Back-to-School? But We Just Left!
Weary of the ever-earlier "Christmas Creep" in retail? Now Back-to-School season is creeping in the minute school lets out for the summer.
Merchants like Walmart and Target have in recent weeks started promoting traditional back-to-school and college goods in stores and on their websites. Macy's, L.L. Bean, and Apple are also offering deals, gift cards, and sneak peeks at back-to-school trends in advance of the late-summer shopping boom.
(Source: National Retail Federation, by Kathy Grannis, 07/02/14)
... Read More
Back-to-School Ads: Earlier Each Year
Although the airwaves are still filled with ads for Father's Day this weekend, many retailers already have their sights set on a much bigger shopping season -- back-to-school.
A recent email from Lands' End is the latest example of earlier back-to-school promotions. According to Experian Marketing Services, back-to-school Web searches typically begin to spike in July, before hitting a peak in August.
(Source: CNBC, by Krystina Gustafson, 06/05/14) ... Read More
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