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Radio Sales Today Search Results: Loyalty Programs-Retail
Study Suggests That Frequent Shoppers Aren't Necessarily Loyal Ones
Conventional thinking among retailers is that a frequent customer is a loyal one. Not necessarily so, says a new study from Cardlytics.

The research indicates that customers who often visit specific retailers tend to be heavy "category spenders," which means that they also frequently shop at other retailers in the same channel. Instead, true loyalty is often the domain of "light consumers" who make fewer trips to stores but typically shop at the same ones.

(Source: Marketing Charts, 03/21/14) ...
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