Leveraging cause-related marketing opportunities
We all know that Radio gets results; however, there are some companies that still don't appreciate the power of Radio.
Source: Brandeis C. Hall, RAB
Cause-related marketing (CRM) could be the key that opens the door to companies that are not Radio-friendly. If your station offers CRM opportunities, use those occasions to revisit non-Radio prospects.
These companies might want to tie-in with the campaign, not so much for the Radio element, but more for the charity they want to support.