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RAB Research Archive

Increasing digital revenues



In discussing the recent Benchmarking study of radio’s digital revenues (http://www.rab.com/secure/radiodigital/benchmark2015.cfm) with Gordon Borrell and his staff, I realized there are two elements required to increase digital revenue:

1) Investment – In people, systems and content 2) Partnerships – With vendors and other publishers to build a robust digital presence Almost all respondents in the study said the No. 1 way they could increase digital revenue would be training AEs. If there were one way for you to become more successful, it would be investing in training.

There are several training programs available to you, including RAB’s Certified Digital Marketing Consultant online training and accreditation. More here.

Source: John Potter, RAB





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