support has done any good. ... Read More

	Creating Consumer Engagement in Cause Campaigns A consumer shopping the pet food aisle encounters two cause offers. Brand A offers to "donate $1 to support your local animal shelter" with purchase. Brand B offers to "provide 5 meals for a puppy awaiting adoption" with purchase. Which do you think would be more likely to engage consumers (price and quality being equal)? ... Read More

Pedigree Launches 'Feeding Project'
Pedigree has launched a national marketing campaign including an initiative to feed more than 4 million shelter dogs. The campaign includes TV and online advertising, digital activations, retail and public relations support.

It is aimed at raising awareness to dog lovers and dog owners, said Melissa Martellotti, senior brand communications manager, Mars Petcare U.S. ...
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	Petco Launches Educational Fish Campaign Petco is urging parents to resist the hype surrounding the upcoming "Finding Nemo" 3D movie and consider a freshwater fish first. An education campaign coincides with the availability of "Finding Nemo" aquarium kits in more than 800 stores nationwide that mimic the experience of owning a clownfish, which requires salt water. ... Read More

	Lunchables Teams Online Prizes, Mall Game Kiosks Kraft Foods' Lunchables has launched an integrated "Never Be Bored Again" campaign that includes multiple kid-oriented elements, including an instant-win game, free game kiosks in malls in key markets, and a cause-related component. ... Read More

	Where Charity Begins *Nonprofit Partnerships Prove Valuable to Retailers* Strategic business partners once meant the right vendors and suppliers, and they remain vitally important. But retailers are discovering the value of aligning with the right nonprofit partners as well. ... Read More

Nestle's 'The Best Nest' Benefits Schools
In an effort to leverage its nutritional, health and wellness expertise to help Hispanic consumers stay connected to their culture, Nestle, under its El Mejor Nido ("The Best Nest") platform, celebrates the new school year with a back-to-school program featuring free backpacks filled with Nestle products and school supplies, a Favorite Lunch Box contest, and a free downloadable bilingual book. ...
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	Compassionate Consumerism Draws Copycats When Blake Mycoskie founded TOMS shoes six years ago, his pitch to consumers -- buy a pair and a second one will be donated to the needy -- helped launch a phenomenon that retail consultants call compassionate consumerism. Since then it's been imitated widely by established brands. ... Read More

Greeting Card Companies Stock Up On Sponsorship
Greeting Card Companies Place More Focus on Sponsorship to Reach New Audiences and Promote Digital Offerings

Looking for a new category to pitch? Does your event draw young adults? If so, why not try greeting card companies?

Seeking to offset declining sales and an aging customer base, greeting card companies are signing new deals to reach young adults, sample their latest products and promote smart phone apps and other digital offerings. ...
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Seeking Success by Helping to Feed the Hungry
A marketing giant is joining a publisher, a foundation and celebrities, among others, to fight hunger in the United States in a fresh example of an increasingly popular trend known as cause marketing -- that is, seeking to do well by doing good.

The partners in the initiative, called Run 10 Feed 10, are Unilever, on behalf of four brands, Degree Women, Ragú, Simple and Vaseline; Women's Health magazine, published by Rodale; the Feed Foundation; and Crowdrise, a Web site that uses social networking and crowdsourcing to help raise money for charities. ...
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	Cause Marketing Helps Drive '13 Ford Escape The combination of cause marketing and product marketing is fairly common in the auto business, but typically the cause is the caboose on the campaign train, not the engine. ... Read More

Kohl's Launches Latest Cause Merchandising Campaign
Kohl's has launched its latest Kohl's Cares campaign around the character of Skippyjon Jones, created by Judy Schachner.

Now through the end of September, Kohl's will offer exclusive storybooks, "Skippyjon Jones," "Skippyjon Jones, Class Action," "Skippyjon Jones in the Dog House," "Skippyjon Jones, Lost in Spice" and "Skippyjon Jones and the Big Bones, through the Kohl's Cares cause merchandise program. ...
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Weis Markets Raises $191,000 for Paws for Pets
Weis Markets last week reported its Paws for Pets program generated $191,000 in donations and pet supplies for 94 local animal shelters and rescue organizations in its five-state market area, nearly double the total raised in 2011.

The four-week program ran through Memorial Day weekend in the company's stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia. ...
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Hyundai Names National Fuel-Efficiency Month
Hyundai Motor America is touting its most fuel-efficient car company status proffered by the EPA with a national campaign that aims to make August officially "Fuel Efficiency Month."

The effort, replete with an official White House petition, includes a summer marketing push about Hyundai's fuel economy leadership mated to a digital education campaign with tips and content about how one can cut fuel consumption and emissions. ...
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Produce for Kids, Grocers Join Forces for Healthy Eating Campaign
Produce for Kids is gearing up for its annual Get Healthy, Give Hope campaign, working with 16 grocery chains across the country to help raise money for local children's hospitals.

Celebrating a milestone 10th birthday in 2012, the campaign will feature healthy meal ideas, as well as a media partnership with 24-hour preschool television channel Sprout. ...
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Health Alliance on Alcohol Offers Tips for Parents to Curb Underage Drinking
During Alcohol Awareness Month, and with prom and graduation season just around the corner, now is a critical time for parents to engage their teens in discussions about alcohol, according to the Health Alliance on Alcohol.

The 2011 "Monitoring the Future" report found that since 1991, eighth-grade students who said they had used alcohol within the last 30 days has declined by half, to 13%. Rates have also fallen among older students, specifically among 12th graders dropping from 41% in 1981 to 22% this year. Still, there's work that needs to be done. ...
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Women Organize Push for Childhood Vaccinations
April 21-28 is World Immunization Week, and it marks the official launch of the United Nations Foundation's Shot@Life campaign.

But for months leading up to this, in small towns and cities across America, 50 women and moms have been in a closed Facebook group to prepare for the campaign, share their ideas and plan grassroots initiatives. ...
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	Toys 'R' Us Gets Blue for Autism Awareness In an effort to bring awareness to autism, Toys "R" Us is launching its two-month in-store fundraising campaign at all TRU and Babies "R" Us stores and online through April 30, to benefit Autism Speaks. ... Read More

Stars Record Song For ConAgra Anti-Hunger Campaign
This year, ConAgra Foods' annual "Child Hunger Ends Here" campaign has its own original theme song, recorded in three versions by Jewel, Owl City and Jay Sean.

Free downloads of the three renditions of "Here's Hope," written by award-winning songwriters Hunter Hayes, Luke Laird and Barry Dean, are available by purchasing products from any of nine ConAgra brands, and entering the special code on the packages at the campaign's site, childhungerendshere.com. ...
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	Vans Teams With Anti-Smoking Effort at SXSW Shoe manufacturer Vans is teaming up with truth, a youth smoking prevention campaign, at the South by Southwest music festival. Events include live music, a movie premiere, custom gear giveaways and online. ... Read More

Consumers Weigh Causes and Prices Before Buying
Food retailers and CPG manufacturers that align with charitable causes largely move consumers -– but not completely.

One-third of consumers (33.1%) say the strategy doesn't make them likelier to shop in a particular supermarket; just 13.3% say it does, according to findings of the 2012 National Grocers Association-SupermarketGuru Consumer Panel Survey Report. ...
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	Heinz, Orange Leaf Campaigns Support U.S. Troops With Veterans Day (Nov. 11) approaching, cause-marketing campaigns tied in with supporting U.S. troops are beginning to appear. Two cases in point: New initiatives from Heinz Ketchup and the Orange Leaf Frozen Yogurt dessert chain. ... Read More

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Coca-Cola Gets Real with Polar Bears
Beverage Giant Links with WWF for Arctic Home

For the next few months Coca-Cola's animated polar bears will be stepping aside to put the spotlight on their real-life counterparts. The effort is expected to raise several million dollars to aid World Wildlife Fund's polar bear conservation efforts. ...
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	Now Serving at Your Local Starbucks: A Cup of Economic Recovery *"Create Jobs for USA."* You might presume this to be a new slogan spoken from a well-publicized political campaign -- but it's not. It's Starbucks' bold new cause marketing initiative set to launch November 1 in partnership with nonprofit Opportunity Finance Network (OFN). ... Read More

Consumers More Critical of Cause Marketing
Marketing trends follow the fickle winds of consumer sentiment and popular culture, but aren't corporate goodwill, cause marketing, and "social good" fairly immutable and founded on a granite bedrock of virtue?

Anyone who has attended Association of National Advertisers marketing conferences in recent months knows that is no longer the case. More companies -- PepsiCo, P&G, and smaller companies like Timberland and Toms Shoes come to mind -- are making social-good and cause-marketing efforts central to their core brand identity and consumer marketing. ...
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Marketers Searching for Ways to Observe September 11 Anniversary
As the 10th anniversary of 9/11 approaches, marketers like The Home Depot, General Motors and American Express are struggling with the best way to connect with the tens of millions of consumers who will observe the day, without appearing to be either exploitive or insensitive.

The Home Depot is the latest, just announcing that its foundation is working with The Mission Continues and rock band 3 Doors Down to introduce a "Celebration of Service" campaign, an effort to enhance the lives of U.S. military veterans. ...
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Looking to Turn a Profit -- One Good Cause at a Time
Using Niche Crowd-Funding, Entrepreneurs Help Charitable Projects Raise Money

A wave of entrepreneurs are trying to turn a profit by helping good causes find donors to back them.

The tool they use is called niche crowd-funding. Entrepreneurs set up websites for very specific types of charitable projects, like supporting small farmers in developing nations or helping victims of natural disasters. People who need backers can put fund-raising pitches on the site -- and the entrepreneurs take a cut of whatever money they raise. ...
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Sporting Goods Chain Supports Concussion Testing in Schools
In a new commercial for Dick's Sporting Goods, Jerome Bettis, the former Pittsburgh Steelers star, strolls through one of the retailer's stores, but Mr. Bettis never gets around to promoting equipment, clothing or footwear.

The spot opens with Mr. Bettis, a running back whose habit of carrying defenders on his back as he charged down the field earned him the nickname the Bus, picking up a football helmet and saying, "You wouldn't get on the field without this -- and you shouldn't get on the field without a baseline concussion test either." ...
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43 Percent of Women Prefer Brands That Make a Donation With Every Purchase
Disease Prevention is the Most Motivational When It Comes to Buying for a Cause

When choosing between two brands that benefit a cause, 43 percent of women say they choose the brand that donates with every purchase over a brand that donates a set amount. This was revealed in The Checkout, the shopper experience study currently underway by The Integer Group and M/A/R/C Research. ...
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Consumers Are Drawn to Products With a Charitable Connection
When 10-year-old Claire St. Peter of Kansas City, Mo., pointed out a pair of shoes she wanted to buy on a recent shopping trip, her mom was surprised.

"It was this funny-looking pair of canvas shoes," says Anne St. Peter. "I said, 'Claire, they're strange looking. Why would you want them?'"

But Claire thought it was clear why she needed the blue canvas Toms shoes. ...
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	JetBlue, PBS Kids Launch 'Soar With Reading' School may be out for summer, but JetBlue and PBS Kids are partnering for a program that encourages children to keep reading. JetBlue is sponsoring in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit organization that provides new books to children in need. ... Read More

	Snickers, Twix Launch Consumer Promotions For the third year in a row, the Snickers brand is joining forces with Feeding America to "Bar Hunger" -- a cause-related campaign to help the one in six Americans struggling with hunger. ... Read More

A Healthy Shade Of Green
With the celebration of Earth Day 2011, mom as a green consumer became part of our marketing-to-mom conversations, and well it should. A 2009 Mom Central study found 81% of moms consider themselves to be some shade of green. The power of the mom consumer only seems to intensify when moved into the green space for moms not only see being green as a way to protect the environment, but they see it as an opportunity to protect their families -- and that protection includes keeping family members healthy. ...
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Home Depot Steers Money To Help Veterans
The Home Depot Foundation is refocusing its giving on veterans' organizations and rehabilitating houses, a change for the philanthropic arm of the home improvement retailer.

In the past, the foundation had primarily donated for new construction -- pledging in 2007 to build 100,000 new homes, for example -- and to that end, given to a variety of nonprofits. ...
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Cause Marketing: Authenticity Rules
Donation Levels Reflect a Diminished Capacity to Give in This Economy

In 2009, the latest full year for which figures are available, the estimated total charitable contributions from American individuals, corporations and foundations fell 3.6% to $303.75 billion, reports the Giving USA Foundation and the Center on Philanthropy at Indiana University.

Some CPG (Consumer Package Goods) companies are trying to fill this giving gap and boost their own profiles and performance in the process. ...
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Marketers Rally for Japan Relief Efforts
From P&G and Coca-Cola Product Donations to Charity Bracelets by Lady Gaga, How the Big Names Are Reaching Out

Scores of marketers and organizations have announced relief efforts to help the hundreds of thousands of survivors of the 8.9 magnitude earthquake that struck Japan who have been displaced, with no home or city to return to. ...
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	Ford Flips Switch On E-Vehicle Facebook Page Ford is activating its Electrified Vehicle Facebook page with a new program called "Take Charge" that asks consumers to share what actions they are taking to help the environment, with people in four categories winning an "electric vehicle experience." ... Read More

	Coca-Cola and Keep America Beautiful Announce 2011 Recycling Program The Coca-Cola Company and Keep America Beautiful, Inc. announced the Coca-Cola/KAB Recycling Bin Grant Program, an effort designed to promote and support community recycling. ... Read More

Best Buy Donates $1.24 Million To Support Music Education
Best Buy Co. Inc. and its children's foundation announced last Wednesday a $1.24 million donation to the Grammy Foundation to support music education in high schools.

The contribution exceeds the Richfield, MN-based electronics retailer's 2010 goal by more than $250,000, according to a news release. Best Buy has in recent years tailored its corporate giving strategy toward programs that benefit teens. ...
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	Belvedere Vodka Partners With R&B Star Usher *Singer to Help Premium Brand Kick Off Cause Campaign* Ciroc has Diddy. Now Belvedere has Usher. The R&B star will be the face of the vodka brand's new social-cause campaign that will donate half of all profits from a new special-edition bottle to fight HIV/AIDS in Africa. ... Read More

What Stations Are Doing: Community Tells Radio Jock, 'You Are My Hero'
Townsquare Radio Station Keeps Montana Zoo From Closing

On January 27th, Zoo Montana officials asked Townsquare Media in Billings, MT, for a meeting. The Zoo's marketing director, Daniel Lundquist, told Townsquare candidly, "The zoo may have to close. Forever." It's no accident that the call was made to Townsquare Radio, because, this is what they thrive at. ...
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Pepsi Taps Consumers to Shake Up Refresh Project in 2011
Pepsi Refresh Project to Fund Twice as Many Vibrant, Fun Ideas to Move Communities Forward in 2011

Pepsi has announced the program details of the 2011 Pepsi Refresh Project, a crowd-sourcing movement that supports bold, fun creative ideas that have the power to move communities forward. In 2010, the Pepsi Refresh Project, an award-winning program, directed millions of dollars to fund over 1,000 great ideas across the country. ...
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CBS 'EcoAd' Pays 10 Percent to Local E-Causes
The Eye Network's New Pitch: Buy a Spot, Save the Planet

Going green is nice, but getting caught "greenwashing" -- doing environmental promotions that are all talk and no action -- isn't. CBS Corp. is hoping some of its advertisers will take this under advisement and put their money where their mouths are when they talk about acting in the best interest of the planet. ...
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	Campbell's Kicks off AdDress Your Heart Campaign Campbell Soup is teaming up with the American Heart Association's Go Red For Women movement to launch a new campaign that addresses heart disease among women. ... Read More

This Holiday, Military Causes Stand Out
Whole Foods Market says it is offering free shipping on its holiday gift boxes to soldiers deployed overseas. Sears -- already a big military supporter through its Heroes at Home program -- recently launched a "Baking for the Troops" program to send cookies to military personnel. And longtime supporters -- like Pitney Bowes, with the Holiday Mail for Heroes it sponsors through the American Red Cross -- are ratcheting up their efforts. ...
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Dr Pepper Snapple Group Introduces Let's Play
Dr Pepper Snapple Group recently announced Let's Play, a community partnership designed to get kids active nationwide. The first Let's Play initiative will be a $15 million, three-year commitment to KaBOOM!, the national non-profit that's saving play by ensuring there is a great place to play within walking distance of every child. Together, through Let's Play, DPS and KaBOOM! will build or fix up 2,000 playgrounds by the end of 2013, benefiting an estimated five million children across North America. ...
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Consumers Set High Bar for Cause Marketing
It wasn't long ago that "cause-related marketing" was a novelty. Then it turned into a necessity -- something companies had to do if they wished to be welcome in polite society. Now, as the new edition of Edelman's annual Goodpurpose study makes clear, consumer expectations have evolved in such a way that companies must make sure their involvement with causes amounts to much more than a marketing ploy. ...
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	Prestone Donates to Firefighters Cause Prestone is doing a cause-marketing program called "Own it for Good" in New York, Chicago, and Washington, D.C., to winterize volunteer firefighters' vehicles. The company will donate $30,000 to the National Volunteer Fire Council and the three stations in those cities where they're holding each of the events. ... Read More

Miracle-Ear and American Diabetes Association Work to Increase Diabetes Awareness
Miracle-Ear and the American Diabetes Association are working together this month to help raise awareness about the correlation between diabetes and hearing loss. During the month of November 2010, Miracle-Ear will donate $5 to the American Diabetes Association for every hearing test completed in a Miracle-Ear Center (up to a maximum of $50,000). ...
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	Men Will Pause for a Cause, Survey Suggests For many years, the assumption on Madison Avenue has been that cause marketing -- doing well (selling products) by doing good (helping causes that matter to consumers) -- plays more strongly with women than men. That may not be the case, according to a new survey. ... Read More

Is There A Zombie-Walk In Your Future?
If you see a bandaged, bleeding, limping group of zombies walking toward you on the street in October, know this: they're probably supporting a local charity.

Zombie walks have become the rage in American cities, with an estimated 50 municipalities from Florida to Washington state all making way for kooky -- but ultimately charitable -- events that celebrate mythical flesh-eating, leg dragging monstrous characters. ...
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Purpose-Driven Marketing All the Rage at ANA
Marketers Talk About a Return to Basics of Intensely Engaging Customers and Creating a Culture of Giving Back

In the midst of an uncertain economic climate that has the industry hopeful for a rebound, yet nervous enough not to expect it, the Association of National Advertisers celebrated its 100-year anniversary at its annual convention last week with a record-breaking 1,600 attendees. And based on the tone of much of the discussion, the organization might want to consider a new name for the next century: the Association of Purposeful Advertisers. ...
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	Pet Projects *Retailers Are Forging Emotional Bonds with Pet Owners by Hosting Cause Marketing Programs That Benefit Animals in Need* Despite channel blurring at retail, you'd be hard-pressed to find a cat or dog on a grocery list. But given recent cause marketing efforts, the idea isn't so far-fetched. ... Read More

	Alcohol Marketers Link to 'Pink' *But Groups Say Drinking is a Contributor to Cancer* Consumers who want to support breast cancer research through shopping can choose from pink T-shirts, lip gloss and, increasingly, booze. ... Read More

Gap Asks Consumers to Recycle Their Jeans
Gap announced that through Oct. 20, it is teaming up with Cotton Incorporated to collect old denim, which will be given a "new life" by being converted into UltraTouch Denim Insulation by Bonded Logic Inc., and donated to communities in need. Shoppers can recycle their denim at more than 1,000 Gap stores in the United States and Canada, and those who donate their denim will receive 30% off new 1969 jeans purchases. ...
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	Target Pledges $1 Billion For Education Target, which has already promised $500 million to promote reading and other educational programs, says it will add another $500 million to the cause, bringing its contribution to $1 billion by 2015. ... Read More

Archived RST issues containing the keyword: Cause-Related Marketing

Date	Headlines
05/24/13	Ad Agencies See Effectiveness in Online Video \| Optimize Format for Effective Multi-Media Viewing \| Effective Digital Ads: A Fragment of Your Imagination?
05/23/13	Hubbard Radio Chair Ginny Morris to Receive National Radio Award \| Ad Council Pushes Digital Delivery with New Site \| Mall Shoppers Thrive on Experience
05/22/13	Pickups: America Falls Back in Love \| Study: Think Python, Not Buying Funnel \| Why Car Prices Vary From City to City
05/21/13	Radio Advertising Bureau Launches Newly-Redesigned, State of the Art Website \| Restaurants Sales at All-Time High as Recession Fades \| U.S. Casino Revenue Up Nearly 5 Percent in 2012
05/20/13	No Begging Here: Pet Food Makers Grow Appetite for Sponsorship \| Gevalia Rolls Out Videos, Facebook Sampling Game \| What Stations Are Doing: Clear Channel Albany Raises $626K
05/17/13	Mobile Video's Growing Audience Lures Advertiser Investment \| One in Three Social Marketers Dissatisfied with Results \| Smartphones and Tablets, Though Mobile, Require Separate Ad Approach
05/16/13	Auto Radio Ads Have Greatest Influence Closest to Purchase \| Amusement Parks Gear Up for a Screamin' Season \| Sales Report: For Mom, It Was Diamonds, Silver
05/15/13	Asian Automakers Beating Detroit in Key U.S. Market: Hispanics \| Baby Boomers: A Burgeoning Customer Market \| On the Rise
05/14/13	Study Confirms Americans' Spending up 9 Percent Since 2009 \| More Consumers Dining Out on Sandwiches Boosts Category Growth \| Hoteliers Gear Up for Busy Summer
05/13/13	Category Update: Healthcare Companies \| Clothes Recycling Goes Curbside as Demand Rises \| What Stations Are Doing: Many Look Great at the Prom Thanks to Cumulus
05/10/13	Targeted or Random; How Do You Like Your Ads? \| Five Common Restaurant Facebook Page Mistakes \| Do's and Don'ts of Photo-Sharing Mobile Contests
05/09/13	Green Goes Mainstream for New Homes \| Wireless Carriers Hold Consumers' Loyalty \| Moms Lead the Way in Discussing Family Finances
05/08/13	The State of Radio's No. 1 Advertising Category \| Japanese Auto Makers Lose Their Midsize Edge \| Survey Ranks Shopping Preferences of New Car and Truck Buyers
05/07/13	Will Longer QSR Hours Boost Sales? \| Big Beer Facing 'Brutal' Spring Sales Slump \| A Field That Once Looked Bleak Attracts Young Careerists
05/06/13	Boston Accent: Brands Should Speak, But Softly \| Green is the New Black for Sustainable Retailing \| What Stations Are Doing: WGN Radio 'Neediest Kids Fund' Launches Campaign
05/03/13	The Peril of Terrible Ads \| Creative Thoughts from Campbell-Ewald's CCO \| Are Checkout Impulse Buys a Mobile Casualty?
05/02/13	Ford, Nissan Lead Gains as Trucks, New Models Propel April Sales \| For Retailers, Celebrity Brands Are an Attractive Lure \| St. Louis Heads List of America's Top Pro Baseball Markets
05/01/13	Consumers Look to Pamper Mom with iPads, Jewelry This Mother’s Day \| Fewer Customers Are Shopping Auto Insurers, But Nearly One-Half of Those Who Do Switch Carriers \| Alcohol Retailer Sees Growth in Event Planning, In-Store Experiences
04/30/13	Mobile Products Driving CE Industry Sales \| Gen X Proves Boon To Marketers \| Prom Spending Rising Again, Averaging $1,139
04/29/13	BMI Scholarship Applications Now Open for 'Rising Through the Ranks' Sessions \| Party of 100? No Problem. Fast-Casual Chains Gobbling Up Catering Biz \| What Stations Are Doing: Cape Cod Broadcasting Helps Dispose of Drugs
04/26/13	Don't Use Social to Generate Sales; Make Selling Social \| How Can Retailers Avert Facebook Disasters? \| Americans Want Free Internet Content, Value Interest-Based Advertising
04/25/13	Improving Economy to Spark Home Renovations in Coming Months \| Survey Identifies Teen Preferences in Key Consumer Categories \| Study: 76% of Women Prefer In-Store Shopping Over Smartphone
04/24/13	After Inventory Shortages, Japanese, Korean Brands Are Trending Up Again \| The Cost of Owning Your Car? $9,000 a Year \| Most Car Shoppers Prefer 'The Deal' More Than Latest Design
04/23/13	Big-Box Stores Offering Loans, Other Financial Services \| Deloitte: Shoppers’ Belts Remain Tight Despite Economic Improvement \| Competition Heats Up in 'Breastaurant' Category
04/22/13	The Key to Sponsor Servicing: Post-Event Fulfillment Reports \| Top 3 Mobile Strategies for Live Entertainment \| Cause Marketing Opportunity: St. Jude Children’s Hospital Two-Day Community Event
04/19/13	Study: Social Media a Bust for Small Businesses \| IAB Releases Ad Specifics, Mobile Creative Guidelines \| Don't Be the Office Tech Dinosaur
04/18/13	Report Reveals 1st Jump in Car Repair Costs in Six Years, But Lower Repair Frequency \| Study Shows Consumers Want a Seamless Shopping Experience Across Store, Online and Mobile \| Adult-Only Restaurant Visits on the Rise
04/17/13	Multicultural Consumers Wield $1.3 Trillion In Consumer Spending Power \| An American Role-Reversal: Women as the New Breadwinners \| Marketing to Boomers Crucial to Bottom Line
04/16/13	Consumers Looking to Spend Tax Refunds on Auto-Related Purchases \| Convenience Store Sales Topped $700 Billion in 2012 \| New Study Shows Power of Virtual Wallet
04/15/13	Honest Tea Announces New Cities and Dates for 'The Great Recycle' \| Sports Marketing: A Real Catch -- How Baseball Connects with Mom \| What Radio Is Doing: iHeartradio Miami Pool Party is Back
04/12/13	He's Ford’s Man for Apps \| Besides Facebook, Small Business 'Likes' LinkedIn and Twitter \| A Poor Mobile Email Experience Leads 30 Percent of Consumers to Unsubscribe
04/11/13	Rebound Continues for Jewelry Sales \| Gen Y is Finally in a Mood to Buy (Houses) \| Soft Drink Consumption Falls to Lowest Level Since 1996
04/10/13	Mid-Sized Sales Crown Up for Grabs \| Smaller SUVs Appealing to Buyers \| Introducing the 97-Month Car Loan
04/09/13	Radio Is Healthy, On-Air and Online \| Retail Therapy: Apparently, It Actually Works \| More Americans Moving More, Longer Distances
04/08/13	Keep Your Eye on Online Gaming as a Potential Blockbuster Sponsor Category \| Consumers Care About Buying from Socially Responsible Brands Now More Than Ever \| What Radio Is Doing: Rewind 93.9 WYEC to Simulcast Children’s Therapy Center Telethon
04/05/13	Are You Making the Wrong Offers on Social Media? \| Talking Mobile Ads Are No Joke \| How to Hire a Social Media Manager Who Can Sell
04/04/13	Weekly Online Radio Audience Reaches an Estimated 86 Million Nationally \| Auto Sales Up on Economy, Tax Refunds, Cheap Loans \| Top 500 Restaurant Chains Show Signs of Recovery
04/03/13	Drugstores See Growth Potential in Upscale Services \| Tax Software Brands are Battling Hard for Market Share \| Apple and Samsung Competing for Hearts and Wallets of Smartphone Customers
04/02/13	Automakers Hit the Gas on Marketing Spending \| Coldest March in 17 Years Shifts Shopping Patterns \| Buyers' Age Impacts Home Size Preferences
04/01/13	Looped In Expands College Push; Mulls Additional Deals \| Millennials Spur Capitalism with a Conscience \| What Radio Is Doing: iHeartRadio Festival Number Three Announced
03/29/13	Fake Pageviews Cost Online Advertisers More Than $6 Million Per Month \| What's the Best Time of Day to Send an Email? \| Store Charges Customers $5 'Just Looking' Fee to Combat Showrooming
03/28/13	Report: Deals Not Driving Restaurant Traffic \| New Security Systems Keep Homeowners Plugged In \| Younger Dads Can't Say No to Entertaining Their Kids
03/27/13	NADA: Dealer Profit Hits Record in 2012 \| Number of Women Drivers Increases, Along with Their Sales Potential \| Korean, American Brands Appealing to Younger Buyers
03/26/13	Home Depot, Lowe's Prepare for Wave of Remodeling \| Why Beer Marketers Don't Spend Much on Joe Six-Pack Anymore \| 'Indie Women': Most Powerful, Unheard-of Demo
03/25/13	Vidalia Fights Competition with New Five-Year Plan \| Keep America Beautiful and Dr Pepper Snapple Group Announce Partnership on Recycling Initiative \| What Radio Is Doing: Allstate and Tom Joyner Raise $141K
03/22/13	Slight Gain in Share for Local Digital Radio Ad Spend \| Just the Facts, Please \| Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter
03/21/13	Revealed: The Fragility of U.S. Wireless Customer Loyalty \| What Diners Look for in Family-Style Restaurants \| Consumers Digging into Bigger Outdoor Projects
03/20/13	Automakers and Dealers Devoting More Resources to the Hispanic Market \| Black Consumers Most Engaged Mobile Users \| More Latinos See Themselves As Bicultural
03/19/13	Easter Bunny Keeps Frugality in Mind This Year \| Combo Special: Grocers Ramp Up C-Store Industry Presence \| Solar Trade Group Reports Surge in U.S. Installations
03/18/13	Acura Launches Integrated Push for 2014 RLX \| Music Stars Partner in ConAgra Anti-Hunger Drive \| What Radio Is Doing: Clear Channel Plans Justin Timberlake Roadblock
03/15/13	Tips and Tricks For You to Research the Social Web \| Brand Marketing Social Ad Spend Skyrockets \| Online Advertisers Are Soliciting Trouble
03/14/13	Radio Adds More Than 1.6 Million Weekly Listeners \| Average Wedding Bill in 2012: $28,427 \| Five Things You Need to Know About Millennials
03/13/13	Chrysler, VW Sales Per Store Soar \| Auto Buyers Trading in Loyalty for Lure of New Models \| New Efforts to Shorten the Process of Purchasing a Car
03/12/13	Americans Take Payroll Tax Increase in Stride \| Healthy Offerings on Retail Menu at Shopping Centers \| The Rise of the Female Investor
03/11/13	Sponsorship Heats Up The Cracker Barrel Old Country Store Exclusive Music Program \| Engage: Teens -- Winning Over Skeptics With Cause Marketing \| What Stations Are Doing: 1 Station + 2 Days = $1 Million for Children’s Hospital
03/08/13	The Inside Scoop on How to do Mobile from 3 Successful Media Companies \| 'I Can't Express How Big Mobile is Going to Be' \| Traditional Radio Gets Its 'Second Screen' in SoundHound-Dial Global Partnership
03/07/13	The Calendar of Fast Food \| Study Reveals Growth Drivers of the Adult Beverage Industry \| Payday Loans Prompt Range of Emotions
03/06/13	RAB Bolsters Membership Group with the Addition of Brooke Trissel as SVP \| More Than 133 Million Adults Will Celebrate St. Patrick's Day This Year \| Demand for Cyber Security Jobs is Soaring
03/05/13	Less Flash, More Substance as Automotive Recovery Forges Ahead \| The Female Grocery Shopper: What She's Looking For \| Exterior Replacement Projects Provide Biggest ROI for Homeowners, Say Realtors
03/04/13	Q&A: How State Farm Continues to Drive its Game Plan with Rodgers, Paul, Sports \| Converse Takes Rubber to SXSW \| What Stations Are Doing: KALC Raises $1.8 Million for Children's Miracle Network
03/01/13	The Socialization of Ads: How Twitter and Facebook Are Focusing on Marketers \| Cross-Platform Will Dictate Content, Ad Strategies in 2013 \| Mobile Phones and Tablets Now Make Up 8% of Video Viewing
02/28/13	Builders Fuel Rise in Home Sales \| Casual-Dining, Fast-Casual Concepts Stealing Market Share \| Product Saturation Impedes Sales In CE Category
02/27/13	February Auto Sales Looking Positive, But Buyers Paying More \| Cheap, Easy Credit Gives Lift to Leases \| Amid New Car Boom, Used Cars Are Gold
02/26/13	New Report Says Radio Turning Corner in Digital Sales, Growing Share \| Seven in 10 Americans Adjusting Spending Plans to Cope with Recent Payroll Tax Changes \| Cocooning: It’s Back and Thanks to Tech, It’s Bigger
02/25/13	Best Practice: Leveraging Media Partners to Secure New Sponsors \| Top 3 Mobile Strategies for Live Entertainment \| What Stations Are Doing: Univision Raises $5.3 Million for St. Jude’s
02/22/13	Google’s Biz Chief: 50 Percent of Ads Will Go Online in the Next Five Years \| ESPN is Now Targeting You Via Online Radio \| Mobile Ad Options Expand, Incorporating Unique Device Capabilities
02/21/13	New Research Shows That Consumers' Unaided Recall of 'Big Game' TV Ads is Low \| Selling Products by Selling Shared Values \| How Financial Services Firms Are Innovating for Lower-Income Americans
02/20/13	Hispanic Men Present Enticing Sales Opportunities \| Report Highlights Online Shopping Role of Minorities \| Ladder to American Success
02/19/13	Builders Hope to Lure Boomers and Seniors as Home Values Rebound \| Lexus Again Tops J.D. Power Dependability Study; Detroit 3 Narrow Reliability Gap \| Great Food and Service Drive Loyalty to Fast-Casual Restaurants
02/15/13	Ad Collision Costs $200,000 on $1 Million Ad Buy \| Social Media Lingo Terms It Won’t Hurt You to Know \| Five Trends from 2012 That Media Should Replicate in 2013
02/14/13	Radio Mercury Awards Announces Final Round Judging Panel \| Mortgage Firms Betting on Continued Recovery \| Mattress Sales Climb 7.6% in Units, 11.7% in Dollars in 2012
02/13/13	'AutoNation' Now a Brand; Who's Next? \| After Selling to Public Groups, These Dealers Have Returned to Retail \| Toyota, Ford, Honda Rank Highest in Consumer Reports Survey
02/12/13	Lower-Calorie Foods Driving Growth at Major Chains \| Amid Housing Rebound, Home Is Where The Profit Will Be This Year For Retailers \| Young Millennials Influence Family, Friends' CE Purchases
02/11/13	How Bazooka Candy Is Rebranding for a New Generation \| Bank of America Banks on Cause Marketing \| What Stations Are Doing: ESPN's Jimmy V Week For Cancer Research Sets Fundraising Record
02/08/13	The Whole Story: Behind The Buzz On Streaming Media \| Most Facebook Users Have Taken a Break from the Site, Survey Finds \| Location-Based Mobile Ads Deliver Best Engagement, Performance
02/07/13	RAB to Present Six Strategic Sales and Marketing Sessions at 2013 NAB Show \| AutoMD: Consumers Trust Independent Shops Over Dealer Service Departments \| Travelers Get Stingier With Their Loyalty
02/06/13	A Short Month That's Long on Deals \| Smartphone Consumers Are Less Willing to Experiment \| Research Reveals What Influences Senior Diners
02/05/13	Cautious Consumers to Keep Cupid at Bay This Year \| Toyota, Detroit 3 Set Pace as Auto Industry Feeds on Optimism \| Craft Beer Sales Continue to Rise
02/04/13	Marketers Celebrate 10 Years Of 'Go Red' \| Pedigree Enlists Miranda Lambert for Project \| What Stations Are Doing: New Kind of Belt-Tightening for Radio
02/01/13	Programmers Use Second Screen to Make an End Run Around Super Bowl \| Real-Time Bidding: The Next Round \| Marketers to Boost Social Ad Spend in 2013
01/31/13	Research: Restaurant Customers Traded Down in 2012 \| Motorcycle Makers Tune Up for New Riders \| Backyard Farming Gets Fancy
01/30/13	2013 Vehicle Sales Off to a Good Start \| $30,000 is the New Luxury-Car Hot Spot \| How Auto Makers Keep You Coming Back
01/29/13	Remodeling Rebounding Along with the Economy \| Cost-Cutting Banks Seek Smartphone Customers \| Consumers in the Mood to Celebrate Super Bowl
01/28/13	PepsiCo, A-B InBev Strengthen Ties With Joint In-Store Marketing Program \| Bulletproof Energy Teams With Fisher House to Aid Veterans \| What Stations Are Doing: Ford is Back on Board Tom Joyner's Annual Fantastic Voyage Cruise
01/25/13	More SMBs Pay Attention to Mobile \| Top Mobile Technologies to Watch Out For in 2013 \| The Tablet: A-List Device, B-List Medium
01/24/13	Marketers, Retailers to Feel Sting of Consumer Paycheck Pinch \| In Convenience Stores: More Food, Fewer Cigarettes \| Vinyl's Sonic Perfection Finds New Fans in Digital Age
01/23/13	New-Vehicle Shoppers Are Considering More Models These Days \| Are Mom and Pop Heading for Wall Street? \| Tide Turning for U.S. Boating Industry
01/22/13	Restaurants Counter Payroll Tax Hike with Service Boosts \| At 35, Homeowners Get the Itch to Move On \| Two-In-One Hotels Please Different Clienteles
01/21/13	Starbucks in Big Blonde Roast Sampling Campaign \| Sports Sponsorships Due for Record Surge Says New Forecast \| Inside Radio Readers' Survey: Off-Air Revenue Adds Up for Many Stations
01/18/13	Consumer Review Said to be THE Most Powerful Purchase Influence \| Streaming Video Delivers Blow to Paid Cable \| National Brands Beginning to Think Local on Mobile
01/17/13	Off-Price Retailers Making Inroads Against Department Stores \| Will the Improving Real-Estate Market Spark Another Insurance Ad War? \| Nielsen Offers Alcohol Marketing Insights
01/16/13	Detroit's Auto Show Features Battle of Pickup Trucks \| Hot Cars at the Detroit Auto Show \| Fiscal Cliff Deal Shouldn't Sway New Car Shoppers in 2013, Says Edmunds.com
01/15/13	In 2013, Radio Will See Yet More Changes \| Tax Preparers Say They're Ready for the Coming Season \| Sales Surge in $6.5 Billion Cough-Cold Category; Disinfectants Also Post Gains
01/14/13	Sponsorship Spend Heading Up, As Brands Seek Niches \| Can a Game Help Change Lives? Coca-Cola Thinks It Can \| CBS Radio/Dallas Raises $1 Million for Children’s Medical Center
01/11/13	Advertising Agencies and Brands Swarm CES \| Autonomous Cars, In-Vehicle Infotainment Steer New Direction at CES \| Auto Advertising: The Dawn of a New Era?
01/10/13	Radio a Powerful Player in Audio at the Consumer Electronics Show \| CE Industry Revenues to Reach Record-High $209 Billion in 2013 \| Bill Cimino Named Chief Judge for 2013 Radio Mercury Awards
01/09/13	CES Confirms: Consumers Are Changing and Advertisers Must Keep Up \| Smartphones Moving From Telephony-Centric to Hub-Centric \| CE Industry Revenues to Reach Record-High $209 Billion in 2013
01/08/13	2012 Tally: Automotive's Big Stars and Stumblers \| A Long Wait in Line for the Bench Press \| RAB Needs Your Help to Benchmark Radio’s Online Revenue
01/07/13	Power Pack: Ideas and Trendsetters to Watch in 2013 \| 5-hour ENERGY Donation Exceeds Expectations \| NAB Supports Proposal to Change How Stations Disclose Contest Rules
01/04/13
01/03/13	2013 Auto Sales Will Be Strong, Firm Predicts \| Restaurant Industry Experts Forecast 2013 Trends \| Study Examines Credit Card Rewards Programs
01/02/13	Financial Services Firms Setting Up Shop in Smaller Cities \| Top 10 Home Design Trends? A Remodeler’s List \| American Consumers Still Want Diamonds -- For the Most Part
12/28/12	Prepare for 2013: 10 B2B Marketing Trends and Developments \| Study Says Half of Media Buyers Will Try Native Advertising in 2013 \| Unique Ways Millennials Engage with Media
12/27/12	Retailers Scramble After Lackluster Holiday Sales \| Gen X Most Vulnerable Financially \| Many Farms Have Become Very Successful Small Businesses
12/26/12	No-Dicker Stickers Win Backers in Internet Era \| Sales of Alternative Fuel Vehicles on the Rise \| German Luxury Brands Resonate with Younger Buyers
12/21/12	Facebook Simplifies Ad Offering For SMBs \| The Whole Story -- Where Are We Most Social? \| Mobile Web Yields Different Ad Expectations
12/20/12	Services Reach Out to Growing Elderly Population \| McMansions Return: Big Houses Come Back \| Small Businesses Are Increasingly Turning to Once-Maligned Pawn Shop Industry
12/19/12	Nielsen Report Measures the Depth of a Burgeoning Asian-American Market \| U.S. Shopping Malls Cater to Shifting Demographics \| Defining Hispanic Millennials' Food Preferences
12/18/12	Why Eat Out? \| Some of the Best New-Car Deals Are Available Near the End of the Year \| Showrooming Practiced by 43 Percent of U.S. Adults
12/17/12	PetSmart Goes to Pinterest to Save Homeless Pets \| Cynicism Toward Charities is On the Rise \| What Stations Are Doing: Radio Rides Powerball Madness
12/14/12	Simultaneous Digital Users \| Trends for 2013: Making Mobile-First a Priority \| 7 Things Every Small Business Website Needs
12/13/12	Mid-Holiday Shopping Lull Pushing Retailers to Add Promotions \| Holiday Parties Mean Extra Business for Restaurants \| Behold the Rise of the 'Mansumer'
12/12/12	Which Vehicles Will Be the Best-Sellers of 2013? \| Detroit's Unsold Cars Pile Up \| Study Finds Innovation Pleases Car, Truck Owners
12/11/12	Haworth Marketing + Media’s New Space Reflects Media as Art \| Health Insurers Learning How to Woo New Customers \| Study Shows Many Consumers Would Consider Non-Banks as Mortgage Providers
12/10/12	JetBlue Airways Matches Charitable Donations \| 'Conscientious Consumption' Survives Recession \| What Stations Are Doing: WMAL/Washington Fisher House Radiothon
12/07/12	Trends for 2013: What Fragmentation Means for 'Critical Mass' \| Streaming Video is Changing TV Viewing Habits, Finds Survey \| Prospective Car Buyers Relying on Social Networks and Review Sites
12/06/12	Consumers Defect in Growing Numbers, But Majority Say 'You Could Have Kept Me' \| Study Emphasizes the Benefits of Shopping Local -- With Numbers to Support It \| Body Weight Training Among Top Fitness Trends for 2013
12/05/12	Beyond Deals & Discounts: How Retailers Are Luring in Holiday Shoppers \| Convenience Stores Increasing Their Focus on Foodservice as a Profit Generator \| Responses to Advertising Differ for Gen X, Gen Y Consumers
12/04/12	Thanksgiving Sales Indicate Strong Holiday Season for Restaurants \| Report Details Continued Optimism for the Auto Industry \| Consumers to Increase Holiday CE Spending by Over 33 Percent
12/03/12	Pepsi Sponsors Global Latin Music-Star Concert \| Endurance Sports Sponsorship to Reach $102 Million \| What Stations Are Doing: Wichita Station Sends Holiday Spirit to Troops Overseas
11/30/12	Tablets Capturing Newspaper Viewers \| The 3 Worst Ways Companies Waste Money in Social Media \| IAB Updates Mobile Metrics, Aims for Uniform Standards
11/29/12	Shopping's Great Age Divide \| The Fifth Meal \| Deck the Halls: Gifts Go 'Home' for the Holidays
11/28/12	After a Slow Start, Analysts See a Big Finish for Auto Sales in November \| Gap Between Luxury, Mainstream Cars Shrinks \| Survey: 1 in 5 New-Vehicle Buyers Skips Test Drive
11/27/12	Early Holiday Sales Pay Off, for Now \| Small Business Saturday is a Big Hit \| Lower Prices and Larger Selection Boost Pre-Paid Mobile Phone Carriers
11/26/12	National Brands Bet Big on Local Marketing: Survey \| America's Beverage Industry Launches Public Space Recycling Program \| What Stations Are Doing: Shining a Light On Lung Cancer
11/21/12	Hispanic Growth Brings Opportunities and Challenges \| Brands Need a New Way of Thinking \| Heartland Draws Hispanics to Help Revive Small Towns
11/20/12	Fiscal Cliff Could Impact One of Automotive's Prime Selling Seasons \| Millennials: The Scoop On Food, Dining, Clothing \| Chase Has Finger on the Holiday Pulse
11/19/12	BISSELL Puts Out Call for Pet-Loving Pinners to Help Raise $50,000 for Shelter Pets \| More Marketers Hail Veterans, and Try to Help Them, Too \| What Stations Are Doing: CBS/Philly Heads Red Cross Fundraiser
11/16/12	Google's Going Cost-Per-Click \| WTOP App Hybridizes With Mobile Web \| Nielsen: TV Usage Of 'TV' Continues To Erode, Mobile Is Fastest-Growing Segment
11/15/12	On the New Shopping List: Milk, Bread, Eggs and a Mortgage \| Survey: Most Consumers Think Best Bargains Offered on Thanksgiving Weekend \| Deal-Driven Restaurant Traffic Declined in 2012
11/14/12	More Women Drivers Than Men on U.S. Roads Now \| Hunting for Luxury Car Buyers \| Study: Web Shopping Cuts Dealership Visits
11/13/12	On Thanksgiving, It'll Be Dine-and-Dash as Stores Open Earlier \| Small Business Saturday Set for November 24 \| Holiday Travel is Surging This Year
11/12/12	Best Practices: Sponsorship Proposals \| What Stations Are Doing: Entercom is a 'Ray Of Hope' in Denver \| Helping Those Affected by Hurricane Sandy
11/09/12	Retailers Find Ways to Win Over Smartphone-Using Showrooming Shoppers \| How SMBs View Online Media \| Digital Titles at Ad Agencies: Going, Going, Gone?
11/08/12	Bring Out the Holly: Holiday Forecasts Bullish \| Beer Consumption Among Women Rises \| Verdict Is Out on Virtual Lawyers, But Firms Find Fewer Objections
11/07/12	Superstorm's Impact on Auto Sales is Expected to be Brief \| Eating Alone: A Growing Trend for Food Marketers \| Pet Market Rises 15 Percent in Five Years
11/06/12	ShopperTrak Names 10 Busiest Shopping Days of Coming Holiday Season \| Single Women Have Become Large Segment of Homebuyers \| Consumers Express High Level of Interest in Digital Lifestyle Packages
11/05/12	GM Donates Trucks to Sandy Effort \| Study: Consumers Ever Fussier About CSR \| What Stations Are Doing: DJ Living in a Kennel at Animal Shelter for a Week
11/02/12	What Stations Are Doing: Greater Media Philadelphia’s Miller Lite Integrated Marketing Campaign \| Advertisers Are Still Missing the Mark with Online Video \| Five Characteristics of Mobile Internet Users
11/01/12	The Cost of Living Longer \| After the Storm, Some Start Shopping Again \| Jackpot! Online Casinos to Drop Billions on Ads
10/31/12	Hurricane Sandy Expected to Hamper October Auto Sales \| Japanese Makers Dominate Consumer Reports Reliability Study \| Expect to Buy Fewer New Cars in Your Lifetime
10/30/12	When Disaster Strikes, Radio Provides an All-Important Lifeline \| Study: Subway, Wendy's Among QSRs Likely to Lure Casual-Dining Customers \| Low Rates Pummel Banks
10/29/12	Toys ‘R’ Us Adds Charity Twist to Layaway Plan \| Meijer Supports Literacy Programs \| What Stations Are Doing: St. Paul AM Raises $45K for Kids
10/26/12	For SMBs, a Path Toward Digital \| Holiday Spending Up; Online Research Significant \| Second Screen, Third Screen, Fourth Screen, More
10/25/12	Supermarkets Facing Competition as Grocery Leader \| Wireless Loyalty: Customer Service Outperforms Technology \| Uptick in Holiday Spending Predicted for Key Food/Household Categories
10/24/12	Auto Dealers Cautious About 2013 Ad Dollars \| Retailers Push Aggressive Deals to Lure Stingy Holiday Shoppers \| Blinded By Pink, Consumers Are Cause Skeptics
10/23/12	More Marketers Invite Themselves to Thanksgiving Dinner \| Employment Surges for Community College Grads \| Property Flippers Are Back as Housing’s New Middle Men
10/22/12	C-Stores Driving Traffic With Coffee Promos \| Creating Consumer Engagement in Cause Campaigns \| What Stations Are Doing: Tapping Into the Rapport Between a Personality and a Listener
10/19/12	Integrated Media Success Story \| Arbitron Releases Radio Data to Mix Modelers, Move Expected to Impact Ad Budgets \| Social Moms Lead the Way to Mobile
10/18/12	Holiday Sales of Consumer Electronics Expected to Rise Slightly \| Report: Restaurant Menu Price Matters Most to Middle-Income Customers \| Heating Costs Could Chill Homeowners This Winter
10/17/12	September Surge Changes Auto Forecasters' Tone \| Small Car Sales May Capture Largest U.S. Share Since 1993 \| Aftermarket DIY Consumers Shop at Multiple Retailers for Automotive Purchases
10/16/12	U.S. Retail Sales Jumped 1.1 Percent in September \| Survey Sheds Light on Consumers’ Jewelry Buying Plans \| Is That Pollen or Profit in the Air?
10/15/12	Pedigree Launches 'Feeding Project' \| Restaurant Chains, Singers Sharpen Brands Together \| What Stations Are Doing: Radio Raises $450K for Kids With Cancer
10/12/12	SMBs Along the Mobile Trail \| Trust in Advertising -- Paid, Owned and Earned \| 30-60-Sec Video Ads Drive the Most Engagement; 1-2 Minutes Tops in Viewing
10/11/12	The Myth of the Black Friday Deal \| Technomic Study Provides a Snapshot of Quick-Service Restaurant Customers \| Smartphone Makers Size Up Apple in Holiday Competition
10/10/12	Nielsen Studies African-American Consumer Trends \| Resolution to No-Urban-Dictates and No-Hispanic-Dictates \| Marketers Increasing Digital, Mobile Multicultural Efforts
10/09/12	After Long Downturn, Beer Sales Are Back \| Outlet Stores Are In: How They Went from Overstock Bins to Au Courant \| Health Care Law's Impact on Businesses Varies
10/05/12	CBS Radio Case Study: Visit Bermuda! \| How Yoplait Grew Facebook Likes by 800K in a Year \| Rise of the Machines, on the Web
10/04/12	Winners of 2012 Radio Mercury Awards Honored \| NRF Predicts a 4.1 Percent Rise in Holiday Sales \| Home Improvement Category Continues to Shine
10/03/12	U.S. Auto Sales Jump 13 Percent in September \| New Car Buying by Young Rises After Years of Decline \| How the Recession Hurt Brand Loyalty
10/02/12	People Are Refinancing -- Again and Again \| Supermarkets Aim to Win Back Health-Food Shoppers \| Refranchising Gets Hot Again in the Restaurant Industry
10/01/12	Eight Mistakes to Avoid in a Sampling Program \| Retailers Make More Holiday Hires \| What Stations Are Doing: Radiothons Raise Dollars and Hope
09/28/12	Create Win-Win for Sales and Programming \| Mobile Click Fraud \| 72% of Consumers Expect Brands to Have Mobile-Friendly Sites
09/27/12	Consumers Trading Down from Fine Dining to Quick Service \| Holiday Sales Expected to Grow as Much as 4% \| Boomer Brain Marketing Assumptions: Think Again
09/26/12	Halloween to Scare Up $8 Billion in Spending \| Businesses Are Sweet Spots for Banks \| Apple Drives Comeback of the Retail Computer Store
09/25/12	New Study Shows AM/FM Radio is the Strongest Pre-Shopping Medium \| Monthly Auto Sales Projected to Rise 11% in September \| Testosterone Marketing Frenzy Draws Skepticism
09/24/12	Co-op Advertising: Digital's Multi-Billion Dollar Opportunity \| PopCap, ADA Look To Prevent 'Zombie Mouth' \| What Stations Are Doing: WGN Chicago Attempts to Break Fastest Round of Golf Record
09/21/12	comScore, Arbitron Team For '5-Platform' Audience Measurement Service \| Mobile Messaging to Rack Up $7.4 Billion in Ad Spend by 2017 \| Web Connected TV Users Prefer Ads Over Fees for Video and Streamed TV
09/20/12	U.S. Homebuilder Confidence Surges to Six-Year High \| Prescription-Drug Wars Begin \| Q&A: Stores Rule; Social and Mobile Lag
09/19/12	The 'Wild West' of Online Vehicle Transactions \| Drivers Want -- And Will Pay -- For More Efficient Cars \| Let the Pickup Wars Begin
09/18/12	His and Hers Shopping Rules \| The Real Cost of Home Improvement \| Discretionary Spending by College Students is Way Up
09/17/12	Halloween Stores: Here One Day and Gone the Next \| Giant, Winn-Dixie Help Hungry in September \| What Stations Are Doing: Seattle’s Heritage Rock Station Helps Fans 'Experience' Jimi Hendrix
09/14/12	Time-Shifted Viewing Up, Live Viewing Dips \| Apparel and Small Ticket Electronics Among Top Products Purchased on Smartphones/Tablets \| Luxury Marketers Moving to Digital Advertising
09/13/12	Reading Holiday Tea Leaves \| Nation's Unbanked Continue to Grow, FDIC Says \| Another Successful Rising Through the Ranks Seminar Concludes
09/12/12	Arbitron's Latest Report Shows Continued Loyalty of African-American Radio Listeners \| Minorities Prefer Internet Radio In Cars, Tablets \| Hispanics Emerge as Core Convenience Store Shoppers
09/11/12	Can Retailers Wean Shoppers Off Bargains? \| Hospital Patient Satisfaction Influenced More by Staff Than Facilities \| Mobile Users Lack Loyalty
09/10/12	Lowest Unit Charge Season Has Begun \| Petco Launches Educational Fish Campaign \| Radio Cited as Car Safety Feature
09/07/12	MMA Study: Mobile Should Be 7 Percent of Total Spend \| Six New Ways to Serve Loyal Consumers in a Smartphone Age \| Digital Revenue by Market and County Available
09/06/12	Three Key Ad Categories Expect to Increase Spending \| Customer Service Push Pays Off for Home Depot, Lowe's and Rivals \| Stores Report Bustling Back-to-School Sales
09/05/12	U.S. Light-Vehicle Demand Climbs 20 Percent in August \| Vehicle Sales Buoyed in U.S. as Bonus Incentives Grow \| Auto Lenders Go Back to Subprime Borrowers
09/04/12	New Survey Finds Return of Pre-Recession Travel Habits \| Hollywood Banks on James Bond, 'Twilight' to Undo Summer Slide \| Merchants Increase Fashionable Athletic Wear Offerings
08/31/12	SMBs Hold Marketing Budgets Steady \| Showrooming All Along The Way \| Digital Savvy Hispanics Get/Give Advice
08/30/12	Shopping Malls Grow Appetite for Restaurants \| Microsoft, Nokia Stand to Benefit from the Apple/Samsung Ruling \| The New High-Tech Dating Technology? Meet in a Bar
08/29/12	These Days, It's Back to School, Then Shopping \| July Breaks U.S. Hotel Demand Records \| Study Reveals Big Increase in the Number of Hunters and Anglers
08/28/12	Auto Sales Rate for August Projected to Reach 4.5-Year High \| Fast-Food Giants Try to Cut the 'Guilty,' Leave the 'Pleasure' \|
08/27/12	Pressure Grows on Military to Stop Sponsoring Sports Events \| Lunchables Teams Online Prizes, Mall Game Kiosks \| What Stations Are Doing: KFI 'Cash Mob' Helps Local Business
08/24/12	Men Favor Computers Over Television for Entertainment \| Microsoft Advertising Rolls with Multichannel Ad Units \| Booming Boomers
08/23/12	ICSC Conference: Brick-and-Mortar Stores Can Still Prosper in Internet Age \| Differences Blurring Between Fast and Fast Casual \| Thriving Fairs Branch Out From Agricultural Roots
08/22/12	U.S. Auto Dealers Heading for Record Year \| Customer Satisfaction with Automotive Industry Continues to Rebound \| Study: More Car Buyers Bypass Test Drives
08/21/12	As School Bells Ring, Retailers Start Listening for Sleigh Bells \| Stores Bulk Up on Appliances \| U.S. Beer and Wine-Making Growth Spikes
08/20/12	Leading Ad Agency Execs to be Featured at 2012 Radio Show Advertiser Luncheon \| Where Charity Begins \| Nestle's 'The Best Nest' Benefits Schools
08/17/12	54% Never Viewed; 35% of Viewers Never Engaged Mobile Advertising \| Cable Operators Losing Video Subscribers \| In Search of the Hybrid Media Exec
08/16/12	Rising Retail Sales Ease Fears for Economy \| How, When and Where America Eats \| Rise in Smartphone Purchases Fueled by Pre-Paid Devices
08/15/12	How Immigrants Are Changing the Look of U.S. Businesses \| African-American Demos Express Ethnic Identity Differently \| Hispanic Beverage Consumers Favor Thirst Quenchers, Imported Beer
08/14/12	It May Be Time to See the Doctor \| Study Identifies Trends That Will Shape Grocery Competition \| Businesses That Cater to Doomsdayers
08/13/12	'Brand Unity' Brings Together Pepsi and Kroger for Creative Promotions \| Compassionate Consumerism Draws Copycats \| Subaru 'Love' Brings New Ads, New Charities
08/10/12	Why Shopping Will Never Be the Same \| Aggregators Help Radio Reach Online Audiences \| Trend Becomes Reflex: Mobile Evolving as the Here-and-Now Medium
08/09/12	New Report Ranks Fastest-Growing Retailers in U.S. \| Manufacturing Boom: Trade School Enrollment Soars \| Back-to-School Promotions Aren't Limited to School Supplies
08/08/12	The Real Automotive Sales Story: Tier 2 \| More Year-Old Cars Have Prices Almost the Same as New \| Long-Term Loans Increase Along with Rise in Transaction Prices
08/07/12	It's Been a Hot Summer for Concert Sales \| 'Honey-Do' Lists Making a Comeback: Home Remodeling on the Rise \| McDonald's Turning Late Night into Early Morning
08/06/12	Greeting Card Companies Stock Up On Sponsorship \| Cheerwine and The Avett Brothers Reveal Legendary Giveback \| The Great Recycle by Honest Tea Continues in Seattle, WA and Rochester, NY
08/03/12	Mobile Usage Continues to Rise \| he Farmers and the Cowmen Should Be Friends... \| Buyers Don't Owe You Their Loyalty
08/02/12	Leading Talk Show Hosts to Address Hot-Button Issues at 2012 Radio Show \| The Home Becomes a Piggy Bank Once Again \| New Research Tools from Katz Added to RAB Website
08/01/12	J.D. Power: People Pleased with Compact Vehicles \| Affordable Care Act to Boost Retail Clinic Business \| Attractively Priced Wines Striking Right Chord
07/31/12	Retailers' Idea: Think Smaller in Urban Push \| Study Examines Payday Loan Uses, Demographics \| Wireless Tiered Plans Affecting Customer Satisfaction
07/30/12	Tom Joyner to Keynote Radio Show Luncheon \| Seeking Success by Helping to Feed the Hungry \| What Stations Are Doing: Military-Themed Cause Marketing in Action
07/27/12	TargetSpot Digital Audio Benchmark and Trend Study, 2012 \| Visa: Mobile Payments Will Hit Mainstream in 2-3 Years \| For Marketers, Lead Gen Focus Is Trained on Digital
07/26/12	Lawyers Carve Out 'Divorce for Men' Niche \| Malls' New Pitch: Come for the Experience \| Running Boom Helps Sport Defy Economic Downturn
07/25/12	Small and Mid-Sized Cars, Minivans, Hybrids Are Among 2012 Winners \| Bigger Sales, Smaller Margins \| Subprime Car Loans Return to Favor Among Auto Lenders
07/24/12	Back-to-School Spending Grows as Parents Restock, Replenish Children's Needs \| IBM Shopping Index Shows Women Ready to Buy Clothes \| As It Loses to Spirits, Brewing Industry Aims to Revive Brand Beer
07/23/12	Mobile Clicks with Music Fans \| Cause Marketing Helps Drive '13 Ford Escape \| What Stations Are Doing: Best Buy Teams with Radio and Nikki Sixx to Rock Physical Record Sales
07/20/12	Women More Likely to Go Mobile-Only for Social Activities \| What Stations Are Doing: Parenting Expo \| Seven Tips for Maximizing Engagement with Online Video Ads
07/19/12	Temporary Work Demand Rises as Companies Avoid Job Commitments \| Pawn Shops Are Going Upscale for Affluent Clients \| Last Month's Housing Starts Were Highest Since October 2008
07/18/12	Record Spending Likely as Obama, Romney Ramp Up Courtship of Latinos \| African Americans, Hispanics Earliest Adopters of Mobile Shopping \| Hispanics Visit C-Stores More Often Than Other Ethnicities
07/17/12	Millennials Driving Restaurant Drink Trends \| More Women Hit the Road on Two Wheels \| In Fashion, Brands Intensify Their Comeback
07/16/12	The Buyer's Perspective: What Properties Need to Know \| Jersey Mike's Beverage Cups Highlight Non-Profit Partners \| What Stations Are Doing: Ford Enlists Radio and Ryan Seacrest to Launch the Ford Fusion
07/13/12	Retailers Need to 'Tech-Up' \| Socialogue: My Friend 'Likes' a Brand. Hmmm... \| How to Use Data to Deliver the Right Ad to the Right Person at the Right Time
07/12/12	Fast Food's New Mantra: Remodel and They Will Come (and Spend) \| Recession Has Many Looking Thrift Store Chic \| Study Identifies States with Highest/Lowest Auto Repair Costs
07/11/12	Automakers Gear Up for Strong Second Half \| A Fast-Changing Segment is the Industry's Hottest \| Mercedes-Benz Tops in Dealership Experience
07/10/12	Large Cities Got Larger Despite Downturn \| Fitness Industries Pump Up Revenue \| CE Industry Will Face Second-Half Challenges
07/09/12	Blood Banks Draw New Sponsorships \| J.C. Penney Launches Charitable Initiative \| What Stations Are Doing: 92.3 WIL's 'Team Breadhead' Raises $200,000 at 'Race For The Cure'
07/06/12	Marketing Content Has Short Shelf Life on Facebook \| A&W Burger Franchisee Launches Mobile Marketing Initiative \| Women Embrace Contextually Relevant Ads
07/05/12	Growth in Grocery Segment Highlights List of Largest U.S. Retailers \| Consumers' Less Lavish Return to Luxury \| Costco, Kroger Top Favorite Fill-Up Poll
07/03/12	Health-Care Ruling Likely to Lead to More Marketing From Insurers, Hospitals \| Who Are the Underbanked? \| Study Shows an Increase in Planned Purchases of New Vehicles
07/02/12	Kohl's Launches Latest Cause Merchandising Campaign \| From Food, Fashion to Flowers, Sellers Set Up Shop in Trucks \| What Stations Are Doing: KIRO-FM Takes a Road Trip for Fisher House and Fans
06/29/12	Top 100 Advertisers Boost Ad Spending, But Not In Traditional Media \| How to Succeed with Digital: 5 Strategies \| IAB Launches Hub for Mobilizing Web Sites
06/28/12	New-Home Sales Rise at Fastest Pace in Two Years \| Jewelers Report Warm Summer Business \| Study Highlights the Effectiveness of Humor in Ads
06/27/12	June Car Sales Likely to See Double-Digit Gains \| Jaguar, Porsche and Cadillac Gain in Quality; Chrysler, Mercedes, Ford Slip \| How Many of Those Facebook Clickers Are Just Tire Kickers?
06/26/12	Electronics Retailers Scramble to Adapt to Changing Market \| Clothing Stores Enjoy Being Able to Charge More \| Survey of Home Improvement Pros Shows Big-Box Prominence
06/25/12	Event Budgets Up, Time for a Refresher Course \| Nissan Readies Sponsorship to Promote New Vehicles \| Weis Markets Raises $191,000 for Paws for Pets
06/22/12	Digital to Account for Two-Thirds of Media Industry Growth, Continue to Challenge Ad Models \| Businesses Doubling Down on Mobile Investment Despite Widespread Frustrations \| DMA Releases Response Rate Report
06/21/12	Marketron and the Radio Advertising Bureau Launch Strategic Industry Partnership \| 2012 Radio Show Leadership Breakfast Will Explore the Industry's Future \| Many Consumers Plan to Spend More on Back-to-School Shopping This Year
06/20/12	In a Shift, Biggest Wave of Migrants Is Now Asian \| Ford Escape Gets 'Brand New' Multicultural Campaign \| Hispanic Women Leverage Various Tools for Best Deals: Study
06/19/12	Big Chain Restaurant Trends: Hot Menu Items, Hot Marketing Strategies \| Auto Insurance Enters the 'Pay-per-View' Era \| Dads' Influence in Grocery Shopping Continues to Grow
06/18/12	Getting It Done: Prospecting Sponsors and Closing Deals \| Shriners Hospitals for Children Launches Campaign \| That's Not a Country Music Star. It's a Marketing Machine
06/15/12	Print Captures Local Eyes, But Digital Gaining Ground \| 10 Tools For Surviving and Thriving in the Digital Age \| Mobile Marketing Shifts From Content to Consumer
06/14/12	Nominations Now Being Accepted for 'Radio's Rising Stars' \| 9 of 10 Banks Are Mulling an Overhaul, Survey Finds \| Study Examines Vocational Certificates' Big Rewards
06/13/12	More MPG -- ASAP \| Total Dealer Revenue Topped $609 Billion in 2011 \| Fancy Add-Ons Boosting Pickup Sales
06/12/12	Big Homes Are Back in Business \| Competition for No-Contract Market Gains Steam \| Study of Sporting Goods Sales Shows a 4.2 Percent Increase in 2011
06/11/12	Chrysler Takes the Test Drive Out of the Dealership \| Hyundai Names National Fuel-Efficiency Month \| What Stations Are Doing: New Hampshire FM Goes to the Dogs
06/08/12	National Brands Expect Big Returns on Local Ad Investment \| Google Shopping, Food and Drink Lead Massive Mobile Web Ad Growth \| As Millennials Grow Up, Big TV Faces a Race Against Time
06/07/12	Average Father's Day Spending Predicted to Increase 10 Percent \| Consumers Favor Different Retailers When Buying Outdoor Products \| Chicken Surpassing Beef on U.S. Menus
06/06/12	Hotel Industry Enjoys Solid Year of Revenue Growth \| Demand For Installed Home Tech Growing \| Spending by Young Adults More Impacted by Green Behavior
06/05/12	CBS Radio President and CEO Dan Mason to Receive National Radio Award \| May Auto Volume Rises 26%; Sales Pace Hits 13.8M \| Big Boxes Still Winning on Price, Losing on Experience
06/04/12	Cable Companies Bundle Up New Sponsorships \| Music Festivals Solid Venue for Brand Marketing \| Tyson, Elanco Raise Hunger Awareness
06/01/12	Mobile Web or Apps? What's the Future? \| Will Mobile Pocket Calls Bankrupt the Ad Budget? \| Fickle 'Digital Natives' Switch Platforms Every Other Minute
05/31/12	Expanding or Not, U.S. Retailers Rethink Stores \| Consumers Shift Restaurant Spending \| Radio Show Super Session to Feature Money Management Expert Dave Ramsey
05/30/12	May Draws a Hurrah From Auto Manufacturers \| Massive Wave of Product Launches on the Horizon \| More Dealers Offer Trade-In Protection After Automakers Shelve It
05/29/12	Top 100 Furniture Stores Grew Sales 6.4% in 2011 \| How Today's Cost-Conscious Grocery Shoppers Tick \| Key Areas of Full Service Investor Satisfaction Continue to Lag Pre-Recession Levels
05/25/12	Social's Limited Marketing Might \| Newspaper Websites Continue to Dominate Local Web \| Mobile Ads Kick-Start 20% of M-Commerce Activity
05/24/12	Summer Travel Outlook 'On Solid Footing' \| U.S. Mattress Sales Rose 0.2% in Units, 7.7% in Dollars Last Year \| Most Consumers Say Price Needs to be Right Before They Shop
05/23/12	Hispanic Market Impacts National Landscape Significantly \| Black Consumers Active, Engaged on Mobile \| A Brief Profile of Asian Affluents
05/22/12	Fast-Casual Brands Outpace Restaurant Industry Growth \| Memorial Day Becoming More of a Prime Shopping Occasion \| Hollywood Gets Ready for Summer
05/21/12	Foodies Go All GoogaMooga Over Festival \| Moo'n in June \| What Stations Are Doing: Talk Radio Hosts Want to Save 2012 Orphans
05/18/12	Mobile Is Here, Getting Bigger, Generating Revenue \| Mobile's Surge \| Text Message Marketing Is Still a Thing
05/17/12	Radio Mercury Awards Announces Final Round Judging Panel \| Jewelers Score a Solid Mother's Day \| Solar Installers Offer Deals, Gaining Converts
05/16/12	Radio Advertising Bureau Presents Why Radio Microsite \| Factors Beyond Food Attract Millennial Diners \| U.S. Phone Subscribers Hanging Up on Contracts
05/15/12	U.S. Auto Sales on Track for Best Showing Since 2007 \| Home Depot, Lowe's Could See an Increase in Business \| Helpful, Knowledgeable Staff is Key to Satisfaction with Sporting Goods Retailers
05/14/12	Pepsi Announces Global Partnership with the Estate of Michael Jackson \| Produce for Kids, Grocers Join Forces for Healthy Eating Campaign \| What Stations Are Doing: Talk Radio Hosts Want to Save 2012 Orphans
05/11/12	Is Mobile Ruining Radio? \| NC Digital 'Town Square' Gets Lift From Radio \| Too Many Brands Stuck on Media Part of Social Media
05/10/12	Harley's Sales Gains Reflect a Focus on the Retail Experience \| Pampering Yourself Is Newly Back in Fashion \| RAB Member Benefits Inbox: An Introduction to Cold Calling
05/09/12	Cha-ching! Dealership Profits Soar \| Detroit's Welcome Sticker Shock \| Good Dealer Experience Still Sells Cars, Report Finds
05/08/12	Ace Hardware Repeats as Customer Satisfaction Leader Among Home Improvement Retailers \| Boomers Buying Food for Parents, Cars for Kids \| Spirits Market Increases 3.5 Percent in 2011
05/07/12	Health Alliance on Alcohol Offers Tips for Parents to Curb Underage Drinking \| 'The Great Recycle' Takes Over NYC’s Times Square, Collecting 15,000 Beverage Containers in One Day \| Clear Channel Media and Entertainment and Ad Council Address Childhood Obesity
05/04/12	Benchmarking: Local Radio Stations' Online Revenues \| Big Tablet Sales Push Video, App Downloads \| Americans Watch Billions of Video Ads Monthly
05/03/12	WSM, Ernest Tubb Record Shop Celebrate 65-Year Advertising Partnership \| Radio's Most Effective Time Management Tool: The Big Order \| Survey: Men Seek Speedy Cars, Women Want Practicality
05/02/12	Online Registration Kicks Off Preparations for the 2012 Radio Show \| Home Builders' Health Improves \| J.D. Power: Shoppers Switching Auto Insurance
05/01/12	5th Annual 'Rising Through the Ranks' Program Set for August 29-30 \| Pool and Spa Industry Retailers Seeing an Improving Business Climate \| To Counter Frustration with Fees, Banks Work On Other Areas of Customer Service
04/30/12	Jersey Mike's Partners with U.S. Women's National Soccer Captain \| Zippo Rocks Out with New Campaign \| FCC Proposes Allowing Public Radio to Use 1% of Airtime to Raise Cash for Charities
04/27/12	Integrated Marketing Ideas from the CBS Radio Altitude Group \| 'Viewability' Better Than Clicks to Measure Online Ads \| Local Online Radio Looks Strong in 2012
04/26/12	Mother's Day Spending Expected to Top Last Year \| Homeowners Keep Renovations Simple, Budget-Friendly \| Pizza Sales Are Piping Hot
04/25/12	Auto Sales Tracking at 14.68 Million Units, Reports CNW \| Edmunds' 2012 List: Vehicles Best at Holding Value \| Market Improves for EVs, Hybrids
04/24/12	'The Pitch' Provides Sales Leads, Insights and Ideas for Automotive, Real Estate, Gifting \| Survey Explores the Wireless Shopping Process \| 'New Cultural Mix' Influencing Grocery Sales
04/23/12	Sales Tips: Veteran Sellers Share What's Working \| Women Organize Push for Childhood Vaccinations \| What Stations Are Doing: WIL's 'Team Breadhead' Joins Komen Race for the Cure
04/20/12	NAB Show Full of Ideas to Sell More Radio \| Mobile's Surge \| Hispanics Use Social Media More -- But Share Less
04/19/12	Smartphones, HDTVs Are the Most Planned CE Purchases This Year \| Budget Brands Aim for Piece of Hotel Recovery \| Prom Spending Rises to Average of $1,078 This Spring, Survey Says
04/18/12	Young, Mobile and Growing: The State of U.S. Hispanic Consumers \| African-Americans: Web-, Smartphone-Centric \| Quick-Service Restaurants Are Hot with Hispanic Consumers
04/17/12	Frugality Fatigue Spurs Americans to Trade Up \| Is the 'Year of Dragon' Driving a Home Furnishings Boom? \| Pet Food Shoppers Continue to Buy Premium
04/16/12	Room for Improvement: What Properties Need to Do Differently \| Walmart Springs Into Action Against Hunger \| What Stations Are Doing: Macy's Teams With Clear Channel to Find a Star
04/13/12	Radio Remains at Core of Consumers' Media Habits \| Conversions, Not Clicks, Key to Display Ads \| It's April. Time to Get Your Strategy in Order for Black Friday and Cyber Monday
04/12/12	High Fuel Prices Propel Convenience Store Sales in 2011 \| CE/Appliance Dealers Achieve Success Through Diversification \| Landscape Maintenance, Lawn Care Poised for Growth in 2012
04/11/12	$4 Gas Fuels the Surge in March Sales \| The Surprising Reason for Record New Vehicle Prices \| Loyalty to Hybrid Cars Elusive
04/10/12	Apparel Business Showed Marked Improvement in 2011 \| The Restaurant Customers of Tomorrow \| Tee Time: Golf Industry Has Optimistic Outlook for 2012
04/09/12	Radio Sales Today Unveils Its New Look \| Burger King Introduces Largest-Ever Menu Expansion \| Golden Corral Launches Camp Corral Nationally
04/05/12	Expectations Rising for Housing Market's Spring Season \| Retail Sales of Craft Beer Are Hopping \| Consumers Using Tax Refunds for Vehicle-Related Purchases
04/04/12	RAB Names Erica Farber President and CEO \| Average Engagement Ring Spending Slips; Overall Wedding Budgets Slightly Higher \| 2012 Sales Forecast Increases for Bedding Industry
04/03/12	High Gas Prices? Some Consumers Just Say No \| Office Workers Provide Daytime Selling Opportunities \| U.S. Soda Consumption Decline Continues
04/02/12	Sprite Spark Parks Project to Get Courts Back in the Game in 25 Cities \| Most Socially-Conscious Consumers Consult Social Media When Making Purchasing Decisions \| Food Lion Raises Record $4.5M for Easter Seals
03/30/12	ILM Focuses on Ideas to Drive Local Advertising \| Top Digital Trends for 2012 \| 21 Fast Facts About Millennial Tablet Owners
03/29/12	Radio -- Deserving of More Attention? \| Survey: Data Usage Will Upend Wireless Revenues \| When Low Prices Make Shoppers Mad
03/28/12	Automotive Recovery Hits Red-Hot Stage 2 \| 2011 Was a Record Year for Dealership Profits \| Domestic Brands Score Well in Total Value
03/27/12	Annual Report Details Signs of Improvement in Chain Restaurant Growth Rates \| Power Equipment Sales Boom Amid Early Spring \| Salons See Uptick in Business as Economy Improves
03/26/12	Introducing 'The Pitch,' an Exciting New Benefit for RAB Members \| Old Habits Do Die: Sponsor Survey Sees Less Reliance on Ads, Signage \| Coke to Focus on Events, Loses Faith in 30-Second Spot
03/23/12	What's 'Reality' When Calculating Online Ad Numbers for Local TV and Radio? \| When Conversations Lead to Mobile Searches \| Facebook Ads Get Mixed Reviews From Merchants
03/22/12	Size Matters in Retail -- But Just What Size? \| Spring Apparel, Candy to Send Easter Sales Past $16 Billion \| Luxury Shopper Surprise: Men Buy Like Women, Vice Versa
03/21/12	Retailers Break Out of Multicultural Silo \| CPG Companies Grow by Targeting Hispanics \| African Americans Rely Heavily on Mobile Phones When Making Movie Plans
03/20/12	Retailers Look to the Department Store for Salvation \| Customization, Healthful Foods Top 2012 Restaurant Trends \| The Millennials Check In
03/19/12	Tune Up Your Experiential Marketing for 2012 \| Toys 'R' Us Gets Blue for Autism Awareness \| Raking in the Green: Benefits of eFundraising and Digital Donation Sites
03/16/12	Mobile and Video Grab a Greater Share of Digital Ad Budgets \| Ad Execs Bullish On Digital, Marketers More So On Social \| Generation C: Connected Americans 18-34
03/15/12	Jobs Recovery Revives U.S. Furniture Sales \| Easter Gaining Importance as a Gifting Holiday \| Edgy Marketing Campaigns Pay Off for State Farm, Allstate, Farmers Insurance
03/14/12	This Time, Pricey Gas May Not Spur Small-Car Sales \| Leasing Boom? Not So Fast \| Dealerships Losing Younger Service Customers
03/13/12	Credit Unions Hit Record Membership \| St. Patrick's On Saturday: A Mixed Blessing \| Public Transportation Use Up Across the Nation in 2011
03/12/12	Stars Record Song For ConAgra Anti-Hunger Campaign \| Community Service Spotlight \| Vans Teams With Anti-Smoking Effort at SXSW
03/09/12	The Digital Future \| TV Sourcing and Viewing Continues to Change \| Industry Maintains Push for Viewable Impressions
03/08/12	Radio Connects with Voters According to Arbitron Study \| February Called 'A Breakout Month' for Auto Sales \| Prestige Beauty Category Posts Highest Revenue Total in 15 Years
03/07/12	Bank Customers Defect Due to Fees, Poor Service \| Box Office is Booming Despite a Largely Lackluster Slate of Films \| What's Behind the Dollar Store Craze?
03/06/12	Mild Winter Cheers Retailers \| Bank Fees Prompt More to Open Accounts Elsewhere, Study Says \| Shoppers Mastering the Art of 'Showrooming'
03/05/12	Volkswagen Uses Music to Promote New Beetle \| A Splash of Romance in the Search for Paint \| What Stations Are Doing: Univision Partnership Creates Branded Newsstands and Airport Cafes
03/02/12	SMBs Up Ad Budgets for Digital Media \| inMobi: Mobile Users Spending More Time with Devices than with TV \| Behind the Google Goggles, Virtual Reality
03/01/12
02/29/12	Sizzling February Sales Point to a Bigger Year \| Toyota Tops Consumer Reports' Annual Survey \| Car Buyers Finding Fewer Options When It Comes to Options
02/28/12	RAB to Present Five Strategic Sales and Marketing Sessions at 2012 NAB Show \| Early Spring for Home Improvement Retailers \| Survey Notes Upswing in Organic Food Sales
02/27/12	Consumers Weigh Causes and Prices Before Buying \| GradeBomb.com Beverage Products Reward College Students with Financial Support \| What Stations Are Doing: KFNS, Five Guys Burgers Hold Fundraiser
02/24/12	Time Spent In Mobile Far Outpaces Ad Spending \| Retailers Shut Facebook Storefonts Amid Apathy \| What You're Going to Need to Know About Pinterest
02/23/12	More Americans Serious About Saving Tax Refunds This Year \| Is $4.50 a Gallon the New Gas Price 'Wall'? \| Despite Popularity of Smartphones, Consumers Still Rely on Cameras
02/22/12	Radio Ads Are Coming Back, and the Presidential Run Will Help \| Warm Weather Puts Chill on Brands' Winters \| Low Prices Less of a Differentiator When Choosing a Supermarket
02/21/12	Casino Gambling Revenue Shows Uptick Nationally \| Economy, Aging Vehicles Drive Automotive 'Do-It-Yourselfers' \| Improvements, Pricing, Promos Fuel Pizza Growth
02/17/12	Digital Radio Overcomes Major Ad Hurdle \| Internet-Only TV Homes Surge 22.8%, Spend 9% of TV Time Online \| Agencies Show Their Age on Mobile
02/16/12	Home Remodelers Betting on a Rebound \| Personal Loans Make a Comeback \| Survey: Consumers Plan to Travel More in 2012
02/15/12	Credit Thaw Driving Auto Loan Approvals, Sales \| Dealers Looking Forward to a Good Year in 2012 \| Survey Recognizes Women-Friendly Dealerships
02/14/12	Fast-Casual Segment Influences Restaurant Industry \| Plastic Surgery Numbers Rise with the Economy \| Men Are Shopping for Clothes Again
02/13/12	Corona Supports Cancer Research with Promo \| Restaurants Plan Promotions for 'Dine Out For No Kid Hungry' \| What Stations Are Doing: Winging It In Philly
02/10/12	How Social Media Changed ESPN Audio \| Online Tops Papers as Political News Source \| Does 'Liking' a Brand Drive User Loyalty?
02/09/12	It May Be Time to Buy a Home, But Is It Time to Sell Yet? \| What (Jewelry) a Bride Wants \| Pet Owners Are Shopping Around
02/08/12	Madonna's 'Luvin' All the Radio and TV Exposure \| Study Reveals Top Local Markets for and Insights into Lottery Ticket Purchasing \| Banks Still Have Their Devoted Fans
02/07/12	Competition Mounting for Convenience Shoppers' Attention \| Orthodontists Market to Adults Seeking Prettier Smiles \| Dealers Optimistic After Early Boat Show Results
02/06/12	Reebok, CrossFit Unfurl Global Campaign \| The Importance of Sponsor Cross-Promotions \| What Stations Are Doing: Federated Media Adds Gaming Feature to Station Apps
02/03/12	Mobile Use to Soar During Super Bowl \| 5 To-Do's When Activating Digital Shopper Marketing Programs \| Ubiquity of Mobile Platforms Threatens Pay TV Subscriptions
02/02/12	Americans Going All Out for Valentine's Day This Year \| Late-Night Sales on a Roll for U.S. Fast-Food Outlets \| Young Consumers Still Enjoy Traditional Shopping Venues
02/01/12	J.D. Power: What Drives Auto Avoidance \| Consumers See Less Difference Between Car Brands, Survey Finds \| Big Retailers Say They Won't Neglect Used-Vehicle Sales
01/31/12	Radio Mercury Awards Announces Campbell Ewald's Bill Ludwig as 2012 Chief Judge \| Super Bowl: Food Sellers Look to Run Up the Score \| 2011 U.S. Bedding Shipments Rose 2.1% in Units, 10% in Dollars
01/30/12	Text Donors Younger, More Tech-Centric \| Beauty Buyers: More Samples and Social, Please \| What Stations Are Doing: Putting a Number on Radio's Giving
01/27/12	U.S. Online Ad Spend to Close in on $40 Billion \| CPM of Online Video Streams Higher Than TV \| AT&T Ramps Up Cross-Platform Efforts
01/26/12	More States Betting on Casino Gambling for Jobs, Revenue \| Report by Nation's Largest Furniture Seller Lists Top 10 Trends of 2012 \| Today's Youth a Tough Sell for Automakers
01/25/12	Top Growth Opportunities for Restaurants \| Jewelry Retailers Reveal Their 2012 Wish Lists \| Household Appliances, Devices Making All the Right Connections
01/24/12	Homeowners Stop Waiting to Spruce Up \| Grocery Stores Adapt to a Food-Stamp Environment \| Reunions Will Heat Up the Roster of Summer Concerts
01/23/12	Critical Thinking: What Properties Need to Do Better in the New Year \| Sweet Leaf Tea Gives Back with Donation to Big Brothers Big Sisters \| What Stations Are Doing: Wings Over Vegas
01/20/12	What CES Means to Radio Salespeople and Managers \| Digital to Get Bigger Slice of Ad Budget Pie \| Study: More Regional Ad Agencies Budget for Digital Specialists
01/19/12	NRF Forecasts Retail Industry Sales Growth of 3.4 Percent in 2012 \| 2011 Good for Two-Wheel Category \| More Consumers Choosing Smartphones as Apple Closes the Gap on Android
01/18/12	Early Returns Point to a Strong 2012 for Auto Sales \| Whether Loyalty or Retention, It's Critical \| Trucks Are Tops Again; Nip Cars at the Finish Line
01/17/12	CE Industry to Reach Record-High Revenues in 2012 \| Coors Light Blasts by Bud to Become No. 2 Brew \| Renting Remains a Viable Option for Many Consumers
01/13/12	Consumer Electronics Show All About Connectivity \| ANA: More Satisfaction from Integrated Marketing, but Strategy Key \| 2012 Trends: Social Media Metrics Take Center Stage
01/12/12	How to Package Traditional Media to New-Age Marketers \| Restaurant Operators Expect Better Sales, Profits in 2012 \| Softer Diet Industry Guns for Hefty Men
01/11/12	Most Listeners Stay with Radio Stations During Commercial Breaks \| Radio's 2012 Outlook: Solid Growth \| Study Highlights Radio and Web Relationship
01/10/12	The Secret Behind the Long Union of Allstate, Burnett \| A Good Year for Automotive? Yeah, But... \| Recorded Music Sales, Concert Revenues Rose in 2011
01/09/12	Athleta Launches First National Campaign, Tagline: 'Power to the She' \| Sports Sponsorships Predicted to Outpace Gate Revs \| What Stations Are Doing: Congress Recognizes Zimmer for Tornado Coverage
01/06/12	Pre-Roll, Mobile Top Video Ad Formats for 2012 \| Newspapers' Digital Audience Skews Younger, More Affluent \| 2012: Rise of Metrics, End of Click-Through Rates
01/05/12	Resolutions May Benefit Financial, Tech Segments \| Retailers Adjust Marketing as More Men Take Over Grocery Shopping \| Refinancing Gets Even More Attractive
01/04/12	U.S. Automotive Industry to Post Another Good Sales Year \| Edmunds.com's Anwyl on Autos \| Used-Vehicle Sales Up 5.2 Percent in 2011
01/03/12	Restaurant Industry Experts Forecast 2012 Trends \| What's Hot in Home Decor for the New Year \| More Young People See Opportunities in Farming
12/30/11	Macy's is 2011 Mobile Marketer of the Year \| In Local Media, the War Over Turf Turns \| Email & Social Marketing 'Main Priorities' for 2012
12/29/11	Auto Sales Could Hit 14 million in 2012 \| Travelers Increasingly Choose Luxury in the Sky \| Gen Y, Boomers on Same Smartphone Page
12/28/11	Higher Holiday Sales Come with Caveat \| Jewelers Celebrate a Solid Christmas \| Lowe's Has Praise for the 'Creator' Customer
12/27/11	Top Restaurant Marketing Trends for 2012 \| Last-Minute Hotel Reservations on the Rise \| In Tough Times, a Boom in Cremations as a Way to Save Money
12/23/11	Obsessed With the New, But Digital Marketers Are Investing In the Old \| Online Video Viewing Passes 50% of Total U.S. Population \| A Rare Apple Compromise
12/22/11	2012: Changed Americans Require Marketing Shifts \| Builder Confidence Rises Again \| Crowded ERs Help Urgent Care Centers Thrive
12/21/11	Edmunds.com Forecasts 13.6 Million New Car Sales in 2012 \| Wave Goodbye as These 2011 Vehicle Models Vanish \| 'Pay-here' Outlets Are High-Risk Diversity
12/20/11	Restaurants Will Benefit From New Year's Celebrants \| Drug Stores on Holiday Offensive \| Making a List, and Taking It to the Pawnshop
12/19/11	Allstate Donates To 'Autism Speaks' \| Headphone Makers Turn Up the Volume on Sponsorship \| What Stations Are Doing: Entravision Raises $2 Million For CMN
12/16/11	Radio Is Killin' It With Mobile \| What Brands Are Doing \| In Europe, Tablets Replace TV Viewing But Smartphones Complement It
12/15/11	Breakfast Opportunities Increasing for Quick-Service Providers \| Survey Says More Than 40% of Consumers Will Shop Last-Minute for Gifts \| E-Books, Shmee-Books: Readers Return to the Stores
12/14/11	Marketers Advised to Target Ethnic Preferences \| Car Campaigns for All Consumers \| Who Uses Tablets and eReaders the Most?
12/13/11	What's Hot This Season for Gifts? Retro and Quirky \| Dentists Turn to Marketing After Getting Brush-Off from Patients \| Indian Casinos Target Las Vegas-Style Features
12/12/11	Aluminum Can Industry Collects Over 3 Million Cans, Raises Nearly $75,000 for Charities \| Restaurant Industry Donates $3 Billion Annually \| What Stations Are Doing: Food Donations Grow For Saga's 'Combat Hunger'
12/09/11	One in Three Online Consumers to Use a Tablet by 2014 \| Search to Lead U.S. Mobile Ad Revenues of $2.35 Billion in 2012 \| Small Businesses Like Facebook, Hate Groupon
12/08/11	Shoppers Waiting for Black Friday -- Round 2 \| Convenience Store Growth Poses Threat to Quick Service \| Energy Tax Credits About to Expire
12/07/11	December Emerging as Best Month for New Car Purchases \| Americans Embrace SUVs Again \| Longer Loans Return to Help Boost Sales
12/06/11	How Marketers Get Inside Your Head to Get You to Stuff Your Stockings \| Holiday Travel Expected to be Up This Year \| Two-Thirds of Americans Drink, but Tastes Vary by Region
12/05/11	Grocers Try New Tactics to Help Feed the Hungry \| Hamilton Beach Bows First Ads Since '09 \| What Stations Are Doing: Watermark Raises Big Money For Medical Center
12/02/11	Local Online Audio Streaming Revenue to Double Next Year \| Facebook Launches Program to Help Small Businesses With Their Pages and Ads \| QR Mania: Mobile Codes in Magazines Rise 228%
12/01/11	Restaurants Should Have Reason to Celebrate the Holidays \| November Auto Sales Expected to Reach Highest Rate Since '09 'Clunkers' Rally \| Lure Becomes Stronger for Prospective Home Buyers
11/30/11	Getting in Tune with Millennials and Radio \| Study Highlights the Power of Radio \| AM/FM Radio Ranks as the Leading Tool for Music Discovery
11/29/11	For a Weekend, at Least, Retailers See Record Numbers \| QSRs Shift Focus as Core Demo Struggles with Economic Woes \| Grocery Shoppers Increasing Spend, but Want More Value and Service
11/28/11	Google Helps Properties Search For New Sponsors \| Convenience Stores Emphasize Community Service \| What Stations Are Doing: LivingSocial Brings Its Daily Deals to Radio with Clear Channel Partnership
11/23/11	New-Car Sales Speeding Up This Month \| Alt-Fuel Vehicles Face New Rivals \| Supply Low, Demand High for Used Cars
11/22/11	Retailers Woo the 'Mission Shoppers' \| Pet Owners Make No Bones About Presents \| Beverages Rise to the Top at Convenience Stores
11/21/11	Nike 'Back to the Future' Shoes Raise $4.7M for Parkinson's \| Companies Party with a Purpose \| What Stations Are Doing: Toyota, Entravision Partner for Free Concert
11/18/11	What's Required of the Next Generation of Marketers \| Domino's Case Study: How to Blend Traditional and Social Marketing \| Dialing for Deals: Mobile to Play Key Role in Holiday Shopping
11/17/11	RAB's Jeff Haley Looks at Radio's Current Landscape \| Specialty Retailers, Hardware Stores Fueling the Home Improvement Category \| Kohl's, Nordstrom, Macy's Tops for Fashion
11/16/11	New Website Profiles the African-American Consumer \| Industries Expected to Benefit the Most from the Growing Hispanic Population \| African-Americans Are Hybrid Vehicle Opportunity
11/15/11	RAB Consolidates Membership, Professional Development and Services \| Gift Buyers Like Local Mom-and-Pop Shops' Unique Choices \| Fast Food's Biggest Customer: Not the Poor, But the Middle Class
11/14/11	How Product Giving Is A 'Slam Dunk' For Retailers \| Cell Phone Makers Expand Sponsorship Portfolios \| What Stations Are Doing: Honoring Our Military Heroes
11/11/11	Disconnect: Nielsen Finds No Relationship Between Clicks And Sales \| Local Digital Media Forecast Higher, But Sluggish Overall \| A Look at Mobile Shopping Behaviors on Smartphones and Tablets This Holiday Season
11/10/11	Analyst: Innovation and Pricing Key for Restaurants in 2012 \| More Retailers Attack at 'Black Midnight' \| Survey Predicts Top Fitness Trends for 2012
11/09/11	Rivals Taking Advantage of Toyota, Honda Supply Problems \| GfK To Marketers: Enjoy Loyalty While You Can \| Custom Accessories, Parts are Big Business
11/08/11	Credit Unions Welcome New Banking Customers \| U.S. Stores Shrink, Get Make-Overs to Boost Sales \| Smartphones Now Reach 62% of Young Adults 25-to-34
11/07/11	Heinz, Orange Leaf Campaigns Support U.S. Troops \| Retailers Staffing Up for the Holidays \| What Stations Are Doing: How to Shave, for Life
11/04/11	A Billion Dollar Market for Internet Radio in Ten Years \| What's a QR Code and Why Should You Care? \| Web Influences Trillion Dollars in Retail Sales
11/03/11	ShopperTrak Identifies 10 Busiest Holiday Shopping Days \| Pickups, SUVs Help Push Vehicle Sales to Eight-Month High in October \| Holiday Spending on Consumer Electronics Expected to Rise
11/02/11	Radio to Daze the Net \| Pump 'N Pak Packs Them In \| Roo Gives a Voice to Kangaroo Express
11/01/11	Merchants to Make Merry with Holiday Promotions, Not Bigger Discounts \| Increasingly Influential Dads Are in Marketers' Crosshairs \| Colleges Start Offering 'Midnight Classes' for Offbeat Needs
10/31/11	Coca-Cola Gets Real with Polar Bears \| Cause Marketing and Social Media Come Together in 7-Eleven/Pepsi Campaign \| What Stations Are Doing: Good Radio Doing Good
10/28/11	Paid Search, Mobile Take Front Seat in Holiday Strategies \| The Power of Social Marketing Grabbing Marketers \| Digital Benefits From Shifts in Christmas Shopping Behaviors
10/27/11	New Tricks for Old Malls \| The iGeneration: A Big and Influential Market \| Is a Revolution Brewing in the Checkout Line?
10/26/11	Buyers' Loyalties Loosen \| Female Car Buyers Embrace Domestic Automakers, Porsche \| Popularity of Used Vehicles Continues to Grow
10/25/11	Holiday Shoppers Plan to Buy More Gifts for Themselves \| Happy Hours Branch Out \| Definition of 'Single Mom' No Longer Singular, or Stigmatized
10/24/11
10/21/11	Nielsen Study: 40% of Subscribers Use Tablets, Smartphones When Watching TV \| Marketers: Mobile Social Networking Scores With Users \| TargetSpot Research Reveals Role of Digital Audio in Music Discovery
10/20/11	Economy Doesn't Keep Visitors from Haunted Houses \| Banks Have Work to Do in Strengthening Customer Relationships \| Finding Growth in the Home Improvement Industry
10/19/11	African-Americans Wield Considerable Consumer Power \| With an Ever-Growing Population of 'Fusionistas,' Consistency Is Key \| Advertisers Missing Key Targets In Hispanic Market
10/18/11	City Living: What 'Urban Boom' Means for Marketers \| Dentists' Treatment, Marketing Plans Change with the Times \| Spending on Pets Rises During Recession
10/17/11	General Mills Signs Ford as Partner for its Box Tops School-Fundraising Program \| Consumers Ready to Boycott Corporate Bad Guys \| What Stations Are Doing: Emmis Launches Social Impact Marketing Firm
10/14/11	Mobile Users Have Mixed Feelings About Location-Based Coupons \| Is QR Worth the Trip? Consumers Still Unsure \| A Quick Guide to Writing Great Blog Posts for Businesses
10/13/11	Restaurant Operators Adapt to New Dayparts \| Report: Jewelry Market Increasing but Changing \| Analyst Sees Biz Travel Leveling, Leisure Travel Rising
10/12/11	Why Auto Sales Will Outpace the Economy \| 10 Notable Things About September's Hot Vehicle Numbers \| The New Models That Will Shake Up the Car Business
10/11/11	Frontier of Frugality \| Casinos Focus on Upping Amenities, Not Gambling \| Second Love at First Click
10/07/11	Mobile Approaches Tipping Point, Driving Incremental Web Traffic \| Smartphones, Mobile Internet Set Stage for Increased Mobile Ad Spend \| Bringing 20/20 Foresight to Marketing
10/06/11	Winners of 2011 Radio Mercury Awards Recognized \| U.S. Vehicle Sales Soared Nearly 10% in September, Despite Economic Gloom \| Holiday Forecasters Have Their Work Cut Out for Them This Year
10/05/11	Major Marketers Tell Radio What They Need \| Broadcast Radio Remains Dominant Among In-Car Entertainment Choices \| Radio a Major Part of Ram Truck Hispanic Effort
10/04/11	Customers Remain Loyal to Independent Restaurants \| Q&A: Lowe's Campaign Targets New DIY Attitudes \| Convenience Store Retailers Getting Crafty With Microbrews
10/03/11	Arby's Revamps Kids' Meals \| Nestle Pure Life Purified Water Is Proud To Partner with The Breast Cancer Research Foundation \| A Numerical Look at the iHeartRadio Music Festival
09/30/11	Online Ad Revenue Up 23% In First Half of 2011 \| Automotive Ads On Mobile Gain Strong Following \| The Future of the Daily Deal Industry
09/29/11	Consumers Eager to Have a Frightfully Good Time This Halloween \| In Time of Scrimping, Fun Stuff is Still Selling \| Malls Adapting to Changing Economic Times
09/28/11	AutoNation's Jackson: U.S. Auto Sales on Road to Recovery \| Atlanta Ranks as Fastest-Growing New Car Market \| AutoPacific and IntelliChoice Reveal 2011 Motorist Choice Awards
09/27/11	Lunch is Most Popular Daypart, But Habits Vary by Generation \| Forecast: Expect Holiday Ho-Hos To Be Only So-So \| Affluent Households 'Drive the Travel Trade,' New Study Finds
09/26/11	Consumers More Critical of Cause Marketing \| Dr Pepper is Giving Away $1 Million in Tuition Money \| Emmis Stations Raise Over $25K for Fire Victims
09/23/11	Social Media Report: Spending Time, Money and Going Mobile \| Talk To Me: Women Top Men As Social Media Communicators \| Adjusted Socioeconomically, Hispanics and Whites Neck and Neck in Digital Use
09/22/11	Stores Reversing Big-Box Trend \| Consumers Still Reluctant to Purchase Traditional CE Products Online \| From Gen Y To Seniors, Luxury Fashion Spend Rises
09/21/11	Minorities Lead Growth in Largest U.S. Cities \| Google Study Sees African-Americans More Responsive to Digital Marketing \| 80 Percent of Hispanic Consumers Plan to Buy Jewelry in the Next Year
09/20/11	Majority of Car Shoppers Looking to Year-End Sales Events for Next Purchase \| Office-Based Breakfast and Dinner Catering Growing \| Survey: In-Person Banking on the Rise
09/19/11	BP Tops Off Sponsorship Portfolio with New Local Ties \| Turning Chiliheads into Cheeseheads: Kraft \| What Stations Are Doing: Salem Partners with Rebecca St. James for National Tour
09/16/11	More Mobile Campaigns Embracing Video \| Social Site Elders Click Through More \| Accentuate the Positive, Eliminate the Negative...
09/15/11	A Healing Touch From Hospitals \| Differences Abound Among Affluent Consumers \| Brown Liquors Get Shot of Flavor as Distillers Look to Broaden Audience
09/14/11	Auto Price War Looms as Japanese Restock Showrooms \| Making Brands Relevant \| Three Years After Crash, Pipe for Used Cars Slams Shut
09/13/11	Millennial Generation's Diversity Will Shape Foodservice \| Football's Back: NFL is a Key Player in the Economy \| Phone Satisfaction Rests On Design, Dimensions
09/12/11	Snack On This: Nutrition Bars Increase Sponsorship Activity \| Cadillac Racing To Bring Foodies, Cars Together \| What Stations Are Doing: Radio Plays Candy Man
09/09/11	Interactive Marketing Spending to Hit $76.6 Billion in 2016 \| Adult Use of Social Media Soars \| Millennials High on Digital and Friends
09/08/11	Many Retail Industry Analysts Predict a Good Holiday Season \| Spa Trends: Blending High-Tech and Tradition \| Special 9/11 Tribute Piece Available to Radio Stations
09/07/11	Radio DJ in the Catskills Offered a Lifeline During the Storm \| Entravision: Dual TV/Radio Ad Campaigns Up Reach \| High-Tech Product, Low-Tech Pitch
09/06/11	Lottery Ticket Sales Increase Across the Country \| Sixty-Eight Percent of Consumers Turn to Professionals for Auto Repairs \| How Does Your Garden Grow?
09/02/11	Digital Divide: Print Media Declines As Tablets, E-Readers Rise \| Home Depot, Target Chase Online Opportunities \| Facebook Growing in the U.S., But Google, Yahoo and Microsoft Are Still Bigger
09/01/11	Some Fast Food Gets a Fresh Makeover \| Boomers Will Be Spending Billions to Counter Aging \| Part-Time Workers: More Fine With No Full-Time Job
08/31/11	Per-Dealer Sales on Track for Highest Level Since '07 \| Shopping Around the Best Bet for Vehicle Financing \| Panoramic Views Go Through the (Sun) Roof
08/30/11	Marketers Searching for Ways to Observe September 11 Anniversary \| New Economics Rewrite Book Business \| Bariatric Surgery Yields Financial Payoff
08/29/11	Looking to Turn a Profit -- One Good Cause at a Time \| Snapple and Maroon 5 Release New 'Tea Will Be Loved' to Benefit Feeding America \| What Stations Are Doing: Entercom Campaign To Support Navy SEAL Families
08/26/11	Online Video Streaming Reaches Tipping Point \| Do You Need a Mobile Marketing Strategy? \| Tablet Commerce: A New Marketing Target
08/25/11	Jewelers Recognizing the Importance of Women Buying for Themselves \| Study Ranks Top Markets for College Football Fans \| Millennials: Big On Cause-Marketing, Not On TV
08/24/11	Building Trust With Hispanic Consumers Takes Authenticity \| Allstate Links With Radio Personality Tom Joyner \| Asian Americans Are Highest Earners
08/23/11	A Season (or 13) for Shopping \| Men's Clothing Category Paces First-Half Apparel Sales Increase \| Drugstores Finding New Inroads
08/22/11	Agricultural Trade Associations Sprout New Sponsorships \| Sporting Goods Chain Supports Concussion Testing in Schools \| What Stations Are Doing: Greater Media Gives Back To Community Big Time
08/19/11	Online Coupons Boast High Redemption Rate \| 8 Essential Rules for Social Media and Business \| Mobile as an E-Commerce Supplement
08/18/11	Retailers Generate Profits Despite Slow Sales \| Study: Financial Marketing Mostly Cliche-Ridden \| Public-School Losses: Private Schools' Gain
08/17/11	Sears' Eddie Combs to Keynote Radio Show's Advertiser Luncheon \| Auto Industry Takes Wait-and-See Approach to Economy \| Cadillac, Toyota Brands Top Satisfaction Index
08/16/11	Grocery Shoppers Want More Than Low Prices \| Wine's Appeal Matches That of Beer Among U.S. Drinkers This Year \| Appliance Buyers Picking Brand, Then Store
08/15/11	Event Retailing Is An Integral Part of the Event Itself \| Rebels With a Cause \| What Stations Are Doing: Michael Smerconish Helps Raise $28,000
08/12/11	Affluents Adopting Technology-Infused Lifestyles \| QR Codes On Window Stickers, ToyoTags In Ads \| Many Marketers Disappointed in Mobile Ad Results
08/11/11	Outlet Malls Becoming More of a Routine Shopping Destination \| Strapped Americans Try to Stretch Vehicle Maintenance Dollars \| 'Home Run' Entertainment/Communication Packages Are On the Rise
08/10/11	Coca-Cola's Futuristic Soda Fountain to Get 2012 Ad Push \| El Pollo Loco: 'Feel the Mexcellence!' \| For Comedy, Perhaps a New Era on Radio
08/09/11	Automakers Remain Optimistic Despite Economic Turbulence \| E-Readers are for Boomers, Smartphones for Millennials \| Fresh Crop of Farmers Markets is Springing Up Nationwide
08/08/11	Give Your Healthy Living Marketing Message a Sporting Chance \| 43 Percent of Women Prefer Brands That Make a Donation With Every Purchase \| What Stations Are Doing: The Power of Radio -- Clear Channel Helps 9/11 Service Effort
08/05/11	Internet Yellow Pages Thrives on Reputation \| Shopping for Back-to-School? Don't Forget Your Smartphone \| Most Mobile Budgets Under $50K; Growth Expected
08/04/11	Builders Push 'Green' Homes to Stand Out in Foreclosure-Filled U.S. Market \| Bank Customers Like Rewards, But Don't Redeem \| Number of Cruise Passengers Up 10 Percent in 2010
08/03/11	The Coming Year-End Automotive Share War \| Senior Customers Require Balancing Act \| Study Says Majority of U.S. Car Buyers Open to EV Purchase
08/02/11	Top 10 Back-to-School Trends for 2011 \| Mega-Gyms Offer Clients a Mini 'Resort Experience' \| The Video Store, Reinvented by Necessity
08/01/11	Mazda Explores More Local Sponsorships \| Five Tips for Using Tablets (At Events) \| What Stations Are Doing: Christmas in July Becomes Rallying Cry for Food Drive
07/29/11	Ad Effectiveness: Above-the-Fold, Repetition Clicks With Users \| DO Gets TV Dollars, 44 Percent Shift Spending From TV Budgets \| What the World's Largest Retailer is Doing With E-Commerce
07/28/11	At Many Pawnshops, What's Bright and Shiny is Only Part of the Business \| Research Shows U.S. Travelers Are Pressed for Time, Eager to Relax \| Study: People Outsmarting Higher Food Prices
07/27/11	Mosaic Marketing Takes a Fresh Look at Changing Society \| National Bankers Association Launches Campaign in Push for Minority Customers \| Hispanic Consumers Want Authentic Menu Items and Family Dining Options
07/26/11	Solar Power Boom Shines for Consumers \| Planned Communities a Bright Spot During Housing-Market Downturn \| Public Prefers 'Hospitals' Over 'Medical Centers'
07/25/11	Consumers Are Drawn to Products With a Charitable Connection \| Mountain Biking Effort Focuses On 'Trail Love' \| What Stations Are Doing: WGN Listeners Raise Over $23,000 in 2.5 Hours
07/22/11	Marketers To Boost Digital Spend, Strategic Initiatives \| What Stations Are Doing: Online Video Presentation For Advertisers \| Lunchtime is Prime Time For Mobile Advertising
07/21/11	Elvis Duran to Host NAB Marconi Radio Awards Dinner & Show \| Back to School? Summer Season for Shopping Is Early This Year \| Guests Happier with Hotel Prices Despite Rising Rates
07/20/11	Americans Love Their SUVs...From Detroit \| Small Car Prices Should Drop as Availability Increases \| Dealers Sell to Surprised Smart Phone Shoppers
07/19/11	Political Advertising Handbook Now Available on RAB.com \| Mobile Connected Devices Boosting Sales of Consumer Electronics \| Theme Park Revenues Have Their Ups, Downs, Ups
07/18/11	Incoming CEO Sets New Course for Struggling Campbell \| Budweiser, Live Nation, Haymon Sponsor Superfest \| What Stations Are Doing: Online Singing Contests Reach a High Note for Entercom Listeners
07/15/11	35 Percent of American Adults Own a Smartphone \| Two-Thirds of Local Merchants Advertise on Social Network; One-Fifth Use Facebook \| The Dark Matter of the Online Ad Universe
07/14/11	Radio Show Super Session Focuses on 'The Road Ahead: Entertainment and Information in the Car' \| Value Shoppers Propel Apparel Growth Trends \| Correction: RST 7-13 Radio Audience Numbers Clarified
07/13/11	Clear Channel Adds Pandora-Like Functions to IHeartRadio App \| 7-Eleven Utilizing Radio in Summer Promotion
07/12/11	Retailers Gearing Up For Back-to-School Shoppers; Sales Expected to Climb 3 Percent \| Food Buyers Highly Selective at the Shelf \| Music Sales Increase for the First Time Since 2004
07/11/11	Best Practices: Two Tips for Selling Small-Market Properties \| JetBlue, PBS Kids Launch 'Soar With Reading' \| What Stations Are Doing: Imus Ranch To Host Tuesday's Children
07/08/11	Search, Display Trends Push Online Ad Spend Past $31 Billion \| Smartphones Reach Key Milestone; Now Owned by 1 in 3 Americans \| Facebook Popular For Retail Promotions
07/07/11	RAB Introduces 'Digital Integration' Training Course for Today's Radio Sellers and Managers \| To Keep Parking Lots Full, Retailers Offer Gas Deals \| Consumers Returning to Restaurants for Dinner Daypart
07/06/11	Low Stocks Stifle June Vehicle Sales \| Cities Where American Car Brands Stand Out \| Hybrid Technology Enters the Mainstream of Auto Production
07/05/11	New Study Highlights Radio's Positive Impact on Its Audience \| Affluent Americans More Optimistic, Within Reason \| NAB HD Radio Multicast Award Nomination Process Begins
07/01/11	Auto $ Drive Online: Dealers Earmark 32 Percent for Web Media Buys \| We Welcome Mobile Ads -- Just Not Too Many \| Why Interactive Retail is a MUST for Today's Tech-Savvy Shopper
06/30/11	Talk Radio's Michael Smerconish to Keynote Radio Show Luncheon \| How Camping Evolved to Keep Up with Travel Trends \| Renovation Projects Becoming Focus of Landscapers
06/29/11	Marketing to Hispanics Not as Simple as Using One Message \| Forum: South Asian Market Easier to Reach, Speak To \| Where Does Multicultural Targeting Fit in a Diverse World?
06/28/11	Don't Call It a Recovery for Restaurants, Yet \| CEA Updates TV, Tablet, Camera Sales Projections \| Daily Deals Aren't Always a Good Deal for Businesses
06/27/11	Gum Brands Increase Sponsorship Spending to Boost Sales, Gain Share \| Clearasil Campaign Taps Facebook, Lollapalooza \| What Stations Are Doing: Radio Helps Raise Over $5 Million For 'Crusade'
06/24/11	Older Facebook Users Catching On to 'Liking' Brands \| M-Commerce to Reach $6 Billion in 2011 \| Mobile Video Audience: Stuck on Small
06/23/11	The Housing Market's Silver Lining \| For Credit Card Companies, Money Talks \| More Americans Staying Home for Fourth of July Weekend
06/22/11	Hybrid Car Sales Stall as Buyers Opt for Fuel-Thrifty Compacts \| Lease Deals Aim to Stem Defections \| Survey Says Auto Dealership Professionalism Trumps Price
06/21/11	Subway Dominates with Health-Oriented QSR Patrons \| Golf Spending Gets a Boost from Gen Y \| More Affluent Consumers Shopping at Discounters
06/20/11	7-Eleven Takes to the Road and Stage \| Women Spend More on Fragrance, Downscale Nails \| What Stations Are Doing: Beer Charity Returns To Radio...
06/17/11	Marketers Need Mobile Sites -- But Make Them Truly Mobile \| Retailers Drive Traffic and Sales with Text Messages \| Local Dailies Can Charge for Online Content, But They Bring in Pennies
06/16/11	Alcohol Sales Thrive in Hard Times \| Investors Would Rather Pay Commissions Than Fees \| Consumers Likely Putting Off Back-to-School Shopping
06/15/11	Handy Advice When Disaster Strikes \| Radio Ads Help Promote Goodwill Donation Drive \| Personal DJ: Last.fm Streams Into Radio.com Player
06/14/11	Retailers Respond as Value Mania Hits Even the Well-to-Do \| Billion-Dollar Boys' Club \| Summer Vacation or Bust
06/13/11	Why Exclusivity Isn't What It Used to Be \| Groupon Goes Into Supermarkets Via Loyalty Cards \| What Stations Are Doing: KSFO/San Francisco
06/10/11	Online Coupons Reach Nearly Half of Web Users \| The New Media Mix \| Marketing Case Study For Advertisers
06/09/11	The Gifts on Every Wedding List \| Home Price Bargains Coming This Summer \| Discount/Reward Programs Become More Appealing to Gas Customers
06/08/11	Standoff: No Incentives, Thus Few Buyers \| Forget $4 Gasoline, Americans Purchase Bigger Cars in May \| How Dealers Speed Up Customers' Buying Cycle
06/07/11	Furniture Retailers Say Memorial Day Sales Up \| 'Made in America' Makes Money \| Black, White and Red All Over: Newspaper Ads Dive
06/06/11	Snickers, Twix Launch Consumer Promotions \| Finding the Nerve to Take an Advertising Risk \| WIBC Team Wins at the Brickyard
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