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RAB Research Archive

Strive for continuous improvement



Great salespeople are constantly on the lookout for new ways to sharpen their skills.

Sometimes that means recording (and listening back) to a cold call to ensure it was on point.

Other times it means asking a trusted colleague to join them on a sales call, so they can gain an objective, third-party perspective.

The key: Always keep an eye out for ways to provide a better buying experience for customers, and, in so doing, raise the bar on your own performance.

The more skills salespeople can add to their "sales toolkit," the greater potential they have to consistently reach new heights.

Source: Sales author Richard M. Schroder





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