They expect to be able to donate online. They want to be able to share their charitable efforts with their friends; after all, it's a part of how they identify themselves. And they are demanding concrete, tangible evidence that their giving is making an impact.
(Source: About.com/Nonprofit Charitable Orgs, by Bradley Depew, 06/14)
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United Airlines is supporting the Happy Hearts Fund -- a non-profit foundation dedicated to rebuilding schools and restoring hope and opportunity in the lives of children after natural disasters. JetBlue Airways' effort focuses on its in-house Soar with Reading program, a summer literacy initiative that helps place age-appropriate books in the hands of children in underserved areas.
(Source: Marketing Daily, by Tanya Gazdik Irwin, 06/06/14) ... Read More
The survey also found that the increase in giving was driven in part by a rise in non-cash gifts, including product, pro bono, and other in-kind contributions; and that education -- including both K-12 and higher education -- was the most popular issue area, followed by health and social services.
(Source: Philanthropy News Digest, 05/21/14) ... Read More