Sales Tip - My Chinese Fortune Cookie
After dinner, I cracked open my fortune cookie to read: "If we do not change our direction, we are likely to end up where we are headed."
Advertising is moving in the direction of integrated media solutions. Traditional advertising must support digital. Digital must support traditional.
Develop recommendations for your advertisers that include broadcast creative that supports their digital advertising, and help them with digital creative that supports the messages in your broadcast commercials.
Source: John Potter, SVP/Professional Development, RAB