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Are Checkout Impulse Buys a Mobile Casualty?
According to a recent Bloomberg article, sales of magazines, gum and other items typically stocked near grocery checkout counters have fallen sharply over the last year and a half. The possible culprit: smartphones occupying shoppers' attention during wait times. ...
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Top 3 Mobile Strategies for Live Entertainment
Mobile devices can be used as powerful marketing tools that drive live event ticket sales, create engaging mobile moments and deepen brand awareness.
Here's three mobile strategies for live entertainment venues and tactics that have proven successful. ...
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Talking Mobile Ads Are No Joke
Leo Burnett, OMD and Digitas Will Pitch the Promos to Brands
Nuance says that ads talking back to you are nothing to laugh about. The 20-year-old software firm this week announced an initiative that's designed to create two-way conversations between consumers and mobile advertisements. ...
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Cross-Platform Will Dictate Content, Ad Strategies in 2013
As consumers divide their attention among multiple devices, media companies and other businesses will continue to play catch-up with offerings that seamlessly span the desktop, smartphones and other connected devices.
That's one of the key predictions of comScore's 2013 Mobile Future inFocus report released Monday. ...
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Top 3 Mobile Strategies for Live Entertainment
Mobile devices can be used as powerful marketing tools that drive live event ticket sales, create engaging mobile moments and deepen brand awareness. Here's three mobile strategies for live entertainment venues and tactics that have proven successful. ...
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Mobile Ad Options Expand, Incorporating Unique Device Capabilities
Back in 2010, when Steve Jobs declared "mobile advertising sucks," mobile advertisers' options were largely restricted to static banners that in Jobs' words failed to "engage and deliver emotion."
While the static banner is still widely available and used, advertisers looking to engage mobile consumers on a more emotional level now have a menu of formats to choose from, according to a new eMarketer report. ...
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More SMBs Pay Attention to Mobile
Small and medium-sized businesses (SMBs) are showing increased enthusiasm for local advertising, with its ability to target a specific consumer, in the region or around the corner.
Digital advertising offers among the newest and most effective local targeting, and SMBs plan to invest heavily in the channel in 2013, resulting in a dramatic increase in local ad dollar investment. ...
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Top Mobile Technologies to Watch Out For in 2013
It is evident that mobile has captured the attention of many top brands, and technologies such as QR codes and augmented reality have helped pave the way. Now, marketers are looking for the next big trend that will drive customer interactions and, ultimately, sales. ...
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National Brands Beginning to Think Local on Mobile
National brands that do not build effective local mobile ad campaigns will miss a major opportunity to connect with consumers in their neighborhood, Mike Boland, program director for BIA/Kelsey's Mobile Local Media practice, told MediaPost. ...
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How SMBs View Online Media
Small and medium-sized businesses (SMBs) spent $1,190 on average during the past 12 months to improve Web sites and other Web properties, such as social networks and optimized mobile sites, up from $876 in Q4 2011, according to BIA/Kelsey.
The latest -- Local Commerce Monitor Wave 16 -- research conducted with Ipsos reveals that SMBs now use 5.8 different media on average, a major increase from prior analyses. ...
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Five Characteristics of Mobile Internet Users
In anticipation of the holiday shopping season, a new consumer study conducted by The Media Audit reveals that mobile Internet usage has soared 32% in a single year, with more than 60 million U.S. consumers across The Media Audit's 80 measured markets who access the Internet via a Smartphone or mobile device. ...
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SMBs Along the Mobile Trail
Small and medium-sized businesses (SMBs) are marching along the mobile path.
Last year SMBs were dabbling in mobile apps and Web sites in search of new customers. Now it's more about mobile Web sites, SMS and QR codes. ...
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Mobile Click Fraud
According to a new study by Trademob, online click fraud is a problem for advertisers, and click fraud on mobile ads is already quite well developed.
The study, looking at six million mobile ad clicks, served across 10 different ad networks, showed that 40% of mobile ad clicks are either accidental or fraudulent. ...
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Mobile Messaging to Rack Up $7.4 Billion in Ad Spend by 2017
Mobile messaging ad spend will reach $7.4 billion by 2017, driven by a surge in location-based services, according to a new report from Juniper Research.
The Mobile Ads for Mobile Apps paper predicts that location-based SMS will become increasingly attractive to marketers as it allows more relevant ads to be delivered to consumers. ...
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MMA Study: Mobile Should Be 7 Percent of Total Spend
When members of the Mobile Marketing Association convened in the Dominican Republic in mid-July for the organization's CEO & CMO Summit, execs from brands like Toyota, Samsung and Colgate secretly met to learn about a research initiative aiming to show how mobile spend should fit into integrated campaigns.
The data from the project is now available and suggests that mobile ads should account for 7 percent of budgets even though the space is currently seeing spends around 1 percent. ...
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54% Never Viewed; 35% of Viewers Never Engaged Mobile Advertising
According to the 2012 Mobile Advertising Survey by Hipcricket, young (ages 25-34) customers have the most interest and interactivity with mobile ads. 70% have made a purchase as a direct result of a mobile ad, and 58% would be willing to provide personal information via a mobile website in return for a reward or coupon, twice as likely as those in the 45-54 year old category.
Forty-eight percent of these young customers think more positively about their favorite brands after interacting with them via their mobile device, significantly more than any other age group. ...
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Women More Likely to Go Mobile-Only for Social Activities
eMarketer estimates that by the end of this year there will be nearly 116 million smartphone users in the U.S., as well as nearly 55 million tablet users. And in many cases, smartphone and tablet owners have made their mobile or portable devices their primary venue for computing --especially for less-intensive tasks like web browsing and communication.
June research from Prosper Mobile Insights indicates that there are some substantial differences between men and women in the U.S. when it comes to choosing mobile-only for certain activities. ...
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African Americans, Hispanics Earliest Adopters of Mobile Shopping
It should come as no surprise to students of Internet and mobile media history that African-American and Hispanic mobile users are adopting mobile shopping technologies at a much faster rate than Caucasian users.
In fact, marketers in pursuit of the most dedicated m-shoppers should stop chasing the usual suspects for early adoption of the new shiny tech objects -- that mythical single, young technophile. The people seeing the greatest benefits from mobile devices as shopping tools represent a much wider range of users. ...
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A&W Burger Franchisee Launches Mobile Marketing Initiative
3Seventy, a provider of mobile engagement solutions, has announced the launch of a new SMS marketing campaign for Harman Management, the owner of A&W Burger franchises with almost 200 locations on the West Coast.
For the initial campaign, 3Seventy teamed up with AFA Krause Advertising and Harman Management. ...
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Businesses Doubling Down on Mobile Investment Despite Widespread Frustrations
Businesses are planning to invest more money in mobile platforms over the next 12 to 18 months than they have spent on these platforms to date.
According to a survey of 1000 business professionals in the U.S. and U.K. -- the majority of them in sales and marketing -- by Antenna and research partner Vanson Bourne, enterprise-level U.S. companies will spend on average $1.4 million in the next 12 to 18 months on mobile initiatives, compared to an average investment of $587,000 they have already spent cumulatively on the platform so far. ...
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Will Mobile Pocket Calls Bankrupt the Ad Budget?
What do marketers pay for when buying click-to-call mobile ads? Up to 76% of mobile display ad calls are accidental clicks or "pocket calls" that can waste a brand's budget, according to a recent study. Only 14% come from existing customers, and 10% from new customers. ...
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Mobile Ads Kick-Start 20% of M-Commerce Activity
About one in five mobile consumers pursued some type of m-commerce activity, like comparing prices or buying digital content, based on a mobile ad they saw, according to a new study commissioned by the Interactive Advertising Bureau. ...
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Mobile Is Here, Getting Bigger, Generating Revenue
 Making money selling mobile advertising was the topic of a panel at this year's NAB Show in a session produced by RAB. This 3-minute video highlights some of the comments from Cory Smith of ESPN, Martin Kristiseter from Marketron, Ivan Braiker of Hipcricket, Kim Leuger from Pandora, and Paul Jacobs from JacApps. ...
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Mobile's Surge
Sending one-way communications to consumers on mobile devices or optimizing a website for mobile is no longer good enough. Brands must now be able to optimize mobile channels in a way that enables consumers to make purchases, track pricing and comparison shop whenever and wherever they wish to in order to remain relevant.
That includes mobile versions of websites, as well as custom mobile apps. ...
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Text Message Marketing Is Still a Thing
If you compare mobile marketing with TV networks, text message campaigns would be PBS. They're not sexy, and they're not enormously popular, but they're still kicking around, somewhat.
According to a survey of 2,262 adults conducted by Harris Interactive on behalf of location-based marketing firm Placecast, only four percent of mobile users receive marketing text messages. ...
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Mobile's Surge
Sending one-way communications to consumers on mobile devices or optimizing a website for mobile is no longer good enough. Brands must now be able to optimize mobile channels in a way that enables consumers to make purchases, track pricing and comparison shop whenever and wherever they wish to in order to remain relevant. That includes mobile versions of websites, as well as custom mobile apps. ...
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When Conversations Lead to Mobile Searches
There are 7 billion people in the world, with about 2 billion connected to the Internet. Some 1 billion have smartphones.
Suzanne Mumford, Google product manager, cited those numbers from a recent presentation by Eric Schmidt. She said Android activates 850,000 phones daily running the operating system, and one-third of mobile searches have local intent, meaning people searching for nearby businesses. ...
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Mobile and Video Grab a Greater Share of Digital Ad Budgets
Marketers must diversify their ad investments across a wider variety of digital channels to keep up with today's media consumption habits.
Not surprisingly, digital ad agency ValueClick media found U.S. marketers' digital advertising budget allocation for 2012 was expected to mirror popular consumer usage trends, resulting in more spending on mobile and video efforts. ...
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Time Spent In Mobile Far Outpaces Ad Spending
Web publishers have long lamented the lack of ad spending online in relation to the amount of time spent online. Now, Flurry is making the same case for mobile.
In a new study, the mobile advertising and analytics firm says mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%. That makes the split of ad spending and time spent on the desktop Web -- at 16% versus 22% -- look a lot better. ...
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Agencies Show Their Age on Mobile
Mobile strategy is about more than just phones. Mobile platforms and engagement strategies in our digitally enabled world need to support all marketing initiatives, both offline and online, and be truly multi-channel. Mobile maturity is one area, however, where brands and agencies are playing catch-up with consumer demand. ...
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Mobile Use to Soar During Super Bowl
Nearly 60% of mobile phone users plan to look at or use their phones during this year's Super Bowl, according to a new survey by Harris Interactive, commissioned by mobile marketing firm Velti. The finding underscores the broader shift toward two-screen viewing, with people turning to smartphones or tablets to augment traditional TV watching.
Eight out of 10 viewers plan to use their mobile devices as much or more than they did during last year's Super Bowl. About half of all viewers 18+ are expected to check their mobile phones 10 times more. ...
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Macy's is 2011 Mobile Marketer of the Year
Macy's is 2011 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.
Mobile Marketer is convinced that Macy's serves as a role model for marketers for its outstanding use of mobile as a marketing medium. The New York-based department store chain won this year's top mobile prize, competing with the best and brightest for the prestigious Mobile Marketer Awards. ...
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Radio Is Killin' It With Mobile
While brand marketers and ad agencies are scrambling to figure out how to use mobile advertising, some of the best success stories can be found in the unlikeliest of places -- radio. Radio is often incorrectly thought of as an "old" form of media that doesn't lead the charge in innovation.
The truth is radio has been incorporating mobile into its traditional advertising model for quite some time, leveraging this new medium to more effectively engage advertisers with listeners. ...
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Search to Lead U.S. Mobile Ad Revenues of $2.35 Billion in 2012
Just as search has dominated marketing plans and spending on the Web, it is poised for a repeat performance on mobile platforms, according to the latest projections from U.K. market researcher mobileSquared.
The company projects total mobile ad revenues of $2.35 billion in the U.S. for 2012, representing growth of 65% over the $1.42 billion of this year. ...
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QR Mania: Mobile Codes in Magazines Rise 228%
This is not an optical illusion. There really are black squares and tiny colored triangles dancing before your eyes as you thumb through recent magazine issues. According to a survey of the top 100 magazines in the U.S. by circulation from Nellymoser, the number of "mobile action codes" rose from 88 in January issues to 507 in September issues. ...
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Dialing for Deals: Mobile to Play Key Role in Holiday Shopping
Last year at this time most retailers were caught unprepared for the massive mobilization of their customer base.
Once it became apparent that the shopper in Aisle 5 was using her smartphone to scope out the quality of products, find better prices and even order from a rival right in the brand's own store, things changed quickly. ...
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Paid Search, Mobile Take Front Seat in Holiday Strategies
Coordinating paid-search campaigns and mobile strategies that drive consumers from online and into physical stores could become the top strategy for marketers this holiday season.
Don't give too much credit to the 52% uptick in the year-on year revenue growth in 2010, because numbers for the 2009 holiday season were low. But trends pointing to consumer behavior such as an increase in product searches on mobile, and pickups in early shopping momentum should become a guideline for marketers, according to Matt Lawson, Marin Software's VP of marketing. ...
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Mobile Users Have Mixed Feelings About Location-Based Coupons
67% Say Location-Based Coupons are Convenient, 44.8% Have Security Concerns, and 25.6% Say They are Open to Receiving These Types of Coupons on Their Mobile Device
Sharing their location with retailers in order to receive discounts may be worth the privacy risk for the majority of mobile consumers. 67.0% somewhat/strongly agree that location-based coupons are very convenient and useful according to a recent mobile survey among smartphone and tablet users conducted by Prosper Mobile Insights. Respondents answered questions directly on their mobile devices. ...
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Is QR Worth the Trip? Consumers Still Unsure
Only 28% of mobile users who have used QR codes more than once say they "usually" get something in return that made the effort worthwhile. Another 3% (call them QR enthusiasts?) say they always get something good from the goofy-looking digital symbols. ...
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Smartphones, Mobile Internet Set Stage for Increased Mobile Ad Spend
eMarketer forecasts that advertisers will spend nearly $1.23 billion on mobile advertising this year in the U.S., up from $743 million last year and set to reach almost $4.4 billion by 2015. This includes spending on display ads (such as banners, rich media and video), search and messaging-based advertising, and covers ads viewed on both mobile phones and tablets. ...
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Automotive Ads On Mobile Gain Strong Following
According to the Millennial Media Mobile Automotive Study, with comScore, Smartphones enable mobile users to engage with rich automotive content on their web- and app-enabled devices. The study found that Smartphone ownership was up 53% year-over-year (to 34% penetration) as of June 2011. In fact, 68% of the mobile auto population has a Smartphone. With increased Smartphone penetration, the audience for mobile advertising has grown. ...
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More Mobile Campaigns Embracing Video
The appetite for watching video on mobile devices continues to grow. New findings from Rhythm NewMedia show views of full-length TV episodes on smartphones and tablets jumped 200% during the second quarter. The rise of video on mobile devices extends to advertising as well, according to the latest monthly SMART report from mobile ad network Millennial Media. ...
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Interactive Marketing Spending to Hit $76.6 Billion in 2016
A new report by Forrester Research forecasts that U.S. interactive marketing spending will reach $76.6 billion by 2016, equal to TV spending this year and comprising 35% of all advertising. That's a big jump considering that this year interactive will comprise 19% of all spending, according to Forrester. ...
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Do You Need a Mobile Marketing Strategy?
For Audi, BMW, and Land Rover, mobile marketing is likely -- or should likely be at the forefront of their digital marketing initiatives. The reason is spelled out in a new report released from The Media Audit on mobile Internet usage.
According to the national report, not all automotive consumers are alike when it comes to mobile Internet usage. ...
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Mobile as an E-Commerce Supplement
The buzz around mobile applications, mobile design and mobile advertising can distract Internet retailers from their core mission, which is to sell products.
Today's most successful e-commerce merchants, however, understand how to best use these technologies and platforms to increase revenue and deepen engagement. ...
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Many Marketers Disappointed in Mobile Ad Results
New research reports 93 percent of marketers would increase mobile ad spending if they realized a higher return on their investment (ROI). And of those who are not increasing mobile ad spending, 43 percent of marketers cite low ROI as the primary reason.
Click-based mobile advertising was another area of dissatisfaction, according to the survey conducted by the Relevancy Group and commissioned by mobile and online signup ad platform Pontiflex. It found that just over half (56 percent) of Fortune 500 marketers are dissatisfied with or don’t use click-based mobile advertising. ...
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Most Mobile Budgets Under $50K; Growth Expected
When it comes to mobile advertising, just over half (51%) of brand marketers say they have built mobile into their ad strategy, either as part of wider campaigns or as a stand-alone effort. But mobile budgets are still small, with 55% spending less than $50,000 this year and only 7% planning to spend more than $300,000, according to a survey of 300 top brand marketing executives commissioned by the Interactive Advertising Bureau and conducted by Ovum Consulting. ...
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Lunchtime is Prime Time For Mobile Advertising
Is midday the best time to run advertising on mobile phones? According to the latest monthly data from Jumptap, that's when ad interaction rates peak on the mobile ad network. Conversely, click-through rates are at their lowest during the morning commute and early hours of the workday. ...
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We Welcome Mobile Ads -- Just Not Too Many
Marketers be aware: U.S. consumers are open to the idea of getting offers on their mobile phones (particularly offers from their wireless companies), but they don't want to be inundated with them.
According to Upstream, a provider of mobile marketing technology, and Luth Research, 70% of smartphone owners are interested in being notified by their carriers about offers such as cell phone plan upgrades, discounts and special offers. ...
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Marketers Need Mobile Sites -- But Make Them Truly Mobile
Consumers who use smartphones to shop or visit brand Web sites are time-constrained, attention-compromised, and trying to engage a brand on a tiny screen. And there are lots of them, so ignore them at your own risk.
Kari Wilson, product marketing manager, Google Mobile Ads, and Sebastien Chalmeton, vice president, mobile strategy, Phonevalley, raised those points recently at the OMMA Mobile conference in New York. ...
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Mobile Users Are Ad Clickers
According to the Mojiva Mobile Audience Guide, 60% of mobile users click on mobile ads at least once a week. When seeing an ad, half of users indicated that they would play a game, download an application, or visit a Web site after seeing an ad, but only 22% said they would make a purchase, and only 40% would download a coupon. ...
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Seven Percent of Mobile Users 'Checking-In' More On Smartphones
The value of check-in services like Foursquare and Gowalla has increasingly come into question since the novelty of becoming the "mayor" of a particular venue has worn off and the pressure to tie check-ins to tangible rewards has grown. Even the Check-In Deals service introduced with Facebook Places has not gained much traction with businesses or consumers.
But new data from comScore indicates that the check-in is not necessarily dead. ...
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Older, Wealthier Mobile Users More Ad Receptive
New data from mobile ad network Jumptap shows that older, more affluent consumers are more apt to interact with ads than younger mobile users who are less well-off. Those 40 and over were almost five times more likely to engage with an ad than people below that age, and those making more than $50,000 were twice as likely to do so than people making less. ...
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Mobile Video Ad Impressions Up 36 Percent
Mobile video ad impressions averaged 728 million a month in the first quarter of 2011, up 36% from the prior quarter, according to new data from mobile video ad network Rhythm NewMedia. More than 70 marketers ran campaigns during the quarter, about the same as in the fourth quarter. ...
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Mobile Touted As Major Revenue Driver
Advertisers will spend 17.8% of online ad budgets for local this year -- up from 14.9%, or $13.5 billion, according to a report by Borrell Associates. The Benchmarking Local Online Media: 2010 Revenue Survey points to mobile as the catalyst driving growth. ...
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Mobile Becomes Marketing Discipline for Ad Strategies
Mobile handsets are fast becoming a shopping tool. Near field communication (NFC) technology catapults that movement with the inclusion in devices and service by Google, Nokia, Apple, AT&T, T-Mobile USA and Verizon Wireless.
This year, mobile becomes a marketing discipline or practice in overall ad strategies, rather than an application in a campaign or on a handset or tablet, according to the white paper "Upward Mobility: Developing an Effective Mobile Shopper Marketing Strategy" that Augme released last week. ...
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