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Sales Tip - Leather Jacket Not Required

Leather Jacket Not Required

Here's another idea from the NAB Show "Small and Medium Market Idea Exchange" seminar. Chris Bullock with the Cromwell Radio Group said they sell sponsorships to a weekly "Bike Night" during the summer months. Bikers are invited to show up at a different location each week. Clients include beer, restaurants, and Harley dealers.

It's great fun for motorcyclists looking for a reason to ride and show off their bikes. It works for sponsors to where stations had a waiting list of clients to the point where they added a second night called "Full-Throttle Fridays." And it's generating incremental revenue for the stations.

Source: John Potter, SVP/Professional Development, RAB