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RAB Research Archive

Making a list



From a customer's standpoint, how does your service stack up compared with that of competing sales reps?

You could invite customers outright to make the comparison. Or better still, work up an item-by-item checklist for buyers to fill out. It can be revealing on the one hand and show customers you care on the other -- plus it can suggest areas for potential improvement.

Source: Business author Ray Dreyfack





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