Sales Tip - Mobilize Your Advertisers
Here's a tip I picked up at the Borrell Local Online Media Conference last week. Check out your client's websites from your smartphone. If the site is not optimized for local, this is a candidate for you to sell them a mobile website.
If you don't have resources within your station to develop the site, work with a third-party developer and pass along marked-up costs to the advertiser. Include the mobile site recommendation into an annual integrated contract.
Source: John Potter, SVP/Professional Development, RAB