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Radio Sales Today Search Results: Baby Boomer Market
Concept of 'Aging in Place' Offers Many Business Opportunities
"Aging in Place" is a phrase that's being used often these days when discussing the living arrangements of older Americans. Many Baby Boomers and Seniors would understandably prefer to remain in their homes as long as possible.

A number of industries -- such as new home construction, remodeling, financial services, health services and technology -- are in a position to capitalize on this trend.

(Source: Engage: Boomers, by Gordon Plutsky, 07/15/14) ...
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Many Pre-Retirees Are Planning a Career Move
Almost a third (29%) of pre-retirees plan to change careers in the next five years, a new survey reveals. Their top reasons for making a switch: less stress and more work-life balance.

These folks "want to make a change, and for the first time we are seeing it's not all about money," says Emilio Pardo, 50, president of Life Reimagined, an organization dedicated to helping people reimagine their lives.

(Source: USA Today, by Nanci Hellmich, 06/29/14) ...
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Boomers, Seniors Represent 'Golden Opportunity' for CPG Spending
Accounting for more than 50 percent of consumer packaged goods (CPG) spending, the Baby Boomer/Senior market spent more than $200 billion across shopping channels in the last year alone.

And, with the number of Americans aged 65 and older set to double during the next 25 years, this spending power will continue to grow, explains a new report from IRI.

(Source: IRI, 06/17/14) ...
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