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Radio Sales Today Search Results: Internet Advertising
If A Tree Falls in the Woods...
We probably all agree a falling tree makes a noise. Yet we probably all agree an online ad that is below the fold makes no noise if a user doesn't scroll down to see it.

The Media Ratings Council (MRC) has approved Viewable Impressions as a digital advertising currency metric. It means there is validation for advertisers wanting to only pay for digital impressions that are actually displayed.

(Source: Advertising Age, by Phil Schraeder, 04/01/14)

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Audio Benefits From 'Viewability' Metric
It's widely believed that a third or more of digital display advertising goes unseen. This may be because a user has scrolled past the ad before it loads, or perhaps never scrolls far enough down to see the ad at all. Of course, there is no shortage of highly creative fraudsters in the display ad business, compounding the problem.

Then there's another question. Even if an ad is "in view," is it actually seen by the user?

(Source: Media Daily News Commentary, by John Rosso, 04/03/14) ...
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One-Third of Online Ads Are Bogus
In a recent article in The Wall Street Journal, the Interactive Advertising Bureau was cited as saying 36% of all web traffic is fake.

With over half of all digital ads being placed using software, many advertisers are unaware of the sites on which their ads are displayed. This allows fraudulent sites to generate machine-driven impressions or clicks on ads to earn revenue.

(Source: The Wall Street Journal, by Suzanne Vranica with contributions by Mike Shields, 03/23/14) ...
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Archived RST issues containing the keyword: Internet Advertising

Date Headlines
04/16/14 Vehicle Sales for March: Better Than Originally Thought | Honda, Mercedes, Ford Collect KBB Awards | Cadillac, Buick Lead Customer Service Rankings in J.D. Power Study 
04/15/14 Fine-Dining Restaurants Riding Three-Year Growth Streak | Survey Predicts a Drop in Prom Spending This Year Consumers Voice Their Reasons for Switching Supermarkets 
04/14/14 Retail Bank Sponsorship: 8 Blistering Hot Buttons | 7UP Goes After Millennials/Hispanics Via EDM Event Sponsorships | SodaStream Targets Ocean Pollution, With Light Touch 
04/11/14 The 3-Rs to Sell More Streaming Audio | Marketron to Give Radio Broadcasters a Piece of the Programmatic Pie, Taps Jelli | If A Tree Falls in the Woods 
04/10/14 Women Starting More Than 1,200 New Businesses Per Day | Morning Daypart Fuels Growth in Hispanic Radio Listening | High-End Fashion Retailers Are Increasingly Targeting Men 
04/09/14 Hottest Ad Categories in 2014 | In-Store Transactions Lift Overall Convenience Store Sales in 2013 | Harley Ready to Unveil Its New, Smaller Bike  
04/08/14 News & Notes from the NAB Show | Number of Americans Planning to Move Predicted to Grow This Year | Consumers Increasing Their Use of Mobile Banking Services 
04/07/14 Survey Says Sponsors Want More Tangible Results, New Benefits and Services | Green Giant Campaign Gets Moms’ Attention By Helping Fight Bullying | Baskin-Robbins Helps Franchises With New Campaign, New Products, New Options  
04/04/14 Audio Benefits From 'Viewability' Metric | Radio and Local Media Apps: 23% of Local App Downloads Favor Radio | iHeartRadio Enjoys Rapid Growth 
04/03/14 March Auto Sales Beat Projections as Buyers Return to Showrooms | Hispanic Consumers Favor Japanese Vehicle Brands | Ram Outsells Silverado to Claim No. 2 Spot Among Pickups  
04/02/14 Radio Plays Key Role in Obamacare's Enrollment Drive | Shopping Centers Undergoing a Transformation | Highlighting the Benefits of the Local Hardware Store  
04/01/14 Restaurants Eye the Potential of Variable Menu Pricing | 'Buy Local' Campaigns Continue to Grow | New Baseball Season Means New Sales Opportunities  
03/31/14 RAB’s Exciting, NEW Co-op Directory | Tops to Give Learning Gardens to Local Schools | Audio Streaming Providers Let the Brands Play On 
03/28/14 Radio Engages a Large Audience Quickly | One-Third of Online Ads Are Bogus | Brands Look to Online Video Ads, Push TV Aside 
03/27/14 Radio Advertising Bureau Launches Enhanced Co-op Directory | Radio Generates Highest ROI Results in New Report | Survey Indicates 48% of Adults Likely to Buy a Cellphone in 2014 
03/26/14 Sales Growth Slows for Largest Restaurant Chains in 2013 | Americans Spent a Record $56 Billion on Pets in 2013 | Hotel Construction Picking Up Speed 
03/25/14 Light-Vehicle Sales Strengthening in March | Retailers Taking Advantage of Drop in Solar Energy Prices | More Vacationers Using the Services of Travel Agents 
03/24/14 Wendy's Puts Greater Focus on Adoption Cause | Del Monte Foods, Partnership for a Healthier America Team Up In The Fight Against Childhood Obesity | The UPS Store and Marine Toys for Tots Foundation Give the Gift of Reading 
03/21/14 Hard to Separate Advertising from Entertainment | DR Brand Marketers Favor Twitter for Local Campaigns | TVB Claims Local TV Metric Equals National Ratings Metric 
03/20/14  
03/19/14 Crossovers, Trucks Continue to Outsell Cars | Report Ranks Least Expensive Vehicles to Insure, And Which States Have Lowest Rates | Popularity of In-Vehicle Technology Increases 
03/18/14 American Consumers Combine Goals of Saving and Spending | Air Conditioning, Heating Industry Poised for Another Good Year | Golf Industry Hoping for an Early-Spring Tee Time 
03/17/14 The Power of 'Month Of' Healthcare Marketing Promotions | Supermarket Cause Campaigns Bring in Big Bucks | #Hashtags; Don’t Just Lie There, Do Something!  
03/14/14 Broadcast Brands; Digital Harvests | Having CRM is of No Value, Using CRM is the Answer | Brands Favor Social Media for Local Promotions 
03/13/14 Increased Competition Hasn't Resulted in Lower Wireless Bills | Beer Alternatives Are a Hit With Consumers | How Can Garden Centers Enhance Their Appeal? 
03/12/14 Millennials Re-Shaping the Face of Retail | Hispanics Like Shopping at 'Interesting' Stores | Study Looks At 'No Nonsense' Attitudes Among Women 
03/11/14 133 Million Adults Will Celebrate St. Patrick's Day This Year | Lent Prompts Spike in Restaurant Seafood Sales | Consumer Group Finds Problems With Tax Preparation Business 
03/10/14 A Bacon Scent Alarm Clock? Oscar Mayer Is Making It Real | Using Video to Make Your Cause Marketing Show, Not Tell | When It’s OK, Even Brilliant, To Charge For Event Attendance 
03/07/14 Conference Highlights New Ideas, New Opportunities | Digital Agencies Grow Incremental Revenue | Millennials vs. Perennials 
03/06/14 Chilly Weather Stalls February Vehicle Sales | Car Buyers Research More, Visit Showrooms Less | Auto Dealers’ Profits Up 
03/05/14 Retailers Adjusting to the ‘New’ Consumer | Approval Scores for Independent Wireless Stores Improving | Fast Casual Restaurants Embracing the Idea of Co-Branding 
03/04/14 Radio Advertising Bureau RST for March 4 

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