Sales Tip - There is No Such Thing as a Cold Call...At Least There Shouldn’t Be
Before you pick up the phone to call a prospect for an appointment, do your homework.
Look through your LinkedIn contacts to see if you have a connection to the prospect, check out Facebook to gather intelligence about the prospect, and review the prospective advertiser's website.
Knowing this information will put you head and shoulders above the dozens of other salespeople calling on this decision-maker.
Source: John Potter, VP/Training, RAB