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Sales Tip - Mobilize Your Advertisers

Here's a tip I picked up at the Borrell Local Online Media Conference last week. Check out your client's websites from your smartphone. If the site is not optimized for local, this is a candidate for you to sell them a mobile website.

If you don't have resources within your station to develop the site, work with a third-party developer and pass along marked-up costs to the advertiser. Include the mobile site recommendation into an annual integrated contract.

Source: John Potter, SVP/Professional Development, RAB