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Radio Sales Today Search Results: Coupons
Brands, Stores Loving the Growth in FSI Redemption
The newspapers may not be growing their readers, but those freestanding inserts filled with coupons are the hottest thing going. Kantar Media reports that coupon activity from free-standing inserts is increasing and that's increasingly important to retailers as well as brands.

(Source: Marketing Daily, by Sarah Mahoney, 07/10/14) ...
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