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Radio Sales Today Search Results: Financial Services
Financial Ad Category Open to Social Media Advertising
Regulations have slowed financial institutions from advertising on social media. According to American Century Investments, this may be changing.

Regulatory and compliance issues for the institutions are less of a concern over the past four years. Privacy breaches are a concern among only 1 in 5 consumers. Most social media users had no concerns with financial institutions using the medium.

(Source: eMarketer, 06/03/14) ...
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Self-Directed Investors Seek Support, Financial Tools to Help with Decisions
Having the least expensive trading fees or the latest tools are no longer the key inducement for firms in attracting and retaining self-directed investors, who want a stronger relationship with their firm and more guidance from them, according to the recently-released J.D. Power 2014 U.S. Self-Directed Investor Satisfaction Study.

(Source: J.D. Power and Associates, 05/22/14)

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Customer Satisfaction with Banks at All-Time High
But Areas of Weakness Signal Competitive Vulnerability

Despite ongoing public scrutiny, customer satisfaction with banks is at a record high as banks improve experiences for their customers, reduce problems and create a better understanding of fees, according to latest U.S. Retail Banking Satisfaction Study from J.D. Power and Associates.

(Source: J.D. Power and Associates, 05/01/14)

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New Baseball Season Means New Sales Opportunities
If your sales department is in need of bolstering the sales pipeline in search of advertising or sponsorship prospects for the new Major League Baseball season, look no further. The Media Audit has identified five major advertising categories every sales rep should pursue for 2014.

(Source: The Media Audit FYI, 03/28/14) ...
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Archived RST issues containing the keyword: Financial Services

Date Headlines
07/18/2014 Online TV Complements Traditional, But 18-24-Year-Olds Aren't Keeping Up | The Most Accountable Advertising Medium is Digital, Or Is It? | Marketers' Posts and Tweets Falling Short  
07/17/2014 Redesigned Radio Sales Today Will Debut on Monday | Consumer Electronics Industry Revenues Projected to Reach All-Time High in 2014 | Hotels Profiting From Unprecedented Demand 
07/16/2014 Black Auto Dealer Groups' Sales Increase 11% in 2013 | Concept of 'Aging in Place' Offers Many Business Opportunities | New Report Highlights the Importance of Affluent Shoppers 
07/15/2014 Parents Spending More on Kids This Summer | Bob Pittman and Dan Mason to Headline 2014 Radio Show Super Session | Updated Sales and Prospecting Tools Now Available on RAB.com 
07/14/2014 Sponsorship Category: Office Supply Retail | Back-to-School is Cause Marketing Season for Target | Brands, Stores Loving the Growth in FSI Redemption 
07/11/2014 Get Better Results for Your Advertisers Targeting Men | Nielsen Dampens Enthusiasm for Mobile TV Ratings | Radio, Mobile Phone and Recording Industry Execs to Discuss Hybrid Radio at 2014 Radio Show 

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