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Radio Sales Today Search Results: Baby Boomer Market
Concept of 'Aging in Place' Offers Many Business Opportunities
"Aging in Place" is a phrase that's being used often these days when discussing the living arrangements of older Americans. Many Baby Boomers and Seniors would understandably prefer to remain in their homes as long as possible.

A number of industries -- such as new home construction, remodeling, financial services, health services and technology -- are in a position to capitalize on this trend.

(Source: Engage: Boomers, by Gordon Plutsky, 07/15/14) ...
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Many Pre-Retirees Are Planning a Career Move
Almost a third (29%) of pre-retirees plan to change careers in the next five years, a new survey reveals. Their top reasons for making a switch: less stress and more work-life balance.

These folks "want to make a change, and for the first time we are seeing it's not all about money," says Emilio Pardo, 50, president of Life Reimagined, an organization dedicated to helping people reimagine their lives.

(Source: USA Today, by Nanci Hellmich, 06/29/14) ...
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Boomers, Seniors Represent 'Golden Opportunity' for CPG Spending
Accounting for more than 50 percent of consumer packaged goods (CPG) spending, the Baby Boomer/Senior market spent more than $200 billion across shopping channels in the last year alone.

And, with the number of Americans aged 65 and older set to double during the next 25 years, this spending power will continue to grow, explains a new report from IRI.

(Source: IRI, 06/17/14) ...
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Archived RST issues containing the keyword: Baby Boomer Market

Date Headlines
07/18/14 Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up | The Most Accountable Advertising Medium is Digital, Or Is It? | Marketers' Posts and Tweets Falling Short  
07/17/14 Redesigned Radio Sales Today Will Debut on Monday | Consumer Electronics Industry Revenues Projected to Reach All-Time High in 2014 | Hotels Profiting From Unprecedented Demand 
07/16/14 Black Auto Dealer Groups' Sales Increase 11% in 2013 | Concept of 'Aging in Place' Offers Many Business Opportunities | New Report Highlights the Importance of Affluent Shoppers 
07/15/14 Parents Spending More on Kids This Summer | Bob Pittman and Dan Mason to Headline 2014 Radio Show Super Session | Updated Sales and Prospecting Tools Now Available on RAB.com 
07/14/14 Sponsorship Category: Office Supply Retail | Back-to-School is Cause Marketing Season for Target | Brands, Stores Loving the Growth in FSI Redemption 
07/11/14 Get Better Results for Your Advertisers Targeting Men | Nielsen Dampens Enthusiasm for Mobile TV Ratings | Radio, Mobile Phone and Recording Industry Execs to Discuss Hybrid Radio at 2014 Radio Show 
07/10/14 Wal-Mart Maintains Position as Largest U.S. Retailer; Amazon Breaks Into Top 10 | Auto Insurance Satisfaction Reaches All-Time High | Consumers Call For a More Personalized Grocery Shopping Experience 
07/09/14 Auto Industry Looking Forward to a Big Second Half of 2014 | Study Shows Which Dealers Are Best at Closing the Deal | Service Shops Hustling to Keep Up With Rising Demand  
07/08/14 RV Sales on Track for Best Year Since 2007 | Indulgent Offerings Continue to be Fast-Food Staples | Study: Children Influence Home-Buying Decisions 
07/07/14 Back-to-School? But We Just Left! | Martha Stewart Takes On Triscuit Recipe Contest | Chicago's Pitchfork Music Festival Makes New Sponsorship Deals 
07/03/14 June Auto Sales Defy Predictions Once Again | Who's Drinking What, And Where | Survey: Listeners Really Like Radio Personalities 
07/02/14 Census Report Provides Latest Age, Diversity Information | Many Pre-Retirees Are Planning a Career Move | Messages Relating to Family, Cultural Identity Resonate with Hispanic Consumers  
07/01/14 New Study Ranks the Different Types of Audio Consumers | Some States More Expensive Than Others for Car Repairs | Premium Product Shoppers Driving Growth of Pet Market 
06/30/14 Cracker Jack Wants to Break Out of the Ballpark | Millennials the Future For Fast-Growing Tea Market | Small-Town Retail Returning To Main Street  
06/27/14 Social Media Doesn't Affect Most Users' Purchase Decisions | Major Ad Agency Unhappy with Programmatic Buying, Pulling Out | Hyper-Local Data: Programmatic Game-Changer, And Not Just For Mobile 
06/26/14 Where Does America Like to Fill Up? | Diners Are Expecting More From Limited-Service Restaurants | Sales Jump 9% for Major Appliance Retailers in 2013 
06/25/14 Sales of Luxury Cars Continue to Surge | Influence of Auto Shows on Purchase Decisions Increasing Again | Lincoln, GMC Brands Rank Highest in Customer Satisfaction 
06/24/14 Many Homeowners Favor Remodeling, As Opposed to Moving | Carrier Financing Programs Boost Sales of Higher-End Smartphones | Shopping Centers Have the Opportunity to Become Community Centers  
06/23/14 Panasonic Signs a Multi-Year Deal With NASCAR’s Jeff Gordon | Nivea Sun Wins Grand Prix at Cannes Lions Festival For Kid-Tracking App | Quirky Peeps Expand to Quirky Holidays 
06/20/14 Majority of CMOs Believe Digital is Changing Marketing, But Are Not Ready for the Shift | Disconnect Between ROI Perception and Reality | Increase Digital Revenue Selling Branding 
06/19/14 Smaller Restaurant Chains See Gains in Customer Satisfaction | Porsche, Jaguar, Lexus, Hyundai Rank Highest in Power Initial Quality Study | Younger Generations Far More Open to Branchless and Alternative Banks 
06/18/14 Meet Today’s Millennials, Moms and New Retirees | Movie Business Recognizes the Importance of the Hispanic Audience | Boomers, Seniors Represent 'Golden Opportunity' for CPG Spending 
06/17/14 Diamonds Are a Jeweler's Best Friend | Technology Offerings Increasingly Important to Restaurant Customers | Independent Bookstores Experiencing a Revival 
06/16/14 Honda Launches YouTube Music Channel 'Honda Stage' | Millennials Require Some Quid Pro Quo for Charitable Giving | Need a Job? Fifth Third Bank is Using Their Own Ads to Help You 
06/13/14 Financial Ad Category Open to Social Media Advertising | Connected Dash Means Advertising Is Coming Along for the Ride | Most Effective Digital Media: Social and Native 
06/12/14 Back-to-School Ads: Earlier Each Year | Consumers Warming Up to Smartphone Upgrade Plans | Radio Creatives Encouraged to Submit Ideas for New Creative Edge Challenge 
06/11/14 Crossovers Lead the Way in May | Large Market-Share Shifts Appear to Be Over, At Least for Now | Shoppers Visiting Fewer Dealerships During the Car-Buying Process 
06/10/14 Price Drives Customers to Home Improvement Retailers; Staff/Service Keep Them There | More Women Are Riding Motorcycles, and Harley Wants to Cash In | Summer Has Become a Good Time for Health Club Promotions 
06/09/14 Five Ideas for Integrating Mobile into Your Cause Marketing Efforts | Children's Charities Get United, JetBlue Support | Keurig Uses Sponsorship for Demonstrations and New Sales, Distribution  
06/06/14 Branding is Nice, but Advertisers Prefer Driving Sales | Contextual and Customized Advertising Yields Better Results | Advertisers Park Digital Dollars and Wait For Consumers to Catch Up Online 
06/05/14 2014 Radio Mercury Awards Recipients Honored at Annual Event | Spending on Father's Day Gifts to Top $12.5 Billion | Furniture Retailers Get a Lift from Memorial Day Sales  
06/04/14 Survey Identifies Brand Preferences, Reasons for Buying Among Ethnic Auto Customers | Hispanics Represent a Key Opportunity for Healthcare Providers | Affluent Consumers Differ by Age, Shopping Habits 
06/03/14 Retailers Gamble on Consumers' Holiday Spending Mood | Survey Ranks America's Favorite Grocery Brands | Small Businesses Expected to Increase Tech Expenditures 
06/02/14 New Report Shows World’s Largest Companies Increasing Their Giving | Rite Aid Re-Rocks Its Skin Tour | IEG Releases Top Sponsorship Report 
05/30/14 Striking a Balance between Traditional and Digital | Mobile Advertising Taking Direct-Response Marketers' Budgets | Six Social Media Tips for Advertisers 
05/29/14 Sales of Top 100 Consumer Electronics Dealers Remain Flat in 2013 | Number of Pool and Spa Retail Stores Increasing | Condos Highlight Sales Report for Existing Homes  
05/28/14 Employment Hits the 1 Million Mark at U.S. Dealerships in 2013 | New-Car Dealers Would Like a Bigger Slice of the Used-Vehicle Market | Concept of No-Haggle Pricing is Slow to Catch On 
05/27/14 What Are The Country's Most Popular Stores? | Self-Directed Investors Seek Support, Financial Tools to Help with Decisions | Americans' Thirst for Wine Continues to Grow 
05/23/14 BIA/Kelsey Says Mobile Will Match Radio Revenue in 5 Years | Patching Up Patch | A Retailer's Guide to Webrooming 
05/22/14 Cellphone Purchase Process Continues to Evolve | Chicken Has Its Sights Set on the Hamburger | U.S. Boating Industry Riding Wave of Momentum 
05/21/14 Research Explores the Distinct Characteristics of Multicultural Consumers | Automotive Brands Adapting to a More Diverse Market | Younger Generations, Hispanics Will Influence Country's Future Eating Habits 
05/20/14 Survey Predicts Increases in Travel, Overall Spending This Summer | Leading Home Furnishings Retailers Implementing Expansion Plans | Home Technology Installations Continue to Grow 
05/19/14 Big Beverage Summer Promotions | 'Underground' Cyclist Communities Offered ‘The Fat Tire Experience’ | $90M, 3-Year Campaign From Your Favorite Frozen Food Brands 
05/16/14 Bloomberg TV: More Radio Listeners Than Ever | Radio is Still the One | Sell the Benefit of Your Trusted Website 
05/15/14 Americans Name Their Favorite Quick-Service Restaurants, According to New Survey | Customer Satisfaction with Banks at All-Time High | New Tenants, Technologies Enabling Malls to Better Compete  
05/14/14 New Study Identifies Which Auto Brands Attract the Youngest Buyers | Survey Highlights Importance of Moms in Vehicle-Buying Process | BMW, Lexus Lead in Luxury Auto Consideration 
05/13/14 New Homes are Preferred by Buyers, But Prices Are a Turn-Off | C-Stores Hoping to Make Inroads on QSR Business | Jewelers Celebrate a Happy Mother's Day 
05/12/14 2014 Radio Mercury Award Finalists Announced | It Looks To Be a Record-Breaking Summer For Concerts | Getting the Spotlight When You Aren’t Part of the Show 
05/09/14 NextRadio App Grows Rapidly | Advantage Amazon | Marketers Still Skeptical About Mobile and Social 
05/08/14 Fast-Casual Restaurants Keep Delivering Faster-Than-Average Growth | Homeowners Tackling Landscaping Projects that Beautify, Solve Problems | Consumers Pick Their Customer Service Favorites  
05/07/14 Hispanic, African American Radio Audiences Reach Historic Highs | Millennials Mean Business: Now and in the Future | Costco, Target, Home Depot Are Favorites of Affluent Shoppers 
05/06/14 Price An Increasingly Important Consideration for Smartphone Customers | 2013 Sales of Men's and Women's Apparel Enjoy Gains of 5% and 4%, Respectively | Seven Tips for Better Commercial Copywriting 
05/05/14 4 Real-Time Engagement Strategies | The 2014 Walgreens Way to Well Health Tour Kicks Off | Dunkin' Donuts Finds Sports Marketing 'A Winner's Game'  
05/02/14 Online Batters Bricks | Food Chains Offer Smartphone Payments, But New Credit Cards May Continue Dominance | Yet Another Media Competitor From Out of Thin Air  
05/01/14 2014 Political Advertising Handbook for Radio Professionals Now Available | Families Preparing to Treat Mom on Her Special Day | Hotel Guests Are Bringing Their Appetites When Traveling 
04/30/14 New-Vehicle Sales Gain Momentum, With Consumer Spending at Record-Level Pace | Poor Service Ranks as Leading Reason for Switching Auto Insurance | Surge in Off-Lease Vehicles Should Buoy Used-Car Market 
04/29/14 7th Annual 'Rising Through the Ranks' Course Now Accepting Applications | Home Improvement Professionals Bullish on Business Growth This Year | Survey Supports Kroger's Dominant Position Among Grocery Shoppers  
04/28/14 Effective Sponsorship Proposals: The Primary Proposal | Restaurant Marketing Ideas for May | Jersey Mike's Subs Sets Record With Annual Charity Fundraiser 
04/25/14 What Stations Are Doing: Time to Roll the Dice on Social | BIA/Kelsey Research Says the Internet Radio Revolution Has Arrived | Time Spent with Digital to Surpass Television 
04/24/14 Customer Service Pays Off for Small Businesses | Homeowners Looking to Spruce Up Their Residences with a New Coat of Paint | Appeal of Imports Increases Among Beer Drinkers 
04/23/14 Survey Indicates Teen Spending is Stabilizing | NAHB Study Reveals Key Differences in Home Preferences Based on Race or Ethnicity | The Do's & Don'ts of Marketing to Millennials  
04/22/14 Summer Travel Forecast: Bigger, Longer Vacations | Self-Reward Becomes New Motivation for Luxury Vehicle Buyers | Walk-In Medical Clinics Are Expanding to Meet New Healthcare Demands 
04/21/14 Marketers Go Where the Millennials Are: Summer Music Festivals | Pepsi Readies Summer Launch of Sodas With 'Real Sugar' | Is Corporate America Losing Interest in Being Pink? 
04/18/14 Jacobs Media Releases Techsurvey10, Radio at the Digital Tipping Point | 1 in 4 Marketers Using Programmatic Marketing | The Power of a Digital Database  
04/17/14 Study Suggests That Frequent Shoppers Aren't Necessarily Loyal Ones | More Dentists Utilizing Advancements in Technology | AHAM Report: It Pays to Buy New Appliances 
04/16/14 Vehicle Sales for March: Better Than Originally Thought | Honda, Mercedes, Ford Collect KBB Awards | Cadillac, Buick Lead Customer Service Rankings in J.D. Power Study 
04/15/14 Fine-Dining Restaurants Riding Three-Year Growth Streak | Survey Predicts a Drop in Prom Spending This Year Consumers Voice Their Reasons for Switching Supermarkets 
04/14/14 Retail Bank Sponsorship: 8 Blistering Hot Buttons | 7UP Goes After Millennials/Hispanics Via EDM Event Sponsorships | SodaStream Targets Ocean Pollution, With Light Touch 
04/11/14 The 3-Rs to Sell More Streaming Audio | Marketron to Give Radio Broadcasters a Piece of the Programmatic Pie, Taps Jelli | If A Tree Falls in the Woods 
04/10/14 Women Starting More Than 1,200 New Businesses Per Day | Morning Daypart Fuels Growth in Hispanic Radio Listening | High-End Fashion Retailers Are Increasingly Targeting Men 
04/09/14 Hottest Ad Categories in 2014 | In-Store Transactions Lift Overall Convenience Store Sales in 2013 | Harley Ready to Unveil Its New, Smaller Bike  
04/08/14 News & Notes from the NAB Show | Number of Americans Planning to Move Predicted to Grow This Year | Consumers Increasing Their Use of Mobile Banking Services 
04/07/14 Survey Says Sponsors Want More Tangible Results, New Benefits and Services | Green Giant Campaign Gets Moms’ Attention By Helping Fight Bullying | Baskin-Robbins Helps Franchises With New Campaign, New Products, New Options  
04/04/14 Audio Benefits From 'Viewability' Metric | Radio and Local Media Apps: 23% of Local App Downloads Favor Radio | iHeartRadio Enjoys Rapid Growth 
04/03/14 March Auto Sales Beat Projections as Buyers Return to Showrooms | Hispanic Consumers Favor Japanese Vehicle Brands | Ram Outsells Silverado to Claim No. 2 Spot Among Pickups  
04/02/14 Radio Plays Key Role in Obamacare's Enrollment Drive | Shopping Centers Undergoing a Transformation | Highlighting the Benefits of the Local Hardware Store  
04/01/14 Restaurants Eye the Potential of Variable Menu Pricing | 'Buy Local' Campaigns Continue to Grow | New Baseball Season Means New Sales Opportunities  
03/31/14 RAB’s Exciting, NEW Co-op Directory | Tops to Give Learning Gardens to Local Schools | Audio Streaming Providers Let the Brands Play On 
03/28/14 Radio Engages a Large Audience Quickly | One-Third of Online Ads Are Bogus | Brands Look to Online Video Ads, Push TV Aside 
03/27/14 Radio Advertising Bureau Launches Enhanced Co-op Directory | Radio Generates Highest ROI Results in New Report | Survey Indicates 48% of Adults Likely to Buy a Cellphone in 2014 
03/26/14 Sales Growth Slows for Largest Restaurant Chains in 2013 | Americans Spent a Record $56 Billion on Pets in 2013 | Hotel Construction Picking Up Speed 
03/25/14 Light-Vehicle Sales Strengthening in March | Retailers Taking Advantage of Drop in Solar Energy Prices | More Vacationers Using the Services of Travel Agents 
03/24/14 Wendy's Puts Greater Focus on Adoption Cause | Del Monte Foods, Partnership for a Healthier America Team Up In The Fight Against Childhood Obesity | The UPS Store and Marine Toys for Tots Foundation Give the Gift of Reading 
03/21/14 Hard to Separate Advertising from Entertainment | DR Brand Marketers Favor Twitter for Local Campaigns | TVB Claims Local TV Metric Equals National Ratings Metric 
03/20/14  
03/19/14 Crossovers, Trucks Continue to Outsell Cars | Report Ranks Least Expensive Vehicles to Insure, And Which States Have Lowest Rates | Popularity of In-Vehicle Technology Increases 
03/18/14 American Consumers Combine Goals of Saving and Spending | Air Conditioning, Heating Industry Poised for Another Good Year | Golf Industry Hoping for an Early-Spring Tee Time 
03/17/14 The Power of 'Month Of' Healthcare Marketing Promotions | Supermarket Cause Campaigns Bring in Big Bucks | #Hashtags; Don’t Just Lie There, Do Something!  
03/14/14 Broadcast Brands; Digital Harvests | Having CRM is of No Value, Using CRM is the Answer | Brands Favor Social Media for Local Promotions 
03/13/14 Increased Competition Hasn't Resulted in Lower Wireless Bills | Beer Alternatives Are a Hit With Consumers | How Can Garden Centers Enhance Their Appeal? 
03/12/14 Millennials Re-Shaping the Face of Retail | Hispanics Like Shopping at 'Interesting' Stores | Study Looks At 'No Nonsense' Attitudes Among Women 
03/11/14 133 Million Adults Will Celebrate St. Patrick's Day This Year | Lent Prompts Spike in Restaurant Seafood Sales | Consumer Group Finds Problems With Tax Preparation Business 
03/10/14 A Bacon Scent Alarm Clock? Oscar Mayer Is Making It Real | Using Video to Make Your Cause Marketing Show, Not Tell | When It’s OK, Even Brilliant, To Charge For Event Attendance 
03/07/14 Conference Highlights New Ideas, New Opportunities | Digital Agencies Grow Incremental Revenue | Millennials vs. Perennials 
03/06/14 Chilly Weather Stalls February Vehicle Sales | Car Buyers Research More, Visit Showrooms Less | Auto Dealers’ Profits Up 
03/05/14 Retailers Adjusting to the ‘New’ Consumer | Approval Scores for Independent Wireless Stores Improving | Fast Casual Restaurants Embracing the Idea of Co-Branding 
03/04/14 Radio Advertising Bureau RST for March 4 

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