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Radio Sales Today Search Results: Internet Advertising
The Most Accountable Advertising Medium is Digital, Or Is It?
The more you know about metrics, the less confidence you have in Internet metrics. The talk about ads counting as views when they load below the fold, click-fraud, and search engine robots all should cause advertisers to question what they are really receiving when they buy online advertising.

(Source: Advertising Age, by Vince Bond, Jr., 07/15/14) ...
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Get Better Results for Your Advertisers Targeting Men
Include Online Contests, Games, and Video

Men these days spend more time than their dads ever did helping out at home and watching the kids, according to numerous studies.

But that doesn't mean that their interest in shiny new toys and flashy gadgets is on the wane. Quite the contrary!

(Source: MediaPostBlogs, by Bryan Robb, 07/10/14) ...
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Major Ad Agency Unhappy with Programmatic Buying, Pulling Out
Various researchers are predicting programmatic buying will account for more than 30% of total ad spend in the next two years. Programmatic makes targeting specific consumer habits easy, immediate and automated. (See Radio Sales Today, 04/18/14.)

(Source: Advertising Age, by Tim Peterson, 06/17/14) ...
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Hyper-Local Data: Programmatic Game-Changer, And Not Just For Mobile
Hyper-local data is now available via programmatic media buying, and the implications are huge. Hyper-local targeting mainly uses a consumer's latitudinal and longitudinal coordinates (abbreviated as lat/long) to deliver a targeted ad.

(Source: RTB Insider, by Dean Vegliante, 06/23/14) ...
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Branding is Nice, but Advertisers Prefer Driving Sales
Anecdotally, we have observed advertisers over the years say they want branding, image, or name recognition; but if they do not get a lift in sales they rarely renew the advertising.

In a recent report from eMarketer, the empirical evidence shows advertisers are spending 70% of their digital advertising budgets on direct response. Only 30% of digital budgets are designated for branding.

(Source: eMarketer, 05/23/14) ...
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Patching Up Patch
The Fight for Local Ad Dollars Continues

Patch, the AOL division that created local websites, sold advertising to local advertisers, and built out local sales staffs communities across the U.S., found it difficult to turn a profit by selling to mom-and-pop advertisers. AOL recently handed over a majority stake in ownership to an investment firm.

(Source: The New York Times, by Leslie Kaufman, 05/19/14) ...
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Sell the Benefit of Your Trusted Website
Last year, Google identified and removed 350 million ad scams from their ad serving network. The ads look like legitimate advertisers, but take users to malicious websites and install malware.

Ad scams have gotten to be such a concern to ad serving networks like Google, Facebook, Twitter and Yahoo, that they have formed a group called TrustInAds.org to combat the bad ads.

(Source: Adweek, by Katy Bachman, 05/08/14) ...
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1 in 4 Marketers Using Programmatic Marketing
Most Still Find It a Mystery

Programmatic marketing is attracting bigger ad budgets even though the majority of marketers are having trouble understanding what it is and how it works.

(Source: John Potter, SVP/Professional Development, RAB) ...
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If A Tree Falls in the Woods...
We probably all agree a falling tree makes a noise. Yet we probably all agree an online ad that is below the fold makes no noise if a user doesn't scroll down to see it.

The Media Ratings Council (MRC) has approved Viewable Impressions as a digital advertising currency metric. It means there is validation for advertisers wanting to only pay for digital impressions that are actually displayed.

(Source: Advertising Age, by Phil Schraeder, 04/01/14)

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Audio Benefits From 'Viewability' Metric
It's widely believed that a third or more of digital display advertising goes unseen. This may be because a user has scrolled past the ad before it loads, or perhaps never scrolls far enough down to see the ad at all. Of course, there is no shortage of highly creative fraudsters in the display ad business, compounding the problem.

Then there's another question. Even if an ad is "in view," is it actually seen by the user?

(Source: Media Daily News Commentary, by John Rosso, 04/03/14) ...
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One-Third of Online Ads Are Bogus
In a recent article in The Wall Street Journal, the Interactive Advertising Bureau was cited as saying 36% of all web traffic is fake.

With over half of all digital ads being placed using software, many advertisers are unaware of the sites on which their ads are displayed. This allows fraudulent sites to generate machine-driven impressions or clicks on ads to earn revenue.

(Source: The Wall Street Journal, by Suzanne Vranica with contributions by Mike Shields, 03/23/14) ...
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Archived RST issues containing the keyword: Internet Advertising

Date Headlines
07/18/2014 Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up | The Most Accountable Advertising Medium is Digital, Or Is It? | Marketers' Posts and Tweets Falling Short  
07/17/2014 Redesigned Radio Sales Today Will Debut on Monday | Consumer Electronics Industry Revenues Projected to Reach All-Time High in 2014 | Hotels Profiting From Unprecedented Demand 
07/16/2014 Black Auto Dealer Groups' Sales Increase 11% in 2013 | Concept of 'Aging in Place' Offers Many Business Opportunities | New Report Highlights the Importance of Affluent Shoppers 
07/15/2014 Parents Spending More on Kids This Summer | Bob Pittman and Dan Mason to Headline 2014 Radio Show Super Session | Updated Sales and Prospecting Tools Now Available on RAB.com 
07/14/2014 Sponsorship Category: Office Supply Retail | Back-to-School is Cause Marketing Season for Target | Brands, Stores Loving the Growth in FSI Redemption 
07/11/2014 Get Better Results for Your Advertisers Targeting Men | Nielsen Dampens Enthusiasm for Mobile TV Ratings | Radio, Mobile Phone and Recording Industry Execs to Discuss Hybrid Radio at 2014 Radio Show 
07/10/2014 Wal-Mart Maintains Position as Largest U.S. Retailer; Amazon Breaks Into Top 10 | Auto Insurance Satisfaction Reaches All-Time High | Consumers Call For a More Personalized Grocery Shopping Experience 
07/09/2014 Auto Industry Looking Forward to a Big Second Half of 2014 | Study Shows Which Dealers Are Best at Closing the Deal | Service Shops Hustling to Keep Up With Rising Demand  
07/08/2014 RV Sales on Track for Best Year Since 2007 | Indulgent Offerings Continue to be Fast-Food Staples | Study: Children Influence Home-Buying Decisions 
07/07/2014 Back-to-School? But We Just Left! | Martha Stewart Takes On Triscuit Recipe Contest | Chicago's Pitchfork Music Festival Makes New Sponsorship Deals 
07/03/2014 June Auto Sales Defy Predictions Once Again | Who's Drinking What, And Where | Survey: Listeners Really Like Radio Personalities 
07/02/2014 Census Report Provides Latest Age, Diversity Information | Many Pre-Retirees Are Planning a Career Move | Messages Relating to Family, Cultural Identity Resonate with Hispanic Consumers  
07/01/2014 New Study Ranks the Different Types of Audio Consumers | Some States More Expensive Than Others for Car Repairs | Premium Product Shoppers Driving Growth of Pet Market 
06/30/2014 Cracker Jack Wants to Break Out of the Ballpark | Millennials the Future For Fast-Growing Tea Market | Small-Town Retail Returning To Main Street  
06/27/2014 Social Media Doesn't Affect Most Users' Purchase Decisions | Major Ad Agency Unhappy with Programmatic Buying, Pulling Out | Hyper-Local Data: Programmatic Game-Changer, And Not Just For Mobile 
06/26/2014 Where Does America Like to Fill Up? | Diners Are Expecting More From Limited-Service Restaurants | Sales Jump 9% for Major Appliance Retailers in 2013 
06/25/2014 Sales of Luxury Cars Continue to Surge | Influence of Auto Shows on Purchase Decisions Increasing Again | Lincoln, GMC Brands Rank Highest in Customer Satisfaction 
06/24/2014 Many Homeowners Favor Remodeling, As Opposed to Moving | Carrier Financing Programs Boost Sales of Higher-End Smartphones | Shopping Centers Have the Opportunity to Become Community Centers  
06/23/2014 Panasonic Signs a Multi-Year Deal With NASCAR’s Jeff Gordon | Nivea Sun Wins Grand Prix at Cannes Lions Festival For Kid-Tracking App | Quirky Peeps Expand to Quirky Holidays 
06/20/2014 Majority of CMOs Believe Digital is Changing Marketing, But Are Not Ready for the Shift | Disconnect Between ROI Perception and Reality | Increase Digital Revenue Selling Branding 
06/19/2014 Smaller Restaurant Chains See Gains in Customer Satisfaction | Porsche, Jaguar, Lexus, Hyundai Rank Highest in Power Initial Quality Study | Younger Generations Far More Open to Branchless and Alternative Banks 
06/18/2014 Meet Today’s Millennials, Moms and New Retirees | Movie Business Recognizes the Importance of the Hispanic Audience | Boomers, Seniors Represent 'Golden Opportunity' for CPG Spending 
06/17/2014 Diamonds Are a Jeweler's Best Friend | Technology Offerings Increasingly Important to Restaurant Customers | Independent Bookstores Experiencing a Revival 
06/16/2014 Honda Launches YouTube Music Channel 'Honda Stage' | Millennials Require Some Quid Pro Quo for Charitable Giving | Need a Job? Fifth Third Bank is Using Their Own Ads to Help You 
06/13/2014 Financial Ad Category Open to Social Media Advertising | Connected Dash Means Advertising Is Coming Along for the Ride | Most Effective Digital Media: Social and Native 
06/12/2014 Back-to-School Ads: Earlier Each Year | Consumers Warming Up to Smartphone Upgrade Plans | Radio Creatives Encouraged to Submit Ideas for New Creative Edge Challenge 
06/11/2014 Crossovers Lead the Way in May | Large Market-Share Shifts Appear to Be Over, At Least for Now | Shoppers Visiting Fewer Dealerships During the Car-Buying Process 
06/10/2014 Price Drives Customers to Home Improvement Retailers; Staff/Service Keep Them There | More Women Are Riding Motorcycles, and Harley Wants to Cash In | Summer Has Become a Good Time for Health Club Promotions 
06/09/2014 Five Ideas for Integrating Mobile into Your Cause Marketing Efforts | Children's Charities Get United, JetBlue Support | Keurig Uses Sponsorship for Demonstrations and New Sales, Distribution  

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