">

RAB Research Archive

Getting the most out of 'added value'



"Added Value" is a four-letter word. Seriously, if it doesn't have a value then why is it on your station?

Clients expect "added value" because we teach them to expect it. Sell your sponsorship opportunities. Pitch your lunchtime sponsorships to a restaurant for an annual $5000. It works!

You can do the same with a Breakfast Club and so forth. Just don't give it away!

Source: Brandeis C. Hall, RAB





Regional Reps
NAB Show
RECAS
Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close