">

RAB Research Archive

Programmatic requires relationships



As programmatic buying spreads from digital to traditional media, the relationship radio salespeople have with clients will be more important than ever.

Being a marketing consultant, helping advertisers understand all media and providing tips and ideas for clients' businesses beyond advertising are the fundamentals of a professional relationship.

If an advertiser has the ability to turn to a keyboard and place an advertising buy on any medium, having a relationship will elevate your products above the others. Now is the time to strengthen your relationships before programmatic buying expands to radio.

Source: John Potter, RAB





Regional Reps
NAB Show
RECAS
Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close