Sales Tip - Blowin' in the Wind
We all want the wind at our backs and the way to enjoy that is to go in the direction the wind is blowing. The wind is blowing in the direction of integrated media.
Advertisers have never cared about which media they are using to advertise. They want results. And they are finding integrated media campaigns produce results.
You have the advantage of representing broadcast, digital, mobile, social, and event.
Begin by asking professional, informed, open-ended questions of your advertisers and prospects to uncover their needs. Then propose all your media to satisfy their needs.
Source: John Potter, SVP/Professional Development, RAB