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RAB Research Archive

Radio drives return on ad spend and moves the needle for Telco advertising



Advertisers have long believed in the power of radio advertising, but many struggle to draw direct correlations between their investment and campaign performance metrics. The days where advertisers can get by without justifying their investments are dwindling, which is why it’s never been more important for them to have direct insight into whether their efforts are paying off. The good news is that advertisers can assess whether their radio ad campaigns affect consumer purchase behavior.

Source: Nielsen



View or Download: http://www.nielsen.com/us/en/insights/news/2015/radio-drives-return-on-ad-spend-and-moves-the-needle-for-telco-ads.html

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