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Radio Sales Today Search Results: Automotive
The Most Accountable Advertising Medium is Digital, Or Is It?
The more you know about metrics, the less confidence you have in Internet metrics. The talk about ads counting as views when they load below the fold, click-fraud, and search engine robots all should cause advertisers to question what they are really receiving when they buy online advertising.

(Source: Advertising Age, by Vince Bond, Jr., 07/15/14) ...
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Black Auto Dealer Groups' Sales Increase 11% in 2013
Sales of the country's 60 largest Black-owned auto dealership groups grew 11% in 2013 to $7.99 billion, according to Black Enterprise magazine.

RML Automotive, based in Little Rock, Arkansas, topped the list with revenue of $1.28 billion, up from $1.15 billion the previous year. Ranking no. 2 was March/Hodge Automotive of Tampa, Florida, with 2013 sales of $524.9 million, up from $488.2 million in 2012.

(Source: Automotive News, by Arlena Sawyers, 07/07/14)

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Study Shows Which Dealers Are Best at Closing the Deal
Some auto dealers do a decidedly better job of selling their products to potential customers. Who is doing the best job is the subject of a new study from Pied Piper Management Company, which puts Mercedes-Benz at the top of the list.

The 2014 Pied Piper Prospect Satisfaction Index, which measures the treatment of car shoppers who visited more than 5,600 dealerships throughout the country, ranked Infiniti and Lexus second and third, respectively, behind Mercedes.

(Source: Pied Piper Management Company, 07/07/14) ...
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June Auto Sales Defy Predictions Once Again
The resiliency of the U.S. auto industry was once again evident in June, with predictions of a dip in sales turning into another solid month for car dealers.

Light-vehicle sales rose 1% during June, exceeding many projections and helping the industry end the first half of 2014 on an unexpected upswing. Leading the pack were crossovers, SUVs and pickups.

(Source: J.D. Power and Associates, by Jeff Youngs, 07/02/14) ...
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Influence of Auto Shows on Purchase Decisions Increasing Again
The influence of auto shows on prospective car buyers declined for a few years, but these events appear to have regained their importance in 2013 and so far in 2014.

According to a survey of almost 1,200 auto show attendees, conducted by Foresight Research, 84% of the respondents indicated that they were planning to shop for a new vehicle. And more than half said their purchase decision was influenced by an auto show.

(Source: Automotive News, by Kathleen Burke, 06/20/14) ...
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Lincoln, GMC Brands Rank Highest in Customer Satisfaction
Lincoln and GMC earned top honors among automotive brands as part of AutoPacific's 18th annual Vehicle Satisfaction Awards.

Lincoln was judged as the most satisfying premium brand, while GMC was rated the best popular brand. Achieving the highest overall satisfaction score among individual vehicles, and receiving the President's Award for the highest VSA score ever, was the new-for-2014 Mercedes-Benz S-Class.

(Source: Detroit Free Press, by Alisa Priddle, 06/16/14) ...
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Porsche, Jaguar, Lexus, Hyundai Rank Highest in Power Initial Quality Study
The number of problems experienced by new-vehicle owners has increased from the previous year, as automakers continued to be challenged when introducing sophisticated technologies in new vehicles, according to the J.D. Power 2014 U.S. Initial Quality Study, which was released on Wednesday.

(Source: J.D. Power and Associates, 06/18/14) ...
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Large Market-Share Shifts Appear to Be Over, At Least for Now
The era of big market share swings in the U.S. automotive industry are over, at least for the next four years, making the launch of each new car or truck even more important, according to John Murphy, an analyst for Bank of America Merrill Lynch.

(Source: The Detroit News, by Melissa Burden, 06/09/14)
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Shoppers Visiting Fewer Dealerships During the Car-Buying Process
The number of dealerships visited by today's car buyers continues to drop, with some prospective customers electing to skip the traditional test drive altogether.

Instead of spending their time in the dealership showroom, shoppers are devoting more of their efforts to Internet research. A survey of 2,000 car buyers, conducted by DMEautomotive, found that four out of five vehicle customers are using the Web to visit 10 auto sites as part of their shopping process.

(Source: F&I and Showroom Magazine, by Brittany-Marie Swanson, 06/05/14)

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Survey Identifies Brand Preferences, Reasons for Buying Among Ethnic Auto Customers
Honda, Toyota and BMW all scored well as future vehicles of choice among ethnic buyers, according to a comprehensive new study by Strategic Vision.

As part of its annual New Vehicle Experience Study, the research-based consultancy polled more than 500,000 buyers -- African Americans, Latino Americans and Asian Americans -- who self-reported their ethnicity. The survey focused on the similarities and differences of the ethnic groups to learn what brands are favored by these customers, and what it is about the vehicles that would prompt a purchase.

(Source: Strategic Vision, 05/19/14) ...
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Concept of No-Haggle Pricing is Slow to Catch On
One-price, no-haggle car selling was supposed to be the wave of the future when it began grabbing headlines in the 1990s. Today, the concept remains more of a curiosity than an accepted way of doing business in the auto industry.

(Source: Fortune, by Alex Taylor III, 05/14/14) ...
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Automotive Brands Adapting to a More Diverse Market
The concept of multicultural marketing has evolved over the years to include a number of diverse demographic and lifestyle categories, and marketers have adapted to the times.

Among the ad agencies who have expanded their reach to a broader market is GlobalHue. Dennis Castillo, GlobalHue's group account director, and Vida Cornelious, the company's chief creative officer, recently discussed how changing cultural dynamics are influencing automotive marketing.

(Source: Automotive News, by Vince Bond, Jr., 05/12/14) ...
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Survey Highlights Importance of Moms in Vehicle-Buying Process
For years, studies have shown women to be major decision-makers when it comes to household vehicle purchases. But a new survey from C+R Research, commissioned by Cars.com, reveals that 73% of moms consider themselves to be the sole decision-maker in the car-buying process.

(Source: PRNewswire, 05/09/14) ...
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BMW, Lexus Lead in Luxury Auto Consideration
Lexus and BMW appear to have moved to the top of the list of automakers with those consumers who are considering a luxury vehicle purchase.

In a poll of 1,200 consumers, conducted by YouGov BrandIndex, both brands saw their popularity surge in recent months.

(Source: Marketing Daily, by Karl Greenberg, 05/05/14) ...
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Self-Reward Becomes New Motivation for Luxury Vehicle Buyers
The motivation of luxury-car buyers is changing, concluded a panel of luxury-vehicle executives at the recent NADA/J.D. Power Automotive Forum.

"All the research is showing a very different mindset after the recession," said Michael Bartsch, vice president of Infiniti Americas. "Conspicuous consumption has shifted to self-reward."

(Source: Automotive News, by Dave Guilford, 04/15/14) ...
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Honda, Mercedes, Ford Collect KBB Awards
Honda was named the winner of Best Overall Brand, while Mercedes-Benz took the title of Best Overall Luxury Brand, in Kelley Blue Book's 2014 Brand Image Award competition.

In addition, Ford earned the designation of Best Overall Truck Brand.

(Source: Kelley Blue Book, 04/09/14) ...
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Hispanic Consumers Favor Japanese Vehicle Brands
Who's doing the best job of appealing to Hispanic auto buyers? According to a new study from Univision and GfK, it's the Japanese brands.

The report states that Hispanics are driving 20% to 30% of the U.S. sales growth for Toyota, Nissan and Honda, and that Hispanics are 29% more likely than non-Hispanics to list Honda, Toyota or Nissan as their first choice.

(Source: Marketing Daily, by Karl Greenberg, 03/31/14) ...
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Light-Vehicle Sales Strengthening in March
Sales of new vehicles appear to be picking up in March, after somewhat disappointing numbers for the first two months of the year, according to the monthly forecast from J.D. Power and LMC Automotive.

New light-vehicle retail sales are expected to reach 1.19 million units in March, a 7% increase when compared to March of 2013.

(Source: J.D. Power and Associates, 03/20/14) ...
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Car Buyers Research More, Visit Showrooms Less
Brand Advertising More Important Than Ever

The process of buying a car is changing noticeably, says a new report by McKinsey & Co. Consumers are spending less time at dealerships -- as in visiting an average of only 1.6 -- preferring to do much of the research online beforehand.

(Source: CNBC, By Philip LeBeau, 02/26/14) ...
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Archived RST issues containing the keyword: Automotive

Date Headlines
07/18/2014 Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up | The Most Accountable Advertising Medium is Digital, Or Is It? | Marketers' Posts and Tweets Falling Short  
07/17/2014 Redesigned Radio Sales Today Will Debut on Monday | Consumer Electronics Industry Revenues Projected to Reach All-Time High in 2014 | Hotels Profiting From Unprecedented Demand 
07/16/2014 Black Auto Dealer Groups' Sales Increase 11% in 2013 | Concept of 'Aging in Place' Offers Many Business Opportunities | New Report Highlights the Importance of Affluent Shoppers 
07/15/2014 Parents Spending More on Kids This Summer | Bob Pittman and Dan Mason to Headline 2014 Radio Show Super Session | Updated Sales and Prospecting Tools Now Available on RAB.com 
07/14/2014 Sponsorship Category: Office Supply Retail | Back-to-School is Cause Marketing Season for Target | Brands, Stores Loving the Growth in FSI Redemption 
07/11/2014 Get Better Results for Your Advertisers Targeting Men | Nielsen Dampens Enthusiasm for Mobile TV Ratings | Radio, Mobile Phone and Recording Industry Execs to Discuss Hybrid Radio at 2014 Radio Show 
07/10/2014 Wal-Mart Maintains Position as Largest U.S. Retailer; Amazon Breaks Into Top 10 | Auto Insurance Satisfaction Reaches All-Time High | Consumers Call For a More Personalized Grocery Shopping Experience 
07/09/2014 Auto Industry Looking Forward to a Big Second Half of 2014 | Study Shows Which Dealers Are Best at Closing the Deal | Service Shops Hustling to Keep Up With Rising Demand  
07/08/2014 RV Sales on Track for Best Year Since 2007 | Indulgent Offerings Continue to be Fast-Food Staples | Study: Children Influence Home-Buying Decisions 
07/07/2014 Back-to-School? But We Just Left! | Martha Stewart Takes On Triscuit Recipe Contest | Chicago's Pitchfork Music Festival Makes New Sponsorship Deals 
07/03/2014 June Auto Sales Defy Predictions Once Again | Who's Drinking What, And Where | Survey: Listeners Really Like Radio Personalities 
07/02/2014 Census Report Provides Latest Age, Diversity Information | Many Pre-Retirees Are Planning a Career Move | Messages Relating to Family, Cultural Identity Resonate with Hispanic Consumers  
07/01/2014 New Study Ranks the Different Types of Audio Consumers | Some States More Expensive Than Others for Car Repairs | Premium Product Shoppers Driving Growth of Pet Market 
06/30/2014 Cracker Jack Wants to Break Out of the Ballpark | Millennials the Future For Fast-Growing Tea Market | Small-Town Retail Returning To Main Street  
06/27/2014 Social Media Doesn't Affect Most Users' Purchase Decisions | Major Ad Agency Unhappy with Programmatic Buying, Pulling Out | Hyper-Local Data: Programmatic Game-Changer, And Not Just For Mobile 
06/26/2014 Where Does America Like to Fill Up? | Diners Are Expecting More From Limited-Service Restaurants | Sales Jump 9% for Major Appliance Retailers in 2013 
06/25/2014 Sales of Luxury Cars Continue to Surge | Influence of Auto Shows on Purchase Decisions Increasing Again | Lincoln, GMC Brands Rank Highest in Customer Satisfaction 
06/24/2014 Many Homeowners Favor Remodeling, As Opposed to Moving | Carrier Financing Programs Boost Sales of Higher-End Smartphones | Shopping Centers Have the Opportunity to Become Community Centers  
06/23/2014 Panasonic Signs a Multi-Year Deal With NASCAR’s Jeff Gordon | Nivea Sun Wins Grand Prix at Cannes Lions Festival For Kid-Tracking App | Quirky Peeps Expand to Quirky Holidays 
06/20/2014 Majority of CMOs Believe Digital is Changing Marketing, But Are Not Ready for the Shift | Disconnect Between ROI Perception and Reality | Increase Digital Revenue Selling Branding 
06/19/2014 Smaller Restaurant Chains See Gains in Customer Satisfaction | Porsche, Jaguar, Lexus, Hyundai Rank Highest in Power Initial Quality Study | Younger Generations Far More Open to Branchless and Alternative Banks 
06/18/2014 Meet Today’s Millennials, Moms and New Retirees | Movie Business Recognizes the Importance of the Hispanic Audience | Boomers, Seniors Represent 'Golden Opportunity' for CPG Spending 
06/17/2014 Diamonds Are a Jeweler's Best Friend | Technology Offerings Increasingly Important to Restaurant Customers | Independent Bookstores Experiencing a Revival 
06/16/2014 Honda Launches YouTube Music Channel 'Honda Stage' | Millennials Require Some Quid Pro Quo for Charitable Giving | Need a Job? Fifth Third Bank is Using Their Own Ads to Help You 
06/13/2014 Financial Ad Category Open to Social Media Advertising | Connected Dash Means Advertising Is Coming Along for the Ride | Most Effective Digital Media: Social and Native 
06/12/2014 Back-to-School Ads: Earlier Each Year | Consumers Warming Up to Smartphone Upgrade Plans | Radio Creatives Encouraged to Submit Ideas for New Creative Edge Challenge 
06/11/2014 Crossovers Lead the Way in May | Large Market-Share Shifts Appear to Be Over, At Least for Now | Shoppers Visiting Fewer Dealerships During the Car-Buying Process 
06/10/2014 Price Drives Customers to Home Improvement Retailers; Staff/Service Keep Them There | More Women Are Riding Motorcycles, and Harley Wants to Cash In | Summer Has Become a Good Time for Health Club Promotions 
06/09/2014 Five Ideas for Integrating Mobile into Your Cause Marketing Efforts | Children's Charities Get United, JetBlue Support | Keurig Uses Sponsorship for Demonstrations and New Sales, Distribution  
06/06/2014 Branding is Nice, but Advertisers Prefer Driving Sales | Contextual and Customized Advertising Yields Better Results | Advertisers Park Digital Dollars and Wait For Consumers to Catch Up Online 
06/05/2014 2014 Radio Mercury Awards Recipients Honored at Annual Event | Spending on Father's Day Gifts to Top $12.5 Billion | Furniture Retailers Get a Lift from Memorial Day Sales  
06/04/2014 Survey Identifies Brand Preferences, Reasons for Buying Among Ethnic Auto Customers | Hispanics Represent a Key Opportunity for Healthcare Providers | Affluent Consumers Differ by Age, Shopping Habits 

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