RAB Member Benefits: 800-232-3131

RAB.com is best viewed with latest version of IE, Safari, Chrome or Firefox.

Home

Research


 
Radio Sales Today Search Results: Fast Food
Indulgent Offerings Continue to be Fast-Food Staples
Such terms as "loaded," "stacked," "smothered" or "stuffed" are frequently included in the descriptions of menu items offered by today's fast-food restaurants. According to consumer research, it's what their patrons continue to ask for.

(Source: CNBC, by Katie Little, 07/02/14) ...
Read More

Diners Are Expecting More From Limited-Service Restaurants
Even though the restaurant industry sees distinctions between fast-food and fast-casual concepts -- two different types of limited-service restaurants -- those lines are starting to blur for consumers, who note fewer distinctions between the two segments in areas like overall value, friendly service, craveability and menu variety.

(Source: Nation's Restaurant News, by Mark Brandau, 06/16/14) ...
Read More

Smaller Restaurant Chains See Gains in Customer Satisfaction
Small restaurant chains have made gains in customer satisfaction over last year, while most of the largest chains have lost ground, according to the latest restaurant report from the American Customer Satisfaction Index (ACSI).

The ACSI revealed that customer satisfaction for smaller full-service restaurant chains rose 2.5%, to a score of 83 out of 100, while limited-service restaurants remained at 80 for a third straight year. However, the largest full-service chains experienced declines in customer satisfaction.

(Source: Nation's Restaurant News, by Ron Ruggless, 06/17/14) ...
Read More

Technology Offerings Increasingly Important to Restaurant Customers
The appeal of technological amenities among fast-food and fast-casual restaurant customers continues to grow, and in some cases these features have come to be expected.

(Source: Technomic, by Deanna Jordan, 06/05/14) ...
Read More

Chicken Has Its Sights Set on the Hamburger
The venerable hamburger is finally getting some competition as America's fast-food favorite. Coming on strong is chicken with its various fried and grilled menu options, including sandwiches, nuggets, drumsticks, etc.

For the first time in a century, chicken consumption surpassed beef in 2013, according to the USDA, thanks in part to skyrocketing beef prices. And fast-food restaurants specializing in chicken are benefitting.

(Source: Adweek, by Joan Voight, 05/18/14) ...
Read More

Americans Name Their Favorite Quick-Service Restaurants, According to New Survey
Papa Murphy's, Qdoba, Firehouse Subs and Raising Cane's emerged as the big winners in Market Force Information's nationwide study of Americans' favorite quick-service food chains.

The new survey polled more than 6,100 consumers, asking them to name their favorite restaurants in four popular categories: Pizza, Mexican fare, Sandwiches and Chicken. The study examined why customers prefer one restaurant over another, based on factors such as service, food quality, atmosphere and value.

(Source: RestaurantNews.com, 04/29/14)
...
Read More

Food Chains Offer Smartphone Payments, But New Credit Cards May Continue Dominance
Mobile developers are saying: "Move over plastic," hoping the smartphone will be the new way to pay for your meal at several food chains who are using, or at least testing, electronic payments.

McDonald's, Wendy's, Taco Bell, and Subway are among quick-serve restaurants that are trying to make paying as "quick" as their service. Some of the restaurants are simply using GoogleWallet, others are developing their own apps.

(Sources: Let's Talk Payments, 04/24/14; Business Insider, by Jim Edwards, 02/07/14) ...
Read More

Restaurants Eye the Potential of Variable Menu Pricing
Restaurant operators are exploring the concept of variable menu pricing -- at different times of the day or different days of the week -- as a way of generating additional traffic.

While speaking at last week's Women's Foodservice Forum, Hudson Riehle, senior vice president of the National Restaurant Association's information services division, noted that this form of "yield management" is on the verge of being utilized in the restaurant business.

(Source: Nation's Restaurant News, by Ron Ruggless, 03/27/14) ...
Read More

Sales Growth Slows for Largest Restaurant Chains in 2013
New research from Technomic Inc. shows that the 500 largest U.S. restaurant chains registered a 3.5% increase in sales for 2013, which is down from a 4.9% revenue gain the previous year.

The foodservice consultancy found that U.S. systemwide sales for the top 500 chains grew to an estimated $264 billion in 2013, up more than $8.8 billion from 2012.

(Source: Technomic Inc., 03/24/14) ...
Read More

Lent Prompts Spike in Restaurant Seafood Sales
This is a time for increased seafood sales in the restaurant industry thanks to Lent, the 40-day period before Easter that began on March 5.

"It's a significant business opportunity, I think, for all chains," said Brad Haley, chief marketing officer of CKE, Inc., the parent company of quick-service restaurants Carl's Jr. and Hardee's, which is offering fish specials for the season.

(Source: Nation's Restaurant News, by Bret Thorn, 03/04/14) ...
Read More

Taco Bell Takes On The Breakfast Experience As Part Of Their ‘Liv Mas’ Platform

Taco Bell is entering the “Breakfast Wars” on March 27 with a massive nationwide campaign. To complement the new menu, Taco Bell is launching its biggest marketing campaign in history. The menu features 13 new offerings, including the A.M. Crunchwrap and the Waffle Taco, a waffle wrapped around a sausage patty or bacon, with scrambled eggs and cheese and served with a side of syrup. Rainforest-Certified coffee will also be served.

(Source: QSRWeb.com, By Alicia Kelso, 2/24/2014)
...
Read More

Archived RST issues containing the keyword: Fast Food

Date Headlines
07/18/2014 Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up | The Most Accountable Advertising Medium is Digital, Or Is It? | Marketers' Posts and Tweets Falling Short  
07/17/2014 Redesigned Radio Sales Today Will Debut on Monday | Consumer Electronics Industry Revenues Projected to Reach All-Time High in 2014 | Hotels Profiting From Unprecedented Demand 
07/16/2014 Black Auto Dealer Groups' Sales Increase 11% in 2013 | Concept of 'Aging in Place' Offers Many Business Opportunities | New Report Highlights the Importance of Affluent Shoppers 
07/15/2014 Parents Spending More on Kids This Summer | Bob Pittman and Dan Mason to Headline 2014 Radio Show Super Session | Updated Sales and Prospecting Tools Now Available on RAB.com 
07/14/2014 Sponsorship Category: Office Supply Retail | Back-to-School is Cause Marketing Season for Target | Brands, Stores Loving the Growth in FSI Redemption 
07/11/2014 Get Better Results for Your Advertisers Targeting Men | Nielsen Dampens Enthusiasm for Mobile TV Ratings | Radio, Mobile Phone and Recording Industry Execs to Discuss Hybrid Radio at 2014 Radio Show 
07/10/2014 Wal-Mart Maintains Position as Largest U.S. Retailer; Amazon Breaks Into Top 10 | Auto Insurance Satisfaction Reaches All-Time High | Consumers Call For a More Personalized Grocery Shopping Experience 
07/09/2014 Auto Industry Looking Forward to a Big Second Half of 2014 | Study Shows Which Dealers Are Best at Closing the Deal | Service Shops Hustling to Keep Up With Rising Demand  
07/08/2014 RV Sales on Track for Best Year Since 2007 | Indulgent Offerings Continue to be Fast-Food Staples | Study: Children Influence Home-Buying Decisions 
07/07/2014 Back-to-School? But We Just Left! | Martha Stewart Takes On Triscuit Recipe Contest | Chicago's Pitchfork Music Festival Makes New Sponsorship Deals 
07/03/2014 June Auto Sales Defy Predictions Once Again | Who's Drinking What, And Where | Survey: Listeners Really Like Radio Personalities 
07/02/2014 Census Report Provides Latest Age, Diversity Information | Many Pre-Retirees Are Planning a Career Move | Messages Relating to Family, Cultural Identity Resonate with Hispanic Consumers  
07/01/2014 New Study Ranks the Different Types of Audio Consumers | Some States More Expensive Than Others for Car Repairs | Premium Product Shoppers Driving Growth of Pet Market 
06/30/2014 Cracker Jack Wants to Break Out of the Ballpark | Millennials the Future For Fast-Growing Tea Market | Small-Town Retail Returning To Main Street  
06/27/2014 Social Media Doesn't Affect Most Users' Purchase Decisions | Major Ad Agency Unhappy with Programmatic Buying, Pulling Out | Hyper-Local Data: Programmatic Game-Changer, And Not Just For Mobile 
06/26/2014 Where Does America Like to Fill Up? | Diners Are Expecting More From Limited-Service Restaurants | Sales Jump 9% for Major Appliance Retailers in 2013 
06/25/2014 Sales of Luxury Cars Continue to Surge | Influence of Auto Shows on Purchase Decisions Increasing Again | Lincoln, GMC Brands Rank Highest in Customer Satisfaction 
06/24/2014 Many Homeowners Favor Remodeling, As Opposed to Moving | Carrier Financing Programs Boost Sales of Higher-End Smartphones | Shopping Centers Have the Opportunity to Become Community Centers  
06/23/2014 Panasonic Signs a Multi-Year Deal With NASCAR’s Jeff Gordon | Nivea Sun Wins Grand Prix at Cannes Lions Festival For Kid-Tracking App | Quirky Peeps Expand to Quirky Holidays 
06/20/2014 Majority of CMOs Believe Digital is Changing Marketing, But Are Not Ready for the Shift | Disconnect Between ROI Perception and Reality | Increase Digital Revenue Selling Branding 
06/19/2014 Smaller Restaurant Chains See Gains in Customer Satisfaction | Porsche, Jaguar, Lexus, Hyundai Rank Highest in Power Initial Quality Study | Younger Generations Far More Open to Branchless and Alternative Banks 
06/18/2014 Meet Today’s Millennials, Moms and New Retirees | Movie Business Recognizes the Importance of the Hispanic Audience | Boomers, Seniors Represent 'Golden Opportunity' for CPG Spending 
06/17/2014 Diamonds Are a Jeweler's Best Friend | Technology Offerings Increasingly Important to Restaurant Customers | Independent Bookstores Experiencing a Revival 
06/16/2014 Honda Launches YouTube Music Channel 'Honda Stage' | Millennials Require Some Quid Pro Quo for Charitable Giving | Need a Job? Fifth Third Bank is Using Their Own Ads to Help You 
06/13/2014 Financial Ad Category Open to Social Media Advertising | Connected Dash Means Advertising Is Coming Along for the Ride | Most Effective Digital Media: Social and Native 
06/12/2014 Back-to-School Ads: Earlier Each Year | Consumers Warming Up to Smartphone Upgrade Plans | Radio Creatives Encouraged to Submit Ideas for New Creative Edge Challenge 
06/11/2014 Crossovers Lead the Way in May | Large Market-Share Shifts Appear to Be Over, At Least for Now | Shoppers Visiting Fewer Dealerships During the Car-Buying Process 
06/10/2014 Price Drives Customers to Home Improvement Retailers; Staff/Service Keep Them There | More Women Are Riding Motorcycles, and Harley Wants to Cash In | Summer Has Become a Good Time for Health Club Promotions 
06/09/2014 Five Ideas for Integrating Mobile into Your Cause Marketing Efforts | Children's Charities Get United, JetBlue Support | Keurig Uses Sponsorship for Demonstrations and New Sales, Distribution  

Still didn't find what you're looking for? Try searching by category and keyword. Click the drop-down list below, select a topic and click search.