Sales Tip - An Excellent Example of How To Use Radio
If you have not yet seen the Little Caesars award winner of the Integrated Media Campaign at this week's Radio Mercury Awards, take a look here.
It is a brilliant campaign that uses radio to drive listeners to use mobile and make a phone call. Mobile drives callers to their website. Their website drives users to share through social media. You can adapt the concept for local advertisers.
Congratulations to the creative team at Barton F. Graf 9000 LLC for this campaign and for their Ragu campaign that earned the Best of Show Award.
Source: John Potter, SVP/Professional Development, RAB