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RAB Research Archive

No second fiddle: Small and medium markets are vibrant radio marketplaces



It’s no secret, radio’s reach is unprecedented. According to the recent Q2 2015 Audio Today Report, 245 million Americans aged 12 years old and older tuned to radio during an average week across more than 250 markets. However, while the bigger markets often grab the headlines, small and medium markets are still viable and vibrant ways to reach consumers. According to a special edition of the Audio Today Report series focused on small and medium markets, 65 million Americans (12+) are using radio every week in America’s small and medium cities. That’s over a quarter of all listeners nationwide reached in those markets!

Source: Nielsen



View or Download: http://www.nielsen.com/us/en/insights/news/2015/no-second-fiddle-small-and-medium-markets-are-vibrant-radio-marketplaces.html

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