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RAB Research Archive

Combining sponsors



Put two sponsors together for greater synergy and leverage.

For example, if Ben and Jerry's ice cream wants to do sampling at your station event or remote, contact Keebler Cookies. Get them to come with their sampling van as well and create a cookies and ice cream promotion. It helps you, it helps them, it helps the event... a win/win/win situation.

Source: Brandeis C. Hall, RAB





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