RAB Member Benefits: 800-232-3131

RAB.com is best viewed with latest version of IE, Safari, Chrome or Firefox.

Home

Research


 
Radio Sales Today Search Results: Generation Y Market
Meet Today’s Millennials, Moms and New Retirees
An interesting new study by Ipsos Understanding takes an in-depth look at three distinct generational consumer segments -- Millennials, Moms and Seniors.

For example, Millennials are the social and always-connected generation. Moms in the new economy choose price over convenience. And Seniors are living a far different life than their parents.

(Source: The Center for Media Research, by Jack Loechner, 06/10/14) ...
Read More

Millennials Require Some Quid Pro Quo for Charitable Giving
Millennials are changing everything, even how we do charity.

They expect to be able to donate online. They want to be able to share their charitable efforts with their friends; after all, it's a part of how they identify themselves. And they are demanding concrete, tangible evidence that their giving is making an impact.

(Source: About.com/Nonprofit Charitable Orgs, by Bradley Depew, 06/14) ...
Read More

Younger Generations, Hispanics Will Influence Country's Future Eating Habits
The U.S. population is changing with Boomers aging, Generation Z and Millennials entering new life stages, and Hispanics making up a growing share of the younger generations. These shifts will have a major impact on the country's eating behaviors over the next five years, finds a new study by The NPD Group.

(Source: The NPD Group, 05/07/14) ...
Read More

Millennials Mean Business: Now and in the Future
The 77 million Millennials in the U.S. make up 24% of the country's population. Although their incomes are not yet on par with older consumers, this group's size and age range offer a glimpse of their future purchasing power, which currently stands at around $200 billion annually.

(Source: Drug Store News, by Antoinette Alexander, 04/28/14) ...
Read More

The Do's & Don'ts of Marketing to Millennials
Millennials represent a huge market for advertisers, if for no other reason than the sheer size of this demographic.

Forbes magazine contributor Patrick Spenner recently sat down with Katie Elfering of CEB Iconoculture for a Q&A session regarding how marketers are trying to connect with this elusive age group, as they discuss the Millennial mindset and what marketers are doing right and wrong in reaching them.

(Source: Forbes, by Patrick Spenner, 04/16/14) ...
Read More

7UP Goes After Millennials/Hispanics Via EDM Event Sponsorships
7UP is shaking up its marketing by turning away from moms 35+ and going after Millennials directly. The target venue? Electronic dance music events.

EDM is the fastest-growing music genre and EDM events are just starting to add brands to their experiences.

(Source: AdAge.com, by Natalie Zmuda, 04/08/14) ...
Read More

Millennials Re-Shaping the Face of Retail
Retailers who are attempting to woo Millennials are quickly discovering that this age group represents a different brand of consumer.

They are the most racially diverse generation, with more liberal views on social issues and fewer ties to organized religion and political parties. And despite spending more than an hour a day on retail websites, tech-savvy Millennials also require more brand interaction opportunities than advertising, said Jason Baker, a principal at Houston-based consulting firm Baker Katz.

(Source: CNBC, by Kelli B. Grant, 03/07/14) ...
Read More

Archived RST issues containing the keyword: Generation Y Market

Date Headlines
07/18/2014 Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up | The Most Accountable Advertising Medium is Digital, Or Is It? | Marketers' Posts and Tweets Falling Short  
07/17/2014 Redesigned Radio Sales Today Will Debut on Monday | Consumer Electronics Industry Revenues Projected to Reach All-Time High in 2014 | Hotels Profiting From Unprecedented Demand 
07/16/2014 Black Auto Dealer Groups' Sales Increase 11% in 2013 | Concept of 'Aging in Place' Offers Many Business Opportunities | New Report Highlights the Importance of Affluent Shoppers 
07/15/2014 Parents Spending More on Kids This Summer | Bob Pittman and Dan Mason to Headline 2014 Radio Show Super Session | Updated Sales and Prospecting Tools Now Available on RAB.com 
07/14/2014 Sponsorship Category: Office Supply Retail | Back-to-School is Cause Marketing Season for Target | Brands, Stores Loving the Growth in FSI Redemption 
07/11/2014 Get Better Results for Your Advertisers Targeting Men | Nielsen Dampens Enthusiasm for Mobile TV Ratings | Radio, Mobile Phone and Recording Industry Execs to Discuss Hybrid Radio at 2014 Radio Show 
07/10/2014 Wal-Mart Maintains Position as Largest U.S. Retailer; Amazon Breaks Into Top 10 | Auto Insurance Satisfaction Reaches All-Time High | Consumers Call For a More Personalized Grocery Shopping Experience 
07/09/2014 Auto Industry Looking Forward to a Big Second Half of 2014 | Study Shows Which Dealers Are Best at Closing the Deal | Service Shops Hustling to Keep Up With Rising Demand  

Still didn't find what you're looking for? Try searching by category and keyword. Click the drop-down list below, select a topic and click search.