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Sales Tip - What Is Your Data Plan?

As we conduct in-person RAB training, we see almost every salesperson carrying a smartphone.

I hope you have at least 2 GB in your data plan so you can listen to streaming radio, listen to Internet-only audio, watch ad supported videos, and check out Facebook, Twitter, YouTube, Instagram, Vine and others. If you are keeping up with radio's competition and the changing trends in marketing and advertising, you'll use at least 2 GB of data per month.

Earlier this week, I spent 6 hours streaming various online services using cellular connectivity. I used 343 MB of data. That's much more than I usually use, but at that rate I would need a 10 GB monthly plan!

If you are not using all media, you will have a hard time consulting your advertisers about media.

Source: John Potter, SVP/Professional Development, RAB