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Radio Sales Today Search Results: Mobile Advertising
Mobile Advertising Taking Direct-Response Marketers' Budgets
For the fifth consecutive year, mobile is growing at a rapid pace. In a recent report from eMarketer, mobile has grown to more than 35% of digital ad spending. Much of the growth is made up of direct-response advertising.

(Source: eMarketer, 05/20/14)

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Marketers Still Skeptical About Mobile and Social
Some brands like Tic Tac, Starbucks, McDonald's and others are finding success with their campaigns using mobile and social, although many marketers are still hesitant to invest in these relatively new media.

What most marketers are finding is successful campaigns come from more than pushing out, or providing access to, information. Utility programs that provide mobile payments, interaction like getting a free coupon, or games are what engage mobile users and create success.

(Source: Chief Marketer, by Patricia Odell, 04/29/14) ...
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Archived RST issues containing the keyword: Mobile Advertising

Date Headlines
07/18/2014 Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up | The Most Accountable Advertising Medium is Digital, Or Is It? | Marketers' Posts and Tweets Falling Short  
07/17/2014 Redesigned Radio Sales Today Will Debut on Monday | Consumer Electronics Industry Revenues Projected to Reach All-Time High in 2014 | Hotels Profiting From Unprecedented Demand 
07/16/2014 Black Auto Dealer Groups' Sales Increase 11% in 2013 | Concept of 'Aging in Place' Offers Many Business Opportunities | New Report Highlights the Importance of Affluent Shoppers 
07/15/2014 Parents Spending More on Kids This Summer | Bob Pittman and Dan Mason to Headline 2014 Radio Show Super Session | Updated Sales and Prospecting Tools Now Available on RAB.com 
07/14/2014 Sponsorship Category: Office Supply Retail | Back-to-School is Cause Marketing Season for Target | Brands, Stores Loving the Growth in FSI Redemption 
07/11/2014 Get Better Results for Your Advertisers Targeting Men | Nielsen Dampens Enthusiasm for Mobile TV Ratings | Radio, Mobile Phone and Recording Industry Execs to Discuss Hybrid Radio at 2014 Radio Show 
07/10/2014 Wal-Mart Maintains Position as Largest U.S. Retailer; Amazon Breaks Into Top 10 | Auto Insurance Satisfaction Reaches All-Time High | Consumers Call For a More Personalized Grocery Shopping Experience 
07/09/2014 Auto Industry Looking Forward to a Big Second Half of 2014 | Study Shows Which Dealers Are Best at Closing the Deal | Service Shops Hustling to Keep Up With Rising Demand  
07/08/2014 RV Sales on Track for Best Year Since 2007 | Indulgent Offerings Continue to be Fast-Food Staples | Study: Children Influence Home-Buying Decisions 

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