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Sales Tip - Cold Calls Pay

Even though many salespeople dread it, the simple truth is that cold calling is an absolutely necessary part of the sales process, and it pays.

Done right, it keeps a steady flow of prospects in the pipeline, which is important since 10%-15% of customers (yours and your competitors') are always actively looking for new suppliers.

Another 20%-30% are willing to listen to promises of a better product, improved service or lower prices.

Source: Adapted from Cold Calling Techniques That Really Work, by Stephan Schiffman