Customer Service Pays Off for Small Businesses
An increasing number of consumers are electing to spend their money with small businesses, primarily because of a preference for supporting their local economy and the personalized service these establishments provide.
These conclusions are part of a new survey from AYTM Market Research, which also found that more than 60% of the respondents said they would pay higher prices to support small businesses.
'Buy Local' Campaigns Continue to Grow
Around the country, the number of groups promoting "local first" or "buy local" campaigns is at an all-time high. More than 150 business alliances are encouraging community members to buy from independent, locally-owned businesses.
(Source: CNNMoney.com, by Julia Lyon, 03/28/14) ... Read More
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