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RAB Research Archive

Overheard at last month's Borrell Conference



Edwin Ruis from Swift Communications consults digital properties. He said when pricing digital the rule of thumb is adding 20 percent for each filter. For example add 20 percent to your CPM if a geo-target filter is added, add another 20 percent if it is a retargeting ad, another 20 percent if it targets a specific consumer attributeā€¦

Source: John Potter, RAB





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