Getting the most out of 'added value'
"Added Value" is a four-letter word. Seriously, if it doesn't have a value then why is it on your station?
Source: Brandeis C. Hall, RAB
Clients expect "added value" because we teach them to expect it. Sell your sponsorship opportunities. Pitch your lunchtime sponsorships to a restaurant for an annual $5000. It works!
You can do the same with a Breakfast Club and so forth. Just don't give it away!