Don't forget the Service Centers
If you aren't calling on the Service Centers at car dealerships, you're missing out on potential dollars.
Source: Brandeis C. Hall, RAB
When researching their co-op, be sure to ask the Service Center manager which products are their major sellers. In addition, don't just think of co-op dollars, ask them which local reps call on the Service Center. These contacts usually will have their own dollars to spend to help grow their business.