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Radio Sales Today Search Results: Automotive
The Most Accountable Advertising Medium is Digital, Or Is It?
The more you know about metrics, the less confidence you have in Internet metrics. The talk about ads counting as views when they load below the fold, click-fraud, and search engine robots all should cause advertisers to question what they are really receiving when they buy online advertising.

(Source: Advertising Age, by Vince Bond, Jr., 07/15/14) ...
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Black Auto Dealer Groups' Sales Increase 11% in 2013
Sales of the country's 60 largest Black-owned auto dealership groups grew 11% in 2013 to $7.99 billion, according to Black Enterprise magazine.

RML Automotive, based in Little Rock, Arkansas, topped the list with revenue of $1.28 billion, up from $1.15 billion the previous year. Ranking no. 2 was March/Hodge Automotive of Tampa, Florida, with 2013 sales of $524.9 million, up from $488.2 million in 2012.

(Source: Automotive News, by Arlena Sawyers, 07/07/14)

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Study Shows Which Dealers Are Best at Closing the Deal
Some auto dealers do a decidedly better job of selling their products to potential customers. Who is doing the best job is the subject of a new study from Pied Piper Management Company, which puts Mercedes-Benz at the top of the list.

The 2014 Pied Piper Prospect Satisfaction Index, which measures the treatment of car shoppers who visited more than 5,600 dealerships throughout the country, ranked Infiniti and Lexus second and third, respectively, behind Mercedes.

(Source: Pied Piper Management Company, 07/07/14) ...
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June Auto Sales Defy Predictions Once Again
The resiliency of the U.S. auto industry was once again evident in June, with predictions of a dip in sales turning into another solid month for car dealers.

Light-vehicle sales rose 1% during June, exceeding many projections and helping the industry end the first half of 2014 on an unexpected upswing. Leading the pack were crossovers, SUVs and pickups.

(Source: J.D. Power and Associates, by Jeff Youngs, 07/02/14) ...
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Influence of Auto Shows on Purchase Decisions Increasing Again
The influence of auto shows on prospective car buyers declined for a few years, but these events appear to have regained their importance in 2013 and so far in 2014.

According to a survey of almost 1,200 auto show attendees, conducted by Foresight Research, 84% of the respondents indicated that they were planning to shop for a new vehicle. And more than half said their purchase decision was influenced by an auto show.

(Source: Automotive News, by Kathleen Burke, 06/20/14) ...
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Lincoln, GMC Brands Rank Highest in Customer Satisfaction
Lincoln and GMC earned top honors among automotive brands as part of AutoPacific's 18th annual Vehicle Satisfaction Awards.

Lincoln was judged as the most satisfying premium brand, while GMC was rated the best popular brand. Achieving the highest overall satisfaction score among individual vehicles, and receiving the President's Award for the highest VSA score ever, was the new-for-2014 Mercedes-Benz S-Class.

(Source: Detroit Free Press, by Alisa Priddle, 06/16/14) ...
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Porsche, Jaguar, Lexus, Hyundai Rank Highest in Power Initial Quality Study
The number of problems experienced by new-vehicle owners has increased from the previous year, as automakers continued to be challenged when introducing sophisticated technologies in new vehicles, according to the J.D. Power 2014 U.S. Initial Quality Study, which was released on Wednesday.

(Source: J.D. Power and Associates, 06/18/14) ...
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Large Market-Share Shifts Appear to Be Over, At Least for Now
The era of big market share swings in the U.S. automotive industry are over, at least for the next four years, making the launch of each new car or truck even more important, according to John Murphy, an analyst for Bank of America Merrill Lynch.

(Source: The Detroit News, by Melissa Burden, 06/09/14)
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Shoppers Visiting Fewer Dealerships During the Car-Buying Process
The number of dealerships visited by today's car buyers continues to drop, with some prospective customers electing to skip the traditional test drive altogether.

Instead of spending their time in the dealership showroom, shoppers are devoting more of their efforts to Internet research. A survey of 2,000 car buyers, conducted by DMEautomotive, found that four out of five vehicle customers are using the Web to visit 10 auto sites as part of their shopping process.

(Source: F&I and Showroom Magazine, by Brittany-Marie Swanson, 06/05/14)

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Survey Identifies Brand Preferences, Reasons for Buying Among Ethnic Auto Customers
Honda, Toyota and BMW all scored well as future vehicles of choice among ethnic buyers, according to a comprehensive new study by Strategic Vision.

As part of its annual New Vehicle Experience Study, the research-based consultancy polled more than 500,000 buyers -- African Americans, Latino Americans and Asian Americans -- who self-reported their ethnicity. The survey focused on the similarities and differences of the ethnic groups to learn what brands are favored by these customers, and what it is about the vehicles that would prompt a purchase.

(Source: Strategic Vision, 05/19/14) ...
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Concept of No-Haggle Pricing is Slow to Catch On
One-price, no-haggle car selling was supposed to be the wave of the future when it began grabbing headlines in the 1990s. Today, the concept remains more of a curiosity than an accepted way of doing business in the auto industry.

(Source: Fortune, by Alex Taylor III, 05/14/14) ...
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Automotive Brands Adapting to a More Diverse Market
The concept of multicultural marketing has evolved over the years to include a number of diverse demographic and lifestyle categories, and marketers have adapted to the times.

Among the ad agencies who have expanded their reach to a broader market is GlobalHue. Dennis Castillo, GlobalHue's group account director, and Vida Cornelious, the company's chief creative officer, recently discussed how changing cultural dynamics are influencing automotive marketing.

(Source: Automotive News, by Vince Bond, Jr., 05/12/14) ...
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Survey Highlights Importance of Moms in Vehicle-Buying Process
For years, studies have shown women to be major decision-makers when it comes to household vehicle purchases. But a new survey from C+R Research, commissioned by Cars.com, reveals that 73% of moms consider themselves to be the sole decision-maker in the car-buying process.

(Source: PRNewswire, 05/09/14) ...
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BMW, Lexus Lead in Luxury Auto Consideration
Lexus and BMW appear to have moved to the top of the list of automakers with those consumers who are considering a luxury vehicle purchase.

In a poll of 1,200 consumers, conducted by YouGov BrandIndex, both brands saw their popularity surge in recent months.

(Source: Marketing Daily, by Karl Greenberg, 05/05/14) ...
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Self-Reward Becomes New Motivation for Luxury Vehicle Buyers
The motivation of luxury-car buyers is changing, concluded a panel of luxury-vehicle executives at the recent NADA/J.D. Power Automotive Forum.

"All the research is showing a very different mindset after the recession," said Michael Bartsch, vice president of Infiniti Americas. "Conspicuous consumption has shifted to self-reward."

(Source: Automotive News, by Dave Guilford, 04/15/14) ...
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Honda, Mercedes, Ford Collect KBB Awards
Honda was named the winner of Best Overall Brand, while Mercedes-Benz took the title of Best Overall Luxury Brand, in Kelley Blue Book's 2014 Brand Image Award competition.

In addition, Ford earned the designation of Best Overall Truck Brand.

(Source: Kelley Blue Book, 04/09/14) ...
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Hispanic Consumers Favor Japanese Vehicle Brands
Who's doing the best job of appealing to Hispanic auto buyers? According to a new study from Univision and GfK, it's the Japanese brands.

The report states that Hispanics are driving 20% to 30% of the U.S. sales growth for Toyota, Nissan and Honda, and that Hispanics are 29% more likely than non-Hispanics to list Honda, Toyota or Nissan as their first choice.

(Source: Marketing Daily, by Karl Greenberg, 03/31/14) ...
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Light-Vehicle Sales Strengthening in March
Sales of new vehicles appear to be picking up in March, after somewhat disappointing numbers for the first two months of the year, according to the monthly forecast from J.D. Power and LMC Automotive.

New light-vehicle retail sales are expected to reach 1.19 million units in March, a 7% increase when compared to March of 2013.

(Source: J.D. Power and Associates, 03/20/14) ...
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Car Buyers Research More, Visit Showrooms Less
Brand Advertising More Important Than Ever

The process of buying a car is changing noticeably, says a new report by McKinsey & Co. Consumers are spending less time at dealerships -- as in visiting an average of only 1.6 -- preferring to do much of the research online beforehand.

(Source: CNBC, By Philip LeBeau, 02/26/14) ...
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