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Radio Sales Today Search Results: Social Media
Marketers' Posts and Tweets Falling Short
Facebook limits advertisers' posts to be seen by only 5% of their fans unless the advertiser pays for additional exposure. Twitter is allowing tweets through to all of a brand's followers. Yet Twitter says that is only 30% reach of these brand's followers.

(Source: Adweek, by Garett Sloane, 07/14/14) ...
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Cracker Jack Wants to Break Out of the Ballpark
The 1908 song, "Take Me Out to the Ball Game," with its line, "Buy me some peanuts and Cracker Jack," is estimated to have given the 121-year-old snack an estimated marketing value of about $25 million a year.

But Cracker Jack has done little actual advertising in recent years, spending only $62,000 on advertising in 2013 and nothing in 2012, according to the Kantar Media unit of WPP.

(Source: The New York Times, by Andrew Adam Newman, 06/25/14) ...
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Social Media Doesn't Affect Most Users' Purchase Decisions
A clear majority (62%) of American consumers who use social media say it has "no influence at all" on their purchase decisions, according to a new poll of over 18,000 U.S. adults conducted by Gallup.

That compares to 30% who said it has "some influence," and just 5% who said it has a "great deal of influence."

(Source: The Social Graf, by Erik Sass, 06/23/14) ...
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Financial Ad Category Open to Social Media Advertising
Regulations have slowed financial institutions from advertising on social media. According to American Century Investments, this may be changing.

Regulatory and compliance issues for the institutions are less of a concern over the past four years. Privacy breaches are a concern among only 1 in 5 consumers. Most social media users had no concerns with financial institutions using the medium.

(Source: eMarketer, 06/03/14) ...
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Most Effective Digital Media: Social and Native
In a recent study, Millward Brown found surprising trends. Marketers felt social and native advertising are more effective than email marketing, search, mobile web, apps, or any other digital medium.

Interestingly, programmatic buying was not considered very effective.

(Source: Adweek, by Christopher Heine, 06/10/14) ...
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Six Social Media Tips for Advertisers
Advertisers will be more successful using social media when they focus more on five elements of social marketing and focus less on likes and follows.

Marketers are most effective when optimizing profiles and posting engaging content. Here are six tips.

(Source: Website Magazine, 05/01/14) ...
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DR Brand Marketers Favor Twitter for Local Campaigns
Depending on how you measure them, the average Twitter account has between one and 61 followers. Yet, despite those modest numbers, direct-response marketers are increasingly confident in Twitter's ability to scale local campaigns.

Take Dunkin' Donuts franchisee First Cup, which recently relied on the micro-blogging platform to plug its "Free Medium Hot or Iced Coffee Campaign" in Phoenix, Ariz.

(Source: Social Media & Marketing Daily, by Gavin O'Malley, 03/17/14) ...
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Brands Favor Social Media for Local Promotions
To target consumers in local markets, national brands increasingly look to social media before more conventional channels, such as email, sponsorship, or newspapers.

In fact, nearly 60% of franchise businesses (57.9%) use their Facebook page for local promotions, according to a new report by BIA/Kelsey, which was commissioned on behalf of Web marketing firm Surefire Social.

(Source: Social Media & Marketing Daily (MediaPost), by Gavin O'Malley, 03/12/14) ...
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Archived RST issues containing the keyword: Social Media

Date Headlines
07/18/2014 Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up | The Most Accountable Advertising Medium is Digital, Or Is It? | Marketers' Posts and Tweets Falling Short  
07/17/2014 Redesigned Radio Sales Today Will Debut on Monday | Consumer Electronics Industry Revenues Projected to Reach All-Time High in 2014 | Hotels Profiting From Unprecedented Demand 
07/16/2014 Black Auto Dealer Groups' Sales Increase 11% in 2013 | Concept of 'Aging in Place' Offers Many Business Opportunities | New Report Highlights the Importance of Affluent Shoppers 
07/15/2014 Parents Spending More on Kids This Summer | Bob Pittman and Dan Mason to Headline 2014 Radio Show Super Session | Updated Sales and Prospecting Tools Now Available on RAB.com 
07/14/2014 Sponsorship Category: Office Supply Retail | Back-to-School is Cause Marketing Season for Target | Brands, Stores Loving the Growth in FSI Redemption 
07/11/2014 Get Better Results for Your Advertisers Targeting Men | Nielsen Dampens Enthusiasm for Mobile TV Ratings | Radio, Mobile Phone and Recording Industry Execs to Discuss Hybrid Radio at 2014 Radio Show 
07/10/2014 Wal-Mart Maintains Position as Largest U.S. Retailer; Amazon Breaks Into Top 10 | Auto Insurance Satisfaction Reaches All-Time High | Consumers Call For a More Personalized Grocery Shopping Experience 
07/09/2014 Auto Industry Looking Forward to a Big Second Half of 2014 | Study Shows Which Dealers Are Best at Closing the Deal | Service Shops Hustling to Keep Up With Rising Demand  
07/08/2014 RV Sales on Track for Best Year Since 2007 | Indulgent Offerings Continue to be Fast-Food Staples | Study: Children Influence Home-Buying Decisions 
07/07/2014 Back-to-School? But We Just Left! | Martha Stewart Takes On Triscuit Recipe Contest | Chicago's Pitchfork Music Festival Makes New Sponsorship Deals 
07/03/2014 June Auto Sales Defy Predictions Once Again | Who's Drinking What, And Where | Survey: Listeners Really Like Radio Personalities 
07/02/2014 Census Report Provides Latest Age, Diversity Information | Many Pre-Retirees Are Planning a Career Move | Messages Relating to Family, Cultural Identity Resonate with Hispanic Consumers  
07/01/2014 New Study Ranks the Different Types of Audio Consumers | Some States More Expensive Than Others for Car Repairs | Premium Product Shoppers Driving Growth of Pet Market 
06/30/2014 Cracker Jack Wants to Break Out of the Ballpark | Millennials the Future For Fast-Growing Tea Market | Small-Town Retail Returning To Main Street  
06/27/2014 Social Media Doesn't Affect Most Users' Purchase Decisions | Major Ad Agency Unhappy with Programmatic Buying, Pulling Out | Hyper-Local Data: Programmatic Game-Changer, And Not Just For Mobile 
06/26/2014 Where Does America Like to Fill Up? | Diners Are Expecting More From Limited-Service Restaurants | Sales Jump 9% for Major Appliance Retailers in 2013 
06/25/2014 Sales of Luxury Cars Continue to Surge | Influence of Auto Shows on Purchase Decisions Increasing Again | Lincoln, GMC Brands Rank Highest in Customer Satisfaction 
06/24/2014 Many Homeowners Favor Remodeling, As Opposed to Moving | Carrier Financing Programs Boost Sales of Higher-End Smartphones | Shopping Centers Have the Opportunity to Become Community Centers  
06/23/2014 Panasonic Signs a Multi-Year Deal With NASCAR’s Jeff Gordon | Nivea Sun Wins Grand Prix at Cannes Lions Festival For Kid-Tracking App | Quirky Peeps Expand to Quirky Holidays 
06/20/2014 Majority of CMOs Believe Digital is Changing Marketing, But Are Not Ready for the Shift | Disconnect Between ROI Perception and Reality | Increase Digital Revenue Selling Branding 
06/19/2014 Smaller Restaurant Chains See Gains in Customer Satisfaction | Porsche, Jaguar, Lexus, Hyundai Rank Highest in Power Initial Quality Study | Younger Generations Far More Open to Branchless and Alternative Banks 
06/18/2014 Meet Today’s Millennials, Moms and New Retirees | Movie Business Recognizes the Importance of the Hispanic Audience | Boomers, Seniors Represent 'Golden Opportunity' for CPG Spending 
06/17/2014 Diamonds Are a Jeweler's Best Friend | Technology Offerings Increasingly Important to Restaurant Customers | Independent Bookstores Experiencing a Revival 
06/16/2014 Honda Launches YouTube Music Channel 'Honda Stage' | Millennials Require Some Quid Pro Quo for Charitable Giving | Need a Job? Fifth Third Bank is Using Their Own Ads to Help You 
06/13/2014 Financial Ad Category Open to Social Media Advertising | Connected Dash Means Advertising Is Coming Along for the Ride | Most Effective Digital Media: Social and Native 
06/12/2014 Back-to-School Ads: Earlier Each Year | Consumers Warming Up to Smartphone Upgrade Plans | Radio Creatives Encouraged to Submit Ideas for New Creative Edge Challenge 
06/11/2014 Crossovers Lead the Way in May | Large Market-Share Shifts Appear to Be Over, At Least for Now | Shoppers Visiting Fewer Dealerships During the Car-Buying Process 
06/10/2014 Price Drives Customers to Home Improvement Retailers; Staff/Service Keep Them There | More Women Are Riding Motorcycles, and Harley Wants to Cash In | Summer Has Become a Good Time for Health Club Promotions 

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