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Sales Tip - Write Convincing E-Mail

I just read Geoffrey James' article in Inc. Magazine on this topic. It can easily be adapted for radio salespeople. James lists a simple, six-step system.

• Have a specific decision in mind
• Start by writing your conclusion
• Structure your supporting argument into "digestible chunks"
• Bolster each argument with evidence
• Repeat your conclusion as a "call to action"
• Stick a benefit in the subject line

The complete article is available for free through this link.

Source: John Potter, SVP/Professional Development, RAB