">

RAB Research Archive

Surprising facts about media usage



We tend to think of millennials as permanently attached to their smartphones. We also tend to think of radio as a medium used mostly by older people, the ones who can’t quite figure out how to work an iPod. Both those stereotypes are dead wrong, along with a lot of other ideas about media usage. Nielsen’s most recent total audience report, a quarterly document that tracks media use by different age groups, shatters a number of misconceptions about new and old media use. For example, it might surprise you to know that more millennials listen to traditional AM/FM radio each week than use smartphones.

Source: Media Life Magazine



View or Download: http://www.medialifemagazine.com/surprising-facts-about-media-usage/

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close