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Radio Sales Today Search Results: Back-to-School
Back-to-School? But We Just Left!
Weary of the ever-earlier "Christmas Creep" in retail? Now Back-to-School season is creeping in the minute school lets out for the summer.

Merchants like Walmart and Target have in recent weeks started promoting traditional back-to-school and college goods in stores and on their websites. Macy's, L.L. Bean, and Apple are also offering deals, gift cards, and sneak peeks at back-to-school trends in advance of the late-summer shopping boom.

(Source: National Retail Federation, by Kathy Grannis, 07/02/14) ...
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Back-to-School Ads: Earlier Each Year
Although the airwaves are still filled with ads for Father's Day this weekend, many retailers already have their sights set on a much bigger shopping season -- back-to-school.

A recent email from Lands' End is the latest example of earlier back-to-school promotions. According to Experian Marketing Services, back-to-school Web searches typically begin to spike in July, before hitting a peak in August.

(Source: CNBC, by Krystina Gustafson, 06/05/14) ...
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Archived RST issues containing the keyword: Back-to-School

Date Headlines
07/18/2014 Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up | The Most Accountable Advertising Medium is Digital, Or Is It? | Marketers' Posts and Tweets Falling Short  
07/17/2014 Redesigned Radio Sales Today Will Debut on Monday | Consumer Electronics Industry Revenues Projected to Reach All-Time High in 2014 | Hotels Profiting From Unprecedented Demand 
07/16/2014 Black Auto Dealer Groups' Sales Increase 11% in 2013 | Concept of 'Aging in Place' Offers Many Business Opportunities | New Report Highlights the Importance of Affluent Shoppers 
07/15/2014 Parents Spending More on Kids This Summer | Bob Pittman and Dan Mason to Headline 2014 Radio Show Super Session | Updated Sales and Prospecting Tools Now Available on RAB.com 
07/14/2014 Sponsorship Category: Office Supply Retail | Back-to-School is Cause Marketing Season for Target | Brands, Stores Loving the Growth in FSI Redemption 
07/11/2014 Get Better Results for Your Advertisers Targeting Men | Nielsen Dampens Enthusiasm for Mobile TV Ratings | Radio, Mobile Phone and Recording Industry Execs to Discuss Hybrid Radio at 2014 Radio Show 
07/10/2014 Wal-Mart Maintains Position as Largest U.S. Retailer; Amazon Breaks Into Top 10 | Auto Insurance Satisfaction Reaches All-Time High | Consumers Call For a More Personalized Grocery Shopping Experience 
07/09/2014 Auto Industry Looking Forward to a Big Second Half of 2014 | Study Shows Which Dealers Are Best at Closing the Deal | Service Shops Hustling to Keep Up With Rising Demand  
07/08/2014 RV Sales on Track for Best Year Since 2007 | Indulgent Offerings Continue to be Fast-Food Staples | Study: Children Influence Home-Buying Decisions 
07/07/2014 Back-to-School? But We Just Left! | Martha Stewart Takes On Triscuit Recipe Contest | Chicago's Pitchfork Music Festival Makes New Sponsorship Deals 

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