RAB Member Benefits: 800-232-3131

RAB.com is best viewed with latest version of IE, Safari, Chrome or Firefox.

Home

Research


 
Radio Sales Today Search Results: Ethnic Marketing
Census Report Provides Latest Age, Diversity Information
New research from the U.S. Census Bureau shows that Americans grew a little older last year, while at the same time the nation's population became more diverse.

The median age for the United States as a whole inched up from 37.5 years to 37.6 years in 2013, as the country's 65-and-older population increased 3.6% from 2012, compared to a 0.3% rate of growth for the under-65 age bracket.

(Source: United States Census Bureau, 06/26/14) ...
Read More

Survey Identifies Brand Preferences, Reasons for Buying Among Ethnic Auto Customers
Honda, Toyota and BMW all scored well as future vehicles of choice among ethnic buyers, according to a comprehensive new study by Strategic Vision.

As part of its annual New Vehicle Experience Study, the research-based consultancy polled more than 500,000 buyers -- African Americans, Latino Americans and Asian Americans -- who self-reported their ethnicity. The survey focused on the similarities and differences of the ethnic groups to learn what brands are favored by these customers, and what it is about the vehicles that would prompt a purchase.

(Source: Strategic Vision, 05/19/14) ...
Read More

Research Explores the Distinct Characteristics of Multicultural Consumers
The combined spending of Black, Hispanic and Asian-American consumers in the U.S. totaled approximately $2.9 trillion in 2013. Understandably, this level of business potential is generating more and more attention from corporations and advertisers.

But appealing to these diverse consumers is not always easy. As part of a recent webinar presented by Nielsen, multicultural experts from the global marketing and information organization offered their insights relating to each of these distinct cultural groups.

(Source: Store Brands, by Michal Christine Escobar, 05/07/14) ...
Read More

Automotive Brands Adapting to a More Diverse Market
The concept of multicultural marketing has evolved over the years to include a number of diverse demographic and lifestyle categories, and marketers have adapted to the times.

Among the ad agencies who have expanded their reach to a broader market is GlobalHue. Dennis Castillo, GlobalHue's group account director, and Vida Cornelious, the company's chief creative officer, recently discussed how changing cultural dynamics are influencing automotive marketing.

(Source: Automotive News, by Vince Bond, Jr., 05/12/14) ...
Read More

NAHB Study Reveals Key Differences in Home Preferences Based on Race or Ethnicity
According to a new survey by the National Association of Home Builders, there are some significant differences among home buyers when the ethnic backgrounds of these prospective homeowners are examined from an age and income standpoint.

(Source: National Association of Home Builders, 03/10/14) ...
Read More

Archived RST issues containing the keyword: Ethnic Marketing

Date Headlines

Still didn't find what you're looking for? Try searching by category and keyword. Click the drop-down list below, select a topic and click search.