">

RAB Research Archive

Local money from national names



Brandeis C. Hall, RAB District managers for retailers or manufacturers buy into non-traditional revenue programs when offered something they wouldn’t or couldn’t buy on their own.

Use your retail opportunities, events, and digital assets as the core of the campaign with on-air as a support measure. A spot schedule alone will get kicked back to the agency or to the corporate office where it will languish, wither, and die.

You must include a consumer hook to get people to activate on-site or in the store. Consumer sweepstakes, preferred shelving, and schmoozing opportunities are examples of programs that the client wouldn’t or couldn’t do on their own.

Source: Brandeis C. Hall, RAB





Regional Reps
Radio Show
Rising Through The Ranks
Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close