">

RAB Research Archive

Half the money I spend on advertising is wasted; it's what falls below the fold



With respect to John Wanamaker for borrowing and adapting his quote, advertisers are not getting value for digital banner ads when ads are buried below the fold where they are seldom seen by humans.

Give your digital advertisers what they want and deserve – quality placement on your website. They will get better results and you will get repeat business.

Source: John Potter, RAB





Regional Reps
LocalLeads
Radio Show
Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close