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Sales Tip - 'It's Not For Everybody'

When a prospect is about to lose interest in advertising with you, try these words: "It's not for everybody." This can work especially well when presenting digital or integrated recommendations.

The phrase often piques their interest and gets them engaged in how your advertising could be of benefit to them. At the very least, it gives you an opportunity to run down the pros and cons of your recommendation...with more pros than cons.

Source: John Potter, SVP/Professional Development, RAB