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Radio Sales Today Search Results: Social Media
Marketers' Posts and Tweets Falling Short
Facebook limits advertisers' posts to be seen by only 5% of their fans unless the advertiser pays for additional exposure. Twitter is allowing tweets through to all of a brand's followers. Yet Twitter says that is only 30% reach of these brand's followers.

(Source: Adweek, by Garett Sloane, 07/14/14) ...
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Cracker Jack Wants to Break Out of the Ballpark
The 1908 song, "Take Me Out to the Ball Game," with its line, "Buy me some peanuts and Cracker Jack," is estimated to have given the 121-year-old snack an estimated marketing value of about $25 million a year.

But Cracker Jack has done little actual advertising in recent years, spending only $62,000 on advertising in 2013 and nothing in 2012, according to the Kantar Media unit of WPP.

(Source: The New York Times, by Andrew Adam Newman, 06/25/14) ...
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Social Media Doesn't Affect Most Users' Purchase Decisions
A clear majority (62%) of American consumers who use social media say it has "no influence at all" on their purchase decisions, according to a new poll of over 18,000 U.S. adults conducted by Gallup.

That compares to 30% who said it has "some influence," and just 5% who said it has a "great deal of influence."

(Source: The Social Graf, by Erik Sass, 06/23/14) ...
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Financial Ad Category Open to Social Media Advertising
Regulations have slowed financial institutions from advertising on social media. According to American Century Investments, this may be changing.

Regulatory and compliance issues for the institutions are less of a concern over the past four years. Privacy breaches are a concern among only 1 in 5 consumers. Most social media users had no concerns with financial institutions using the medium.

(Source: eMarketer, 06/03/14) ...
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Most Effective Digital Media: Social and Native
In a recent study, Millward Brown found surprising trends. Marketers felt social and native advertising are more effective than email marketing, search, mobile web, apps, or any other digital medium.

Interestingly, programmatic buying was not considered very effective.

(Source: Adweek, by Christopher Heine, 06/10/14) ...
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Six Social Media Tips for Advertisers
Advertisers will be more successful using social media when they focus more on five elements of social marketing and focus less on likes and follows.

Marketers are most effective when optimizing profiles and posting engaging content. Here are six tips.

(Source: Website Magazine, 05/01/14) ...
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DR Brand Marketers Favor Twitter for Local Campaigns
Depending on how you measure them, the average Twitter account has between one and 61 followers. Yet, despite those modest numbers, direct-response marketers are increasingly confident in Twitter's ability to scale local campaigns.

Take Dunkin' Donuts franchisee First Cup, which recently relied on the micro-blogging platform to plug its "Free Medium Hot or Iced Coffee Campaign" in Phoenix, Ariz.

(Source: Social Media & Marketing Daily, by Gavin O'Malley, 03/17/14) ...
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Brands Favor Social Media for Local Promotions
To target consumers in local markets, national brands increasingly look to social media before more conventional channels, such as email, sponsorship, or newspapers.

In fact, nearly 60% of franchise businesses (57.9%) use their Facebook page for local promotions, according to a new report by BIA/Kelsey, which was commissioned on behalf of Web marketing firm Surefire Social.

(Source: Social Media & Marketing Daily (MediaPost), by Gavin O'Malley, 03/12/14) ...
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