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Radio Sales Today Search Results: Marketing
$90M, 3-Year Campaign From Your Favorite Frozen Food Brands
The Frozen Food category's sales have declined 3% (nearly $9 billion) since 2009, with more declines expected this year -- March being Frozen Food Month notwithstanding.

The culprit? More Americans have increasingly shifted to buying fresh foods, which are not only perceived as more nutritious, but healthier because they don't contain preservatives and other artificial ingredients, or high levels of sodium.

(Source: Marketing Daily: by Karlene Lukovitz, 05/15/14) ...
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Getting the Spotlight When You Aren’t Part of the Show
A Local Agency Gives Tours To Local Taco Shops During SXSW

Tocquigny, a small digital agency in Austin, TX, wanted to be a part of this year's giant South by Southwest festival. But they didn't have the interest to purchase an exhibit booth or host a party at a local bar.

(Source: ChiefMarketer.com, by Patricia Odell, 04/21/14) ...
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4 Real-Time Engagement Strategies
Marketers are well-aware of the big, iconic events like the Super Bowl, Lollapalooza, and others, although they aren't always a position to participate. But the engagement strategies behind these grand-scale events can also be applied to the multitude of other event marketing options. Think: in-store promotions, restaurants, and more.

There is a major opportunity for large and small brands alike to create a real-time, interactive experience for their customers.

(Source: Chief Marketer, 04/17/14)

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Dunkin' Donuts Finds Sports Marketing 'A Winner's Game'
Dunkin' Donuts is increasing its partnerships with sports teams and sports figures, but appears to be an equal opportunity partner across the spectrum.

These partnerships range from baseball to football to hockey, and even to signing a deal with Liverpool FC of the Barclays English Premier league and the TCS New York City Marathon.

(Source: NYSportsJournalism.com, 04/30/14) ...
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Yet Another Media Competitor From Out of Thin Air
Drones are getting a lot of attention as weapon delivery systems, Amazon package delivery vehicles, even pizza delivery vehicles, and now as ad-supported media. A startup in Philadelphia is selling a new kind of banner ad...a banner hanging from beneath a drone helicopter.

(Source: WCAU/NBC10, Philadelphia, by Vince Lattanzi, 04/29/14) ...
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Restaurant Marketing Ideas for May
Mother's Day is the most popular day of the year to dine out, according to the National Restaurant Association.

But Mother's Day isn't the only day in May that restaurants promote in order to bring in more business.

(Source: RestaurantNews.com, 04/17/14) ...
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Women Starting More Than 1,200 New Businesses Per Day
A new report commissioned by American Express OPEN reveals that women are launching 1,288 (net) new businesses per day, which is double the rate from just three years ago. The study estimates that there are more than 9.1 million women-owned businesses in the U.S. (compared to 8.6 million in 2013), that generate more than $1.4 trillion in revenues.

(Source: American Express, 03/26/14) ...
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Study Looks At 'No Nonsense' Attitudes Among Women
A new survey has revealed some interesting insight into the attitudes of women regarding their personal style and lifestyle choices, as they describe their idea of a "no-nonsense" type of persona.

The survey, conducted by the Harris Poll and commissioned by Kayser-Roth Corp.'s No Nonsense legwear brand, included the observations of more than 700 U.S. women ages 25-49. It was done in conjunction with March's celebration of Women's History Month.

(Source: Marketing Daily (MediaPost), by Tanya Irwin, 03/05/14) ...
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Archived RST issues containing the keyword: Marketing

Date Headlines
07/18/2014 Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up | The Most Accountable Advertising Medium is Digital, Or Is It? | Marketers' Posts and Tweets Falling Short  
07/17/2014 Redesigned Radio Sales Today Will Debut on Monday | Consumer Electronics Industry Revenues Projected to Reach All-Time High in 2014 | Hotels Profiting From Unprecedented Demand 
07/16/2014 Black Auto Dealer Groups' Sales Increase 11% in 2013 | Concept of 'Aging in Place' Offers Many Business Opportunities | New Report Highlights the Importance of Affluent Shoppers 
07/15/2014 Parents Spending More on Kids This Summer | Bob Pittman and Dan Mason to Headline 2014 Radio Show Super Session | Updated Sales and Prospecting Tools Now Available on RAB.com 
07/14/2014 Sponsorship Category: Office Supply Retail | Back-to-School is Cause Marketing Season for Target | Brands, Stores Loving the Growth in FSI Redemption 
07/11/2014 Get Better Results for Your Advertisers Targeting Men | Nielsen Dampens Enthusiasm for Mobile TV Ratings | Radio, Mobile Phone and Recording Industry Execs to Discuss Hybrid Radio at 2014 Radio Show 
07/10/2014 Wal-Mart Maintains Position as Largest U.S. Retailer; Amazon Breaks Into Top 10 | Auto Insurance Satisfaction Reaches All-Time High | Consumers Call For a More Personalized Grocery Shopping Experience 
07/09/2014 Auto Industry Looking Forward to a Big Second Half of 2014 | Study Shows Which Dealers Are Best at Closing the Deal | Service Shops Hustling to Keep Up With Rising Demand  
07/08/2014 RV Sales on Track for Best Year Since 2007 | Indulgent Offerings Continue to be Fast-Food Staples | Study: Children Influence Home-Buying Decisions 
07/07/2014 Back-to-School? But We Just Left! | Martha Stewart Takes On Triscuit Recipe Contest | Chicago's Pitchfork Music Festival Makes New Sponsorship Deals 
07/03/2014 June Auto Sales Defy Predictions Once Again | Who's Drinking What, And Where | Survey: Listeners Really Like Radio Personalities 
07/02/2014 Census Report Provides Latest Age, Diversity Information | Many Pre-Retirees Are Planning a Career Move | Messages Relating to Family, Cultural Identity Resonate with Hispanic Consumers  
07/01/2014 New Study Ranks the Different Types of Audio Consumers | Some States More Expensive Than Others for Car Repairs | Premium Product Shoppers Driving Growth of Pet Market 
06/30/2014 Cracker Jack Wants to Break Out of the Ballpark | Millennials the Future For Fast-Growing Tea Market | Small-Town Retail Returning To Main Street  
06/27/2014 Social Media Doesn't Affect Most Users' Purchase Decisions | Major Ad Agency Unhappy with Programmatic Buying, Pulling Out | Hyper-Local Data: Programmatic Game-Changer, And Not Just For Mobile 
06/26/2014 Where Does America Like to Fill Up? | Diners Are Expecting More From Limited-Service Restaurants | Sales Jump 9% for Major Appliance Retailers in 2013 
06/25/2014 Sales of Luxury Cars Continue to Surge | Influence of Auto Shows on Purchase Decisions Increasing Again | Lincoln, GMC Brands Rank Highest in Customer Satisfaction 
06/24/2014 Many Homeowners Favor Remodeling, As Opposed to Moving | Carrier Financing Programs Boost Sales of Higher-End Smartphones | Shopping Centers Have the Opportunity to Become Community Centers  
06/23/2014 Panasonic Signs a Multi-Year Deal With NASCAR’s Jeff Gordon | Nivea Sun Wins Grand Prix at Cannes Lions Festival For Kid-Tracking App | Quirky Peeps Expand to Quirky Holidays 
06/20/2014 Majority of CMOs Believe Digital is Changing Marketing, But Are Not Ready for the Shift | Disconnect Between ROI Perception and Reality | Increase Digital Revenue Selling Branding 
06/19/2014 Smaller Restaurant Chains See Gains in Customer Satisfaction | Porsche, Jaguar, Lexus, Hyundai Rank Highest in Power Initial Quality Study | Younger Generations Far More Open to Branchless and Alternative Banks 
06/18/2014 Meet Today’s Millennials, Moms and New Retirees | Movie Business Recognizes the Importance of the Hispanic Audience | Boomers, Seniors Represent 'Golden Opportunity' for CPG Spending 
06/17/2014 Diamonds Are a Jeweler's Best Friend | Technology Offerings Increasingly Important to Restaurant Customers | Independent Bookstores Experiencing a Revival 
06/16/2014 Honda Launches YouTube Music Channel 'Honda Stage' | Millennials Require Some Quid Pro Quo for Charitable Giving | Need a Job? Fifth Third Bank is Using Their Own Ads to Help You 
06/13/2014 Financial Ad Category Open to Social Media Advertising | Connected Dash Means Advertising Is Coming Along for the Ride | Most Effective Digital Media: Social and Native 
06/12/2014 Back-to-School Ads: Earlier Each Year | Consumers Warming Up to Smartphone Upgrade Plans | Radio Creatives Encouraged to Submit Ideas for New Creative Edge Challenge 
06/11/2014 Crossovers Lead the Way in May | Large Market-Share Shifts Appear to Be Over, At Least for Now | Shoppers Visiting Fewer Dealerships During the Car-Buying Process 
06/10/2014 Price Drives Customers to Home Improvement Retailers; Staff/Service Keep Them There | More Women Are Riding Motorcycles, and Harley Wants to Cash In | Summer Has Become a Good Time for Health Club Promotions 
06/09/2014 Five Ideas for Integrating Mobile into Your Cause Marketing Efforts | Children's Charities Get United, JetBlue Support | Keurig Uses Sponsorship for Demonstrations and New Sales, Distribution  

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