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Radio Sales Today Search Results: Charities
Millennials Require Some Quid Pro Quo for Charitable Giving
Millennials are changing everything, even how we do charity.

They expect to be able to donate online. They want to be able to share their charitable efforts with their friends; after all, it's a part of how they identify themselves. And they are demanding concrete, tangible evidence that their giving is making an impact.

(Source: About.com/Nonprofit Charitable Orgs, by Bradley Depew, 06/14) ...
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Children's Charities Get United, JetBlue Support
Children's charities are the focus for Cause campaigns by United Airlines and JetBlue Airways.

United Airlines is supporting the Happy Hearts Fund -- a non-profit foundation dedicated to rebuilding schools and restoring hope and opportunity in the lives of children after natural disasters. JetBlue Airways' effort focuses on its in-house Soar with Reading program, a summer literacy initiative that helps place age-appropriate books in the hands of children in underserved areas.

(Source: Marketing Daily, by Tanya Gazdik Irwin, 06/06/14) ...
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New Report Shows World’s Largest Companies Increasing Their Giving
One exciting part of the results from the Giving in Numbers Brief found that 52 percent of companies that boosted their giving by more than 10 percent reported a median increase in revenues of 11 percent.

The survey also found that the increase in giving was driven in part by a rise in non-cash gifts, including product, pro bono, and other in-kind contributions; and that education -- including both K-12 and higher education -- was the most popular issue area, followed by health and social services.

(Source: Philanthropy News Digest, 05/21/14) ...
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Jersey Mike's Subs Sets Record With Annual Charity Fundraiser
Jersey Mike's Subs raised an unprecedented $2.1 million for its 4th annual Month of Giving campaign, with the money going toward more than 100 different charities nationwide.

(Source: FastCasual.com, 04/17/14) ...
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Archived RST issues containing the keyword: Charities

Date Headlines
07/18/2014 Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up | The Most Accountable Advertising Medium is Digital, Or Is It? | Marketers' Posts and Tweets Falling Short  
07/17/2014 Redesigned Radio Sales Today Will Debut on Monday | Consumer Electronics Industry Revenues Projected to Reach All-Time High in 2014 | Hotels Profiting From Unprecedented Demand 
07/16/2014 Black Auto Dealer Groups' Sales Increase 11% in 2013 | Concept of 'Aging in Place' Offers Many Business Opportunities | New Report Highlights the Importance of Affluent Shoppers 
07/15/2014 Parents Spending More on Kids This Summer | Bob Pittman and Dan Mason to Headline 2014 Radio Show Super Session | Updated Sales and Prospecting Tools Now Available on RAB.com 
07/14/2014 Sponsorship Category: Office Supply Retail | Back-to-School is Cause Marketing Season for Target | Brands, Stores Loving the Growth in FSI Redemption 
07/11/2014 Get Better Results for Your Advertisers Targeting Men | Nielsen Dampens Enthusiasm for Mobile TV Ratings | Radio, Mobile Phone and Recording Industry Execs to Discuss Hybrid Radio at 2014 Radio Show 
07/10/2014 Wal-Mart Maintains Position as Largest U.S. Retailer; Amazon Breaks Into Top 10 | Auto Insurance Satisfaction Reaches All-Time High | Consumers Call For a More Personalized Grocery Shopping Experience 
07/09/2014 Auto Industry Looking Forward to a Big Second Half of 2014 | Study Shows Which Dealers Are Best at Closing the Deal | Service Shops Hustling to Keep Up With Rising Demand  
07/08/2014 RV Sales on Track for Best Year Since 2007 | Indulgent Offerings Continue to be Fast-Food Staples | Study: Children Influence Home-Buying Decisions 
07/07/2014 Back-to-School? But We Just Left! | Martha Stewart Takes On Triscuit Recipe Contest | Chicago's Pitchfork Music Festival Makes New Sponsorship Deals 

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