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RAB Research Archive

Tuning in to radio advertising



These days, more and more companies continue to look for the most effective way to advertise, often debating whether a traditional television commercial would have just as much impact as a more modern, digital commercial. But while these two mediums go head to head in the marketing world, there is one other medium that is too often overlooked: Radio. Although some people might believe that radio advertising is about as effectual as standing on a sidewalk wearing a sandwich board to advertise your business, the truth is that radio offers some significant advertising advantages.

Source: Business 2 Community



View or Download: http://www.business2community.com/marketing/tuning-radio-advertising-01268549#sqQ6Rj5PJvDofkVG.99

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