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Radio Sales Today Search Results: Generation Y Market
Meet Today’s Millennials, Moms and New Retirees
An interesting new study by Ipsos Understanding takes an in-depth look at three distinct generational consumer segments -- Millennials, Moms and Seniors.

For example, Millennials are the social and always-connected generation. Moms in the new economy choose price over convenience. And Seniors are living a far different life than their parents.

(Source: The Center for Media Research, by Jack Loechner, 06/10/14) ...
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Millennials Require Some Quid Pro Quo for Charitable Giving
Millennials are changing everything, even how we do charity.

They expect to be able to donate online. They want to be able to share their charitable efforts with their friends; after all, it's a part of how they identify themselves. And they are demanding concrete, tangible evidence that their giving is making an impact.

(Source: About.com/Nonprofit Charitable Orgs, by Bradley Depew, 06/14) ...
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Younger Generations, Hispanics Will Influence Country's Future Eating Habits
The U.S. population is changing with Boomers aging, Generation Z and Millennials entering new life stages, and Hispanics making up a growing share of the younger generations. These shifts will have a major impact on the country's eating behaviors over the next five years, finds a new study by The NPD Group.

(Source: The NPD Group, 05/07/14) ...
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Millennials Mean Business: Now and in the Future
The 77 million Millennials in the U.S. make up 24% of the country's population. Although their incomes are not yet on par with older consumers, this group's size and age range offer a glimpse of their future purchasing power, which currently stands at around $200 billion annually.

(Source: Drug Store News, by Antoinette Alexander, 04/28/14) ...
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The Do's & Don'ts of Marketing to Millennials
Millennials represent a huge market for advertisers, if for no other reason than the sheer size of this demographic.

Forbes magazine contributor Patrick Spenner recently sat down with Katie Elfering of CEB Iconoculture for a Q&A session regarding how marketers are trying to connect with this elusive age group, as they discuss the Millennial mindset and what marketers are doing right and wrong in reaching them.

(Source: Forbes, by Patrick Spenner, 04/16/14) ...
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7UP Goes After Millennials/Hispanics Via EDM Event Sponsorships
7UP is shaking up its marketing by turning away from moms 35+ and going after Millennials directly. The target venue? Electronic dance music events.

EDM is the fastest-growing music genre and EDM events are just starting to add brands to their experiences.

(Source: AdAge.com, by Natalie Zmuda, 04/08/14) ...
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Millennials Re-Shaping the Face of Retail
Retailers who are attempting to woo Millennials are quickly discovering that this age group represents a different brand of consumer.

They are the most racially diverse generation, with more liberal views on social issues and fewer ties to organized religion and political parties. And despite spending more than an hour a day on retail websites, tech-savvy Millennials also require more brand interaction opportunities than advertising, said Jason Baker, a principal at Houston-based consulting firm Baker Katz.

(Source: CNBC, by Kelli B. Grant, 03/07/14) ...
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Archived RST issues containing the keyword: Generation Y Market

Date Headlines
07/18/2014 Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up | The Most Accountable Advertising Medium is Digital, Or Is It? | Marketers' Posts and Tweets Falling Short  
07/17/2014 Redesigned Radio Sales Today Will Debut on Monday | Consumer Electronics Industry Revenues Projected to Reach All-Time High in 2014 | Hotels Profiting From Unprecedented Demand 
07/16/2014 Black Auto Dealer Groups' Sales Increase 11% in 2013 | Concept of 'Aging in Place' Offers Many Business Opportunities | New Report Highlights the Importance of Affluent Shoppers 
07/15/2014 Parents Spending More on Kids This Summer | Bob Pittman and Dan Mason to Headline 2014 Radio Show Super Session | Updated Sales and Prospecting Tools Now Available on RAB.com 
07/14/2014 Sponsorship Category: Office Supply Retail | Back-to-School is Cause Marketing Season for Target | Brands, Stores Loving the Growth in FSI Redemption 
07/11/2014 Get Better Results for Your Advertisers Targeting Men | Nielsen Dampens Enthusiasm for Mobile TV Ratings | Radio, Mobile Phone and Recording Industry Execs to Discuss Hybrid Radio at 2014 Radio Show 
07/10/2014 Wal-Mart Maintains Position as Largest U.S. Retailer; Amazon Breaks Into Top 10 | Auto Insurance Satisfaction Reaches All-Time High | Consumers Call For a More Personalized Grocery Shopping Experience 
07/09/2014 Auto Industry Looking Forward to a Big Second Half of 2014 | Study Shows Which Dealers Are Best at Closing the Deal | Service Shops Hustling to Keep Up With Rising Demand  
07/08/2014 RV Sales on Track for Best Year Since 2007 | Indulgent Offerings Continue to be Fast-Food Staples | Study: Children Influence Home-Buying Decisions 
07/07/2014 Back-to-School? But We Just Left! | Martha Stewart Takes On Triscuit Recipe Contest | Chicago's Pitchfork Music Festival Makes New Sponsorship Deals 
07/03/2014 June Auto Sales Defy Predictions Once Again | Who's Drinking What, And Where | Survey: Listeners Really Like Radio Personalities 
07/02/2014 Census Report Provides Latest Age, Diversity Information | Many Pre-Retirees Are Planning a Career Move | Messages Relating to Family, Cultural Identity Resonate with Hispanic Consumers  
07/01/2014 New Study Ranks the Different Types of Audio Consumers | Some States More Expensive Than Others for Car Repairs | Premium Product Shoppers Driving Growth of Pet Market 
06/30/2014 Cracker Jack Wants to Break Out of the Ballpark | Millennials the Future For Fast-Growing Tea Market | Small-Town Retail Returning To Main Street  
06/27/2014 Social Media Doesn't Affect Most Users' Purchase Decisions | Major Ad Agency Unhappy with Programmatic Buying, Pulling Out | Hyper-Local Data: Programmatic Game-Changer, And Not Just For Mobile 
06/26/2014 Where Does America Like to Fill Up? | Diners Are Expecting More From Limited-Service Restaurants | Sales Jump 9% for Major Appliance Retailers in 2013 
06/25/2014 Sales of Luxury Cars Continue to Surge | Influence of Auto Shows on Purchase Decisions Increasing Again | Lincoln, GMC Brands Rank Highest in Customer Satisfaction 
06/24/2014 Many Homeowners Favor Remodeling, As Opposed to Moving | Carrier Financing Programs Boost Sales of Higher-End Smartphones | Shopping Centers Have the Opportunity to Become Community Centers  
06/23/2014 Panasonic Signs a Multi-Year Deal With NASCAR’s Jeff Gordon | Nivea Sun Wins Grand Prix at Cannes Lions Festival For Kid-Tracking App | Quirky Peeps Expand to Quirky Holidays 
06/20/2014 Majority of CMOs Believe Digital is Changing Marketing, But Are Not Ready for the Shift | Disconnect Between ROI Perception and Reality | Increase Digital Revenue Selling Branding 
06/19/2014 Smaller Restaurant Chains See Gains in Customer Satisfaction | Porsche, Jaguar, Lexus, Hyundai Rank Highest in Power Initial Quality Study | Younger Generations Far More Open to Branchless and Alternative Banks 
06/18/2014 Meet Today’s Millennials, Moms and New Retirees | Movie Business Recognizes the Importance of the Hispanic Audience | Boomers, Seniors Represent 'Golden Opportunity' for CPG Spending 
06/17/2014 Diamonds Are a Jeweler's Best Friend | Technology Offerings Increasingly Important to Restaurant Customers | Independent Bookstores Experiencing a Revival 
06/16/2014 Honda Launches YouTube Music Channel 'Honda Stage' | Millennials Require Some Quid Pro Quo for Charitable Giving | Need a Job? Fifth Third Bank is Using Their Own Ads to Help You 
06/13/2014 Financial Ad Category Open to Social Media Advertising | Connected Dash Means Advertising Is Coming Along for the Ride | Most Effective Digital Media: Social and Native 
06/12/2014 Back-to-School Ads: Earlier Each Year | Consumers Warming Up to Smartphone Upgrade Plans | Radio Creatives Encouraged to Submit Ideas for New Creative Edge Challenge 
06/11/2014 Crossovers Lead the Way in May | Large Market-Share Shifts Appear to Be Over, At Least for Now | Shoppers Visiting Fewer Dealerships During the Car-Buying Process 
06/10/2014 Price Drives Customers to Home Improvement Retailers; Staff/Service Keep Them There | More Women Are Riding Motorcycles, and Harley Wants to Cash In | Summer Has Become a Good Time for Health Club Promotions 
06/09/2014 Five Ideas for Integrating Mobile into Your Cause Marketing Efforts | Children's Charities Get United, JetBlue Support | Keurig Uses Sponsorship for Demonstrations and New Sales, Distribution  

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